Getting to the Root of It

Sarah Nilsen & Bob Finigan

I don't know about you, but I am ready for someone to shoot it to me straight! Hosts Sarah Nilsen and Bob Finigan peel back the layers of the marketing and the fake news surrounding the cannabis industry and get to the root of all things CBD! At Green Compass, Sarah, Vice President of Sales, and Bob, Chief Marketing Officer, do more than just talk the talk. They work with the experts and the farmers who grow, cultivate, and tend to the hemp. If you are looking into the benefits of hemp-based wellness but not sure how to root out the myths from the marketing, then you're listening to the perfect show. Please join us for a deep educational dive as we unearth what's true in the hemp/CBD industry and answer your most pressing questions.

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Leaving the Corporate World with Jenni Byrd Grier
Feb 10 2022
Leaving the Corporate World with Jenni Byrd Grier
Jenni Byrd Grier is a transformational speaker, personal development coach, and Next Level Achievement™ expert. Today we discuss why she left the corporate world and became an entrepreneur who is committed to providing achievement and personal growth for all clients. Jenni also shares some transformative insight into how feelings can impact your business and personal life. Tune in to learn how to transform your thoughts and become free from your limiting beliefs.     IN THIS EPISODE:  [07:34] Jenni shares the moment she knew she wanted to dedicate her life to coaching business owners.  [11:39] How your feelings can impact situations and decisions in business settings and in everyday life.  [18:37] How we unknowingly let our past affect our present and future.  [26:00] How to start your journey of getting unstuck from your limiting beliefs.  [32:54] The way you speak to yourself when faced with a choice matters.     KEY TAKEAWAYS:  When you’re an entrepreneur and you work really hard, you can really feel the direct impact of your work faster than if you were in the corporate lifestyle.  We all have the tendency to view current circumstances through the lens of past experiences.  Your thoughts don’t just impact yourself, they impact everyone around you.  Intentional thoughts have the power to transform your world.  Affirmations don’t help if you immediately go back into our day with fear and doubt.  We not only have to say our affirmations, we have to live in those feelings as if what we want has already happened.     LINKS MENTIONED:   BIO: Jenni Byrd Grier has achieved her dream goal to work side-by-side with her father. Jenni is a transformational speaker, personal development coach, and Next Level Achievement™ expert. As the President of The Byrd Group, Jenni is committed to providing achievement and personal growth for all clients. Before joining The Byrd Group, Jenni served as Director of Customer Experience and Marketing at Duke Energy in Charlotte, N.C. During her 13+ years at Duke Energy, Jenni completed the Duke Energy/University of Chapel Hill Strategic Leadership Program and the Charlotte Leadership Program. Jenni grew up in Waco, Texas and attended the University of South Carolina, where she graduated Magna Cum Laude with a Bachelor of Business Administration, Marketing and Management degree. She then went on to receive her Master of International Business Studies at the University of South Carolina. Jenni is now located in North Carolina with her husband, Rob, and their two daughters.
Leaving the Corporate World with Jenni Byrd Grier
Feb 10 2022
Leaving the Corporate World with Jenni Byrd Grier
Jenni Byrd Grier is a transformational speaker, personal development coach, and Next Level Achievement™ expert. Today we discuss why she left the corporate world and became an entrepreneur who is committed to providing achievement and personal growth for all clients. Jenni also shares some transformative insight into how feelings can impact your business and personal life. Tune in to learn how to transform your thoughts and become free from your limiting beliefs.     IN THIS EPISODE:  [07:34] Jenni shares the moment she knew she wanted to dedicate her life to coaching business owners.  [11:39] How your feelings can impact situations and decisions in business settings and in everyday life.  [18:37] How we unknowingly let our past affect our present and future.  [26:00] How to start your journey of getting unstuck from your limiting beliefs.  [32:54] The way you speak to yourself when faced with a choice matters.     KEY TAKEAWAYS:  When you’re an entrepreneur and you work really hard, you can really feel the direct impact of your work faster than if you were in the corporate lifestyle.  We all have the tendency to view current circumstances through the lens of past experiences.  Your thoughts don’t just impact yourself, they impact everyone around you.  Intentional thoughts have the power to transform your world.  Affirmations don’t help if you immediately go back into our day with fear and doubt.  We not only have to say our affirmations, we have to live in those feelings as if what we want has already happened.     LINKS MENTIONED:   BIO: Jenni Byrd Grier has achieved her dream goal to work side-by-side with her father. Jenni is a transformational speaker, personal development coach, and Next Level Achievement™ expert. As the President of The Byrd Group, Jenni is committed to providing achievement and personal growth for all clients. Before joining The Byrd Group, Jenni served as Director of Customer Experience and Marketing at Duke Energy in Charlotte, N.C. During her 13+ years at Duke Energy, Jenni completed the Duke Energy/University of Chapel Hill Strategic Leadership Program and the Charlotte Leadership Program. Jenni grew up in Waco, Texas and attended the University of South Carolina, where she graduated Magna Cum Laude with a Bachelor of Business Administration, Marketing and Management degree. She then went on to receive her Master of International Business Studies at the University of South Carolina. Jenni is now located in North Carolina with her husband, Rob, and their two daughters.
