The current power dynamics in coffee are complex and still widely challenged by many in the industry. Norbert, Nick, and Daniel Mendoza discuss what the power dynamics currently look like and how more players across the supply chain can be empowered via knowledge.
Daniel Mendoza is the Sales Manager for North America and Oceania at Cropster. He has worked in different areas of the supply chain in coffee, tea, and flowers. With his experience, he brings a unique perspective to understanding the current power dynamics in the coffee industry and how it can change for the better.