Good Business with Clay Vaughan

Clay Vaughan

We interview business leaders about the hardest things they've faced and what they did to overcome them. This is a podcast that inspires business leaders to continue their pursuit of success while still maintaining their values. If you want to be more successful and gain valuable insight from seasoned business leaders, then you’re in the right place and this podcast was designed for you! Your host is Clay Vaughan, who is best known as the CEO of Reverent, a full-service agency that helps business leaders market their business and share their stories. He is sitting down with leaders from every industry to hear their process, the lessons they’ve learned, and how they’ve been able to achieve the success every leader hopes for.

read less
BusinessBusiness

Episodes

Unlocking Peak Business Performance with Entrepreneur System: Rod Smith & Clay Vaughan
Apr 9 2024
Unlocking Peak Business Performance with Entrepreneur System: Rod Smith & Clay Vaughan
In this insightful episode of "Good Business," host Clay Vaughan welcomes Rod Smith, an EOS implementer with a rich background in running and owning businesses. Together, they delve into the Entrepreneur Operating System (EOS), exploring its principles, benefits, and the transformative impact it can have on businesses. Rod shares his journey from business owner to EOS implementer and discusses how EOS helps in aligning team efforts, simplifying complex business operations, and driving growth through structured frameworks.Throughout the conversation, Rod and Clay cover topics such as the importance of vision, traction, and healthy team dynamics within an organization. They highlight the actionable steps business leaders can take to implement EOS in their operations, emphasizing commitment, discipline, and the willingness to embrace change for sustained success. The episode also explores common challenges in EOS implementation and offers solutions to overcome these hurdles, ensuring businesses can achieve their full potential.Targeted at entrepreneurs, small business leaders, and CEOs looking for effective leadership strategies and organizational frameworks, this episode is a treasure trove of insights on fostering alignment, accountability, and health within teams. Whether you're struggling with decision-making, seeking to improve team dynamics, or aiming to streamline business processes, Rod's expertise and the EOS framework offer valuable guidance.For those interested in diving deeper into EOS and its implementation, visit the EOS Worldwide website or read "Traction" and other related books. Good Agency is dedicated to supporting business growth and leadership excellence through strategic marketing, digital transformation, and effective communication. Tune in to "Good Business" with Clay Vaughan for more episodes on leadership, EOS implementation, and business strategies.Produced by Good AgencyVisit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Leading Your Nonprofit Organization with Strategy and Purpose with Jenni Lord and Clay Vaughan
Apr 2 2024
Leading Your Nonprofit Organization with Strategy and Purpose with Jenni Lord and Clay Vaughan
In this insightful episode of "Good Business," host Clay Vaughan is joined by Jenni Lord, the passionate leader behind Chosen, a nonprofit organization dedicated to supporting children and families impacted by trauma. Together, they delve into the importance of purpose-driven leadership and the unique challenges and rewards of running a nonprofit. Jenni shares her inspiring journey from funding adoptions to addressing the root causes of family trauma, showcasing her dedication to making a tangible difference in the lives of those she serves. The conversation covers a wide range of topics, including the intricacies of nonprofit management, strategies for effective fundraising, and the power of storytelling in driving mission-focused work. Jenni's experience offers valuable insights into overcoming obstacles with resilience and innovation, emphasizing the significance of community support and strategic planning in achieving organizational goals.This episode is a must-listen for current and aspiring nonprofit leaders, social entrepreneurs, and anyone interested in leveraging their work for social impact. It provides a deeper understanding of the complexities involved in nonprofit leadership and the potential to drive change through dedication and strategic action.For those inspired by Jenni Lord's mission and interested in learning more about supporting families and children affected by trauma, visit the Chosen website. To discover more episodes that explore the intersection of business and social impact, tune into the Good Business Podcast with Clay Vaughan.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Leading Your Organization through Crisis with Jose Abaroa and Clay Vaughan
Mar 26 2024
Leading Your Organization through Crisis with Jose Abaroa and Clay Vaughan
