Roofer Growth Hacks

Chris Hunter

Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered. Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level. read less
BusinessBusiness

Episodes

Roofer Growth Hacks - Season 2 Episode 20 - Know Your Numbers: The Key to Roofing Business Success with Valerie Grandinetti
2d ago
Roofer Growth Hacks - Season 2 Episode 20 - Know Your Numbers: The Key to Roofing Business Success with Valerie Grandinetti
Welcome to Roofer Growth Hacks! In this episode, we sit down with Valerie Grandinetti, a powerhouse financial advisor who’s transforming how businesses approach strategic financial growth. Valerie specializes in helping roofing companies boost profitability and scale through smarter financial planning and decision-making. We dive into actionable growth hacks designed to help you improve cash flow, set the right pricing strategy, and optimize your financial systems for long-term success. Valerie shares her expert insights, offering practical tips to help you overcome common growth challenges and build a more resilient, profitable business. Tune in for proven strategies and financial advice that will take your roofing business to the next level! About: Vitality CFO Consulting provides services that integrate vision and execution so you can quickly amplify your business.  Vitality CFO Services is built on fundamental values of integrity, entrepreneurship and philanthropy. Timestamps: [00:00 - 00:49] - Intro [00:50 - 02:14] - Who is Valerie? [02:15 - 07:33] - What Does Valerie’s Company Do in Helping Other Entrepreneurs? [07:34 - 09:38] - What Stands Out Every Time: A Finance Pro’s Take [09:39 - 11:21] - Cash Flow is King: The Golden Rule of Business [11:22 - 13:32] - Why Your Prices Might Be Holding Back Your Growth? [13:33 - 14:54] - Roofing Industry Trends You Can’t Afford to Ignore [14:55 - 17:55] - The Labor Shortage: Why It’s Driving Prices Up [17:56 - 18:23] - Message from the Sponsor [18:24 - 21:47] - Lightning Round [21:48 - 25:14] - Episode Wrap-Up & Biggest Takeaways   Resources: RoofingSites:  https://www.roofingsites.com/ Vitality CFO Consulting: https://www.vitalitycfoconsulting.com/ Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 19 - Why Process Comes Before People In Business Growth with Dr. Jessica Stahl
Feb 7 2025
Roofer Growth Hacks - Season 2 Episode 19 - Why Process Comes Before People In Business Growth with Dr. Jessica Stahl
Welcome to Roofer Growth Hacks! In this episode, We sit down with Dr. Jessica Stahl, a pioneering organizational psychologist and founder of Ignite Results. Jessica specializes in helping contracting businesses scale through innovative leadership and team development strategies. We dive into actionable growth hacks designed to help roofing contractors build stronger teams, improve communication, and develop a leadership mindset that drives business success. Jessica shares her expertise in organizational psychology, offering valuable insights to help you overcome growth challenges and create a thriving company culture. Tune in for expert tips and proven strategies that will take your roofing business to the next level About: Ignite Results is a pioneer in the roofing industry and our approach is radical. We are not a business in a box company. Everything is custom! We actually come out to your company and deep dive into your business. We take time to understand who you are, your pain points, your culture, and your goals. We guide you every step of the way through the growth process. We take the pressure off of you so that you can focus on running your business and spending time with family. Timestamps: [00:00 - 01:14] - Intro [01:15 - 02:26] - Jessica’s Entrepreneurial Journey - Where she started and where is she now? [02:27 - 03:06] - What is Organizational Psychology?  [03:07 - 04:14] - What’s Holding Roofers Back? The #1 Issue Uncovered [04:15 - 06:32] - How to Shift Your Mindset & Lead with Confidence [06:33 - 09:28] - Breaking Barriers: How to Improve Proactive Communication? [09:29 - 11:37] - Core Values in Business—Are Owners Really Prepared? [11:38 - 17:40] - The Best Morning Routine for Entrepreneurs—What Works? [17:41 - 21:55] - The Most Common Mistakes Roofers Make and How to Avoid Them? [21:56 - 23:59] - What’s Next? Key Trends Shaping the Future [24:00 - 24:23] - Word from Sponsor [24:24 - 28:14] - Lightning Round/ [28:15 - 33:40] - Episode Wrap-Up & Biggest Takeaways   Resources: RoofingSites:  https://www.roofingsites.com/ https://www.igniteresults.net/ Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 18 - The 2025 Roofing Marketing Blueprint: Navigating a New Era for Roofers With Chris
Jan 31 2025
Roofer Growth Hacks - Season 2 Episode 18 - The 2025 Roofing Marketing Blueprint: Navigating a New Era for Roofers With Chris
Welcome to the latest episode of Roofer Growth Hacks: The 2025 Roofing Marketing Blueprint: Navigating a New Era for Roofers. In this episode, Chris Hunter dives into the essential strategies every roofing business needs to succeed in the year ahead. From navigating Google’s constant algorithm changes to building a solid marketing plan, we provide the tools and insights you need to stay competitive. This interactive session also includes tips on leveraging our exclusive workbook to prioritize your efforts, optimize your ad spend, and achieve your revenue goals. Tune in and start building your blueprint for success in 2025! About: RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 01:12] - Intro [01:13 - 03:13] - Who is Chris Hunter? [03:14 - 05:09] - The Overcrowded Roofing Market: Issues in Roofing Industry [05:10 - 07:08] - The Roofing Marketing Machine: Building a Strategy That Works for You [07:09 - 11:31] - The 4 Pillars of Your Marketing System [11:32 - 15:00] - The