The Esthetician Podcast

Kari Jo

Welcome to "The Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "The Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire.



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EntrepreneurshipEntrepreneurship

Episodes

From Passion to Profit Creating an Autonomous Enterprise
4d ago
From Passion to Profit Creating an Autonomous Enterprise
Send us a textWhat if your thriving business wasn't truly a business but just an elaborate job? That's a realization I, Keri Jo Patterson, faced head-on when my mentor challenged me to create a self-sustaining enterprise. As a solo esthetician turned successful med spa owner, I found myself at a crossroads, building a dream from the ground up only to discover that true success lies not just in what you build, but in how it operates without you. My journey from crafting a beautiful spa to developing robust systems that allowed it to function independently is a story of resilience, adaptability, and ultimately, triumph.Join me as I recount the transformative moments that shaped my path, especially when losing key employees threatened to topple my hard-won empire. In this episode of the Esthetician Podcast, I share the wisdom gained from my own highs and lows, emphasizing that the real measure of your business lies in its independence. Learn how to adopt strategies for creating a business that not only sustains itself but can also be sold when you're ready to move on to new ventures. Whether you're a worn-out esthetician or an aspiring entrepreneur, this episode promises insights and inspiration to turn your passion into a thriving, autonomous venture.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Transform Your Esthetics Business by Embracing Setbacks: Optimizing for Growth and Resilience
Nov 22 2024
Transform Your Esthetics Business by Embracing Setbacks: Optimizing for Growth and Resilience
Send us a textWhat if the key to building a successful esthetics empire lies in your ability to embrace setbacks? Join me, Kari Jo Patterson, as I unravel the often tumultuous yet rewarding path of business optimization. Drawing from my personal journey, where I transitioned from a solo esthetician to a thriving business owner, I highlight how crafting and adhering to your own protocols can prepare you for the inevitable trials ahead. This episode is your guide to optimizing your business for future growth, ensuring you're not just surviving those challenges, but thriving through them. With insights inspired by entrepreneurial giants like Damon John, I share how embracing moments of adversity can lead to growth and resilience.This isn't just a story of personal triumph but a lesson in perseverance for anyone looking to turn their esthetic dreams into a lasting legacy. Through anecdotes from my own experiences and wisdom from my book, Fearless Prosperity, I provide actionable strategies for smoothing out the bumps on your entrepreneurial journey. Whether you're just starting or are already managing a team, I emphasize the significance of the optimization phase—it's the cornerstone of building something enduring and impactful. Get ready to reframe your setbacks as stepping stones and transform your esthetics business with confidence and fewer missteps.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Transform Your Esthetics Business with Resilience and Adaptability: Entrepreneurial Insights from Real Estate to Startups
Nov 20 2024
Transform Your Esthetics Business with Resilience and Adaptability: Entrepreneurial Insights from Real Estate to Startups
Send us a textEver wonder what sets successful entrepreneurs apart from the rest? Join me on the Esthetician Podcast as we uncover the secrets of resilience and adaptability with my mentor, Andrew Nielsen. A former engineering student turned thriving entrepreneur, Andrew offers a treasure trove of insights from his journey through the unpredictable worlds of startups and real estate. We'll explore how he turned challenges into stepping stones and maintained personal happiness amidst the chaos of entrepreneurial life. His story is a testament to the power of staying true to one's passions and finding balance in personal and professional spheres.For those ready to take their business to the next level, you'll gain actionable strategies to tackle the toughest entrepreneurial challenges. From understanding your purpose in business to managing financial hurdles, and even transitioning from renting to owning commercial property, we've got you covered. With Andrew's experience as a beacon, we'll shed light on effective planning, strategic thinking, and risk management. Whether you're an esthetician poised to build your empire or simply seeking motivation, this episode promises valuable lessons and the inspiration to persevere in pursuing financial freedom.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Transform Your Esthetics Business by Embracing Challenges: Lessons in Resilience and Growth from a Personal Journey
Nov 15 2024
Transform Your Esthetics Business by Embracing Challenges: Lessons in Resilience and Growth from a Personal Journey
