Mindset is the first step to growing your practice. Marketing your practice for growth. Customizing your programs and packages. Knowing your money. Engaging and maintaining your A-team.  Do not miss these highlights: 01:11 How having the right mindset can keep you going for the long game.  06:58 Letting people know who you are, what you do, why you do what you do, and having them connect with you before you get in the office is a tremendous benefit for you.   07:55 You’ll be getting more patients from the internet itself. If you want to build your practice quickly, if you want to move your practice along that growth path quickly, you need to market it. 09:17 Why you need both an Ala Carte service and a package service.  10:15 Why understanding how to structure your payment options and understanding how you talk to clients about payment are important. 11:11 It's our responsibility to talk about the benefits and the risks. Offer your clients three options - a low, middle, and a high. 12:46 Your team all has to be willing and able to go after the same goal that you are. Resources MentionedJoin Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/

What is a sales funnel? How do you build a sales funnel? Why is this important for medical practices to have one? We'll be answering all those questions and more in today's video. Watch now for a rundown of sales funnels for beginners and how to develop a sales funnel strategy. Do not miss these highlights: 01:02 What is a sales funnel? How it can help grow your business, get you noticed,  and make you an authority in the functional or integrative medicine space 2:39 How to put in place the first step which is awareness, which is sharing your information/content with consumers using writing, short videos, podcasts 06:18 Using the internet as the next piece of your sales funnel 07:06 Whenever you deliver the content, you need to capture something 10:08 Consideration in sales funnel will have you thinking about what are you going to provide them once you have captured their contact information 10:51 3 free informational emails and then 1 ask 13:36 Constantly tweaking that sales funnel so that you can get it so that it's producing without you 14:46 Sales funnel - Intent and Content marketing funnel - what are the difference 16:59 Importance of walking your client through their journey, and what that look through their eyes is huge in how you actually get clients and keep them in your ecosystem so that you don't lose them Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/

Setting boundaries is the key to a successful business. It is necessary to maintain your sanity, personal life, and growing your business. Don't get caught up in shiny object syndrome. Do not miss these highlights: 01:02 Why we struggle in setting boundaries and why we should set those boundaries 03:28 Sometimes God derails us because we're going in the wrong path 04:22 It's very easy to get pulled away by every little opportunity that comes your way, and if you don't have good boundaries, it's very easy to get pulled everywhere 05:38 Part of being not in the right direction is our own doing and our own fault, because we're not staying true to what we had set up originally 07:23 Make sure you set enough boundaries - Know what your boundaries are - Stick to those boundaries 08:18 If you struggle with boundaries, start with something small 10:11 Your business will surely grow 10 times faster if you stick to that boundary Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/

Have you created a pricing strategy for your business? Spending time planning for pricing structure is key to the success of your business. Don't give up your business if you are changing your strategy think about selling it.  Do not miss these highlights: 02:00 It's important for you to identify what bucket (ticket) you're going to be in because this is how you attract your ideal client.  03:56 Nailing your pricing strategy is important - Product pricing strategy determines many different things. 06:25 In our practices we're charging for time.  08:03 Package prices ideas. 10:19 If you have a team, especially when you start doing higher ticket items, it's best for you to have a ‘Closer’ - somebody else in your team who can talk money and can explain programs to the patients. 13:30 Start thinking about pricing, you need to make sure that you're looking at the pricing structure of what you're selling. 15:45 Just because there are hard times doesn't mean that your practice still can't grow. 16:39 The red flags in pricing that will create problems for you.  Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/

How do you get and stay motivated after being in practice a while? How do you connect with people? How do you learn and grow? Dr. Deb shares key ideas on how to keep yourself motivated.  Do not miss these highlights: 01:28  It's a challenge for all of us to keep learning, keep expanding our knowledge and get fresh ideas into our practice.  04:34 Regardless of the size of the business, regardless of how many people you have…we all suffer from the same concerns and problems in our business. 05:53 Recognize that how something presents on the outside is not exactly what's happening on the inside of that practice.  06:49 If you've been in practice for a while, and you're getting bored, you're getting burnt out, it's time to start finding something that will reignite you, something that will excite you. 09:16 Find a way to connect and learn with other people.  Resources MentionedJoin Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/