First Steps to Success: Reviews, Reputation, and Your Website [15:01 - 23:09] - Winning the Roofing Game: Social Media, Google Domination, and Reputation Boosts [23:10 - 27:43] - From Reviews to Job Site Photos: Top Social Media Tips for Roofers [27:44 - 31:06] - Why Retargeting Ads Are a Must-Have for Roofers [31:07 - 33:36] - Don't Let Leads Go Cold: Build Trust with Lead Nurturing and Monthly Newsletters [33:37 - 37:41] - Boost Your Business with Referrals: Building a System for Success [37:42 - 39:40] - Unlock Your Success: Free Workbook and Tools for Roofers [39:41 - 42:04] - Self-Evaluation of Marketing Efforts [42:05 - 44:28] - Setting and Prioritizing Goals [44:29 - 48:17] - Understanding Financial Metrics [48:18 - 55:33] - Budgeting for Marketing Success [55:34 - 57:30] - Allocating Marketing Resources [57:31 - 59:27] - Episode Wrap-Up & Biggest Takeaways Resources: RoofingSites:  https://www.roofingsites.com/    Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 17 - Are You Missing Out On Free Roofing Leads? with Evan Hoffman
Jan 24 2025
Roofer Growth Hacks - Season 2 Episode 17 - Are You Missing Out On Free Roofing Leads? with Evan Hoffman
Welcome to Roofer Growth Hacks! In this episode, We sit down with Evan Hoffman, a seasoned fractional CMO with extensive experience in helping home service businesses thrive through innovative marketing strategies.  We dive into actionable growth hacks designed to help roofing contractors elevate their marketing efforts and drive measurable results. Evan shares his expertise in the roofing industry, offering valuable insights to help you overcome growth challenges and achieve sustained success. Tune in for expert tips and creative strategies that will take your roofing business to the next level! About: Evan Hoffman is the Co-Founder of On Purpose Media. He previously worked at Best Version Media as a Publisher. Evan Hoffman attended the University of Alberta. On Purpose Media  is dedicated to supporting local home service companies by allowing business owners to concentrate on their expertise—delivering outstanding service. Their mission is straightforward: to offer honest and transparent digital marketing that delivers tangible results. They prioritize clear communication and measurable outcomes, ensuring growth without unnecessary complexity or empty promises. Timestamps: [00:00 - 01:12] - Intro [01:13 - 05:42] - Evan’s Entrepreneurial Journey - Where he started and where is he now? [05:43 - 08:07] - Unlocking the Secret to Successful Referrals: Strategies for Roofers in 2025 [08:08 - 10:29] - Making Referrals Rewarding: How to Incentivize with Co-Branded Gift Cards [10:30 - 15:11] - The Rule of 10: Empowering Your Team to Maximize Referrals and Revenue [15:12 - 17:09] - Where to Start? A Fractional CMO’s Deep Dive into Roofing Businesses [17:10 - 18:10] - Who Benefits Most? The Ideal Client [18:11 - 20:31] - What are ROAs and Why are They Important? [20:32 - 22:39] - Frontline Fails: Why Service Knowledge is Non-Negotiable for CSRs [22:40 - 24:06] - Marketing Trends to Watch: What Every Business Should Focus on in 2025 [24:07 - 27:01] - Engage, Entertain, Educate: Making Roofing Fun for Your Audience [27:02 - 28:18] - What is ASMR and How is It Done in Roofing Videos? [28:19 - 28:44] - Message from the Sponsor [28:45 - 29:44] - Lightning Round - Evan’s Favorite Personal Hack [29:45 - 30:52] - Evan’s Favorite Business Hack/Favorite AI Tool [30:53 - 32:02] - The Best Advice Evan Has Ever Been Given [32:03 - 33:00] - How Can Roofers Get in Touch With Evan? [33:01 - 38:44] - Episode Wrap-Up & Biggest Takeaways Resources: On Purpose Media : https://onpurposemedia.ca/ RoofingSites:  https://www.roofingsites.com/    Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 16 - From Pilot to Coach: Steve Rozenberg's Business Growth Lessons
Jan 17 2025
Roofer Growth Hacks - Season 2 Episode 16 - From Pilot to Coach: Steve Rozenberg's Business Growth Lessons
Welcome to Roofer Growth Hacks! In this episode, we’re joined by Steve Rozenberg, Owner & founder of The Rozenberg Group, a former airline pilot turned successful entrepreneur and real estate expert. Steve shares his inspiring journey of overcoming challenges and turning them into growth opportunities. As the founder of the Rozenberg Group, he’s dedicated to helping others achieve their dreams through innovative strategies. Tune in for powerful growth hacks and valuable insights that can empower you to elevate your roofing business and reclaim your freedom in the industry! We know you will get value from today’s episode, so please take a moment to leave us a 5-star review! About: Steve Rozenberg, originally aspiring to be an international pilot, navigated a challenging shift in his career trajectory when the 9/11 attacks jeopardized his pilot career. Turning adversity into opportunity, he embraced his entrepreneurial spirit and transformed his situation into a multimillion-dollar success story. As the proud owner and founder of The Rozenberg Group, an esteemed international consulting firm, Steve is dedicated to helping clients achieve their goals and regain control of their time and freedom. Beyond his role as a successful entrepreneur, Steve is renowned for his dynamic keynote presentations. He delivers motivational and inspiring speeches that resonate with audiences, providing actionable steps, business systems, and a roadmap to success. His direct yet hopeful messages engage audiences both mentally and emotionally, instilling a positive outlook and guiding them toward success in various aspects of life. Despite facing an unimaginable tragedy on March 6th, 2023, with the loss of his beloved son Jett in a motorcycle accident, Steve demonstrated an indomitable spirit. In honor of Jett’s remarkable