The experience that your client/patient goes through at your office can make a difference between attracting and maintaining a client. Does your client see a nice clean and polished office, nice staff or crabby staff? Do they hear gossip and rude conversation or is your staff wonderful and engaging about health and wellness? Take a tour of your office through your client's eyes. Really pay attention to the details because we overlook them often. What digital footprint are you leaving behind? Do you have social content in multiple forms; video, blogs, pictures, and social posts? Do you educate your clients or are you always looking to get paid for your knowledge? Let people get to know you before they book an appointment with you by being on video. According to Google if you are trying to sell a high-ticket item people need to spend at least 7 hours with you. Do not miss these highlights: 01:17 It was the outside that gave that first impression, so it’s important to pay attention to the look and the ambiance of the building. 04:27 It’s very important for us to plan the experience that we want our clients to have instead of just leaving it to chance. 07:04 Make sure there's a very clear call to action even on your social media. 10:18 So it's really important to make sure that you have content out there, that's helping you connect to people. You need to consistently be producing content. So people know you love you. And like you. And they trust you. 11:43 Have a dabbling of things on every platform, so if one goes down, the other one can stay active, and you can pivot quickly. 13:05 Make sure that your client's journey is fully on digital assets as well. Resources MentionedJoin Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/ Transcript of Episode #33: Debra Muth 0:01You're listening to The Functional Medicine Business podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Devin has a wealth of knowledge and he's eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry. Because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care. She will discuss it all with you. Debra Muth 0:55Welcome back to the Functional MBI podcast. I'm your host, Dr. Deb. And today I want to talk about what journey does your potential client go through? You know, I think it's important for us to consider the experience that our clients go through when they're spending time and money with us. So from time to time, what we'll actually do in my practice, is walk through the journey of the client, literally from driving into the parking lot. Looking around our parking lot, what do they see? How does our parking lot? Look? Is it inviting? Is it dirty? Is their garbage sitting around? Do we have dead plants in our area around the building? Is there paint coming off of the building? Do we have Miss painted areas? What is our signage look like? Is it visible? Is it faded? Is there a tree branch hanging in front of it? So I think it's always important to look at every little one of these aspects. Now for many of us, we think this doesn't make a big deal for patients or clients. But I will tell you, it makes a huge first impression. So when you have that first impression of your business, and it's shabby and dirty, and there's no place to park, patients notice that. Debra Muth 2:19When I started out, I was in a building that was very old. And when you walked into the lower level,