Send us a textWhat if the key to entrepreneurial fulfillment isn't in the milestones you achieve but in the challenges you overcome? This episode of the Esthetician Podcast promises a raw and inspiring exploration of the entrepreneurial journey, tailored for those who feel trapped in the survival phase of their aesthetics business. Join me, Kari Jo Patterson, as I recount my transformation from a solo esthetician to a thriving business owner with ultimate time and financial freedom. You'll hear my personal anecdotes, including a revealing look at how the pandemic taught me the value of resilience and the unexpected joy found within the struggle itself.Journey with me as I share the realness behind every business milestone—from opening my first space to renovating a grand spa—where I learned that fleeting happiness often accompanies success. The true joy, I discovered, lies in the perseverance through hardships and the unwavering support of my team during those dark times when everything felt uncertain. This episode is not just about surviving; it's about thriving by embracing every lesson and allowing those lessons to fuel your passion and persistence. Whether you're aiming to build your own aesthetics empire or simply seeking solace in shared experiences, this episode offers a heartfelt narrative that pushes you to appreciate the journey, not just the destination.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Transform Your Business Journey with Strategic Marketing and Friendships: Lessons from Building a Multi-Million-Dollar Company
Nov 13 2024
Transform Your Business Journey with Strategic Marketing and Friendships: Lessons from Building a Multi-Million-Dollar Company
Send us a textLaunching a business can feel like juggling flaming bowling pins, but with the right team and insights, it can transform into a well-choreographed performance. Holly, my very first employee, shares her experience from being a virtual receptionist to becoming the marketing head at a multi-million-dollar company. We share stories from the early days, drawing inspiration from industry leaders like Kimber James of Borbaletta, and talk about the challenges we faced, the adaptability required, and the big wins along the way. Friendship and business—often labeled as oil and water—can actually create a vibrant cocktail when mixed with boundaries and trust. Holly and I reminisce about the hilarious chaos at Deluxe, from getting TikToks to go viral to the emotional rollercoaster of balancing personal lives with professional duties. We debunk the myth that friends shouldn't work together and highlight the importance of open communication and setting the right expectations to thrive in such partnerships. Marketing isn't just about catchy slogans; it's about leveraging data to tell a compelling story that drives growth. We dive into the nuts and bolts of successful marketing strategies, emphasizing the power of analytics and a robust online presence. Holly's shift from a creative role to marketing at a manufacturing company shows the necessity of fostering creativity even in stoic industries. We dissect how a well-crafted website can boost client engagement and explore the untapped potential of Bing's AI-powered ads, leaving you with actionable insights that could transform how you approach your business's digital strategy.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Transform Your Esthetician Business with Trust: Building Genuine Connections for a Motivated Team
Nov 8 2024
Transform Your Esthetician Business with Trust: Building Genuine Connections for a Motivated Team
Send us a textTrust is the cornerstone of any successful team, but how do you build it authentically in your business? Today on the Esthetician Podcast, we unravel this vital element through the lens of my client Sarah's journey. Despite having foolproof systems and protocols, Sarah was grappling with a high employee turnover rate. This episode uncovers how a personal experience in leading my daughter's young women's group helped me pinpoint the missing link in Sarah's business strategy: trust. Discover how genuine, consistent connections can transform a disconnected group into a thriving, motivated team.Join me, Kari Jo Patterson, as we explore the profound impact trust can have on your business culture. From Sarah's "aha" moment to practical insights on fostering authentic engagement, this episode is packed with strategies to help you build a strong team that fully supports your vision. Learn why trust is not just another item on your checklist but an ongoing commitment to creating meaningful relationships. If you aspire to lead a successful beauty business, don't miss these invaluable lessons on building a culture of trust and motivation.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Transforming Your Esthetician Business with Collaborative Culture: From Competition to Cooperation for Success
Nov 1 2024
Transforming Your Esthetician Business with Collaborative Culture: From Competition to Cooperation for Success
