Bringing early stage startups to life: Go-to-market and telling founder stories with Austin Gunter

What We Talk About When We Talk About Tech

Apr 14 2021 • 34 mins

Jennifer Riggins (@jkriggins) and Rich Gall (@richggall) talk to Austin Gunter, Director of Marketing at Shoreline,  an automation tool for cloud operations teams, about marketing early stage startups and building a go-to-market plan.

Austin talks about his (perhaps accidental) niche as 'the first marketer in the door' at a number of DevOps startups, including Gremlin, and explains how he goes about immersing himself in a new company. He also discusses the importance of understanding customer pain by looking closely at their jobs-to-be-done when preparing to go to market.

Listen as well for Austin's thoughts on the DevOps and cloud space, an insight into Shoreline and why Austin was so eager to work there, and a little bit about Austin's book, The Liberal Arts Techie.

Listen to earlier episodes and learn more about the podcast by visiting talkabouttechpodcast.com.