life, filled with global adventures, martial arts, music, and inspiration, Steve and his wife Renee established the LIVE LIKE JETT SCHOLARSHIP FUND. This scholarship fund serves as a tribute to Jett’s legacy, encouraging others to embrace life fully and persistently pursue their dreams. The fund specifically supports high school students seeking to enter the trade industry, mirroring Jett’s passion as a welder. Currently, Steve Rozenberg channels his extensive experience as a successful real estate investor to mentor and guide individuals toward prosperity. Despite the challenges he has faced, Steve remains committed to inspiring, uplifting, and creating a positive impact on the lives of those around him. Timestamps: [00:00 - 01:05] - Intro [01:06 - 06:47] - Steve’s entrepreneurial journey - Where he started and where is he now [06:48 - 08:33] - The Number One Thing Steve Helps Roofers With [08:44 - 12:39] - What is the size of companies that work with Steve [12:40 - 15:04] - Navigating the Breakpoints: Scaling Your Business and Embracing Change [15:05 - 18:15] - Starting Strong: Key Strategies for Roofing Success [18:16 - 21:35] - Avoiding Common Pitfalls: Top Mistakes New Roofing Companies Make [21:36 - 25:36] - Roofing Trends to Watch: What's Shaping the Future of the Industry [26:37 - 27:05] - A Word From The Sponsor  [27:06 - 27:07] - Lightning Round - Steve’s Favorite Personal Hack [27:08 - 28:21] - Favorite Business Hack [28:22 - 30:37] - Best Advice Steve Has Been Given [30:38 - 31:56] - How Can Roofers Get in Touch With Steve [31:57 - 38:40] - Episode Wrap-Up & Biggest Takeaways Listen to the episode below: Podbean: https://bit.ly/RoofingSites-Podbean YouTube: https://bit.ly/RoofingSites-YouTube https://www.roofingsites.com Resources: Connect with Steve at www.steverozenberg.com listen to his podcast https://steverozenberg.com/speaking/podcasts/ or follow him on https://blinq.me/xGYNql7zEuLJ RoofingSites:  https://www.roofingsites.com/ Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 15 - The January State of Marketing for Roofers
Jan 10 2025
Roofer Growth Hacks - Season 2 Episode 15 - The January State of Marketing for Roofers
Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: "January 2025 State of Marketing for Roofers." In this episode, Chris Hunter breaks down the most recent marketing trends impacting the roofing industry, from seasonal slowdowns to shifts in ad costs and new AI-driven tools. As roofing companies prepare for the year ahead, we provide practical insights to help you adjust your strategy, maximize your ad spend, and stay ahead in a constantly changing market. Tune in for actionable tips to drive business growth and navigate the evolving marketing landscape. We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!  Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/  About: RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 00:29] - Intro [00:30 - 03:43] - Marketing Shifts Every Roofer Needs to Know — January 2025 Edition [03:44 - 05:57] - Post-Holiday Marketing Costs: How Roofers Can Maximize ROI in 2025 [05:58 - 07:58] - Roofing Leads Start on Google: How to Stay Ahead as AI Evolves [07:59 - 09:48] - Ad Spend Strategy for Roofers: Why 5-10% of Revenue Is the Sweet Spot [09:49 - 11:17] - AI for Roofers: Why ChatGPT and Other Tools Are Game-Changers [11:18 - 15:38] - AI in Action: AI Voice Assistant Demo for Roofing Sales [15:39 - 17:40] - AI Demo Part 2: How Chatbots Can Handle Roofing Lead Follow-Ups [17:41 - 20:03] - Episode Wrap-Up & Biggest Takeaways Listen to the episode below: Podbean: https://bit.ly/RoofingSites-Podbean YouTube: https://bit.ly/RoofingSites-YouTube https://www.roofingsites.com Resources: RoofingSites:  https://www.roofingsites.com/   Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 14 - Your 2025 Digital Marketing Plan for Roofing Companies
Jan 3 2025
Roofer Growth Hacks - Season 2 Episode 14 - Your 2025 Digital Marketing Plan for Roofing Companies
In this episode, we dive into the 2025 digital marketing plan for roofing companies, emphasizing the need for a realistic strategy to achieve growth. We introduce the 4R marketing system, which includes reputation, reach, resell, and referral, as essential pillars for effective marketing.  The conversation highlights the importance of building a strong reputation, expanding reach through various marketing tactics, leveraging existing customers for repeat business, and utilizing referrals to drive growth. Practical implementation strategies are also provided to help roofing companies optimize their marketing efforts. In this conversation, we discuss the importance of leveraging AI for customer engagement, streamlining scheduling processes, and conducting self-assessments for business growth. We emphasize the significance of setting clear goals, creating a vision for the future, and budgeting effectively for marketing success. The conversation concludes with actionable steps for effective marketing strategies in the roofing industry. We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!  Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/  About: RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 02:28] - Intro [02:29 - 04:51] - The Importance of a Realistic Marketing Strategy [04:52 - 06:20] - Understanding Marketing Systems and Machines [06:21 - 07:44] - The 4R Marketing System Overview [07:45 - 11:34] - Building a Strong Reputation [11:35 - 15:27] - Expanding Reach Through Effective Marketing [15:28 - 21:50] - The Power of Reselling to Existing Customers [21:51 - 23:43] - Leveraging Referrals for Business Growth [23:44 - 27:04] - Practical Implementation of the Marketing System [27:05 - 28:32] - Leveraging AI for Customer Engagement [28:33 - 29:30] - Streamlining Customer Scheduling [29:31 - 30:56] - Self-Assessment for Business Growth [30:57 - 32:50] -  Setting Goals for Success [32:51 - 38:34] - Creating a Vision for the Future [38:35 - 52:23] - Budgeting for Marketing Success [52:23 - 53:55] - Outro Listen to the episode below: Podbean: https://bit.ly/RoofingSites-Podbean YouTube: https://bit.ly/RoofingSites-YouTube https://www.roofingsites.com Resources: RoofingSites:  https://www.roofingsites.com/   Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 13 - How Systems Can Transform Your Roofing Business with David Jenyns