Salad with a Side of Fries - The CBD Scene ft Sarah Nilsen
Jan 13 2022
Salad with a Side of Fries - The CBD Scene ft Sarah Nilsen
As a multibillion dollar, unregulated industry, CBD requires massive consumer education. Not to worry, we’ve gotten covered! This week Sarah Nilsen of Green Compass Global joins Jenn to talk all things CBD. From understanding the label and how much CBD we're really getting to reviewing the certificate of analysis and the differences between tinctures, gummy, topicals and more, you won't want to miss out. Your hottest CBD questions answered!    OUTLINE: • Welcome back & check out Jenn's new website: • Intro today's topic & meet Sarah Nilsen of Green Compass Global • Difference between marijuana, hemp and CBD • The Farm Bill passed in December 2018 • The endocannabinoid system • Most cells have a cannabinoid receptor • Regulates physiological processes • Common symptoms where people are turning to CBD • Pain, sleep, mood, • Finding supporting documentation for how CBD might support your health/healing/relief • Hurdles to overcome when you want to try CBD • The growing and use of CBD in China & what it means for your CBD product • Choosing your CBD • The source • The Certificate of Analysis, QR code • Verifying THC content, CBD content • Gels, topicals, tinctures, gummies, bug spray - when & why for each delivery method & efficacy • Water soluble • Carrier oil • Nano emulsion process • Spot treatment vs root cause treatment • Dosage • Journal/log what you notice • Reading the bottle - you have to do the math • The impact of the delivery method • Final thought from Sarah   LINKS MENTIONED: Become a Member: Connect with us! FB Page: Private FB Group: Sarah's Book:
The World of Cannabis in Nursing with Michele Morris
Dec 30 2021
The World of Cannabis in Nursing with Michele Morris
Michele Morris’s nursing career and expertise in educating people on the use of cannabis and CBD in medicine lead her to be a Master Director with Green Compass Global. In this episode, Michele explains how she started in the world of cannabis nursing, and she defines what you need to know about the endocannabinoid system. Plus, Michele reveals the natural ways to improve your bliss molecule, including yoga, meditation, and aerobic activity. Tune in as we talk about why you need to invest in your body, the importance of practicing your wellness tools daily, and when cannabis nursing will become more mainstream.   IN THIS EPISODE: [06:10] Michele Morris reveals how she started in the world of cannabis nursing.[13:15] All about the endocannabinoid system (ECS) and how it works.[19:20] Natural ways to improve the bliss molecule include yoga, meditation, and aerobic activity.[30:30] You need to invest in your body and practice your wellness tools daily.[36:20] When will cannabis nursing become more mainstream?   KEY TAKEAWAYS: Why cannabis should be taught and explored in the medical world and how we are heading in the right direction.  The endocannabinoid system is a master regulating system; it regulates all eleven body systems. You have endocannabinoids inside the body; you can actually nourish your own ECS by doing wellness practices like meditation, yoga, and aerobic activity. Your body needs a way to overcome inflammation; CBD can help you reduce inflammation and improve your health journey.   BIO: Michele Morris is a Master Director with Green Compass Global who resides in Plymouth, Massachusetts, and is consistently among the top 10 for the company in personal sales volume. In addition to growing her CBD business, she continues to work as a bedside nurse and remains on the board of directors for a non-profit animal rescue for which she routinely fosters needy dogs while they wait for their forever homes. Michele attributes her success as an advocate to her passion of sharing the gift of the hemp plant with others. Most roles Michele plays are in service to others, as that is who she is. In her latest role as a cannabis nurse with the Holistic Caring Network (who call themselves Green Nurses), Michele educates patients on the form and function, and support of the Endocannabinoid system as well as safe and effective use of cannabis, including CBD. Michele enjoys breaking down the stigma of cannabis as a whole, and encourages cannabis as a health and wellness tool by sharing research and testimonials, as well as her own personal story of overcoming pain without the use of pharmaceutical therapy.
