This Indie Life

James McKinven and Dagobert Renouf

This Indie Life follows the journey of two indie hackers, James McKinven and Dagobert Renouf, as we navigate the good, the bad and the ugly, attempting to turn our indie hacker dreams into reality. read less

17: Where is the finish line?
Today
17: Where is the finish line?
In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way.Dago updatesWent to doctorsBrain fog is clearingDebating how to record next course segmentJames updatesEnjoying momentumWary of burnoutWorking towards a goalAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter Course Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
16: Finding joy in work
6d ago
16: Finding joy in work
In this episode, Dago is coming to terms with working less and making the most of it. I’m not talking sipping mamosas, I’m talking optimizing his Twitter time. I share more details about my long term indie bites partnership, although there might be a stumbling block in the way in my quest for being debt-free. Watch us on YouTube 📹 Dago's course 🐦 Buy a leather wallet from James 💳 Podcast website 🎙️Dago updates/reflectionsbeing forced to optimize my twitter time is coola.i is cool but takes the joy of creating awayJames updates/reflectionsIndie Bites sponsorship dealMy big client might fall throughMore wallet salesAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter Course Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
15: Staying positive and one-year deal for Indie Bites
Mar 7 2023
15: Staying positive and one-year deal for Indie Bites
In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way. Watch us on YouTube 📹 Dago's course 🐦 Buy a leather wallet from James 💳 Podcast website 🎙️Dago updates/reflectionsStill sickJames updates/reflectionsIndie Bites sponsorship dealStarted tracking my timeLemon SqueezyAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter Course Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
14: Uncovering fears and getting rejected
Feb 27 2023
14: Uncovering fears and getting rejected
In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way. Watch us on YouTube 📹 Dago's course 🐦 Buy a leather wallet from James 💳 Podcast website 🎙️Dago updates/reflectionsStill sickWorking on landing page fears / problemsBought twitter blue check for conversion ratesJames updates/reflectionsConversations around selling indie bitesFinally got new wheels againGuest rejections :(About DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter Course Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
13: Getting sick and should James sell his podcast?
Feb 17 2023
13: Getting sick and should James sell his podcast?
In this episode, Dago talks about reinventing himself on Twitter, dealing with sickness as a founder and he attempts to find 50 shades of grey to wear. I meanwhile ponder just a single thing, is it worth selling my baby? (aka my podcast). Watch us on YouTube 📹 Dago's course 🐦 Buy a leather wallet from James 💳 Podcast website 🎙️Dago updates/reflectionsWrote tweets for 3 weeks instead of 1Got sick so can’t do logology 2 this weekFinally found my “lifetime” outfitJames updates/reflectionsDid Skiing Trip, got ill, now back to workConsidering selling Indie BitesFiguring out a cash injection and regular incomeWallet sales seem to directly linked to how much I workAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter Course Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
9: Maintaining momentum
Dec 17 2022
9: Maintaining momentum
This episode, Dago talks about how much he’s enjoying doing a podcast and his plans for maintaining momentum for his course. I’m also thinking about momentum in the new year after crossing £5k this month in leather wallet sales in the run up to Christmas. Dago's updates:product update: so happy to do this podreflecting on the journey: audience first approach is 10x more geniusmeme: quit software job to build a startup (december 5th) → how lucky we are as founders, can go back to a job anytimepersonal: winter / tired AF now that make moneyJames' updates:The sales keep comingCraft fair and second biggest day of ordersCost breakdown per wallet My new machine arrived!Updated my twitter profile - scaryYouTube, TikTok and IG need to happen ASAP.First video recording for client doneEngland vs FranceSponsorNo sponsor this episode, but if you’re keen to get your product in front of hundreds of indie founders and developers, head to indielife.fm/sponsor.About DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's TwitterDago's Twitter Course Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
8: What happens when the sales slow down?
Dec 6 2022
8: What happens when the sales slow down?