What is accountability? Accountability means being responsible and being able to follow through with what one is supposed to do? In business, accountability is important to grow your practice. But the type of accountability is determined by the leader. What type of leader are you? Ignore and hope, the heavy-handed leader or are you genuine and you share goals and ideas with your team so everyone wins?  Do not miss these highlights: What is accountability in business and how does it make you feel?Heavy-handed approach.How you choose to address your team creates your corporate culture, it’s important to consciously decide what kind of corporate culture you want.Hands-off model, the leaders just pretend they don't see the problems or the issues going around going on around them or they're just too busy and they don't want to see them.How to talk to a team member about a situation that is not going so well.Accountability actually starts with the leader sharing their vision for the company and explaining to the team what winning looks like for the business and everyone.Opening up this dialogue and conversation, your team can help identify who's the best person to do something, what's the best fit for things? How do we process this? How do we accomplish this?You can not do it all, the importance of building a team. Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript of Episode #36: 0:01You're listening to the Functional Medicine Business podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Devin has a wealth of knowledge and he's eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry. Because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care. She will discuss it all with you. 0:54Hello, welcome back to Functional MBI podcast. I'm your host, Dr. Deb, and I'm really excited to be with you here today. I hope everyone has done their halftime homework from last week. And I would love to hear where you're at with planning your second half of 2022. So if you haven't shared this in our social media, please do that. I'm excited to see what everyone's working on and would love to help in any way that you may need it. Today's show is about accountability. Everyone's favorite topic, right? What is accountability? Anyway, I think there's a lack of clarity around what accountability is, and what it looks like in business. You know, the word accountability is thrown around a lot. And it's used in different ways. And there's lots of emotions that come up with that word accountability, you might feel really excited or nervous about this word, because of what it means for you. And if you have had accountability in your business, or your team before, will completely determine how the word accountability makes you feel. You see from a personal experience, I have felt a little conflict around this word at various times in my life. I need to be accountable to my team, my patients, my family and my business partners. And I also want my team members to be responsible for their duties and accountable in business accountability relates to how we express ourselves how we communicate with our team and successfully get things done in practice. 2:40There's several different approaches to how to create accountability with your team. One of the approaches is called a heavy-handed approach. And some people say in order to be a good boss, you have to be kind of a jerk.

Where is your business at for 2022? Have you reached your goals? What changes are necessary to hit a grand slam for 2022? Dr. Deb inspires you to look at your goals, reset them or pivot to cross the finish line strong. Do not miss these highlights: 01:02 We are halfway through 2022, this is a great time for you to be evaluating your success in your business.  03:27 Figuring out how to reach your goals.  07:50 Add additional services and have some team members that want to expand into a different market area.  11:12Make sure that you’re implementing what you’re doing, and you’re training your entire team. So they're successful with what we're doing as well.  11:50 Assess your practice, and figure out where you are and what you want to accomplish for 2022. 14:13 Think about creative ways that you can help your clients out during these difficult times. Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript of Episode #35: 0:01You're listening to the Functional Medicine Business podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Devin has a wealth of knowledge, and he's eager to share to help functional medicine become more productive. And for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry. Because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care. She will discuss it all with you. 0:54Welcome back to the show. I'm Dr. Deb. Hey, everybody, It is halftime. And what do I mean by that? You know, it's been a tremendous year, but we are halfway through 2022. And this is a great time for you to be evaluating your success in your business. Are you at a place in your business that you thought you would be at by the middle of 2022? If not, let's assess what's happened, what's gotten in the way, what's preventing you from moving forward, or maybe you are killing it. And 2022 is your year, like this has been the best year your business is growing, it's busy, you're making connections with people, doors are opening clients are flooding to you. And if that's the case, you rock to you guys, you guys are awesome. But if you're struggling a little bit, and you're halfway through the year, and 2022 just isn't quite what you wanted it to be. This is a great time to reassess your business and say, Okay, this is where I had hoped I would be by the end of June 2022. But I'm not. So what have I done in the first half of 2022? That's been successful? What have I done that's gotten in the way of me not reaching my goals for 2022? 2:29And then we want to sit back and we want to say, Okay, if something has gotten in the way, what is that? And how do I change it? This isn't a time where you just sit back and you say, Okay, I didn't meet the goal that I wanted to, you know, I thought I'd be billing or collecting a half a million dollars a year so far. And I'm only doing 250 or 175. So now I'm gonna adjust and I'm on track for a different figure by the time the end of 2022 comes. No, we're not in that game space anymore. We are looking at that goal and saying if our goal is to make half a million dollars a year, and you're only a quarter of the way there by the end of June, what do we need to put in place, so you're closer to reaching that half million dollar goal or whatever that dollar figure is for you. This isn't a time that we just sit back and we accept what we've got. This is the time that we forge forward, and we make a plan. And we figure out how we're going to reach that goal.