In this insightful episode of "Good Business," host Clay Vaughan engages with Jose Abaroa, a pastor navigating the challenges and opportunities of church leadership in today's digital landscape. Together, they discuss how faith communities can thrive through crisis and transformation, leveraging technology and authentic leadership to foster growth and connectivity.Throughout their conversation, Jose shares his experiences and lessons learned from leading Cypress Creek Church through the pandemic, emphasizing the shift towards digital outreach, the importance of servant leadership, and creating space for honest conversations within the community. They discuss the balance between traditional church values and the demands of a rapidly changing world, offering valuable perspectives for navigating growth and crisis.This episode is a must-listen for church leaders, community organizers, and anyone interested in the dynamics of faith leadership in a digital age. It provides actionable insights on adapting to change, engaging communities online, and leading with integrity and compassion.For listeners intrigued by the intersection of faith, leadership, and technology, this discussion offers a rich exploration of how churches can effectively respond to contemporary challenges. To dive deeper into leadership and community engagement strategies, explore more episodes of the Good Business Podcast with Clay Vaughan.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
How to Craft a Converting One-Liner with Curt Stockwell and Clay Vaughan
Mar 19 2024
How to Craft a Converting One-Liner with Curt Stockwell and Clay Vaughan
In this engaging episode of "Good Business," host Clay Vaughan sits down with marketing expert Curt Stockwell to explore the power of a well-crafted one-liner in business communication. Curt, a StoryBrand certified guide from Well Dressed Walrus, shares insights on simplifying complex messages to create memorable and effective marketing strategies.The discussion provides a deep dive into the importance of clarity and brevity in business messaging. Listeners will learn practical tips for distilling their value proposition into a single, impactful sentence that resonates with their target audience.Ideal for entrepreneurs, marketing professionals, and anyone looking to sharpen their messaging, this episode offers actionable advice on enhancing your marketing efforts. Whether you're refining your brand's message or developing an elevator pitch, Curt's expertise will guide you toward more effective communication.For those seeking to learn more about crafting compelling messages that convert, visit Well Dressed Walrus online. For more insights on achieving business success through clear and persuasive communication, tune in to the Good Business Podcast with Clay Vaughan.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Forging a Family Legacy of Leadership with Charles Vaughan and Clay Vaughan
Mar 12 2024
Forging a Family Legacy of Leadership with Charles Vaughan and Clay Vaughan
In this episode of "Good Business," we dive into the guiding principles of successful careers and parenting with Clay Vaughan and his father, Charles Vaughan. Charles Vaughan shares his journey from a humble background to becoming a leader at Exxon. He emphasizes how his experiences have shaped his parenting and mentorship approach. This episode highlights Charles' stories of resilience, discipline, and intentionality. Charles and Clay discuss how to cultivate a family legacy that values leadership and personal growth.For everyone interested in leadership development, family legacy, and intentional parenting, this episode is a must-listen. The Good Business Podcast with Clay Vaughan offers valuable insights into nurturing leadership and resilience for a brighter future, whether you're a business professional, educator, or parent.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Turn Political Cycles into Marketing Gold for Your Small Business with Cathy Landtroop and Clay Vaughan
Mar 5 2024
Turn Political Cycles into Marketing Gold for Your Small Business with Cathy Landtroop and Clay Vaughan
In this enlightening episode, we delve deep with Cathy Landtroop, the Chief Marketing Officer at Vista Bank, exploring the untapped potential of political cycles as a golden opportunity for small business marketing. With her extensive background and strategic insight, Cathy sheds light on how entrepreneurs can not only navigate but also capitalize on the unique marketing landscapes presented during election seasons.As political cycles ebb and flow, they bring about shifts in consumer attention and sentiment, opening up avenues for savvy business owners to align their marketing efforts accordingly. Cathy shares practical advice on how to craft compelling messages that resonate with your audience, leveraging the heightened engagement levels and the competitive spirit of the times.Moreover, understanding the critical role of financial partnership in business success, Cathy also touches upon the importance of choosing the right bank for your business. As CMO of Vista Bank, she highlights how Vista Bank's tailored services and commitment to supporting entrepreneurs can be a catalyst for growth and stability, especially in times of political and economic fluctuations.For entrepreneurs eager to transform political cycles into marketing success stories, and for those seeking a banking partner that truly understands their needs, this episode is a treasure trove of insights and strategies.Dive into the conversation to discover how you can turn political cycles into marketing gold for your small business with Cathy Landtroop. And to learn more about how Vista Bank can support your business ambitions, visit Vista Bank.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Filmmaking for Freedom: Ending Human Trafficking with Kyle Rogers and Clay Vaughan