How Social Media Can be Your Greatest Strength or Greatest Weakness with Rob Sperry
Dec 16 2021
How Social Media Can be Your Greatest Strength or Greatest Weakness with Rob Sperry
Rob Sperry has been recognized by top publication, Business For Home, as the #1 trainer for 2017 in the network marketing industry. Rob speaks about his journey and how he came to host some of the most prestigious mastermind retreats in the network marketing profession. Network marketing isn’t a ‘get-rich-quick’ opportunity; Rob explains how it works and the power in shifting your perspective. In this episode, we focus on social media and how it can be your greatest strength or your greatest weakness. Tune in as we talk about the importance of human connection and the most powerful lesson Rob has learned on his journey so far!   IN THIS EPISODE: [03:30] Rob speaks about his journey and how he came to host some of the most prestigious mastermind retreats in the network marketing profession.[10:55] If you shift your perspective, you realize that network marketing isn’t a ‘get-rich-quick’ opportunity but can help you get rich fast. [17:20] When Rob posts on social media, he likes to focus on value. Social media can enhance everything. [25:50] Leaders are born at events: you can’t substitute in-person connections with something online.  [30:20] The most significant lesson Rob has learned on his journey.     KEY TAKEAWAYS: Social media can be a strength, or it can be a massive waste of time. Make sure the time you spend on social media is productive.  Set time limits for your online activities. If you have twenty minutes for social media, then set a timer for twenty minutes. There is no substitute for in-person connections and collaborations. Fail forward faster. You need to stop becoming the broke know-it-all.    LINKS MENTIONED: Website www.robsperry.com   BIO: Rob Sperry has been recognized by top publication, Business For Home, as the #1 trainer for 2017 in the network marketing industry. In his first year in the industry, he reached the highest level in a multi-billion dollar company. Conquering new heights Sperry became the co-creator of mynt. Mynt was a spin-off from a $3 billion dollar company (total sales) and launched with a million dollars in sales, in just the first month. After the success of mynt, Sperry was instrumental in bringing two top companies together, thus creating one of the largest mergers in the network marketing industry. Due to his expertise, he has been featured in national and international books, podcasts, blogs, articles, and magazines specific to finding success in network marketing. Rob has spoken in 18 countries in the last few years and is a 5x author. His podcast has been listened to by 118 countries.   He now spends his time traveling the world speaking, training, writing books, and hosting some of the most prestigious mastermind retreats in the network marketing profession.
Ditching Wall Street for Fitness & Wellness with Jenn Trepeck
Nov 11 2021
Ditching Wall Street for Fitness & Wellness with Jenn Trepeck
Jenn Trepeck is an Optimal Health Coach, Podcaster, and Business Consultant. First, Jenn talks about why she left the world of Wall Street to pursue her passion for fitness, wellness, and nutrition. Jenn dives into the ways in which she helps her clients with weight management, stress, sleep, and energy. Then, Jenn jumps into the problems going on with the supplement industry. Tune in as Jenn gives tips for buying supplements and how you can instantly boost your immune system!   IN THIS EPISODE: [06:30] Why Jenn left the world of Wall Street to pursue her passion for fitness, wellness, and nutrition.[11:00] Jenn’s specialty is weight management. However, she also deals with stress, sleep, and energy.[19:15] The supplement industry is massive; we need to realize that supplements won’t fix poor nutrition.[26:00] What to look for when you’re shopping for supplements.[38:20] Tips for boosting your immune system with vitamin D.   KEY TAKEAWAYS: • A win from the pandemic is that people are starting to notice the importance of their health. • You can’t supplement against questionable lifestyle choices. • Health is not the lack of disease; health is vitality and energy. • Proprietary blends are a massive red flag for supplements; you need to know what is in the blend.   LINKS MENTIONED: Jenn’s Website Link:  Discount code for 10% off: 10OFFMA   BIO: Jenn Trepeck is described as a “force of nature" in the wellness space. She is an Optimal Health Coach, Podcaster and Business Consultant. After graduating from the University of Michigan Ross School of Business, Jenn founded Better Life Now LLC while working full time in hedge funds. After over a decade of coaching clients, Jenn started Salad with a Side of Fries Podcast to help pay it forward and reach a larger audience to teach the nutrition education we are all supposed to know but no one ever taught us. Jenn implements revenue generating wellness programs in doctors' offices, salons and spas to further expand impact and help change the state of healthcare as a Certified Transitions Lifestyle Coach and Consultant with nutraMetrix Custom Health Solutions. When not hunkered-down at home during a pandemic, Jenn is typically working out at Physique57, discovering hidden gem restaurants in NYC or traveling to spend time with friends and family.