How to retain employees? Setting up a wellness program and encouraging them to learn about health and wellness. Empowering your employees to take care of themselves will improve your business.  Do not miss these highlights: 01:58 The three advantages of giving incentives to your employees. 02:48 The reasons to promote well-being in the workplace - Increase productivity and motivation - Bring teams together and build morale - Decrease work-related stress. 05:53 A great way to start a wellness strategy is by slowly rolling out your ideas so that your employees won't even realize that you're starting to initiate this wellness program. 07:19 Encourage work-life balance- Let them take downtime. 11:31 Encourage your employees to get up from their desks, move around and take breaks - Have them get up, walk around and talk to somebody. 12:45 The ideas of workplace initiatives - You could have an official wellness program, have healthy food be brought in, and allow them to take advantage of any of the things you have in the Office for free. 14:57 How to encourage your employees to exercise. 16:55 Offer them flexible hours - It helps to reduce burnout. 18:46 You could also pay for courses for them. Educate your staff, the more educated your staff is, the less work it actually is for you.  19:16 Look at their nutrition and eating habits.  21:32 Look at their emotional well-being and distress, so your employees can promote health, healthiness and happiness. Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript of Episode #34: 0:01You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Devin has a wealth of knowledge and he's eager to share to help functional medicine become more productive. And for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry. Because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care. She will discuss it all with you. 0:54Welcome back to the FMBI podcast. I'm your host, Dr. Deb. And today I want to share with you wellbeing initiatives for your workplace for 2022. You know, I can't believe that we're halfway through the year already. There's so much time left, but yet there's not so much time left, right. I mean, it's it's crazy how quickly the year goes. And before you know it the years off and half the things we wanted to accomplish in the year for our business we haven't done. So what I want to talk about is investing in workplace wellness. You know, if you've been looking for a employee, and you have been hiring, you totally understand the problem that we're in right now with being able to hire quality employees, people that actually show up and want to work. And everybody wants way more money than what most of us can afford for the positions we're hiring these days. So it's getting harder and harder to find those quality people. So I want to talk a little bit today about incentives that we can do to one encourage people to join your practice to invest in your people so that you create an environment that they don't want to leave. And three, it helps to reduce reduce the stress within your office, which just makes it a really great environment for everybody if there's less stress, your research has shown that there are many reasons why workplace wellness pays back. And of course, we can actually put a number to that. But studies are very clear that there is a good ROI on investment into your team once they gain bett...

The experience that your client/patient goes through at your office can make a difference between attracting and maintaining a client. Does your client see a nice clean and polished office, nice staff or crabby staff? Do they hear gossip and rude conversation or is your staff wonderful and engaging about health and wellness? Take a tour of your office through your client's eyes. Really pay attention to the details because we overlook them often. What digital footprint are you leaving behind? Do you have social content in multiple forms; video, blogs, pictures, and social posts? Do you educate your clients or are you always looking to get paid for your knowledge? Let people get to know you before they book an appointment with you by being on video. According to Google if you are trying to sell a high-ticket item people need to spend at least 7 hours with you. Do not miss these highlights: 01:17 It was the outside that gave that first impression, so it’s important to pay attention to the look and the ambiance of the building. 04:27 It’s very important for us to plan the experience that we want our clients to have instead of just leaving it to chance. 07:04 Make sure there's a very clear call to action even on your social media. 10:18 So it's really important to make sure that you have content out there, that's helping you connect to people. You need to consistently be producing content. So people know you love you. And like you. And they trust you. 11:43 Have a dabbling of things on every platform, so if one goes down, the other one can stay active, and you can pivot quickly. 13:05 Make sure that your client's journey is fully on digital assets as well. Resources MentionedJoin Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript of Episode #33: Debra Muth 0:01You're listening to The Functional Medicine Business podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Devin has a wealth of knowledge and he's eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry. Because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care. She will discuss it all with you. Debra Muth 0:55Welcome back to the Functional MBI podcast. I'm your host, Dr. Deb. And today I want to talk about what journey does your potential client go through? You know, I think it's important for us to consider the experience that our clients go through when they're spending time and money with us. So from time to time, what we'll actually do in my practice, is walk through the journey of the client, literally from driving into the parking lot. Looking around our parking lot, what do they see? How does our parking lot? Look? Is it inviting? Is it dirty? Is their garbage sitting around? Do we have dead plants in our area around the building? Is there paint coming off of the building? Do we have Miss painted areas? What is our signage look like? Is it visible? Is it faded? Is there a tree branch hanging in front of it? So I think it's always important to look at every little one of these aspects. Now for many of us, we think this doesn't make a big deal for patients or clients. But I will tell you, it makes a huge first impression. So when you have that first impression of your business, and it's shabby and dirty, and there's no place to park, patients notice that. Debra Muth 2:19When I started out, I was in a building that was very old. And when you walked into the lower level,