Feb 27 2024
Filmmaking for Freedom: Ending Human Trafficking with Kyle Rogers and Clay Vaughan
In this inspiring episode of "Good Business," host Clay Vaughan sits down with Kyle Rogers of Jyra Films to explore the transformative power of purpose-driven filmmaking. Kyle shares his journey from a budding filmmaker to the founder of a film company dedicated to making a difference. Through stories of challenges overcome and successes achieved, especially with their impactful short film "The Rabbit Hole," listeners will gain insights into how cinema can be harnessed for the greater good. This conversation delves into the creative process behind telling stories that matter, the role of film in social advocacy, and the collaborative efforts required to bring meaningful narratives to the screen. Kyle's experience highlights the importance of storytelling in driving social change and the potential of filmmakers to contribute to global awareness and action.Listeners interested in the intersection of creativity, social impact, and the detailed journey behind "The Rabbit Hole" will find motivation and guidance in Kyle's story. Here is the direct link to watch the film! https://bit.ly/4bHkmXZFor those moved by the discussion and eager to learn more about the power of film in shaping perspectives and advocating for change, Kyle's insights offer a valuable roadmap for engaging with cinema as a tool for social good.For more engaging discussions on leveraging business and creativity towards building a better world, visit goodagency.com.This episode is a must-listen for filmmakers, nonprofit leaders, and anyone passionate about using their platform to foster change, offering a behind-the-scenes look at the challenges and triumphs of impactful storytelling.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
The Impact of Classical Learning on Business Leadership with Eric Cook and Clay Vaughan
Feb 20 2024
The Impact of Classical Learning on Business Leadership with Eric Cook and Clay Vaughan
In this episode of Good Business, host Clay Vaughan is joined by Eric Cook, the president of the Society for Classical Learning, to delve into the transformative impact of classical education on leadership development and business practices. The conversation opens up a vital discourse on how classical education, with its deep roots in cultivating wisdom and virtue, plays a crucial role in shaping leaders equipped to navigate the complexities of contemporary society and the business world.Eric Cook shares insights into the mission and vision of the Society for Classical Learning, emphasizing the importance of classical Christian education in promoting human flourishing. He discusses the resurgence of interest in classical education, attributing it to societal shifts and the quest for deeper, more meaningful educational experiences beyond conventional systems.The discussion further explores the practical aspects of classical education, from its methodology to developing critical thinking skills from an early age, to its comprehensive approach that prepares students not just academically but as well-rounded individuals with the character and discernment necessary for effective leadership.Listeners will gain an understanding of why businesses are increasingly valuing individuals with a background in classical education. Eric highlights the desirable traits such as integrity, critical thinking, and creative problem-solving abilities that classical education fosters, which are highly sought after in the business realm.The episode is designed to be informative, providing a nuanced perspective on the relevance of classical education in today's world. It is particularly useful for business leaders, educators, and parents who are interested in understanding how classical education can be a powerful tool in raising the next generation of wise and virtuous leaders. Tune in to explore how classical education is not just about learning from the past but about building a better future.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
The Strategy Behind The Jesus Film Project with Rick and Jules Levy and Clay Vaughan
Feb 13 2024
The Strategy Behind The Jesus Film Project with Rick and Jules Levy and Clay Vaughan
In this special episode of the Good Business podcast, host Clay Vaughan dives deep with Rick and Jules, pivotal figures at the Jesus Film Project, exploring their transformative journey from leading advertising agencies to embracing digital evangelism through the medium of film. They detail the strategic use of storytelling and technology to spark conversations about faith across the globe, including a groundbreaking digital campaign during Ramadan that successfully reached millions. A significant part of their mission includes the Film Academy, an innovative initiative aimed at equipping aspiring filmmakers with the skills to produce culturally relevant content that resonates deeply within diverse communities. This in-depth discussion not only highlights the impactful work of the Jesus Film Project but also illuminates the power of film as a tool for global evangelism. For more information on how to get involved or to learn more about the Film Academy, visit LevysLatest.org. This episode is a treasure trove of insights for anyone passionate about film, technology, and faith-based outreach.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Negotiation Made Simple with John Lowry and Clay Vaughan
