This Indie Life

James McKinven and Dagobert Renouf

Dagobert spent 5 years and $100K+ to bootstrap a startup and failed with a massive burn out. Every week he invites a new founder to talk about the dark side of entrepreneurship. read less
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Episodes

25: Are side projects impossible to make successful?
Oct 16 2023
25: Are side projects impossible to make successful?
In this episode, Dago talks about why he can’t do side projects anymore without going al in, but he does have a plan. Meanwhile, I’ve had a big week with my podcast Indie Bites, speaking to a bootstrapping legend, but having to overcome a metric shit ton of imposter syndrome.About Dagobert (to be updated soon...)Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
24: We're back and indie hacking again
Oct 5 2023
24: We're back and indie hacking again
In this episode, Dago talks about how the honeymoon period for his job is over and how he’s going to address it with side projects. Is logology coming back? Meanwhile, I’ve been settling back into a new slightly too relaxed routine with my whale client and wonder what I need to do to make some progress with my side projects.About Dagobert (to be updated soon...)Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
23: Are we no longer indie hackers? (Dago's job update)
Jul 10 2023
23: Are we no longer indie hackers? (Dago's job update)
In this episode, Dago has started his new job and gives an update on what it’s like now he’s joined the dark side. Is he happy? Does he regret the decision? All will be revealed in this update conversation. I, meanwhile, travel to Dago’s country, avoid him completely and drive to the furthest point away from him to do some work.Dago updates:How he's finding his new jobDoes he regret it?Pros / consJames updates:Driving 1,600 miles to the South of FranceMoving the flat aroundWallet biz updateAbout Dagobert (to be updated soon...)Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
22: Closing down Logology (Dago's startup)
Jun 13 2023
22: Closing down Logology (Dago's startup)
In this episode, Dago’s got a big announcement. You might have seen on Twitter, he’s closing down his startup Logology and getting a job. I’ll read his whole tweet and then we’ll discuss why he’s making such a big decision.Read Dago's tweet.About Dagobert (to be updated soon...)Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
21: Where have we been?
Jun 2 2023
21: Where have we been?
Dago and I have taken a break from the pod while Dago gets to the bottom of his burnout. He's spent some time meditating and figuring out what the next steps are for his indie hacking journey. I have been galavanting around the world and away from my problems, spending time in both New York and Brazil, despite still being in crippling debt.Dago Updates:Figuring out burnoutShould he get a job?James Updates:Trip to New York and BrazilStill struggling with motivation / directionAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
20: Dago "I am a Twitter rockstar"
Apr 24 2023
20: Dago "I am a Twitter rockstar"
In this episode, Dago has decided he is a Twitter Rockstar and tries to justify himself, meanwhile, I’ve made huge progress in paying off my debts and there’s even some positive leather news.Dago Updates:Coming to terms with the fact he's a Twitter rockstarThoughts on the Twitter API price increaseJames Updates:New sponsor deal going wellSold more walletsAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
19: Dago is cured!
Apr 10 2023
19: Dago is cured!
In this episode, Dago’s got to the bottom of his illness and is on the road to recovery, you won’t believe what it is! After months of positivity and growth, I might be running into some mental health problems so we try and stop it from getting worse, but there is some good news from me later on.Watch us on YouTube: https://youtu.be/oVPOcy8WcbgAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
18: The AI skeptics embrace AI
Apr 4 2023
18: The AI skeptics embrace AI
In this episode, Dago is up and about, looking fantastic in his recording setup. We'll be diving deep into a topic that's on everyone's minds - artificial intelligence. Despite being skeptics at heart, Dago and I have both started to embrace AI in various aspects of our lives, and we're excited to share our thoughts and experiences with you.Join us for an engaging and thought-provoking chat about the fascinating world of AI, as we explore the ways in which this groundbreaking technology is changing our lives, for better or for worse. So sit back, relax, and get ready to learn something new in this latest installment of our podcast!Dago updatesOut of bedTesting AI for LogologyShoutouts for listenersJames updates2 episodes of Indie Bites publishedThinking of potential membership upgradesAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
17: Where is the finish line?
Mar 22 2023
17: Where is the finish line?
In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way.Dago updatesWent to doctorsBrain fog is clearingDebating how to record next course segmentJames updatesEnjoying momentumWary of burnoutWorking towards a goalAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
16: Finding joy in work
Mar 16 2023
16: Finding joy in work
In this episode, Dago is coming to terms with working less and making the most of it. I’m not talking sipping mamosas, I’m talking optimizing his Twitter time. I share more details about my long term indie bites partnership, although there might be a stumbling block in the way in my quest for being debt-free.Watch us on YouTube 📹Dago's course 🐦Buy a leather wallet from James 💳Podcast website 🎙️Dago updates/reflectionsbeing forced to optimize my twitter time is coola.i is cool but takes the joy of creating awayJames updates/reflectionsIndie Bites sponsorship dealMy big client might fall throughMore wallet salesAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
15: Staying positive and one-year deal for Indie Bites
Mar 7 2023
15: Staying positive and one-year deal for Indie Bites
In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way.Watch us on YouTube 📹Dago's course 🐦Buy a leather wallet from James 💳Podcast website 🎙️Dago updates/reflectionsStill sickJames updates/reflectionsIndie Bites sponsorship dealStarted tracking my timeLemon SqueezyAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
14: Uncovering fears and getting rejected
Feb 27 2023
14: Uncovering fears and getting rejected
In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way.Watch us on YouTube 📹Dago's course 🐦Buy a leather wallet from James 💳Podcast website 🎙️Dago updates/reflectionsStill sickWorking on landing page fears / problemsBought twitter blue check for conversion ratesJames updates/reflectionsConversations around selling indie bitesFinally got new wheels againGuest rejections :(About DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing
13: Getting sick and should James sell his podcast?
Feb 17 2023
13: Getting sick and should James sell his podcast?
In this episode, Dago talks about reinventing himself on Twitter, dealing with sickness as a founder and he attempts to find 50 shades of grey to wear. I meanwhile ponder just a single thing, is it worth selling my baby? (aka my podcast).Watch us on YouTube 📹Dago's course 🐦Buy a leather wallet from James 💳Podcast website 🎙️Dago updates/reflectionsWrote tweets for 3 weeks instead of 1Got sick so can’t do logology 2 this weekFinally found my “lifetime” outfitJames updates/reflectionsDid Skiing Trip, got ill, now back to workConsidering selling Indie BitesFiguring out a cash injection and regular incomeWallet sales seem to directly linked to how much I workAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter CourseLogology - high quality logos and brandsMemelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' TwitterIndie Bites - indie founder chats2 Hour Podcast - podcasting courseWhitstable Craft Co - handmade leather walletsPodPanda - podcast editing