What do you need to know before starting a private practice? Know your numbers, and talk to experts that understand the business better than you. Does it matter if I am an NP, DO, MD, DC can I start a private functional medicine practice? Anyone with a license can start a private practice. How do I prevent embezzlement in my practice? Manage your money carefully and be on top of where your money is going.  Do not miss these highlights: 01:26 How Dr. Deb started her own private integrative medicine practice 12 years ago. 02:44  It takes a huge leap of faith to be able to go into private practice for yourself. Have faith in yourself and trust that you can learn absolutely anything you put your mind to.  04:49 Private practices are up 6% since COVID, just in the first quarter of 2022 patients want to see per providers in private practice.  05:30 Don't be afraid to ask people that are experts - Ask people around you for their guidance, ask questions so you understand what you're doing and what you're liable for. 09:43 You can get more people in faster and have more money in your practice by not having that long waiting list. 11:04 If you build a good reputation, spend time with your clients and get them results, more people will come because word travels.  11:43 Don't niche down your market so narrowly that your patient population is limited. 12:12 Find your ideal client.  13:40 Know your numbers - You have to know the financial health of your practice, your numbers tell the health of your practice. Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript of Episode #32: 0:01You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Deb has a wealth of knowledge and he's eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care. She will discuss it all with you. 0:54Welcome to the Functional Medicine Business Podcast, FMBI. I'm your host, Dr. Deb and today's episode is the three keys to my success as a private practice nurse practitioner, we're going to talk about those exact three key steps to building a private integrative medical practitioner. So if you're a nurse practitioner, naturopath, physician, chiropractor, or do who is interested in starting their own medical practice, these tips are for you. Keep watching. I started my own private integrative medicine practice about 12 years ago, after I left another practice, I was an owner in this other practice by wanted to create a practice that shared like minded practitioners under the same roof. The goal was to share knowledge patients and provide a practice that could eventually run without me. When I tell you I was scared, that's an understatement. I remember telling my husband that we may not be able to survive, I didn't know how long it would take for me to collect a salary from this business. And it kept me up at night. I'm just going to throw it out there. Because we're all practitioners, whatever field you're in, we like to have a lot of data at our disposal. For our patients. We like to evaluate numbers, look at the evidence and make guided decisions. When you graduate from school, you don't get any business training, nothing, not how to hire staff, evaluate health insurance, sign up for accounts with vendors, how to set up a QuickBooks file.

5 Key business investors for your functional-integrative medical practitioners. How do I start an FM or Integrative medical practice with 0 money? Yup, I said 0 cash. It is possible and necessary. You can use investor cash, friends or family, SBA loans or Credit Cards to begin your practice today. It is easier than you think. There are people willing and ready to help you.  Do not miss these highlights: 02:17 In order to be successful, you have to think like an entrepreneur, you can't just think like an integrative practitioner.  04:19 When you ask friends and family to invest, make sure you outline the details before beginning and outline the responsibilities.  05:04 The SBA, Small Business Administration matches other agencies to find lenders that the SBA has already approved - guarantees certain loans, a generous repayment term with a lower interest rate for both parties.  05:24 Private investors can be either angel investors or venture capitalists in return for their investment, they will receive shares in the company or shares that are not publicly traded. 06:56 Crowdfunding platforms allows individuals and businesses to request funds online through a website that specialize in a specific form of funding.  10:35 Personal funding, life insurance policy that has some cash value, credit cards, or a loan could be a great way to start a small practice if there's not a lot of equipment involved that needs to be purchased. Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript of Epsiode #31: 0:01You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Deb has a wealth of knowledge and he's eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care. She will discuss it all with you. 0:54Welcome back to the functional MBI Podcast. Today we're going to talk about how to start a private functional medicine or integrative medicine clinic with no money. What are your funding options? I started my clinic with $0 outlaid out of my pocket and grew to a $4 million evaluation in less than 10 short years. There are lots of ways that we can get funding to start a Functional Medicine or Integrative Medical Practice, I'm going to share with you some of the five quickest ways to find investors to help you grow your idea of a functional medicine practice. 1:34Now you have an idea and you want to start a functional or integrative medical practice, you have an idea that will impact the world in a very large way. Your idea is creative. It's different than anyone else that has set forth a functional medicine practice today. This makes you an entrepreneur, welcome to the family. You're not just a medical practitioner anymore with these big ideas, you're visionary, you're creating an idea to change the lives of many people in your practice. But in order to be successful, you have to think like an entrepreneur. You can't just think like an integrative practitioner. You're not just looking to create a business and health and wellness, you're looking to create a legacy for your family. You're looking to do something that you're passionate about, that brings you joy brings you happiness, and on top of it helps other people have an amazing life that they've been looking for. You have the idea. But how do you make this a reality.

How much does it cost to acquire a new functional medicine client? It can be as little as 0.51 cents to $240.00 depending on the service. What does it take to have a successful marketing campaign? It takes planning, training your team, knowing what outcome you are looking to achieve, and a digital presence. Do not miss these highlights: 02:49 Why is it so important to understand what it costs to bring a client into your practice?  04:37 Lifelong clients provide the best value to your practice - How to keep them? 11:01 Avoid driving your ads for the client to fill out a form, drive them to call your office instead. You don't need to have a built-in scheduling link. 12:39 How to make cancellation or no show rate extremely low. 14:19 The importance of tracking your financial data as well as tracking your clinical data.  16:55 Another way of tracking your progress is through what's called a CRM. 18:33 The first milestone that you want to try to accomplish is a 3% conversion rate and then grow from there. 20:26 Don't just run ads and think it's enough - You need to provide a lot of value to the channels and make a connection with a person. 22:16 In your ads, social posts, and YouTube videos use normal everyday language or in layman's terms - Speak to them in a way that describes what and how they're feeling in their language. 24:19 Reviews are incredibly important - Get a video testimonial or a video review whenever you possibly can. 25:34 When you drive people to your practice via a phone call, the person answering the phone needs to be the one that can answer the questions and schedule the appointment. 29:53 It's important to rank organically in the search engine - The higher you rank, the lower the cost of conversion to bring a client in. Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript for Episode #30: 0:01You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Deb has a wealth of knowledge and he's eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry. Because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care, she will discuss it all with you. 0:54Welcome back to Functional MBI Podcast. Today I want to talk about client acquisition for functional medicine practitioners. Today's show is about the cost of acquisition. Now don't go running away just yet. It's not boring and even if you're a small business, this would work for you. Every business needs to know what it costs them to acquire a client. For most medical marketing services, the cost per client will fluctuate between $8 and $106 to get a new client into your practice, this is really a broad range. And I can tell you that this range can change even more. I've obtained clients in my practice for as little as 51 cents. Yes, you heard me right 51 cents. Now, we're not talking about how much you pay per click but how many times does someone have to land on your website, social page, or watch your video before they pick up the phone and call your office to schedule an appointment and actually show up for that appointment. We're talking about what the average cost to convert someone into scheduling an appointment, not just showing up on your website. 2:17This is crucial to every small business. But especially crucial to anyone in the Functional Medicine world.