Dec 27 2024
Roofer Growth Hacks - Season 2 Episode 13 - How Systems Can Transform Your Roofing Business with David Jenyns
Welcome to Roofer Growth Hacks! In this episode, we’re joined by David Jenyns, founder of SYSTEMology, who shares his expertise on building efficient business systems that drive growth and scalability. Tune in as David explains how his proven framework can help roofing professionals streamline operations, reduce errors, and reclaim their time, all while sharing valuable growth hacks for your business! We know you will get value from today’s episode, so please take a moment to leave us a 5-star review! About: In 2016, David Jenyns successfully systemised himself out of the business, hired a CEO and stepped back from the daily operations. Through this process he became a systems devotee – founding SYSTEMology & systemHUB. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Timestamps: 00:00 - 02:03 - Intro 02:04 - 05:54 - David’s Entrepreneurial Journey - Where He Started and Where is He Now? 05:55 - 09:30 - The First Step to Streamlining a Full-Service Agency 09:31 - 10:43 - Who Drives the Systems: Owner or Team? 10:44 - 16:41 - Building Systems for Success: A Blueprint for Roofing Companies 16:42 - 20:02 - Blame the System, Not the People: The Key to Effective Leadership 20:03 - 23:48 - The Systemology Way: A Framework for Business Success 23:49 - 28:49 - Geeking Out on Technology: Tools to Optimize Your Business Systems 28:50 - 32:55 - The Biggest Pitfall in Systemizing Your Business: Common Mistakes to Avoid 32:56 - 37:22- Future-Proofing Your Roofing Business: Key Industry Trends to Watch 37:23 - 37:40 - Sponsor AD 37:41 - 42:13 - Lightning round 42:14 - 42:36 - Outro 42:37 - 47:29 - Key Takeaways Listen to the episode below: Podbean: https://bit.ly/RoofingSites-Podbean YouTube: https://bit.ly/RoofingSites-YouTube https://www.roofingsites.com Resources: Connect with David at www.SYSTEMology.com, listen to his podcast (Business Processes Simplified) or follow him on Twitter @davidjenyns and on his website https://www.davidjenyns.com/ RoofingSites:  https://www.roofingsites.com/ Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 12 - What’s Holding Back Your Roofing Business Growth? with John Nieuwenburg
Dec 20 2024
Roofer Growth Hacks - Season 2 Episode 12 - What’s Holding Back Your Roofing Business Growth? with John Nieuwenburg
Welcome to Roofer Growth Hacks! In this episode, we’re joined by John Nieuwenburg, Founder of W5 Business Coaching, business coach and founder of W5 Coaching, to explore powerful strategies for roofing company owners. We dive into John’s Five Steps to Freedom framework, designed to help small business owners increase profits, reduce stress, and regain control of their personal lives. John shares his wealth of experience in guiding businesses to overcome growth challenges and achieve lasting success. Tune in for actionable growth hacks that will help you elevate your roofing business and reach new heights! We know you will get value from today’s episode, so please take a moment to leave us a 5-star review! Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here! About: Since 2004, as a professional business coach, John Nieuwenburg has taken over 350 clients through a systematic process that helps them increase profit, remove the stress and chaos from their businesses, and get their lives back. At W5 Coaching, the Socratic style of leadership and teaching is employed: a method of teaching by using questions to arrive at the right answer for YOU. Timestamps: [00:00 - 01:06] - Intro [01:07 - 02:43] - John’s Entrepreneurial Journey - Where he started and where is he now? [02:43 - 03:27] - Who are John’s Ideal Clients [03:28 - 05:02] - Applying Frameworks for Success [05:03 - 06:15] - Is Marketing the Key to Driving Sales Success? [06:16 - 08:03] - What’s the 20% That Delivers 80% of Results for Clients? [08:04 - 09:18] - What Strategy Saved the Day for Payroll? [09:19 - 11:59] - What’s the Best Way to Forecast Cash Flow for Contractors? [12:00 - 13:28] - What Does It Mean for Roofing Contractors to Be Fully Capitalized & How They Can Do It? [13:29 - 18:40] - What’s the Best Advice for New Roofing Companies Starting Out? [18:41 - 22:34] - What’s the Key to Delegating Roles in a Growing Roofing Business? [22:35 - 25:52] - Why is it Crucial to Have Someone Manage Your Schedule? [25:53 - 26:26] - Message from the Sponsor [26:27 - 27:20] - Lightning Round/John’s Favorite Personal Hack [27:21 - 28:11] - Favorite Business Hack [28:12 - 29:11] - Best Advice John Has Been Given [29:12 - 30:06] - How Can Roofers Get in Touch with John? [30:07 - 34:20] - Episode Wrap-Up & Biggest Takeaways   Listen to the episode below: Podbean: https://bit.ly/RoofingSites-Podbean YouTube: https://bit.ly/RoofingSites-YouTube https://www.roofingsites.com   Resources: W5 Coaching: https://w5coaching.com/ John Nieuwenburg : https://www.linkedin.com/in/business-coach-canada/ RoofingSites:  https://www.roofingsites.com/   Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 11 - The December 2024 State of Marketing for Roofers.
Dec 13 2024
Roofer Growth Hacks - Season 2 Episode 11 - The December 2024 State of Marketing for Roofers.