How Shark Tank Changes Your Product and Your Life with Cheryl Rigdon
Oct 28 2021
How Shark Tank Changes Your Product and Your Life with Cheryl Rigdon
In this episode, we meet Cheryl Rigdon who is the creator of Spatty and the owner of Rigdon Creative Solutions, LLC. Cheryl speaks about her background and the inspiration behind her product, the Spatty. Cheryl was lucky enough to make it on Shark Tank and although she didn’t secure a deal with any of the sharks, the experience did result in a mentor relationship with Daymond John! We chat about how she got the opportunity to be on Shark Tank and what life was like after her big TV appearance. Later, we talk about navigating obstacles on your entrepreneurial journey, and Cheryl advises aspiring inventors.   IN THIS EPISODE: [01:50] About Cheryl Rigdon and the inspiration behind her product, the Spatty. [05:55] Cheryl talks about the process of getting on Shark Tank, and her experience with the sharks. [12:30] What it was like finding someone to manufacture the Spatty before Cheryl showed up for Shark Tank. [22:15] Cheryl has faced many roadblocks over the past few years. She speaks about how to navigate adversity on your entrepreneurial journey. [27:45] The Spatty has allowed Cheryl to spend more time with her family; dreams do come true!     KEY TAKEAWAYS: Treat all communication as a business opportunity; you never know which relationships will open the right door for you. Use your hustle, kindness, grace, and passion on your entrepreneurial journey. If you have the resources to help somebody or the means to help somebody; do it! There's a lot of hustle before the flow; you may end up working for several years before you can pay yourself.    LINKS MENTIONED: Spatty   BIO: Cheryl Rigdon is the creator of Spatty and the owner of Rigdon Creative Solutions, LLC. Cheryl has a Master’s Degree in Speech Pathology and an Undergraduate Degree in Special Education. Before Cheryl invented Spatty and founded Rigdon Creative Solutions, LLC she worked full time as a Speech and Language Pathologist and she continued working full time as a Speech and Language Pathologist while running her Spatty business for a few years. Cheryl now works full-time running Spatty.   Cheryl has always been a problem-solver, and when she got annoyed by not being able to access the product at the bottom of her expensive bottles of makeup and lotion, she came up with a solution. That solution was Spatty. After creating the perfect tool for her dilemma to get every last drop of her foundation she decided that the same tool, only bigger, could be used in the kitchen, garage, and throughout the home, so the Spatty family of tools was born. There is a Spatty for every need (Beauty, Kitchen, Crafting, Home/Auto).   Spatty has been featured on Shark Tank, Good Morning America, The View, Dr. Oz The Good Life, Glamour, Allure, Women’s World, Buzz Feed, Forbes, and many others!   Cheryl made a deal with Daymond John on Shark Tank on a never seen episode! Daymond and his team have been amazing people to work with!  Cheryl has revolutionized the spatula industry selling Spatties in Walmart, CVS, Albertson’s, Giant Eagle, Bed Bath and Beyond, and others. The Spatty is the number one selling spatula on Amazon. Over 1.3 million Spatties sold! Spatty is quickly becoming a staple item in everyone’s homes. When Cheryl is not working on Spatty she loves to spend time with her husband and two young daughters!