Goal setting can be fun and stressful at the same time. Dr. Deb shares how to stay on track to meet your goals and grow your practice while maintaining your sanity and personal life.  Do not miss these highlights: 02:08 Start making progress and changing the landscape of your life and your business to accomplish a bigger goal  02:24 You need to have a plan on how you’re going to get there,  just like going on a trip  03:53  It's easy for things to derail us in our life, the same way for businesses. You might derail from your original goal. 04:40 Write down your goals for one year, five years and 10 years, break them down and reevaluate  06:17 Your desired future - Track your progress. 09:37 The desired future statement - It lays out where you're going in the next 12 months and how you plan to get there. 11:08 Define your objectives - Outline how you're going to reach that desired future, determine what must happen to achieve your goal over the next 12 months 12:24 Follow your KPIs (Key Performance Indicators) - Define what it takes to accomplish your goals and your objectives.  15:15 It is your job as the leader in the practice, to tell people what you’re thinking, share the objectives, goals, and the expectations to help reach the goal Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript of Epsiode #29: 0:01You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Devin has a wealth of knowledge, and he's eager to share to help functional medicine become more productive. And for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry, because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care, she will discuss it all with you. 0:54Hi, welcome back to the FMBI podcast. And today I want to talk to you about accomplishing your goals. You know, every year we set goals, and oftentimes we set them and we forget them. Now, at the end of every year, I go through and I look at what did I accomplish last year, I pull out my goals that I wrote down at the end of the year before and I see what I accomplished and what I didn't. But part of the problem with doing that is when we set our goals and I was notorious for this, when I first started out in business, and even just in my personal life, I would write down all my goals and I would be excited about accomplishing them. But then I'd forget about them. I put them in a book and I'd never look at them again until the end of the year. And if I manifested them, and they came true, great. And if not, I'd put them on the list for next year, when I really got good at setting goals, and not only setting them, but each week writing down what are the big three things that I'm going to do in my personal life and my professional life to accomplish my bigger goal is when I really started making progress and changing the landscape of my life and my business. 2:18So it's important for us to know big picture, where are we going? What are we doing? But then we have to have a plan on how we're going to get there. If we don't have a plan, then oftentimes it doesn't happen. It's kind of like going on a trip right? Back in the day before we had GPS, we'd have to have a map. And we'd we'd write out like where are we going? Where were we going to stop? How are we going to get there. And then we knew by you know, 10 o'clock on Tuesday, we would arrive at whatever destination we were going to. With GPS,

How to chose a social media platform. Its important to chose a platform that you enjoy. If you gringe every time you think of being on that platform you won't use it to grow your business.How to get started building organic traffic on social platforms like Facebook, YouTube, Rumble, LinkedIn and more. Do not miss these highlights: 03:24 Three years ago, without paid marketing, Dr. Deb built a practice with 5000 patients but once she added paid marketing, that number doubled.  04:44 Overwhelmed with social media marketing, it doesn't have to be that way.  06:49 When you're building organic social media traffic, You need to keep in mind that it is a long game, not a short game - It can take months or even years to build your following, but don't give up! 07:33 Negativities and fears toward social media platforms 08:35  If we're true to who we are, we will attract the clients that are in the same space that we are, and it doesn't have to be so complicated. 09:32 You don't have to be on all social media platforms - Pick one platform, be good at it and keep working on it. 11:14 The time to begin social media is today.  11:47 These social media platforms offer what's absolutely groundbreaking - the ability to market yourself and your business in a way that's free, unlimited and accessible to anyone. 12:33 One of the biggest misconceptions I see in social media, oftentimes experts say you have to be everywhere, you've got to hustle. 13:42 It’s never ever too late to build a following on social media. Don't stress yourself. 14:04 Setting up your social media task  16:12  For those of you in the integrative functional medicine world, Life Extension Magazine has tons of content that you can use to put on social media.  Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/