In this episode, we dive into the latest trends and marketing strategies specifically tailored for the roofing industry. As roofing companies look to finish the year strong and plan for 2025, we provide valuable insights into how to align marketing efforts with business growth. Tune in for actionable tips on staying ahead of the competition and adapting your marketing approach to the ever-evolving landscape We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!  Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here! About: RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 01:27] - Intro [01:28 - ]03:17 - From Year-End Wins to 2025 Goals: The Ultimate Planning Strategy [03:28 - 05:07] - Fuel Your Growth: Budgeting for a Success [05:08 - 07:18] - Goal Setting Made Simple: Plan Your 2025 with Vision and Strategy [07:19 - 09:03] - AI and Search: What Roofers Need to Know for Staying Ahead [09:04 - 12:15] - Boost Your Digital Footprint: Key Strategies for Online Success [12:16 - 14:48] - Data-Driven Success: Using AI to Decode Your Marketing Insights" [14:49 - 16:40] - Educate, Entertain, Elevate: Your 2025 Video Strategy Guide [16:41 - 18:32] - Episode Wrap-Up & Biggest Takeaways Resources: RoofingSites:  https://www.roofingsites.com/   Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 10 - How to Implement Marketing Automation to Supercharge Your Lead Conversion With Chris
Dec 6 2024
Roofer Growth Hacks - Season 2 Episode 10 - How to Implement Marketing Automation to Supercharge Your Lead Conversion With Chris
In this session, we’ll explore the crucial steps to optimizing your lead conversion process through marketing automation. While many roofing companies struggle to keep up with lead follow-up, this workshop is designed to change that. We’ll dive into how to automate your marketing efforts, ensuring no lead slips through the cracks and helping you convert more prospects into clients. Get ready to streamline your sales process and boost your business growth with the power of automation. Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here! We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!  About: RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 03:02] - Intro [03:03 - 03:59] - From Choice to The Choice: Standing Out in a Crowded Roofing Market [04:00 - 07:14] - From Leads to Legacy: Mastering the Four Pillars of Roofing Marketing [07:15 - 11:39] - What is Marketing Automation? [11:40  - 17:51] - Mapping Success: The 8 Stages of Your Customer Value Journey [17:52 - 19:06] - From Click to Close: Campaigns That Streamline Your Sales Journey [19:07 - 20:08] - The Missed Call Text Back: How Can it Help You Double Your Business [20:09 - 21:26] - Creating Appointment Reminders  [21:27 - 23:56] - Maximizing Revenue: Follow-Ups, Referrals, and Seasonal Campaigns [23:57 - 28:51] - The Appointment Machine: Demo How it Works - Automate Your Call Follow-Ups [28:52 - 29:56] - Never Let a Lead Slip Away: Automate Your Chat Follow-Ups [29:57 - 31:49] - Never Miss a Follow-Up: Automate Appointment and Review Requests [31:50 - 39:19] Meet Your AI Sales Assistant: The Future of Lead Follow-Up [39:20 - 41:25] - Unlimited Potential: How Automation Doubles Your Roofing Business [41:26 - 42:08] - The Role of Outbound Calls and AI in Roofing [42:09 - 44:42] -  Simple Tips to Master Marketing Automation [44:43 - 47:22] - Episode Wrap-Up & eBook   Listen to the episode below: Podbean: https://bit.ly/RoofingSites-Podbean YouTube: https://bit.ly/RoofingSites-YouTube https://www.roofingsites.com Resources: RoofingSites:  https://www.roofingsites.com/   Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Season 2 Episode 9 - Systemizing your Roofing Company For Growth and Success With Danny Kerr
Nov 29 2024
Season 2 Episode 9 - Systemizing your Roofing Company For Growth and Success With Danny Kerr
Welcome to Roofer Growth Hacks! In this episode, we’re joined by Danny Kerr, Co-founder and Director of Assessment at Breakthrough Academy, to uncover powerful strategies for scaling your roofing business and reclaiming your time. Danny, a seasoned expert in business growth and leadership, shares his remarkable journey of building and scaling multiple businesses, leading to the creation of Breakthrough Academy in 2015. With a track record of helping over 600 contractors across North America achieve growth and profitability, Danny provides actionable insights and creative growth hacks to help you transform your business. Tune in for expert advice that’s guaranteed to take your roofing business to new heights! We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!  Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here! About: Breakthrough Academy is designed to help contracting business owners overcome chaos and inefficiency, transforming them from being the sole doers of all tasks into leaders who build effective systems and inspire great teams. Their approach focuses on turning entrepreneurial dreams into reality by addressing operational challenges, improving profitability, and making the business more rewarding. They provide innovative solutions, continuous coaching, and a community of like-minded peers to support business owners on their journey to becoming balanced, thriving leaders. Timestamps: [00:00 - 01:10] - Intro [01:11 - 04:15] - Danny’s Entrepreneurial Journey - Where he Started and Where is He Now? [04:16 - 05:42] - Who does Danny Work With? [05:43 - 06:34] - From the Ground Up: The Evolution of a Growth Model [06:35 - 09:06] - Who are Danny’s Clients and how Does he Help them Grow? [09:07 - 10:07] - Franchise Freedom: Building Systems Without the Strings [10:08 - 15:59] - The Framework That Transforms: Guiding Contractors to the Next Level [16:00 - 18:11] - Breaking Through: Advice for Roofers Without a Framework [18:12 - 19:56] - How Often Should Roofers Check Their Budget? [19:57 - 22:13] - Building the Business Machine [22:14 - 24:30] - Common Mistakes Roofing Companies Make and How to Avoid Them? [24:31 - 27:23] - Visionary or Coincidence? Aligning with the Entrepreneurial Operating System [27:24 - 30:36] - What are the Newest Industry Trends: What Should Roofers be Looking at? [30:37 - 31:10] - Message from the Sponsor [31:11 - 32:09] - Lightning Round/Danny’s Favorite Personal hack [32:10 - 32:59] - Danny’s Favorite Business Hack [33:00 - 34:28] - The Best Advice Danny’s Been Given and How He Actually Applies It [34:29 - 34:58] - How Can Roofers Get in Touch with Danny? [34:59 - 40:35] - Episode Wrap-Up & Biggest Takeaways   Resources: Breakthrough Academy: https://www.btacademy.com/ RoofingSites:  https://www.roofingsites.com/   Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 8 - Unlocking Roofing Success: Technology, Marketing and Automation Secrets  with Tom Houghton