Send us a textCould creating a supportive and collaborative culture be the secret to a thriving esthetician business? Join me, Kari Jo Patterson, as I share a personal journey from being a solo esthetician to running a successful business. I'll reveal the transformation from a competitive atmosphere at a commission-based Aveda spa to a nurturing environment where team members, like Amy and Sarah, are encouraged to support each other’s strengths. Journey with us through a tale of how even the best estheticians can sometimes struggle against a system of competition rather than cooperation, and discover how a simple shift in mindset can unlock new potentials.Uncover strategies that not only boost productivity but also create an atmosphere where your clients can feel the positive energy the moment they walk in. I'll break down the practical steps I took in hiring for complementary skills, setting collaborative goals, and celebrating every achievement, big or small. As the holiday season approaches, it's more critical than ever to foster a team that's not just ready to meet the challenges but excited to thrive through them. Listen in for actionable insights and tips to build an esthetician empire where prosperity and passion go hand in hand.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
From Solo Dream to Shared Success Stories of Entrepreneurial Growth
Oct 30 2024
From Solo Dream to Shared Success Stories of Entrepreneurial Growth
Send us a textUnlock the secrets of successful collaboration and networking in the business world with insights from Susan Falyar, a dynamic force in the beauty and wellness industry. Susan and I, both former stay-at-home moms, recount our journey from humble beginnings to entrepreneurs, showcasing how our successful partnership made the daunting process of starting a business less intimidating. You'll hear firsthand how teamwork, shared financial responsibilities, and women empowering each other led to unexpected growth and success.Together, Susan and I turned our separate aesthetics and massage ventures into a cohesive brand by leveraging our complementary strengths. This episode reveals the strategies behind our successful expansion, including hiring additional staff to meet market demand and maintaining separate financial arrangements while sharing resources. We also emphasize the critical role of mentorship and adapting best practices to fit our unique business styles, highlighting the importance of understanding market needs for strategic growth.Experience the rollercoaster of entrepreneurship, where continuous learning and adaptation are key. We share insights on transitioning from a sole proprietorship to an S-corp, the value of skilled administrative staff, and the hard work behind business ownership. Whether you're considering staying solo or expanding, we challenge you to reflect on your goals. Plus, hear how partnering with like-minded businesses, like local gyms, can enhance community connections and expand your client base. Join us for an engaging conversation full of stories and strategies that have shaped our careers.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Building a Business That Values Both Excellence and Appreciation
Oct 28 2024
Building a Business That Values Both Excellence and Appreciation
Send us a textPicture this: you've built a thriving business, and yet there's one key aspect you wish you could rewind and redo. That’s exactly where I, Kari Jo Patterson, find myself today as I share a memory from my journey as an esthetician-turned-business-mogul. During my conversation with Amy, a nurse who’s been a pivotal part of our team, I was confronted with the realization that my high expectations often overshadowed the recognition my team deserved. This episode explores the delicate balance between maintaining standards and celebrating the incredible efforts of those working alongside us.Join me as I relate this professional epiphany to a humorous family anecdote, where my home gained the nickname "the expectation house." This playful yet enlightening comparison serves as a mirror to our business practices, where expectations can sometimes overshadow appreciation. I invite you to reflect on your own leadership style and consider how you can better acknowledge and uplift those around you. Through my stories, both personal and professional, I aim to inspire you to foster a work environment that marries high standards with heartfelt recognition. Tune in and take a step towards creating a more appreciative workspace.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Transform Your Esthetics Practice with Sales Mastery: An Interview on with a Front Desk Manager on Insights and Strategies for Business Growth
Oct 23 2024
Transform Your Esthetics Practice with Sales Mastery: An Interview on with a Front Desk Manager on Insights and Strategies for Business Growth
Send us a textUnlock the secrets to transforming your esthetics business with insights from our incredible guest, Courtney, a saleswoman who revolutionized my practice. Discover how mastering the art of selling, inspired by strategies from Grant Cardone's "Sell or Be Sold," can significantly enhance not only your client acquisition but also retention. Courtney's journey from front desk dynamo to essential team member highlights the power of a generous attitude toward money and the profound impact of persuasive skills in the esthetics industry.Find out how to turn your clients into loyal advocates by creating a welcoming environment where they feel like family. From the pivotal role of the front desk to setting the stage for exceptional client experiences, we explore key strategies that set successful esthetic practices apart. Learn how leveraging team strengths, ensuring a professional online presence, and setting motivating sales goals with enticing incentives can elevate your business above the competition.Overcome the fear of selling with confidence-boosting tips that encourage you to "fake it till you make it." We dive into the importance of appearance and presentation, illustrating how dressing for success and having thorough product knowledge can convey professionalism and expertise. Join us as we share stories of motivation and teamwork, and offer actionable advice to help you succeed in sales by embracing discomfort and continuously pushing yourself. Don't miss this opportunity to transform your business approach and engage with our community for future growth and learning.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Transform Your Esthetics Business with Empowered Leadership: Lessons from a Navy SEAL Experience