Finding employees in today's market can be a challenge. You may end up paying more for an employee so it's important to make sure it's the right fit. Ask current employees if they have friends that would be a good fit for your organization.Dr. deb shares tips to hiring in an employee's marketplace. You want to be clear and keep your culture true. Do not miss these highlights: 02:23 Have your core values, ideas, and where you want your company to go, be dialed in to bring on people that can help you grow and expand your business. 04:13 Enthusiasm and positivity attracts not only employees but also attracts clients. 05:46 You've got to stand out from the crowd, especially as we're in a competitive market - Have a competitive resume. 07:14 The best place to start spreading the word that you’re hiring - Referrals from your team. 08:55 Filter out people that you don't want to work for your company - Before you do that first interview, do some pre-work for yourself. 11:27 Creating a clear job posting is important to find the right person - Be clear - Know your marketplace. 14:25 Protect your culture -  Be clear on what your hiring process is and follow it. Don't be afraid to fire quickly. 16:01 Don't play that game of where you're going to match their salary and hope it comes on the back end. 19:57 Retaining process is all about your onboarding process - Successful onboarding process ideas. 22:12 Don't be afraid to give your employees honest and constructive feedback. 22:55 Compensation - How to pay them competitively Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript of #27: 0:00Welcome to FMBI podcast. I'm your host, Dr. Deb and today we're going to talk about all things hiring and firing. Yes, it's a challenging topic I know but it's so desperately needed right now. And I'm here to help you navigate through the weeds of exactly how to do this. 0:44At FMBI we understand how it feels created by medical professionals for medical professionals, are you racing from one patient to the next, skipping lunch and not sure how you're going to show up to your kids events? Not quite sure what that p&l sheet really means to your practice? And are you struggling to find the right partners in your business? Our program is based on the values of efficiency organization and prioritization. The FM bi 15k a day program will help you discover how to run an efficient operation and introduce health generating therapies for more income. Our business roadmap will help you scale your functional medicine practice using proven business approaches. We would like to invite you today to book a free discovery call with our founder Dr. Deb, simply go to our website at functional mba.com/book-free-call and schedule your time today. 1:48So welcome back, we're going to talk about how difficult is it to really find great employees these days, it is a challenge for sure. Half of this problem is solved by being a fantastic company. You want to live and breathe every day about your business. This will help you attract and retain team members. Now we're all aware of the employee shortage that's in our country today. We hear it on the news all day long. And it gets a little frustrating, I have to say. But when we're talking about recruiting and retaining, it's important now than ever before, to really have our process dialed in, to have our core values dialed in to have our idea of where we want our company to go and what we're doing to be dialed in so that we can bring on people that can help us grow and expand our business, not just bring on an employee that's going to be deadweight for you. Now, there are certainly different issues when we're dealing with a team of 50 versus a team of 1000. It isn't any easier when you're dealing with 50 or 1000 people to be a company that someone wants to work for mean...

One of our toughest things are employees. How do we get them to do what we need and want? How do we run a smooth business? Dr. Deb shares a shocking factor on how to get this to work!  Do not miss these highlights: 04:22 How will you know that the problem is YOU and not your employees nor your business  06:51 When you start to look at people differently in your business, it will help grow your business 08:36 Small businesses are both an art and a science  09:26 We need a process and a practice by which to obtain the information or a method to create good business productivity 10:40 If you can't recognize your own strengths and weaknesses, you're never going to figure out exactly how to make the business better, and how to build a business that is successful without you 11:20 We cannot wear all of those hats all of the time, as we're scaling our business 11:42 There are people out there that are better than we are at certain things, we need to learn to let go of some things 14:22 You can’t create that four-hour workweek if you're doing everything by yourself Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript of Episode #26: 0:01You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Devin has a wealth of knowledge and he's eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care. She will discuss it all with you. 0:54Hello, hello. Welcome back to FMBI podcast. I'm your host, Dr. Deb. And today I want to talk to you about what is the real problem of your business. 1:04At FMBI we understand how it feels created by medical professionals for medical professionals, are you racing from one patient to the next, skipping lunch and not sure how you're going to show up to your kids events? Not quite sure what that p&l sheet really means to your practice? And are you struggling to find the right partners in your business? Our program is based on the values of efficiency organization and prioritization. The FM bei 15k a day program will help you discover how to run an efficient operation and introduce health generating therapies for more income. Our business roadmap will help you scale your functional medicine practice using proven business approaches. We would like to invite you today to book a free discovery call with our founder Dr. Deb. Simply go to our website at functionalmbi.com/book-free-call and schedule your time today. 2:10So how many times do you ask yourself, "How can I get my people to work? But without my constant interference without me having to constantly tell them? What to do? How to do it and how to think?" Now I know that's a loaded question for some of you and if you're listening, you're gonna be like, Yes, she's right on I get this one. I'm so tired of it. But hold your horses here a little bit. It's not going to be all what you think it's going to be. Now also, in our last episode, we talked about creating a document that that explains everything that you do and how you do it. It's called Systemising. How can I systemize systemize my business in such a way that it could be replicated 200, 300, 400 times and it would run as smoothly as the first time. So if you missed that podcast episode, go back and check that out because it talks a lot about how we can systemize things so that we're not havin...