Feb 6 2024
Negotiation Made Simple with John Lowry and Clay Vaughan
This episode features an insightful conversation between host Clay Vaughan and Dr. John Lowry, the author of "Negotiation Made Simple." Dr. Lowry, a seasoned lawyer and negotiation expert, shares his journey from practicing law to mastering the art of negotiation, emphasizing its significance in both personal and professional settings. The discussion delves into the critical aspects of negotiation, including managing oneself, understanding the competitive and cooperative elements, and the importance of preparation. Dr. Lowry's approach to negotiation focuses on strategic communication to solve problems and secure deals, highlighting the power of empathy and strategic thinking in reaching durable agreements. The podcast also explores common pitfalls in negotiation, especially for business leaders, and offers practical advice for applying negotiation skills in everyday life to improve relationships and achieve success.Listeners interested in deepening their negotiation skills and learning more about Dr. Lowry's work can find additional resources and training options at https://www.thrivence.com/ and access the online course at https://businessmadesimple.com/negotiation-made-simple/. For more insightful episodes on enhancing business practices through ethical and effective strategies, visit goodagency.com.This episode is a must-listen for anyone looking to enhance their negotiation skills, from business leaders to individuals seeking to navigate everyday negotiations more effectively.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
The SEO Strategy Every Business Should Follow with James Hall and Clay Vaughan
Dec 12 2023
The SEO Strategy Every Business Should Follow with James Hall and Clay Vaughan
In this episode of Good Business, host Clay Vaughan invites SEO expert James Hall to discuss practical and straightforward strategies for improving your business's online presence. This episode is particularly useful for business leaders who want to understand and apply SEO in a simple, clear way.James Hall explains the basics of SEO and why it's important for every type of business. He talks about how to make your website more visible on Google and other search engines, which can help attract more customers. The conversation includes tips on identifying the right keywords for your business and how to use them effectively on your website.Listeners will also learn about the role of content in SEO. James gives advice on creating content that not only appeals to search engines but also is useful and interesting to your audience. He discusses common SEO mistakes to avoid and shares success stories of businesses that improved their online traffic through effective SEO.The episode is designed to be informative yet easy to understand, making it ideal for business owners and leaders who are new to SEO or want to improve their current strategies. Tune in to gain valuable insights that can help you enhance your business's online visibility and attract more customers.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Cutting Through the Noise: Content That Captivates Your Audience with Wes Gay and Clay Vaughan
Dec 5 2023
Cutting Through the Noise: Content That Captivates Your Audience with Wes Gay and Clay Vaughan
Explore the art of effective communication in the latest episode of Good Business. Wes Gay, a communication and marketing strategist, joins host Clay Vaughan to discuss the nuances of crafting powerful, targeted messages that deeply resonate with particular audiences.Wes Gay, an expert in the StoryBrand framework, discusses his journey from working in churches and nonprofits to consulting with hundreds of organizations. He emphasizes the importance of addressing the unique problems and interests of customers to capture and maintain their attention in a world of short attention spans.Clay and Wes also examine the evolving landscape of marketing in the age of technological advancements like AI, offering insights on maintaining a human-centric approach amidst automation. Moreover, Wes shares how his faith influences his business practices, underscoring the role of ethics and purpose in capitalism.This episode is a treasure trove for marketers, business owners, and entrepreneurs seeking to refine their communication strategies and adapt to the dynamic field of marketing. Listen in for a comprehensive guide on harnessing the power of targeted messaging, understanding customer needs, and preparing for the future trends in marketing.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Taking the Storybrand Framework from Theory to Marketing Success with Kendra Olson, Clay Vaughan, and James Hall
Nov 28 2023
Taking the Storybrand Framework from Theory to Marketing Success with Kendra Olson, Clay Vaughan, and James Hall