Interview with Kevin Thompson, Founding member of Thompson Burton, PLLC
Sep 30 2021
Interview with Kevin Thompson, Founding member of Thompson Burton, PLLC
In this episode, join us for our interview with Kevin Thompson. Kevin Thompson is a proud husband, father of four, and founding member of Thompson Burton, PLLC. He has been a practicing attorney for 16 years, with a niche in multi-level marketing. Also in a prior life, Kevin was an accomplished track athlete at the University of Tennessee, where he developed the groundwork for his views on success and mindset. In this episode, we talk about the changing market and how the abundance of information and products affects the market. Kevin shares why you need to find ways to accelerate your business and increase income. Sit back, relax and enjoy our informative interview with Kevin!    IN THIS EPISODE: [02:00] Riches are niches, the more specialized you can be, the better. [07:55] Kevin shares his advice on how to change your mindset to investing in your business now for long-term growth and success. [10:10] Sarah shares what she attributes to her drive and her career, always feeling the need to prove herself.[12:09] The importance of having a good mindset and really defined values.[15:25] Bob and Kevin discuss the responsibility that comes with abundance while building wealth and success.[17:00] How the pandemic changed the health and wellness market including the CBD and hemp industry. [30:50] Kevin shares how to build wealth, you need to play long-term games with long-term people. [31:39] The emerging market of CBD products and education.    KEY TAKEAWAYS: The more you can specialize your product or business, the more successful you will be. Defining your values and non-negotiables are essential to success.You need to think long-term to build wealth and success. The Pandemic has expanded the health and wellness market with more products and education.    Links Mentioned:   BIO: Kevin Thompson is an MLM attorney, proud husband, father of four, and a founding member of Thompson Burton PLLC. Named “Supplier of the Year” in 2014 by the Association of Multilevel Marketing, Kevin Thompson has extensive experience to help entrepreneurs launch their businesses on secure legal footing. Thompson serves a broad spectrum in the industry, spanning from early-stage startups to Wall Street hedge fund analysts. As seen recently on Bloomberg TV with Steve Forbes, Thompson is a thought-leader in the network marketing industry.   In a prior life, Kevin was an accomplished track athlete at the University of Tennessee, garnering all-American honors in the decathlon. Kevin developed his passion for direct sales as an Amway distributor, selling energy drinks and doing anything possible to earn extra cash while in school. With his competitive nature, Thompson was drawn to the world of working with young network marketing companies trying to make a difference selling superior products and services through networks of people. As a DSA supplier member, Kevin Thompson is actively involved to help steer the industry into a promising future. He has served as a keynote speaker for clients all across the world.   While Thompson appreciates working with great companies selling incredible products, he’s pragmatic enough to realize that the industry needs improvement. Thompson has been instrumental in leading several efforts to improve the network marketing industry from the inside out. These measures include the passing of state legislation regarding anti-pyramid rules, publicly denouncing inventory loading practices, conferring with multiple trade association boards to steer policy and educating the community on best practices.   Prior to starting his law practice, Kevin gained valuable experience while serving as Chief Counsel for Signature Management Team, LLC, also known as Team. Team is one of the largest providers of sales aids for distributors in the network marketing industry. While at Team, Kevin worked closely with Amway and MonaVie’s compliance departments to ensure Team’s marketing materials passed regulatory review. Also during his tenure at Team, Kevin helped guide the company through commercial litigation with Amway. He has the experience, knowledge, connections and tools necessary to help entrepreneurs securely launch their businesses.
Why the USDA Organic Label is so Important with Sterling Cook, CEO of Green Compass Global
Sep 16 2021
Why the USDA Organic Label is so Important with Sterling Cook, CEO of Green Compass Global
Do you know what is in what we are feeding ourselves, and our children? In today’s episode, we’re talking with Sterling Cook, the CEO of Green Compass Global and a proponent for the North Carolina Hemp Pilot program. Sterling has always had a passion for agriculture which led him to uncover the truth about the number of chemicals that are used in agriculture fields across the US. Tune in to learn why Sterling takes pride in Green Compass Global growing and formulating completely USDA organic hemp and CBD products​, along with what you need to know and look for before going to the grocery store to keep your family safe from toxic chemicals.   In This Episode: [05:00] Growing up in the largest growing region for tobacco influenced Sterling. [09:00] North Carolina market has changed due to importing goods from other markets.[12:00] Are farmers actually getting sicker because of the chemicals they are using on their crops?[18:40] Why Sterling only buys products that have USDA organic labels.[20:35] What does the USDA organic label mean for hemp products?[24:00] What does it mean to grow organic products? [26:00] Are all the ingredients that go into Green Compass Global’s products organic?    Key Takeaways: Oftentimes, we don’t know where our food is truly coming from.Many farmers end up with cancer and different types of blood diseases that may be linked to chemicals used in their fields. Consumers need to be educated about what healthy produce looks like. Growing organic products starts with land that must be chemical-free for three to five years before growing anything.   Bio:  Sterling brings a diverse background in various leadership roles within the agriculture and financial services sectors. His most current role was that of chief restructuring officer for one of the largest sweet potato distributors in the world. He also spent six years as CFO in the produce industry, assessing organizational performance and guiding long-term strategy. Sterling has extensive knowledge in the areas of financial reporting and analysis, risk management and business development, human resources, accounting and administration, and overseeing a large-scale corporate farm operation. He’s also held various positions with Wachovia Bank, Citi Smith Barney, Morgan Stanley Smith Barney, and Wells Fargo Advisors.   Sterling has been a proponent for the North Carolina Hemp Pilot program since its inception and is excited about the future of what hemp will bring to the state. He is a graduate of the University of North Carolina at Wilmington and also holds a North Carolina Real Estate License. He enjoys being active in both his local business and alumni communities.
