Episode 51 - Soham Shah - How solving a client’s problem led to the creation of a niche market

The Matrix Green Pill

Sep 1 2021 • 36 mins

Soham Shah - Entrepreneur, CEO & Co-Founder of Selfdrive.ae

How solving a client’s problem led to the creation of a niche market

About Soham Shah

Soham Shah is the CEO and co-founder of Selfdrive.ae, the largest authorized car dealer subscription platform in the UAE. In 2010, when Soham and his co-founder conceived the concept of Selfdrive, they had no idea that an offline, chauffeur-driven concept would turn into a disruptive digital platform.

About this episode

In this episode, we find out about the inspiration behind the brand created by Soham and how listening to a client's problems led to the creation of a niche market.

Soham talks about the role his parents had in his success and the journey to setting up shop in the UAE.

Tune in for some excellent tips for anyone looking to go out on their own.


My dad pushed me out after I did my education. He pushed me out to go and work for the company. He was very clear to work with a large organization for you to understand skill

All the learnings and the personal growth that I got was from the first job that I stayed at for 4 and a half to five years and I have seen that company grow by leaps and bounds.

Wouldn’t have been possible without his (dad's) support, without mom’s support because she was there. Being an entrepreneur by her nature and she’s been running factories and companies and FMCs, manufacturing stuff, she knew certain things that she taught me

I was open to communication even if I failed, I was open to communication on every bit that is happening in the company, discussions and brainstorming

UAE, as a country, I really felt this is one of the best possible countries to open and set up a business because it’s absolutely lean and clean. They are very clear with their rules and procedures and they’re very clear about the steps that you need to take.

Experience is … having every control, trying to control every bit of things. But if that goes out of control, have patience and keep walking.

Useful Links

Website: https://www.selfdrive.ae/?gclid=CjwKCAjwybyJBhBwEiwAvz4G7_gmn2YDL5H3y5ULBBflgMGrBskSM4Df460bflxC7FUsa8u_tAMxVRoCN3wQAvD_BwE

Instagram: https://www.instagram.com/selfdrive.uae/?hl=en

Facebook: https://www.facebook.com/selfdrive.ae/

Linkedin: https://www.linkedin.com/in/selfdrive/