Mortgage Marketing Radio

Mortgage Marketing Radio

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market. read less
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Episodes

Maximizing Instagram Reach
Sep 24 2024
Maximizing Instagram Reach
In this episode, we're sharing a behind-the-scenes listen into our private community of Loan Officers. Every week we meet up for coaching, accountability, and developing our skills and mindset.Once per month, we bring in a special guest expert. This month our special guest is Instagram marketing expert Jen Herman, recognized as one of the top Instagram experts worldwide.Jen shares her insights on the importance of Reels, the latest changes to Instagram metrics, and how to leverage hashtags for both Instagram and Google search engine optimization (SEO).Learn why posting frequency, quality content, and specific hashtags can make all the difference in reaching your audience.Key Takeaways:Reels for Reach & Engagement:Short Reels (New Instagram Metrics:Instagram now prioritizes views, but reach (unique viewers) is still the most reliable metric for growth and content analysis.Hashtags & SEO:Use 20-30 relevant hashtags in captions to boost Instagram and Google rankings. Focus on specific, niche tags over broad ones like #realestate.Quality Posting Strategy:Post three to five times a week, mixing Reels, feed posts, and carousels. Quality matters more than quantity, so ensure content resonates with your audience.Boosting Google SEO:Enable settings to make Instagram posts searchable on Google, and use keyword-rich captions to improve discoverability on both platforms.Episode Resources:Follow Jenn Herman on InstagramLearn More About Our Private Community & CoachingDouble Your Agent Referrals in 90 DaysEnjoying the Podcast?Leave Us a Review
The Role of Loan Officers in the NAR Settlement
Aug 28 2024
The Role of Loan Officers in the NAR Settlement
James Dwiggins, CEO of NextHome, discusses the impact of the NAR settlement on the real estate industry. He shares that companies that were prepared and ahead of the changes have been able to navigate the new rules effectively. However, many are still struggling to understand and adapt to the changes.Dwiggins predicts a 20-40% exodus of real estate agents due to the decoupling of compensation. He emphasizes the importance of educating sellers on the benefits of not offering buyer compensation upfront and instead considering all offers based on net proceeds. He also highlights the role of loan officers in helping buyers finance agent fees when the seller is not paying.There may be a 20-40% exodus of real estate agents due to the decoupling of compensation.Educating sellers on the benefits of not offering buyer compensation upfront can lead to better net proceeds.Loan officers play a crucial role in helping buyers finance agent fees when the seller is not paying. Collaboration and education are key in the real estate industry to address confusion and provide clarity to consumers.Buyers should be educated about the changing landscape and the options available to them, including the role of buyer representation and the potential risks of being unrepresented.Providing value and a full-service experience to buyers is crucial in today's market, and offering additional services and convenience can differentiate agents.New business models, such as flat fee services, may gain market share depending on how well buyers agents explain compensation and the value of a full-service experience.Episode Resources:Connect With James on LinkedInLearn More About RayseEnjoying the Podcast?Leave Us a ReviewReady to Double Your Agent Referrals?Schedule Your Call With Geoff
Building a Memorable Brand
Jun 13 2024
Building a Memorable Brand
In this episode, we talk with Scott Payne from Shape CRM to discuss the importance of standing out in business and optimizing lead management for loan officers. Scott shares his journey of becoming memorable in the industry through his unique personal branding, which includes wigs, humorous t-shirts, and fitness videos.**Top 5 Keys You'll Learn**1. **Being Memorable:** Find out how Scott used unique outfits, including wigs and muscle shirts, to create a personal brand that stands out in business events and conferences.2. **Serving the Community:** Learn how Scott turned morning school drop-offs into a positive and impactful experience, even involving fun videos with his kids!3. **Fitness & Business:** Discover the connection between Scott's fitness journey and his professional life. He shares how quitting alcohol and focusing on fitness helped him improve personally and professionally.4. **Shape CRM:** Get the lowdown on the Shape lead management system and how it prioritizes tasks, saving loan officers two hours per day and significantly boosting efficiency.5. **Flexibility & Tech Insight:** Understand the diverse uses of CRM systems across industries and the benefits of Shape's flexible, no long-term commitment approach.**Fun Fact from the Episode:**Scott's choice to wear a wig and business attire at conferences was inspired by the positive response to his playful "Fun Here Friday" videos. Plus, each wig comes with a touching backstory connected to his father's experiences.Notable Quotes:"Being memorable is not just about standing out, it's about making a positive impact on those around you." - Scott Payne"The right CRM system can give you the most precious resource back—your time." - Geoff ZimpferEpisode Resources:Check Out Shape CRMDouble Your Agent Referrals