Join Clay Vaughan, James Hall, and special guest Kendra Olson in this dynamic episode of 'Good Business,' where they delve into the art of crafting compelling brand narratives using the Storybrand framework. Kendra, a seasoned marketing specialist and Storybrand certified guide, brings her expertise to the forefront, discussing the transformative impact of clear and concise messaging on business success.Throughout the episode, our hosts explore the intricacies of the Storybrand process, emphasizing its role in clarifying a company's message and resonating with its audience. They highlight real-world examples, showcasing how businesses have thrived by simplifying their narratives and addressing their customers' core problems.Listeners will gain valuable insights into conducting effective messaging sessions, the importance of consistency across various platforms, and the common pitfalls to avoid. The conversation also touches on the crucial distinction between marketing and sales messages and the impact of storytelling on customer engagement and business growth.Whether you're a start-up entrepreneur or an established business leader, this episode is packed with actionable advice and inspiring stories. It's a must-listen for anyone looking to refine their brand's message, connect authentically with their audience, and drive their business to new heights.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
How to Earn Your Customer's Trust in a Post-Trust World with Daniel Miller, James Hall, and Clay Vaughan
Nov 14 2023
How to Earn Your Customer's Trust in a Post-Trust World with Daniel Miller, James Hall, and Clay Vaughan
In this enlightening episode of our podcast, Clay Vaughan is joined by Daniel Miller and James Hall for a deep dive into the art and science of building customer trust through video in today's skeptical and digitally-driven world. Our guests explore the transformative power of storytelling and film, discussing how these mediums can authentically represent businesses and connect with audiences on a deeper level.Daniel Miller, a seasoned expert in video production and storytelling, shares his insights on the importance of authenticity in an age where AI and digital interfaces dominate the landscape. He emphasizes the unique ability of video to "lift the veil" from our digital experiences, allowing for more genuine connections with clients and customers.James Hall adds to the conversation, focusing on the practical application of storytelling in film and how it shapes viewer perceptions, especially under the constraints of modern marketing and communication. The discussion also delves into the effective use of the Storybrand framework in video creation, ensuring that messages not only resonate with audiences but also foster a sense of trust and reliability.Throughout the episode, Clay, Daniel, and James provide valuable examples and anecdotes from their professional experiences, illustrating the impact of well-crafted video narratives in various contexts, from business promotions to documentary filmmaking. They also touch upon the challenges and rewards of video editing, bringing a narrative to life, and how these processes contribute to establishing authority and trust in a post-trust era.Whether you're a business owner, marketer, or simply interested in the power of video storytelling, this episode offers practical insights and inspiring discussions on using film as a tool for building trust, conveying authenticity, and making a lasting impact in the digital age.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
How to Build a $300 Million-Dollar Business with Bill Potter and Clay Vaughan
Nov 7 2023
How to Build a $300 Million-Dollar Business with Bill Potter and Clay Vaughan
Join us in this illuminating episode of 'Good Business' where we sit down with Bill Potter, the entrepreneurial mastermind behind a $300 million-dollar company. Bill shares his journey from a C-level executive to a successful entrepreneur, revealing the pivotal moments that shaped his business philosophy. Discover how technology has revolutionized productivity in the entrepreneurial space and why, despite these advances, the fundamentals of business remain unchanged. Bill opens up about the challenges he faced, his personal 'why', and his passion for leaving a legacy that transcends monetary success. This episode is not just about numbers; it's a deep dive into the essence of building a meaningful and prosperous business. Whether you're a seasoned business leader or an aspiring entrepreneur, Bill's insights and experiences are invaluable. Tune in to learn how you can apply his strategies to scale your venture and possibly, like Bill, find your own renewed sense of purpose.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Why AI Won't Replace Authentic Storytelling with Daniel Colvin and Clay Vaughan
Oct 31 2023
Why AI Won't Replace Authentic Storytelling with Daniel Colvin and Clay Vaughan
Join us on "Good Business" as we host the renowned photographer and visual storyteller, Daniel Colvin. With years of experience capturing authentic moments, Daniel has carved a niche for himself in an industry that's constantly evolving. In this episode, we delve deep into the interplay between technology, particularly AI, and the timeless art of photography. Daniel shares insights from his rich entrepreneurial journey, emphasizing the importance of consistent leadership and a clear vision. We discuss the current digital transformation of the photography world, the resurgence of film, and the balance between artistry and marketing. Moreover, Daniel underscores the critical role of authenticity in brand positioning in today's saturated market. With firsthand experiences, he sheds light on how genuine, high-quality imagery can not only enhance a brand's narrative but also set it apart from the competition. As someone who has successfully navigated the crossroads of art and business, Daniel's perspective offers a unique lens on the importance of authenticity in a digital age.Why should a business leader listen? For business leaders and marketers, this episode is a masterclass on the interplay between technology and authenticity. With Daniel Colvin's authoritative voice in the photography industry, learn how to position your brand effectively in a world where AI and genuine human connection intersect.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Battling Depression as a Leader with Chad Barrett and Clay Vaughan