Dr. Deb shares what it takes to set structure to your business for growth and success.  Do not miss these highlights: 02:16 Your business is not your life, You personally should not define yourself by your business 03:49 If your business cannot earn revenue without you being present, you don't really have a business, you have a job 05:32 When and how much time you should spend seeing your clients  07:32 Create a model that's going to provide consistent value to your clients, your employees, and to any people that are going to help your business grow 10:18 Walk through your practice as though you are a client 11:28 Document all the work that you do and all the processes that you do in either a video and or written manual 12:50 Your clients should be greeted the exact same way by every single person in your office every single time 14:09 Provide consistent value, think about the value of what you're providing, not only the value of what you're charging them 15:51 The best compliment that we could get as a provider is to have our patients trust us with their family and friends  18:15  Your operations manual is your repository of documentation that describes your company's “How To” guide 19:56 Why you should set guidelines about the dress code Resources Mentioned: Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript of Episode #25: 0:01You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Devin has a wealth of knowledge and he's eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care. She will discuss it all with you. 0:54Hello, hello. Welcome back to FMBI podcast. I'm your host, Dr. Deb and today I want to talk to you about working on your business not in your business. At FMBI we understand how it feels created by medical professionals for medical professionals, are you racing from one patient to the next, skipping lunch and not sure how you're going to show up to your kids events? Not quite sure what that P&L sheet really means to your practice? And are you struggling to find the right partners in your business? Our program is based on the values of efficiency organization and prioritization. The FMBI 15k a day program will help you discover how to run an efficient operation and introduce healthy generating therapies for more income. Our business roadmap will help you scale your functional medicine practice using proven business approaches, we would like to invite you today to book a free discovery call with our founder Dr. Deb, simply go to our website at functionalmbi.com/book-free-call and schedule your time today. You see, it's really critical that you understand that your business is not your life. And you personally should not define yourself by your business. We need to be separate entities, right? You need to be yourself your person, Susie, Joe, Mary, the wife, the mother, the grandmother, the biker, the hiker, the football player, the tennis player, that's you, but your business should be separate of you. Now most of us in business aren't like that will lead with what we do, not who we are. And it's really important for you to separate you from your business. You know, at best, I think it's something for you to be a part of you, rather than be you. And the business needs its own rules, it needs its own purpose.

Dr. Deb shares what it takes to evaluate your business and why the new breakeven point is 10%. Do not miss these highlights: 02:21 Profit in your business is like oxygen and money is your fuel 03:21 It's really important for your business to be profitable enough for you to pay yourself a living wage 04:47 Find the right accountant who really knows the laws, learn about what is tax-deductible and what is not, this can save you a ton of money 06:04 You don’t just have to look at what your profit is, but also what your salary is - You have to include that salary into your expenses 07:22 Within three months of marketing, you should see your profit change, you should see more clients, if that's not happening, you need to change your marketing strategy or your marketing person 08:10 Your lab profit should exceed your lab expenses by a minimum of 25% 09:27 Certain things in your business are going to have a higher profit margin than others 11:55 How to become profitable day in day out  13:43 Pre-tax profit is your earnings before taxes. This is a revenue-generating activity that you should look at to see how your business produces for your benefit 14:09 Pull your P&L from quarter to quarter and year to year, to see where your expenses lie and see where you're spending all your cash 15:13 You need to have the clients paying you cash, before you can start doing a lot of big expensive things like marketing, videos and photography 19:04 If you have all expenses and very little profit, your focus needs to be on getting patients in the door, getting the services done in your practice so that your profit margin comes up Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript of Episode #24: Debra Muth 0:01You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Devin has a wealth of knowledge and he's eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools on how to manage money, taxes and patient care. She will discuss it all with you. Hello, hello. Hello, and welcome back to FMBI podcasts. I'm your host, Dr. Deb. Today I'm going to talk to you about what does it take for a percentage of your business to be breakeven. And the new breakeven is actually 10%. At FM bi, we understand how it feels created by medical professionals for medical professionals. Are you racing from one patient to the next, skipping lunch and not sure how you're going to show up to your kids events? Not quite sure what that p&l sheet really means to your practice? And are you struggling to find the right partners in your business? Our program is based on the values of efficiency organization and prioritization. The FMBI 15k a day program will help you discover how to run an efficient operation and introduce healthy generating therapies for more income. Our business roadmap will help you scale your functional medicine practice using proven business approaches. We would like to invite you today to book a free discovery call with our founder Dr. Deb, simply go to our website at functional nbi.com/book free call and schedule your time today. So the truth of the matter is our profit in your business is like oxygen that we breathe every single day, your business can't hold its breath very long, without oxygen, right? Because we won't survive, we have to have fuel and in our businesses,