Nov 22 2024
Roofer Growth Hacks - Season 2 Episode 8 - Unlocking Roofing Success: Technology, Marketing and Automation Secrets with Tom Houghton
Welcome to Roofer Growth Hacks! In this episode, we’re joined by Tom Houghton, Owner/Lead consultant of Round Peg Solutions, LLC, to explore innovative strategies for staying ahead in the roofing industry. Tom, an expert in business consulting with a focus on technology implementation and marketing strategy, shares invaluable insights into how roofing businesses can leverage tech to streamline operations and drive growth. We dive deep into actionable tips and creative growth hacks that can help you outsmart the competition and take your roofing business to the next level. Tune in for expert advice that’s sure to fuel your business’ success!   About: Round Peg Solutions, LLC has a mission to help businesses improve by offering a trusted voice that guides them toward greater impact. The company specializes in innovative thinking and relational consulting, ensuring businesses no longer feel lost, confused, or inadequate when seeking expert advice. By simplifying complex concepts, Round Peg Solutions makes them easy to understand. Serving clients ranging from “solopreneurs” to large enterprises, they address every aspect of business, focusing on solving challenges and streamlining operations to ensure companies are better tomorrow than they are today. After collaborating with Round Peg Solutions, businesses operate more effectively and gain valuable insights along the way. Timestamps:   [00:00 - 00:50] - Intro [00:51 - 02:49] - Tom’s Entrepreneurial Journey - How He Started and Where is He Now? [02:50 - 04:18] - From Plan to Passion: How a 2014 Leap Led to Small Business Success [04:19 - 06:21] - What are the Construction Industry's Biggest Needs in technology [06:22 - 08:20] - Building Smarter: Bridging the Gap Between Roofing and Operations Tech [08:21 - 11:52] - From Data to Decisions: The Rise of AI in Roofing and Marketing Innovation [11:53 - 12:50] - Who is Tom’s Ideal Customer? [12:51 - 14:19] - The Right Tools: Choosing Specialized Software for Roofing Success [14:20 - 16:15] - What Does Tom Help with When it Comes to Marketing? [16:16 - 18:42] - How Roofing Entrepreneurs Can Win with Strategic Marketing [18:43 - 22:21] - From Stranger to Trusted Partner: How Video Marketing Transforms Roofing Businesses [22:22 - 24:55] - What are the Biggest Mistakes People are Making and How to Avoid Them? [24:56 - 27:42] - Aimless to Ambitious: The Power of Goal-Setting in Roofing Success [27:43 - 31:30] - What are Trends in Roofing Industry? [31:31 - 31:47] - Message from the Sponsor [31:48 - 32:43] - Lightning Round/Tom’s Favorite Personal hack? [32:56 - 33:30] - Sharing the Favorite Business Hack [33:31 - 34:45] - Using Automation to Improve Your Business Overnight [34:46 - 35:57] - The Best Advice Tom’s been given [35:58 - 37:18] - How Can Roofers Get in Touch with Tom? [37:19 - 42:23] - Episode Wrap-Up & Biggest Takeaways   Resources:   https://www.roofingsites.com/ https://roundpegsolutions.com/   Connect with us!   Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - S2E7 - Scaling Your Roofing Company: Expert Tips from Pro-Accel Consulting  with Jerry Aliberti
Nov 15 2024
Roofer Growth Hacks - S2E7 - Scaling Your Roofing Company: Expert Tips from Pro-Accel Consulting with Jerry Aliberti
Welcome to Roofer Growth Hacks! In this episode, we’re joined by Jerry Aliberti, Owner of Pro-Accel, to uncover powerful strategies for scaling your roofing business. We dive into optimizing operations, building effective systems, and creating sustainable growth—even in challenging economic times. Jerry shares expert insights and practical growth hacks that can help you streamline processes and boost profitability. Tune in for actionable advice to take your roofing business to the next level! About: Jerry, with over 20 years of experience in the New York City construction industry and leading knowledge in construction consultant services, is a distinguished leader renowned for his exceptional performance in challenging environments. He has amassed invaluable insights while working alongside the city's largest Heavy Civil contractors, managing projects worth over $300 million and leading estimating teams, handling projects totaling $10 Billion-plus. Recognizing the need to assist small to medium-sized contractors in reaching new heights, Jerry founded Pro-Accel after establishing himself with some of NYC's most reputable construction companies and running his own concrete business. Jerry has firsthand experience as a business owner and his commitment to excellence set him apart, enabling him to provide unparalleled guidance to his clients. Jerry resides in NY with his wife Sabrina and their two children, enjoying outdoor activities and cherished family time when he's not transforming the construction landscape. Timestamps: [00:00 - 01:04] - Intro [01:05 - 04:16] - Inside the Mind of a Roofing Entrepreneur: Jerry’s Story [04:17 - 05:17] - Breaking Down a $1.2 Billion Project: Jerry’s High-Stakes Estimating Journey [05:18 - 07:39] - Empowering Through Purcell: Jerry’s Mission to Help the Community [07:40 - 09:04] - Who is an Ideal Candidate? [09:05 - 10:29] - Fixing the Foundation: Common Operational Issues Contractors Face [10:30 - 14:40] - The People Problem: Why Right Roles Matter in Contractor Success [14:41 - 17:46] - From Solo to Scalable: The First Step to Building a Roofing Team [17:47 - 19:21] - From Serving the Skies to Serving the People: A Business Journey [19:22 - 24:44] - The Biggest Mistakes Contractors Keep Making [24:45 - 26:56] - Why Marketing Systems Are Key to Long-Term Business Growth [26:57 - 31:17] - Industry Trends Shaping the Future of Construction: How Roofers Can Capitalize [31:18 - 32:55] - AI in Construction: How Roofers Can Leverage Technology for Growth [32:56 - 33:14] - Sponsor AD [33:15 - 34:38] - Lightning Round/Jerry’s Favorite Personal Hack? [34:38 - 36:02] - What is Jerry’s Favorite Business Hack? [36:03 - 37:02] - The Best Advice Jerry Ever Got, and How He Applied It to His Success? [37:03 - 38:20] - How Can the Roofer Growth Hacks Family get in Touch with Jerry? [38:21 - 39:48] - The Power of Systems: How Implementing Marketing Systems Can Transform Businesses? [39:49 - 43:13] - The Shift from Marketing to Business Consulting: Helping Clients Keep Up [43:14 - 47:18] - How Referrals and Operational Support Drive Contractor Growth [47:19 - 52:09] - Episode Wrap-Up & Biggest Takeaways   Resources: https://www.roofingsites.com/ https://www.pro-accel.com/   Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 6 - The November State of Marketing for Roofers with Chris