This episode, we reflect on our black friday sales and how Dago made a full-year worth of sales i a weekend, I meanwhile have a found a new lease of life thanks to my the leather wallet business but question the potential for it becoming something I spend more time on, or if it’s just a distraction.Dago:reflecting on the journey: More money 1 month vs 1 year, but the real challenge is to do the same with a productproduct update: Recording bonus, difficult to switch context. (1 year marketing / 1 year building) meme: thanks giving, guilty for late, update people personal: first bad ratingJames:BF/CM sales updateLots of excitement for wallets, future plans etcLost a client for PodPanda. Big hit. Reality of bills needing to be paid after the excitement of the past few weeks.First client recording with video tomorrowSponsor - StatamicStatamic is a content management system built on Laravel that is designed to make building, managing, and scaling content-driven websites and applications painless and (hopefully) fun.Statamic is not your typical CMS. Out of the box it runs on flat files, which means there's no database required at all. Content, users, configs, you name – everything is stored in Markdown, YAML, or PHP config files, but can still be managed in the control panel like other platforms.But it's not JUST a flat file system. Its entire data layer is driver based, and you can switch from dynamic flat file mode to static site generator to MySQL to whatever data platform tickles your fancy and makes you happy.Start simple. Scale later. Be happy. "INDIE" for 10% off Statamic Pro. Head to https://statamic.com/?ref=indielife.About DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's Twitter Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
7: $2k wallet sales; $5k course sales in a day
Nov 26 2022
7: $2k wallet sales; $5k course sales in a day
James has had a massive week making £1,600 in a day selling leather wallets, Dago has success with black friday sales and we finally get to the bottom of how you pronounce niche.Get Dago's course here 👈What we covered in this episode:Dago took some time offHow to pronounce NicheBlack friday salesMeme of the weekJames’ £1,600 in one day in wallet salesHow to capitalise on growthJames' newspaper adNew Indie Bites artSponsor - StatamicStatamic is a content management system built on Laravel that is designed to make building, managing, and scaling content-driven websites and applications painless and (hopefully) fun.Statamic is not your typical CMS. Out of the box it runs on flat files, which means there's no database required at all. Content, users, configs, you name – everything is stored in Markdown, YAML, or PHP config files, but can still be managed in the control panel like other platforms.But it's not JUST a flat file system. Its entire data layer is driver based, and you can switch from dynamic flat file mode to static site generator to MySQL to whatever data platform tickles your fancy and makes you happy.Start simple. Scale later. Be happy. "INDIE" for 10% off Statamic Pro. Head to https://statamic.com/?ref=indielife.About DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's Twitter Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
6: Doubt and imposter syndrome
Nov 15 2022
6: Doubt and imposter syndrome
This episode, Dago talks about how he feels one week on from his course launch and some of the new ideas he has for keeping the momentum. I on the other hand was not having a good day when we recorded this, I was feeling a little down in the dumps and wasn’t even sure if we should record.But we want to be honest and truthful with this show, to give a real idea of what it’s like to be an indie founder, so decided to record and publish never the less. So you hear me confused talking about doubt, imposter syndrome and what to do when you’re not feeling at your best. I’m grateful to Dago here for being such a supportive co-host and friend. Get Dago's course here 👈What we covered in this episode:Why Dago is feeling better after the launchDago’s splashing the cash on new techWhy he started enjoying more success?Setting up for future success and consistent salesSending physical packages to clientsTwitter being a perfect marketing channel for a Twitter courseWhy Dago is hungry for more success nowv2 of LogologyLearning more marketing channelsJames being stuck as “The Podcast Guy”Having doubts and imposter syndromeJames’ ideas for growing Indie BitesWhy to think long termmeme: big bird going back to a job Dago’s insomnia goneUpdate on James’ work 40 hours challengeAbout DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's Twitter Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
5: $16k course launch, but sad? Is going viral worth it?
Nov 4 2022
5: $16k course launch, but sad? Is going viral worth it?