Dr. Deb shares discussions, money, teams, and happiness.  Do not miss these highlights: 01:01 Money won't heal your broken spots 01:54 What money can’t buy and do 02:56 We get empty when we give so much of our team, family, community, clients or patients  03:54 Take care of yourself before you take care of others 04:08 It's not what you do that makes it great, It's how you do it  and why you do it 04:41 If work has become drudgery, it's the same thing as your marriage has become drudgery. You need to go back and remember what it was like when you were in love  05:46 You have to find ways to recharge your team, because they get beat down everyday by our clients 06:58 Take the right people in your business to help your business get to that place where it's amazing, fun and thriving Resources Mentioned Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript to Episode #23: Debra Muth 0:01You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine busness practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Deb has a wealth of knowledge and he's eager to share to help functional medicine become more productive. And for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry. Because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools on how to manage money, taxes and patient care. She will discuss it all with you. Welcome to FMBI podcast. I'm your host, Dr. Deb. Today I want to talk to about money, money won't heal your broken spots. That bad thing that happened to you when you were a child, it's not going away when you have money, it still happened. All the wonderful things that happen to you are not going away, it still happened to and the fact that you had an awesome dad or a horrible dad is not going to change. The fact is that whether you're rich, or whether you're poor, those experiences still happen to you. And they're still with you today. The fact that you had a mentor or coach that changed your life is not going to change one iota by the amount of money that you get in your business and in your life. All of that just gets expanded, whatever you've got, gets expanded. Money can buy a house, but it can't buy a home. It can buy a bed, but not sleep. Money can buy a clock but not time. Money can buy a book, but not knowledge. Money can buy food, but not an appetite. It can buy your friends but not love. The level of friendship you create in your business cannot be bought, nor can you make this up. You know, if the people hanging around, you are only hanging around you because you give them money, you don't have friends, it's just prostitution. You're buying everything. And that's not real. Money can't do any of this. But it can take care of your family. And you need money to get some things right like to put food on your table to put equipment in your business, to have employees help you in your office. But it won't make them stay. And it won't make them work hard for you. It won't make you more money. What happens when we give so much of our team, family community clients or patients is that we get empty. And it's our responsibility to take care of ourselves first. In order for us to continue to pour into our clients, community and family, we have to have something to muster up ourselves. Otherwise, we're cranky. And now I know that sounds really rude, but it's true. How many of you listening have been so burnt out that you just had nothing left to give? You were just exhausted. But there was just one more client to see. Did you give that client your all to do pour into them...

Zora Chase is Dr. Deb's marketing expert. Branding, customer acquisition, ROI, and the Lifetime Value of the client are topics covered in today's episode.  Do not miss these highlights: 05:16 What is Digital Marketing 06:37 Branding Strategy - How to brand your business  10:27 How to evaluate your Cost of Acquisition 14:14 Digital Marketing is very analytical 16:52 Why is it risky for your business if you rely on one channel like relying on Facebook alone 20:53 Why we have to get past that stigma of “ If you market to sick people, you're taking advantage of them” 21:35 You are serving your current customers by reminding them that you're there for them, you’re there to help them About our Guest: Founder/CEO Chasing Nectar Marketing Zora Chase leverages more than 20 years combined in broadcast and digital media, guiding dozens of businesses with marketing needs that span from branding, product launches, experiential, and lead generation. Prior to Chasing Nectar, Zora held marketing positions at iHeart, CBS and Emmis where she conceived and implemented marketing programs for Fortune 500 brands such as Anheuser-Busch, Apple Music, Chrysler-Jeep-Fiat, Disney, Warner Brothers, to name a few. Her mission is always the same - to unify a team of trusted professionals who are. https://chasingnectar.com  IG @chasingnectr  Facebook: https://www.facebook.com/chasingnectarmm LinkedIn https://www.linkedin.com/in/zorachase/ Transcript of Episode #22: Debra Muth 0:01You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Devin has a wealth of knowledge and he's eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry, because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools on how to manage money, taxes and patient care. She will discuss it all with you. Hello, and welcome back to Functional Medicine Business Podcast (FMB). I'm your host, Dr. Deb. And I have a guest with me today who is a dear friend of mine, and you guys are just going to love her. Her name is Zora Chase, and she is part of Chasing Nectar. And we're going to talk all about marketing today, and why it's important for functional medicine practitioners and integrative medicine practitioners to actually start a marketing plan and what's available for us today that is going to be worth us putting money towards to get clients and I also want her to share with us how she actually tracks what she's doing. And deciding whether or not it's profitable, and letting us know, how do we how do we track the cost of acquisition, the return on investment? Because I think in medicine, we don't think in the same terms and language as we do in business. Big Box businesses talk about this all the time, but as small practices or small businesses it's rare that you hear us talk about what's the cost of acquisition for a client? What's the return on investment? What's our lifetime value of our client? And Zoras going to talk to us today about this and how we evaluate it. And how do we choose which marketing is best for our practice. So let me bring her on right after this message from our sponsor. We will be back in two seconds and we will talk with Zora. At FMBI we understand how it feels. Created by medical professionals for medical professionals. Are you racing from one patient to the next, skipping lunch and not sure how you're going to show up to your kids events? Not quite sure what that p&l sheet really means to your practice?