7 Secrets to Branding Your Small Business

Brand Design Masters Podcast

Jun 5 2024 • 11 mins

7 Secrets to Branding Your Small Business - Philip VanDusen


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In this dynamic episode, we'll dive into many of the foundations of branding, most of which have remained unchanged for decades. But certain critical aspects of branding for small businesses are unique and have changed dramatically in the last few years. In this episode, I discuss the 7 core foundational elements that any small business must create in order to build a successful business and a memorable brand that differentiates itself in the competitive landscape.


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The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.


Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.