Nov 8 2024
Roofer Growth Hacks - Season 2 Episode 6 - The November State of Marketing for Roofers with Chris
Welcome to our latest episode of Roofer Growth Hacks, hosted by RoofingSites.com. In this session, we explore the current trends and key focus areas in marketing and sales for the roofing industry in November. As roofing companies navigate challenges in growth, this episode provides valuable insights into effective strategies that align marketing efforts with sales goals. Join us as we discuss actionable tips to enhance your marketing approach and ensure your business stays competitive in a changing landscape. We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!  Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here! About: RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!   Timestamps: [00:00-00:43] - Intro[00:44-02:23] - Essential Marketing Trends for Roofing Companies in Slower Seasons[02:24-04:51] - Essential Sales System Fixes for Roofing Companies - Importance of Picking Up the Phone[04:52-06:51] - Follow Up or Fall Behind - Keep your Sales Alive[06:52-08:14] - Pre for Peak Season - Building a Winning Roofing Strategy for Next Year[08:15-12:23] - Most Important Marketing Trends Roofers Can't Ignore [12:24-15:17] - Using Content Creation to Build Trust and Drive Roofing Sales [15:18-16:57] - Why is Email Marketing Still Important? [16:58-19:34] - Creating a Referral System that Keeps Roofing Leads Flowing [19:35-21:20] - Importance of SEO - Creating Long-Term Strategies for Roofing Companies [21:21-23:55] - Outro[44:33 - 47:03] - Essential Video Setup for Roofing Professionals: Resolution, Lighting, and Sound Tips[47:04 - 48:57] - Optimize Your Marketing: Download the Free Workbook & Guide[48:58 - 49:22] - Outro   Resources: RoofingSites: https://www.roofingsites.com/ Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 5 - How to Build a Video Marketing Machine for Roofing Companies with Chris
Nov 1 2024
Roofer Growth Hacks - Season 2 Episode 5 - How to Build a Video Marketing Machine for Roofing Companies with Chris
Ready to build a powerful video marketing machine for your roofing business? Join us as we dive into actionable strategies for creating a standout video presence in the roofing industry. Learn how to leverage short-form videos, job site walkthroughs, customer testimonials, and more to dominate your market and attract new clients. With step-by-step insights, AI tools for content creation, and proven video formats, this workshop will transform your marketing approach and position you as the top choice for homeowners. We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!  Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here! About: RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 01:13] - Intro[01:14 - 04:32] - Who is Chris Hunter?[04:33 - 06:54] - Becoming The Choice: Standing Out in a Crowded Roofing Market with Video Marketing[06:55 - 11:09] - Navigating Competition: The Four Pillars of Effective Roofing Marketing[11:10 - 12:10] - Staying Top of Mind: The Essential Role of Social Media Across Marketing Pillars[12:11 - 15:15] - Why Should You Focus on Video Marketing[15:16 - 19:58] - What Type of Videos You Should Be Posting?[19:59 - 26:50] - From Knowledge to Action: A Step-by-Step Guide to Videography Your Brand[26:51 - 33:05] - Building a Video Marketing Machine: Demo of Step-by-Step Script Creation with AI[33:06 - 36:30] -  Maximizing Efficiency in Short-Form Video Creation[36:31 - 40:39] - Tps and Trick for Video Marketing[40:40 - 44:32] - Roofers' Guide to Winning Clients: DIY Video, AI Tools & Changing Settings Tips[44:33 - 47:03] - Essential Video Setup for Roofing Professionals: Resolution, Lighting, and Sound Tips[47:04 - 48:57] - Optimize Your Marketing: Download the Free Workbook & Guide[48:58 - 49:22] - Outro Resources: RoofingSites:  https://www.roofingsites.com/ Connect with us! Spotify: https://bit.ly/RoofingSites-Spotify Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 4 - Systematize Your Roofing Operations: Work Less, Earn More  with Todd Dawalt
Oct 25 2024
Roofer Growth Hacks - Season 2 Episode 4 - Systematize Your Roofing Operations: Work Less, Earn More with Todd Dawalt
Welcome to Roofer Growth Hacks! In this episode, we’re joined by Todd, CEO of Construction Leading Edge, to explore proven strategies for growing your roofing business. We dive into how to streamline operations, implement effective systems, and develop leadership skills to navigate industry challenges, including economic downturns. Todd shares expert insights that can help you build a more efficient, profitable business. Tune in for actionable growth hacks to elevate your roofing company! About: Todd Dawalt is the founder and host of The Construction Leading Edge podcast, dedicated to helping construction business owners learn from his experience managing projects from bathroom remodels to high-rise buildings. Dawalt coaches construction business owners to systematize their business so it runs without them.  Timestamps: [00:00 - 01:03] - Intro [01:04 - 03:56] - Who is Todd? Where did he start and where is he now? [03:57 - 04:32] - The Most Valuable Lesson Learned Over the Years [04:33 - 06:37] - Cash Flow Missteps: A Hard Lesson Learned [06:38 - 12:05] - How to Get Out of a Bad Cash Flow Situation? [12:06 - 15:58] - What Kind of Coaching Does Todd do? [15:59 - 17:32] - Changing the Trajectory: How One Person Transforms Generations [17:33 - 21:52] - Building Beyond Tomorrow: How Entrepreneurs Shape Generations [21:53 - 28:35] - Want to Build a Business for Future Generations? Here's How to Start [28:36 - 28:54] - Sponsor AD [28:55 - 30:12] - Lightning Round/ Todd’s Personal Favorite Hack [30:13 - 31:13] - Favorite Business Hack [31:14 - 32:55] - The Best Advice Ever Given [32:56 - 34:04] - How Can People Reach Todd? [34:05 - 34:22] - Outro [34:23 - 37:41] - Episode Wrap-Up & Biggest Takeaways Resources: RoofingSites:  https://www.roofingsites.com/ https://constructionleadingedge.com/ Connect with us! Spotify: https://bit.ly/RoofingSites-Spotify Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 3 - How to Build a Profitable Roofing Business by Understanding Your Numbers with Diane Gilson