Oct 18 2024
Transform Your Esthetics Business with Empowered Leadership: Lessons from a Navy SEAL Experience
Send us a textWhat if transforming your aesthetics business was as simple as changing your approach to leadership? Discover the compelling story behind a Navy SEAL training exercise from Jocko Willink's "Extreme Ownership" and see how a change in leadership turned a losing team into a winning powerhouse. This episode of the Esthetician Podcast, hosted by me, Kari Jo Patterson, unwraps the vital role of leadership and accountability in the aesthetics industry. Learn how breaking tasks into manageable steps can revolutionize your team's performance and bring your business visions to life.Ready to elevate your leadership skills and build your aesthetics empire? Join me as I emphasize the power of taking ownership—not for perfection, but for purposeful guidance. Whether you're seeking to enhance your influence or ready to take the leap with resources like the Fearless Prosperity Mastermind Group and one-on-one VIP coaching, this episode is your guide. Remember to subscribe, leave a review, and share with fellow estheticians as we grow our skills together and expand our impact across the industry. Equip yourself with the tools to lead confidently and watch your aesthetics business thrive.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Develop Leadership Skills to Grow Your Esthetics Business
Oct 16 2024
Develop Leadership Skills to Grow Your Esthetics Business
Send us a textUnlock the secrets to financial success in the esthetician industry with a look at leadership. Join me, Kari Jo Patterson, as I unravel the myths surrounding commission structures and illuminate how to create a thriving business. Discover how a well-structured environment and knowledgeable leadership can lead to exceptional earnings, even for part-time estheticians. I share insights into why a higher commission isn't the golden ticket to prosperity and how focusing on the bigger picture can lead to more sustainable success.Business owners, this episode digs into your role in creating a thriving space for employees without succumbing to financial pitfalls. Learn how reinvestment in equipment and creating a growth-oriented workplace can break the vicious cycle of outdated salons and stagnant career growth. Whether you're an esthetician or a business owner, these strategies are designed to build your empire and achieve ultimate financial freedom. Tune in for a transformative conversation that promises to reshape how you view commission rates and business success in the esthetician world.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Crafting a Clear Mission: Transform Your Esthetician Business with Purpose and Direction
Oct 11 2024
Crafting a Clear Mission: Transform Your Esthetician Business with Purpose and Direction
Send us a textCrafting a mission statement might sound daunting, but what if I told you it's the compass your business needs to thrive? Join me, Kari Jo Patterson, on a journey from my first cringe-worthy mission statement—crafted with the help of Google and a husband's challenge—to a clearer vision that propelled my esthetician empire to success. We'll laugh together as I recount those early days and share how identifying your mission can transform your everyday hustle into a purposeful pursuit.This episode is all about giving your esthetician business the directional boost it deserves. Without a defined mission, you're like a boat adrift at sea, wasting energy without ever reaching your destination. I'll help you sidestep those early pitfalls by sharing the lessons learned from my own experience and explain why a mission statement isn't just a piece of paper—it's the heart of your business. Prepare to be inspired and equipped to build your own empire with confidence and clarity, all while enjoying a good laugh at my initial business blunders.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Transforming Leadership to Drive Your Esthetician Business Success: Insights from a Personal Journey
Oct 9 2024
Transforming Leadership to Drive Your Esthetician Business Success: Insights from a Personal Journey