Oct 24 2023
Battling Depression as a Leader with Chad Barrett and Clay Vaughan
In this riveting episode of "Good Business," join Chad Barrett, Clay Vaughan, and James Hall as they delve deep into the heart of faith-driven entrepreneurship. Drawing from Chad's profoundly personal journey of loss, resilience, and triumph, they uncover the transformative power of faith in both personal and professional realms. Whether you're a business leader facing daunting challenges or a faith-based leader seeking purpose amidst pain, this episode offers a beacon of hope, strength, and inspiration. Dive into a discussion that bridges the worlds of faith and business, and discover how vulnerability, grace, and unwavering belief can guide you through life's most tumultuous storms. A must-listen for anyone aspiring to lead with heart, hope, and a higher purpose.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Purpose Beyond Profit: The Heartbeat of Good Business
Oct 17 2023
Purpose Beyond Profit: The Heartbeat of Good Business
In this enlightening episode, Clay, Emilee, and James come together to delve into the deep waters of business purpose, passion, and impact. Moving beyond the metrics of success, they explore the weight of personal missions, the true essence of sacrifice, and the joy of using business resources for a larger-than-life cause. Whether you're an entrepreneur, an employee, or simply someone in search of purpose, this conversation will inspire you to re-think your 'why' in the professional realm. Join us as we journey through tales of aspirations, the power of purpose-driven initiatives, and the hope for a positive change in the world. Don't miss this soulful discussion on the intersections of faith, business, and making a genuine difference.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Why All Business Leaders Should Do Hard Things with James Hall
Oct 10 2023
Why All Business Leaders Should Do Hard Things with James Hall
Dive into a captivating conversation between Clay Vaughan and special guest, James Hall, as they unveil the deeper intricacies of managing business adversities with a faith-centric approach. This episode serves as a masterclass for Christian business leaders, offering a blend of professional wisdom and spiritual insights. Together, Clay and James delve into real-life challenges, from confronting major downturns to addressing personal threats and the trials in between. Beyond sharing their own stories, they explore the transformative power of faith in decision-making, the importance of authentic relationships in the business world, and the unseen strengths that emerge when faith becomes a pillar of one's professional journey. Whether you're a budding entrepreneur, a seasoned business owner, or somewhere in between, this episode promises a rich tapestry of insights, reflections, and lessons for any Christian in the business arena.Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
The Rise of a Faith-Based Hollywood with The Chosen’s Abe Bueno-Jallad
Oct 3 2023
The Rise of a Faith-Based Hollywood with The Chosen’s Abe Bueno-Jallad
Join host Clay Vaughan as he dives deep into a riveting conversation with Abe Bueno-Jallad, renowned actor from the hit faith-based series, ‘The Chosen’. In this episode, Clay and Abe explore the unprecedented success of ‘The Chosen’ and how it’s shaping a new wave in faith-based filmmaking. Abe shares the unique journey and the grassroots momentum that propelled the series to monumental success, offering a fresh perspective on commitment, passion, and community involvement in faith-driven projects. Discover the integral role of dedicated fans, the importance of staying true to your mission, and how to navigate the challenges of low-budget productions while maintaining a high-quality output. Whether you’re a filmmaker, studio executive, or a fan of ‘The Chosen’, this episode is packed with insights and behind-the-scenes stories that shed light on the evolving landscape of faith-based Hollywood. Don’t miss this chance to learn how you too can be part of this transformative movement in the entertainment industry!Visit us online:https://www.goodagency.com/Our Address:Good Agency1905 Dutton Dr B-1San Marcos, TX 78666(832)-559-2129https://maps.app.goo.gl/LwmeZp7wh3moPq5V7Find us around the web:Like us on Facebook: https://www.facebook.com/goodagencycoSubscribe to our YouTube: https://www.youtube.com/@good_agencyListen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/shareFollow us on Instagram: https://www.instagram.com/goodagencyco/Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/Follow us on Vimeo: https://vimeo.com/goodagencycoRead our most recent Blogs: https://www.goodagency.com/blog/Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!