Oct 18 2024
Roofer Growth Hacks - Season 2 Episode 3 - How to Build a Profitable Roofing Business by Understanding Your Numbers with Diane Gilson
Welcome to Roofer Growth Hacks! In this episode, We sit down with Diane Gilson, CEO of Info Plus Accounting, to dive into essential accounting strategies for roofing company owners. We explore how to transform financial chaos into clarity and set up job cost accounting systems that drive long-term profitability. Diane shares her expertise in helping small to midsize construction businesses take control of their finances and boost their bottom line. Tune in for actionable growth hacks that will help you maximize your profits and scale your roofing business! About: Info Plus Accounting was established in 1994 and specializes primarily in QuickBooks® and Intuit Enterprise Solutions. These are powerful, flexible, multi-functional accounting software systems currently utilized by nearly 90% of small-to-mid-sized businesses. Info Plus Accounting assists clients in using their QuickBooks® accounting software more accurately, efficiently, effectively, and creatively than they ever imagined possible. Timestamps: [00:00 - 00:58] - Intro[00:59 - 04:02] - Who is Diane Gilson?[04:03 - 08:05] - How Does Info Plus Accounting Help Their Clients?[08:06 -12:15] - Common Job Costing Mistakes: What Business Owners Get Wrong?[12:16 - 15:40] - What is the Logical Format for a Chart of Accounts?[15:41 - 16:47] - Scaling Smart: The Ideal Gross Profit Targets for Business Success[16:48 - 18:07] - Breaking Down Gross Profit: What It Means for Your Taxes[18:08 - 20:48] - Contractors’ Biggest Concern: What They Really Want to Know[20:49 - 22:10] - What is Contractors’ Biggest Mistake?[22:11 - 26:55] - Finding Your Financial Right-Hand: Qualities to Seek in a Bookkeeper[26:56 - 31:07] - Future-Proofing Your Roofing Business: Trends to Watch[31:08 - 31:35] - Sponsor AD[31:36 - 32:50] - Lightning Round/ Diane’s Favorite Personal Growth Hack[32:51 - 34:04] - Diane’s Favorite Business Hack[34:05 - 35:16] - The Best Advice Ever Given[35:17 - 36:51] - How to Get in Touch With Diane?[36:52 - 37:27] - Outro [37:28 - 40:13] - Episode Wrap-Up & Biggest Takeaways Resources: RoofingSites:  https://www.roofingsites.com/ https://buildyournumbers.com/ Connect with us! Spotify: https://bit.ly/RoofingSites-Spotify Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 2 - The October State of Marketing for Roofers with Chris
Oct 11 2024
Roofer Growth Hacks - Season 2 Episode 2 - The October State of Marketing for Roofers with Chris
Welcome to Roofer Growth Hacks, the podcast where we spotlight creative solutions to growth challenges in the roofing industry. We are joined by Chris Hunter, founder of  RoofingSites.com  and author of The Ultimate Guide to Digital Marketing for Roofers. In this special episode, "The October State of Marketing, Chris breaks down the latest trends we're seeing in the marketing industry for roofers and roofing companies. Tune in for insights and actionable tips to stay ahead in your marketing efforts! Find more information at the10disciplines.com!  If you enjoyed today’s episode, please take a moment to leave us a 5 star review.  Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!   About: RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!   Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! [00:00 - 00:50] - Intro/The October State of Marketing[00:51 - 01:50] - Why Ad Prices Spike in Quarter 4 & How to Stay Ahead[01:51 - 02:58] - How Are The Elections Impacting Buyers Decisions?[02:59 - 05:14] - How Can Roofers Thrive with Lead Nurturing and Consistent Marketing?[05:15 - 08:11] - Roofing in the Slow Season: Preparing Your Systems for Success[08:12 - 10:18]  - Why Should Roofers Prioritize Google for Long-Term Success?[10:19 - 11:31] - Outro   Resources: Website:        https://www.linkedin.com/in/robdube/                        https://the10disciplines.com/   RoofingSites: https://www.roofingsites.com/ Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks - Season 2 Episode 1 - The 2024 Social Media Playbook For Roofing Companies with Chris
Oct 4 2024
Roofer Growth Hacks - Season 2 Episode 1 - The 2024 Social Media Playbook For Roofing Companies with Chris
Elevate your roofing company’s marketing in 2024 with our essential social media workshop! Discover proven strategies from thousands of industry assessments and learn how to stand out in a crowded market. We’ll cover the Four-Hour Roofing Marketing Machine, must-have post types, effective scheduling, and innovative tools, including AI for boosting your visibility. Don’t miss this chance to transform your online presence and become the top choice for homeowners! We hope you got value from our first season today’s episode, so please take a moment to leave us a 5-star review!  Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here! About: RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!   Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 04:41] - Intro/ Chris & Roofing sites [04:42 - 07:29] - Standing Out in a Growing Market: How to Make Your Roofing Business the Choice [07:30 - 09:11] - Building a Marketing Machine: Strategy Over Tactics for Roofing Success [09:12 - 11:38] - Introducing the 4-Hour Roofing Marketing Machine: A Proven Framework for Success [11:39 - 15:39] - The Four Posts Every Roofing Company Needs for Social Media Success [15:40 - 23:21] - Boost Your Roofing SEO: Geotagging and the Right Posting Schedule [23:22 - 26:48] - Monthly Content Ideas for Roofers: Case Studies and Company Updates [26:49 - 31:36] - How to Schedule Social Media Posts for Your Roofing Business [31:37 - 35:35] - Unlocking AI's Potential: Tools and Training for Roofing Success [35:37 - 39:13] - What Are the Keys for Roofing Social Media [39:14 - 41:27] - From Yellow Pages to Digital: The Evolution of the Four-Hour Roofing Marketing System [41:48 - 43:12] - QR Code for Copy of The Book [43:13 - 46:11] - Questions/Takeaways [46:12 - 46:30] - Outro   Resources: RoofingSites:  https://www.roofingsites.com/   Connect with us! Spotify: https://bit.ly/RoofingSites-Spotify  Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/