Send us a textUnlock the secrets to transforming your leadership style and building a thriving esthetics business with insights from my personal journey. I once struggled as a passive leader, feeling overwhelmed by assertive team members until my mentor, Meg King, taught me a groundbreaking lesson: effective leadership is about managing policies, not people. This revelation turned the way I led on its head, enabling me to create empowering systems and cultivate a results-driven team. Discover how personal growth in leadership can pivot your business towards greater success and financial gains.Join me as we explore how estheticians can build their empires on a solid foundation with a shared vision. This episode offers valuable insights and actionable strategies to help you and your team reach professional excellence. Don't miss out on the opportunities for further growth through the Fearless Prosperity Mastermind Group and exclusive one-on-one VIP coaching. Success begins with a vision, so tune in and let’s embark on this journey to achieve your goals together.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Unlocking Financial Success: Transforming Your Esthetician Business for Profitability and Growth
Oct 4 2024
Unlocking Financial Success: Transforming Your Esthetician Business for Profitability and Growth
Send us a textUnlock the secrets to financial mastery in the beauty industry and transform your esthetician business from merely surviving to truly thriving. Kari Jo Patterson shares her personal journey of financial awakening, revealing how a bustling clientele and dedicated team can sometimes mask a lack of profitability. By challenging the misconception that high service fees mean high personal income, Keri Jo uncovers the reality of slim profit margins and helps you steer clear of common pitfalls that often leave business owners feeling frustrated despite apparent success.In this episode, we dive into the strategic financial practices that can elevate your esthetician business. Emphasizing the critical role of financial intelligence, Kari Jo discusses the importance of understanding your profit margins, implementing a solid cash flow plan, and investing wisely in your business's future. With insights on detailed financial tracking, smart pricing, and the immense value of mentorship, she offers actionable advice to help you build a robust financial foundation. Whether you're looking to navigate slow seasons or plan for growth through new equipment, this episode is packed with tools and strategies to ensure you not only survive but thrive in the competitive beauty landscape.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Expanding Your Esthetician Service Menu: Unlocking New Revenue Streams and Clientele Growth
Sep 27 2024
Expanding Your Esthetician Service Menu: Unlocking New Revenue Streams and Clientele Growth
Send us a textWhat if the key to skyrocketing your esthetics business was as simple as expanding your service menu? This episode of the Esthetician Podcast with Kari Jo Patterson is a must-listen for anyone feeling stuck in their current offerings and ready to break through to the next level. I tackle the undeniable importance of introducing new services. Get ready to explore how specialized services like permanent makeup, advanced facials, and laser treatments can not only meet shifting client demands but also create fresh streams of revenue, attract diverse clientele, and set the stage for substantial growth.Join me as I share my personal journey—from being known solely for my stellar lash services to embracing the lucrative world of permanent makeup, thanks to some pivotal advice. If you’ve ever felt like your business is cruising but not accelerating, this episode will provide you with the actionable steps and mindset shifts needed to keep pace with the rapid evolution of the beauty industry. Tune in, and let's build your empire together!To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach TikTok: https://www.tiktok.com/@karijopatterson Threads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out: Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.comTo learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
From Solo Esthetician to Thriving Business Owner: Mastering Hiring, Delegation, and Scaling for Ultimate Freedom
Sep 20 2024
From Solo Esthetician to Thriving Business Owner: Mastering Hiring, Delegation, and Scaling for Ultimate Freedom
Send us a textFeeling overwhelmed with the endless tasks of running your esthetician business? You're not alone. In today's episode of the Esthetician Podcast, I, Kari Jo Patterson, share the pivotal moments that transformed my career from a solo esthetician to a thriving business owner. Discover how you can transition from being self-employed to becoming a true business owner by mastering the art of hiring, delegating, and scaling your operations. This episode is packed with actionable insights that can help you achieve ultimate time and financial freedom, just like I did by the age of 38.Balancing work and personal life is a real struggle, and I know this firsthand. I open up about the challenges I faced, including the strain on my marriage and the guilt of missing out on family time. Learn from my experiences as I offer strategies to help you set boundaries, manage your time better, and grow your business without sacrificing your personal life. Tune in to gain the wisdom you need to build your empire and achieve financial freedom without burning out.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach TikTok: https://www.tiktok.com/@karijopatterson Threads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out: Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.comTo learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Overcoming Fear to Unlock Business Success: A Personal Journey
Sep 16 2024
Overcoming Fear to Unlock Business Success: A Personal Journey
Send us a textWhat if I told you that the only thing standing between you and your business success is fear? Join me this week on the Esthetician Podcast as I open up about my own journey through financial and emotional hurdles, and how embracing a clear mission statement—despite initial uncertainties—proved transformational. From making tough investments in necessary products to stepping away from daily operations, discover how fear can hold us back and what it takes to break free. We'll also explore my transition into coaching, a milestone filled with its own unique set of challenges and fears, but ultimately fueled by an unwavering focus on my mission and passion.In this episode, you’ll learn about the significance of taking bold actions even when fear looms large. Hear firsthand how investing $26,000 in a mentor helped me reach new heights, and the self-doubt I battled while writing a book. Understand what sets the top 1% apart—their fearless approach to financial and unknown risks—and why it's crucial to bet on yourself. Through raw stories and reflections, I encourage you to confront what's holding you back and make those scary decisions that lead to true growth. This heartfelt conversation aims to inspire you to stay committed to your mission, regardless of the hurdles you may face.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach TikTok: https://www.tiktok.com/@karijopatterson Threads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out: Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.comTo learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
From Solo Esthetician to Business Leader
Sep 13 2024
From Solo Esthetician to Business Leader
Send us a textFeeling overwhelmed and exhausted in your esthetician business? Discover the crucial strategies to break free from the daily grind and elevate your business to new heights. Hosted by Kari Jo Patterson, this episode of the Esthetician Podcast is a candid exploration of the transformational growth phase that can help you reclaim your time and achieve sustainable success. Learn from Kari’s personal journey, as she shares invaluable lessons about the price of success and the importance of setting boundaries.Are you ready to stop spinning your wheels and start building your empire? This episode will guide you through the signs that it's time to adopt a growth mindset and move beyond the solo esthetician mentality. Kari discusses the pitfalls of operating with a self-employed mindset and offers practical advice on how to transition from being a one-person show to leading a thriving business. If you’re tired of being stuck on the hamster wheel and want to enjoy the financial and time freedom you deserve, tune in for actionable insights that can transform your business and your life.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach TikTok: https://www.tiktok.com/@karijopatterson Threads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out: Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.comTo learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com
Elevate Your Practice with Advanced Pigmentation Insights
Sep 6 2024
Elevate Your Practice with Advanced Pigmentation Insights
Send us a textEver wonder why pigmentation issues seem almost impossible to resolve? Join me, Kari Jo Patterson, as I unravel the complexities behind these stubborn skin concerns and share the secrets to mastering effective pigmentation treatments. Through my personal journey and hands-on experiences, you'll understand why continuing education is a must for estheticians aiming to tackle this pervasive issue. My story will show you how becoming an expert in pigmentation can not only transform your clients' skin but also elevate your business, setting you apart in a crowded industry and deepening client trust.Discover how free radicals wreak havoc on melanocytes, causing uneven melanin production, and learn the pivotal role of tyrosinase inhibitors in managing this damage. Imagine the chaos of a malfunctioning sprinkler system or a dented soda can – that's what's happening under your skin! We'll delve into why sun protection is non-negotiable and how combining inhibitors with treatments like chemical peels is essential for long-lasting results. This episode is packed with game-changing insights designed to revolutionize your approach to pigmentation treatment, ensuring you provide your clients with the most effective solutions available.To learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform: Instagram: https://www.instagram.com/kari.jo.patterson Facebook: https://www.facebook.com/karijopattersonestheticiancoach TikTok: https://www.tiktok.com/@karijopatterson Threads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out: Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians Check out Kari Jo’s courses here https://esthelaunchacademy.comTo learn more about coaching please visit: https://www.karijopatterson.comConnect with me on your fav social platform:Instagram: https://www.instagram.com/kari.jo.pattersonFacebook: https://www.facebook.com/karijopattersonestheticiancoachTikTok: https://www.tiktok.com/@karijopattersonThreads: https://www.threads.net/@kari.jo.pattersonLinks You May Want to Check out:Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticiansCheck out Kari Jo’s courses here https://esthelaunchacademy.com