This episode Dago talks about how he made $16,000 launching his course and why he’s not feeling amazing about it, I go viral on Twitter and then make a promise I might not be able to keep.Get Dago's course here 👈What we covered in this episode:Dago's course launchPost launch-depressionIs Dago burnt out?Why James is in debtHow he can get out of itDago has NEVER been in debtJames' viral tweetWhy James deleted his viral tweetHow James can work more than 20 hours a weekSponsor - Ramen ClubMy favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to ramenclub.so and use code "INDIELIFE" to let Charlie know I sent you and get 50% off your first month.About DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's Twitter Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
4: Deadlines, disagreements and launches
Nov 1 2022
4: Deadlines, disagreements and launches
This episode Dago talks about why he had to delay the launch of his course, we both discuss some of the disagreements we’ve had in the past few weeks and I think about how I can grow Indie Bites.Dago's Twitter course is launched! 🎉 Grab your copy here.What we covered in this episode: Dago updates:Struggling to launch his coursePerfectionism and all-nightersWhy you can’t launch on the same day as going viralAre deadlines pointless? “Deadlines are not absolute”Meme of the weekDisagreeing with a co-founder James updates:Sold his motorbikeIndie Bites with Michele Hansen publishedPut a stop to the slippery slopePondering finding "bigger" guests for Indie Bites LinksPieter Levels AI ToolArt of Product Adam Wathan episodeDense DiscoverySponsor - MentorCruiseIndie life is better with a mentor. MentorCruise is your trusted source to find expert mentors & industry professionals to move your career and business ahead. Head to mentorcruise.com and use code INDIELIFE for 20% off an intro session. Thanks for sponsoring, Dom!About DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's Twitter Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
3: Burnout, course launch and AI tools
Oct 25 2022
3: Burnout, course launch and AI tools
This episode Dago is in full-prep mode for his Twitter course launch and talks about how the early access has helped them. Both of us are no stranger to burnout, so we discuss both our approaches to avoiding it, including revealing how many hours we both work each week. I think you’ll be surprised by our answers here.👉 Follow the pod on Twitter💸 Sponsor the showWhat we covered in this episode:What we think about AI tools James updatesCars dying, frustrated with life problemsJames' thoughts on New YorkSlippery slope of falling behind on work Dago’s updatesDago prepping for the course launchWorking when movitvated from positive feedbackHow doing early access has helped DagoDoing "busy" workDealing with burnoutMeme of the WeekDoes he like being known as "the meme guy"? About DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's Twitter Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
2: Disagreeing on sponsors, clients and false validation
Oct 14 2022
2: Disagreeing on sponsors, clients and false validation
This episode is a little meta, because Dago and I discuss the launch of the show and if we should accept sponsors. So I said we’d be open and honest and sometimes we may even disagree, but I thought it might take longer than the second episode. We both have kinda different approaches to monetizing the show so we hash out our thoughts in this episode We do then go into our updates, where I talk about some exciting new client developments and Dago has a rollercoaster of a beta-launch for his course.Follow the pod on TwitterWhat we covered in this episode:The podcast launchShould we take sponsors?Why Dago isn’t too keen on sponsorsWhy James believes in having sponsorship James updatesHe’s going to New YorkThinking of video for clientsGetting more income stabilityFounder dinner in person Dago’s updatesA hit to his confidence with the coursePre-sales updateValidation when it’s not thereWill Dago be annoyed if the launch goes well? About DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's Twitter Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
1: Intros, dollars and insomnia
Oct 7 2022
1: Intros, dollars and insomnia
In this episode, both Dago and I introduce ourselves, from there we head into our usual updates as Dago’s talks about his new Twitter course, why his most viral meme of all time is to keep him in check and we both had some deep realisations about our physical health might be more closely related to our startups than we think.Follow the pod on TwitterTalking points:Intro to the foundersJames construction podcasting mishap Dagobert updatesprogress on twitter course and impostor syndromefeeling like i’m in danger building my startup and not sleeping / random panic attacksmeme about shitting on gumroadlong COVID killing my energy levels James updatesGetting up earlyChanging the Indie Feast membershipRaising Indie Bites sponsor price / converting to $Stagnating clients / positioning About DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's Twitter Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing
This Indie Life Trailer - Meet the Founders
Oct 5 2022
This Indie Life Trailer - Meet the Founders
This Indie Life follows the journey of two indie hackers as we navigate the good, the bad and the ugly, attempting to turn our indie hacker dreams into reality. Each week, you can tune in to see what progress we’ve made to achieve those dreams. Sometimes it will be good news, other times things won’t be going so well, but we promise to be open and honest with you.About DagobertPreviously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.Dagobert's Twitter Logology - high quality logos and brands Memelogy - the best startup memesAbout JamesJames left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it. James' Twitter Indie Bites - indie founder chats 2 Hour Podcast - podcasting course Whitstable Craft Co - handmade leather wallets PodPanda - podcast editing