Essential Knowledge of Essential Oils with Stephanie Webb
Sep 2 2021
Essential Knowledge of Essential Oils with Stephanie Webb
In today’s episode, we’re talking with Stephanie Webb, a trained Herbalist and Clinical Aromatherapist, about the safe ways to use essential oils in everyday life, but also for certain health issues. Some say that Americans spend more money on pharmaceuticals than any other country in the world. However, America is the sickest country in the world. Can alternative medicine help fix the root problem? Tune in to increase your essential knowledge on essential oils and alternative options as natural remedies!    In This Episode: [03:00] Stephanie always had a thing for natural remedies, but it really became her focus when her child had an allergy to penicillin.[04:40] Who came up with essential oils?[07:00] Do only hippie moms use alternative medicine or is there more to it?[11:30] Do different parts of the same plant offer benefits? [18:30] How do we know what essential oil is really organic?[23:20] What does the price of an essential oil depend on?[25:55] How many drops of essential oil do you need?[29:00] The difference between organically sourced and certified organic essential oils.    Key Takeaways: People who use natural medicines tend to utilize food as medicine, spirits, meditation and exercise.Due to an excess of information online, you need to do your research to find out what is appropriate for essential oils. You don't want to heat up essential oils. When you heat up essential oils, they can evaporate very quickly and lose a lot of their healing compounds. Testing essential oils is important to ensure what is organically sourced versus what is certified organic.    Bio:  Stephanie became interested in Essential Oils and Herbalism due to the desire to have knowledge of how to treat her family safely and naturally. She is a trained Herbalist and Clinical Aromatherapist with a passion for helping people reach their full potential either on a personal level with lifestyle changes or helping her clients develop a new product.   Stephanie is always seeking new research in the usage of Essential Oils in a therapeutic health setting, by continuing to research and teach others on the healing potential of plant oils, extracts and herbal medicine. Essential Oils have been part of Stephanie's life for 25 years but in the last 15 years she has been using Essential Oils and herbs for true whole-body wellness.   Natural Options Aromatherapy - Studied Clinical Aromatherapy The School For Aromatic Studies - Studied French Aromatic Medicine Chestnut School of Herbal Medicine - Studied Herbal Medicine NY Institute of Aromatherapy - Aromatic Teacher Training L1 Naturopathic CE - Studied Pharmacokinetics LabAroma - Studied Cannabis Chemistry   Links Mentioned: Website:
Getting to Know Co-Host, Bob Finigan
Aug 5 2021
Getting to Know Co-Host, Bob Finigan
In this episode, Sarah interviews her co-host Bob about his decades of experience in marketing and brand strategy. His consumer experience working within different product industries, including those in the health and wellness space give him insight into the current world of social media and social commerce surrounding the CBD and Hemp industry. Sarah and Bob discuss what consumers are dealing with right now and how things have changed in the last 10-15 years. Tune in as Bob and Sarah discuss how to navigate creating an authentic business opportunity with products that can be trusted online.   IN THIS EPISODE: [00:35] Sarah introduces the topics for today’s interview with Bob. [02:00] Sarah talks about her passion for the consumer experience, buying habits and all things involved with the movement of goods and services.[03:00] How the shopping industry used to be a consumer experience, and how it has completely changed in the last 10-15 years.  [04:50] Bob talks about his experience working with Aeropostale as a mall-based brand. [08:46] How social media has replaced a lot of social interactions and experiences. [17:00] Bob talks about the new need for social commerce. [25:00] It is important to align your cause and purpose with your core values.[34:15] Bob and Sarah get nostalgic about brands and products that were established in their childhood.    KEY TAKEAWAYS: There's a need for social commerce, connectivity and personalization in business today. Physical stores are turning into flagships for consumer experience, where you can sample, see, try, touch, and feel products. Big brands are turning to social-cause marketing to affect consumer perception. Bob and Sarah are creating an authentic business opportunity with CBD products that actually help people, which support the cause and mission they care most about.   Links: The Experience Economy Book: