The Fractional C-Suite Retreat

fractionalcsuiteretreat

Joseph Frost, Co-Founder of yorCMO, hosts this weekly retreat for executives to unwind and hear from their peers about new opportunities and innovations in the C-Suite.

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Creating Change From Within - Mike Irving - Fractional C-Suite Retreat - Episode # 37
4d ago
Creating Change From Within - Mike Irving - Fractional C-Suite Retreat - Episode # 37
This week’s guest has been studying sales and communication skills since 1997. He's building a network of leaders and business owners who support each other and created the resistance removal sales system. Mike Irving is the Founder and Elite Performance Business Coach at Advanced Business Abilities. Mike joins the show this week all the way from Perth, Australia, to talk with Joe about establishing a mindset for successful leadership, setting realistic goals for yourself, and getting rid of frustration. Takeaways We all have to deal with irate customers or frustrating meetings. When you feel that moment approaching, take time to collect your thoughts and take a deep breath.Taking “extreme ownership” over the things you do is the first step to developing your thoughts, behaviors, and attitudes. To make changes, you must first be willing to confront the things that need to be changed. There are two types of goals: objective goals which are specific and measurable, and subjective goals which are not measurable and result in moving goal posts. The five phrases that lead to expectations are: have to, need to, should, gotta, and must.  When you have an expectation of what should happen, and you don't hit it, frustration sets in, and you become unable to think clearly or communicate effectively. No matter how advanced technology gets, there will always be a need for human-to-human interaction.   Quote of the Show: “When you are willing to inspect, that's when you are able to change.” - Mike Irving Links Twitter:  LinkedIn:  Website:       Ways to Tune In Amazon Music - Podcast - - Podcast - - -       Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at
Creating Change From Within - Mike Irving - Fractional C-Suite Retreat - Episode # 37
4d ago
Creating Change From Within - Mike Irving - Fractional C-Suite Retreat - Episode # 37
This week’s guest has been studying sales and communication skills since 1997. He's building a network of leaders and business owners who support each other and created the resistance removal sales system. Mike Irving is the Founder and Elite Performance Business Coach at Advanced Business Abilities. Mike joins the show this week all the way from Perth, Australia, to talk with Joe about establishing a mindset for successful leadership, setting realistic goals for yourself, and getting rid of frustration. Takeaways We all have to deal with irate customers or frustrating meetings. When you feel that moment approaching, take time to collect your thoughts and take a deep breath.Taking “extreme ownership” over the things you do is the first step to developing your thoughts, behaviors, and attitudes. To make changes, you must first be willing to confront the things that need to be changed. There are two types of goals: objective goals which are specific and measurable, and subjective goals which are not measurable and result in moving goal posts. The five phrases that lead to expectations are: have to, need to, should, gotta, and must.  When you have an expectation of what should happen, and you don't hit it, frustration sets in, and you become unable to think clearly or communicate effectively. No matter how advanced technology gets, there will always be a need for human-to-human interaction.   Quote of the Show: “When you are willing to inspect, that's when you are able to change.” - Mike Irving Links Twitter:  LinkedIn:  Website:       Ways to Tune In Amazon Music - Podcast - - Podcast - - -       Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at
Building Online Communities - Simon Chappuzeau - Fractional C-Suite Retreat - Episode # 36
Aug 5 2022
Building Online Communities - Simon Chappuzeau - Fractional C-Suite Retreat - Episode # 36
Simon Chappuzeau is the Founder and Managing Director of StoryLux. He’s built communities from the ground up, starting in the film industry, and is currently building communities focused on the blockchain and coaching entrepreneurs. He specializes in bringing people together both virtually and in person. Simon joins host Joseph Frost on this week’s episode to talk about overcoming the challenges of building online communities, creating authentic connections, and understanding the right time to reach out.     Takeaways: When developing your marketing strategy, don’t reinvent the wheel. Working with an expert in the field who understands your product and needs will be easier than figuring it out yourself. If you really want to help people get what they want to be done, start from a place of genuine interest and curiosity. Once you identify the problem and how it affects them, you can begin to solve it. When building a community, many people prioritize the number of members rather than the value their members get. A community of 50 where each member gets value is stronger than a community of 5000 where very few get value. While building a community online can be challenging, the ability to connect with members outside of your immediate geographic community is a major advantage. When choosing a platform for your community, don't focus on features alone. The best platform is the one that best brings out the personality of your community members.While your prospect may be a good fit for your product, they might not be ready to speak to you. It’s ok to circle back with them at a more opportune time. While community building takes more time compared to setting up Google ads, a community can carry its own momentum, an ad campaign cannot. Quote of the Show: “Is the person you are trying to reach out to ready to speak to you? Are they ready for what you have to offer?”     Links LinkedIn:  Website:       Ways to Tune In Amazon Music - Podcast - - Podcast - - -       Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at
Selling Your Brand - Bertus Albertse - Fractional C-Suite Retreat - Episode # 35
Jul 26 2022
Selling Your Brand - Bertus Albertse - Fractional C-Suite Retreat - Episode # 35
Can treating your business like a franchise still be beneficial even if you don’t want to franchise? Bertus Albertse is the President of Jabz Boxing, and founded a fitness franchise in 2013 that has since expanded to 7 international territories. Bertus has been a leader in the health & fitness industry for over 14 years, and joins Joe Frost on this week’s episode of The Fractional C-Suite Retreat. Bertus and Joe discuss the ways that any business can gain insight from the franchise model, how to monetize your trademark, and how to set up your franchise framework.  Takeaways  Franchising gives you the opportunity to turn your intangible assets like intellectual property into a revenue stream.While selling a franchise and selling a playbook with your business strategy may seem similar in theory. A franchise lets you retain ownership over the process.Franchising is all about packaging an idea and identity into a revenue strategy.Establishing a good service interface helps your franchise. The tools used, ingredients used, and product offered are easily replicable, but the way you serve customers isn’t.When thinking about franchising and how to help someone do what you do, you help yourself by developing a system on what you do every day and why you are successful.When starting a franchise, go in expecting the worst. It will be tough, but worth the challenge.When considering franchising, ask yourself “Do I feel strongly that other people could succeed at using my formula”?     Quote of the Show: Clarity comes from action. Clarity doesn't come from thinking. - Bertus Albertse     Book recommendations: The E Myth - Michael Gerber  The Lean Startup - Eric Ries       Links LinkedIn:  Website:       Ways to Tune In Amazon Music - Podcast - - Podcast - - -       Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at
Getting The Unsaid Said - Steven Gaffney - Fractional C-Suite Retreat - Episode # 34
Jul 20 2022
Getting The Unsaid Said - Steven Gaffney - Fractional C-Suite Retreat - Episode # 34
When giving feedback are you telling people the facts or just your opinion?   Today's guest is an author of six books on organizational communication and change, an expert in honest communication and resolving conflict, and a national speakers association certified speaking professional. Steven Gaffney is the President and CEO of the Steven Gaffney Company. Steven joins the show this week to sit down with Joe and discuss how to be a more effective communicator, give better feedback, and build stronger teams. Takeaways  The biggest problem in team relationships isn’t what people do say, it’s what they don’t say.When giving feedback to a coworker, simply telling them they dropped the ball is a good way to hurt their feelings. It’s important to explain that your intentions arent to offend them, but rather to help them succeed.As a leader, it’s not enough to make employees feel comfortable giving feedback. You need to listen to honest feedback and initiate a quick solution to problems that are brought up.Give feedback using facts not opinions. Teams win or lose together, and committees win or lose individually. Building an effective team requires a collaborative effort to address issues. Know your north star PGS (Purpose, goals, strategy) Debate isn’t the problem, not resolving the debate is the problem.       Quote of the Show: “Great teams produce great performers, but great performers don't necessarily produce great teams” - Steven Gaffney Links Twitter:  Website:  Book Link:       Ways to Tune In Amazon Music - Podcast - - Podcast - - -       Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at
The Human On The Other Side - Casey Cheshire - Fractional C-Suite Retreat - Episode # 33
Jul 12 2022
The Human On The Other Side - Casey Cheshire - Fractional C-Suite Retreat - Episode # 33
As companies get larger, C-suites get further and further away from the customer. Today's guest is an Entrepreneur and a master conversationalist. Casey Cheshire is the author of the book “Marketing Automation Unleashed” and the CEO of Ringmaster Conversational Marketing. Casey joins host Joseph Frost to talk about how podcasts can get you a conversation with your ideal customer, and the value fractional team members can provide.     Takeaways  We have to talk to our customers. It's easy to hide behind tech but there needs to be a better mechanism to communicate with customers. As a member of the c-suite, you set strategies based on your customers' challenges. But how can you efficiently address those challenges if you aren’t having conversations with customers?Podcasting is a great marketing tool for members of the c-suite. It allows you to have in-depth conversations with current and potential customers  and leaves you with plenty of content for the promotion of your brandA customer of your competitors is less likely to have any bias towards your product or services and can provide you with a valuable perspective.Asking customers about the journey they took to find you is a great way to get free market research straight from the customer.  Podcasts are a marketer’s best friend. There are a lot of extra marketing routes that branch off of podcasting.When making content, it is important to understand why you are doing it. Content alone is not enough to get you by, you need a strategy.     Quote of the Show: “I found personally that I was able to reinvent myself in the C-suite by launching a podcast. And then that was my playground.” Links: Twitter:  LinkedIn:  Website:  Book Link:     Ways to Tune In: Amazon Music - Podcast - - Podcast - - - C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at
Building a Global Workforce - Trevor Turnbull - Fractional C-Suite Retreat - Episode #31
Jun 28 2022
Building a Global Workforce - Trevor Turnbull - Fractional C-Suite Retreat - Episode #31
Today's guest has a diverse experience in marketing sales, operations, and product development. He serves awesome leaders and helps them drive up scalable growth, and helps others to realize their full potential. Trevor Turnbull is the Co-Founder and Chief Growth Officer at Singhbull Ventures. Trevor joins host Joseph Frost to discuss the process of building a diverse global workforce, and the challenges remote workers in different time zones face. Takeaways  In the last two years, the world changed drastically. You can either recognize it and leverage it, or ignore it and slowly fade away. One way to help remote workers in different time zones is to figure out work they can do autonomously in their own time zone.It is essential to consider the human element of your team when creating a work environment for them. Create an environment that is conducive to your remote workers getting to enjoy their out-of-work activities.It is important to accommodate the different challenges remote workers may face in different geographical locations. While a company in California might have sunny weather all year, a worker in Vermont could lose internet during strong snowstorms in the winter.With the proper setup, the new digital workspace can allow you to set up a talented globally diverse workforce. While part-time remote workers have their benefits, hiring full-time employees can lead to a better quality of work, and a happier employeeYou need to have a commitment to the retention of your current employees.       Quote of the Show: “Getting connected to the human beings, I think is a critical component to all of this” - Trevor Turnbull Book Recommendation: Unlikely destinations -   Links LinkedIn: to Tune In Amazon Music - Podcast - - Podcast - - -
Setting up for success in a Hybrid world - Harrison Ryder - Fractional C-Suite Retreat - Episode #30
Jun 21 2022
Setting up for success in a Hybrid world - Harrison Ryder - Fractional C-Suite Retreat - Episode #30
As a new addition to a team, getting up to speed with the company culture can be a challenge. When you’re a fractional CMO, that challenge is compounded. Harrison Ryder is an innovative industry mind, a highly skilled strategist, and an outsourced VP of Sales at Sales Xceleration. Harrison joins Joe to talk about some of the challenges the sales force faces in the new hybrid landscape, and how fractional CMOs can overcome the cultural challenges they face when joining a new team.  Takeaways  The culture of a company is what will ultimately direct the value and results that a company will add to the marketplace. Make sure the company culture reaches all corners of the business. Teams that feel separated from the culture will also feel separated from the success they drive. A clear sense of accountability is a kind act. When accountability is ambiguous, it creates unnecessary stress and confusion. Having a clear schedule for meetings where everyone knows what they need to bring prepared is an important way to ensure the company culture reaches hybrid employeesIt’s hard to replicate an in-person connection. Building in-person retreats or meet-ups into the company culture will help improve the collaboration of a team. As a Fractional CMO, it is crucial to demonstrate the value you are providing to the companies you are working with. Good skills to look for in a potential outsourced provider are: someone who knows how to listen to the client in terms of what they are saying, and what they aren’t saying.      Quote of the Show: “my most successful engagements are when there is that in-person component.” - Harrison Ryder     Links LinkedIn:     Ways to Tune In Amazon Music - Podcast - - Podcast - - -
Marketing For a New Age - Michael Carter - Fractional C-Suite Retreat - Episode # 029
Jun 14 2022
Marketing For a New Age - Michael Carter - Fractional C-Suite Retreat - Episode # 029
Michael Carter is a Fractional CMO at yorCMO. He’s a lifelong marketer of technology products and services. Michael is a sought after conference speaker, published author. He sees how marketing has changed over the years and noticed that the c-suite level is slow to adapt to these changes. Michael sits down with host Joseph Frost to talk about marketing strategies and how other members of the c-suite can make their marketing direction better.   Takeaways The way that marketing has changed is something that hasn’t entirely translated into the c-suite level yet.Going to conferences and trade shows and spending a lot of money on a booth and manpower is an old style of marketing that isn’t as strong as having a conversation with your customer. When a VC is investing in your company, they aren’t necessarily interested in a spreadsheet but more about if you can use the money on marketing wisely and answer their questions.People trust reviews that they read online, so word of mouth has changed to online reviews but is still a marketing strategy. A lot of software today is sold on a subscription basis but with that strategy you have to win that customer every month or year.At the highest level of a company, you want to make sure that everyone is working together and are on the same page.It’s ok to constructively disagree with someone, even if they are the CEO. This helps to make sure that the company is being well balanced.     Quote of the Show:   3:16 The last 10 years of my career has been conferences. They cost an enormous amount of money. It was always very difficult to understand any kind of one-to-one out of what came out of that and you sent 12 sales guys and you buy some booth space and a sponsorship, and then, you know, $40,000 later, you're not sure what you got for your money or in some cases far more money than that.” Links LinkedIn: to Tune In Amazon Music - Podcast - - Podcast - - -
Modern Day Marketing - Fractional C-Suite Retreat - Episode # 028
Jun 7 2022
Modern Day Marketing - Fractional C-Suite Retreat - Episode # 028
Eric Johnson is the CMO of yorCMO. He believes that every person and brand has amazing potential waiting to be opened. His experience in B2C marketing is evident and he’s a dynamic marketer and commercial executive. Eric joins host Joseph Frost to talk about some of the latest innovations in the c-suite.    Takeaways You want to make sure that both your sales and marketing are aligned in all aspects of your company. For marketing, set goals each month on what your marketing message to be and then see how sales can relate to that.Use people’s emotions to your advantage in marketing. There is enough negative in the world so try and supply people with hope. There is a search for authenticity right now in terms of marketing as people prefer being authentic over a sales pitch.A fractional professional can help things move faster in a company as they are being paid to come in and provide their services.It’s the job of a fractional professional to help the company be strong, they are not there to talk people’s jobs or run the company. You want to be aligned with the company on a personal and cultural level to work with them. It makes it difficult to work together if you don’t align on your values.     Quote of the Show:   1:07 “As you're thinking about your business, one area that I have had a lot of experience with over the years is really aligning sales and marketing.” Links   LinkedIn: to Tune In Amazon Music - Podcast - - Podcast - - -
Keep Moving Forward - Fractional C-Suite Retreat - Episode # 027
May 31 2022
Keep Moving Forward - Fractional C-Suite Retreat - Episode # 027
Mike Franz is the Founder & CEO at Manufactoringpower.com He’s a passionate start up leader who mixes his strong family values with growth and profitability. Mike talks about the importance of communication and having a clear process for your company. Mike joins host Joseph Frost to talk about some of the innovations he sees in the c-suite.    Takeaways  Everyday, you have to keep moving forward and keep trying. Once you stop moving forward your company is likely to go under.It’s OK to ask for help and admit that you might not know the answer to something. That can help you grow as an individual.A fractional professional can help you to better understand an area that you might not be the strongest in.Don’t be afraid to look outside your organization for help. A fractional professional has worked with many companies and can bring a fresh perspective to your organization.When deciding on choosing a fractional professional, you should consider your top three things you are looking for in a fractional employee.If you are a fractional professional, you want to avoid leading with a tactic. It comes off as spam and like a bad sales pitch.You need to have a proven process and show it to your potential customers. Having that will make the client trust you and be more likely to go for your services   Quote of the Show:   29:57 “In talking with marketing folks or, it doesn't matter who we've talked to any sort of outside service, that's one thing that I've learned over the past two years is if they don't have a proven process that they can execute and deliver, I have a hard time even really talking to them.” Links Twitter: to Tune In Amazon Music - Podcast - - Podcast - - -
Putting Culture First - Fractional C-Suite Retreat - Episode # 026
May 24 2022
Putting Culture First - Fractional C-Suite Retreat - Episode # 026
Will Scott is the Founder & Actuator at The Culture Fix Academy. He’s also the author of “The Culture Fix”. He’s dedicated to helping coaches accelerate their consulting practices, and is passionate about having a positive culture. Will joins host Joseph Frost to talk about the latest innovations in the c-suite and how a good culture can change a company for the better.    Takeaways  C-suite leaders often delay investing into their culture because they have other priorities, but this leads to the issue of the culture not being maintained and falling apart. If you talk with 100 employees and 90 of them give you a number value on how the culture of the company is, that can provide you with helpful information of where you might need to change.Turnover is a big reflection of the culture. If you are suffering from a high turnover rate, then it could be because the culture doesn’t keep people invested.Your company needs strong core values that are unique to your company and meaningful as well.Your culture can be what separates you from your competitors and other companies who are doing the same thing as you.A good leader exemplifies all the core values of the company and hires people based on the core values.If you are struggling for content, ask your employees what they think about the core values and that can be great content.      Quote of the Show: 0:56 “I still experience C-suite leaders often delaying investing in their culture because they have other priorities.I try and encourage them to think about if you put culture first, revenues and profits are going to come more easily because you'll get your team working together better.” Links LinkedIn: to Tune In Amazon Music - Podcast - - Podcast - - -
Relentless Leadership - Fractional C-Suite Retreat - Episode # 025
May 17 2022
Relentless Leadership - Fractional C-Suite Retreat - Episode # 025
Natasha Miller is the Chief Motivation Officer at Natasha Miller. She also is the author of “Relentless”, which was a best selling book in over 10 categories on Amazon and Barnes & Noble. Natasha joins host Joseph Frost to talk about leadership and the latest innovations in the C-Suite.    Takeaways  Being a good leader doesn’t have one definitive answer, you need to find the answer that works best for you and your style. The core values of your organization should also fit into the clear rules and guidelines of your company. It is the job of the leader in a company to inspire others and make them their best selves that they can be. As a leader, you need to have a clear vision for the direction of your company. You want to remain firm and grounded in reality about what your company can do.You shouldn’t turn to blame immediately. If something goes wrong, you don’t blame those around you and if you do, then your leadership style needs to be re-examined.Don’t be afraid to be yourself. Being open and honest is something that can help you in your business. Forgiveness is one of the most important things in your life. You need to be able to forgive someone if they have wronged you.     Quote of the Show:   7:29 “A leader's job is to inspire others, to be their best selves within the organization. I hope that I am embodying that with my team.” Links Twitter: Link:   Ways to Tune In Amazon Music - Podcast - - Podcast - - -
Acting on Accountability - Fractional C-Suite Retreat - Episode # 024
May 10 2022
Acting on Accountability - Fractional C-Suite Retreat - Episode # 024
Kristie Jones is the Principal at Sales Acceleration Group. She has over 20 years in the SaaS industry. She sees the importance of having accountability in your company and making sure that everyone fits into that culture. Kristie joins host Joseph Frost to talk about some of the latest innovations in the C-Suite.    Takeaways  The culture of accountability is one thing that is missing from the C-Suite. Without that, all the work that you have done will be over very quickly. A culture of accountability is not about micromanaging. It’s about making everyone else’s life easier.Accountability starts at the top, and you need to be ready to fire or hire someone based on how they are meeting the needs for accountability.Sometimes change is needed to make your company better, and you shouldn’t be afraid of it.Criticism is ok. It can allow you to really take notice of how the company is doing and how to keep the best employees.Think about what you want to own, and be the best in that market. Don’t stretch yourself too thin, you won’t be successful then. You can only inspire the people who are self motivated. Good leaders have followers organically and if you are honest and authentic, then workers will respect that.      Quote of the Show:   2:37  “I think some people think a culture of accountability equals micromanagement and employees don't like that. And at the end of the day, a culture of accountability is supposed to make everyone's life easier, not harder.” Links LinkedIn: to Tune In Amazon Music - Podcast - - Podcast - - -
Clearing Your Plate - Fractional C-Suite Retreat - Episode # 023
May 3 2022
Clearing Your Plate - Fractional C-Suite Retreat - Episode # 023
Michèle Hecken is the Founder and CEO at Alpha Global Experts Inc. She creates a fun and fearless life and business, and sees the importance of making sure that everyone at a company communicates properly. Michèle joins host Joseph Frost to talk about the latest innovations in the c-suite industry.   Takeaways  Autonomy and ownership of responsibility over everyone’s realm is one thing that a lot of c-suite executives are missing out on.C-suite professionals need to stop delegating completely. It can create a moment of peace but it still is your project and you own the responsibility of it.Take a close look at the things on your plate, and think about how much time you spend on them and which you enjoy doing. If you don’t have a good communication level, it leads people to have to assume what should be done which creates a jam in the workflow.When you do offboarding right, it creates trust and that can help a company run smoother. To be a good leader, you need to be self aware and be empathetic. Those are key features for many good leaders in an organization. It’s hard for leaders to tell someone they did something wrong, so approach it by asking what their thought process was when they made the wrong decision.     Quote of the Show:   1:51  I strongly believe that we need to stop delegating completely. Because delegating is typically taking something that's on your plate, usually in a situation where you're already overwhelmed and picking something that you can give to somebody else, but you still own the responsibility.” Links LinkedIn: to Tune In Amazon Music - Podcast - - Podcast - - -
Getting Your Ducks in a Rowe - Fractional C-Suite Retreat - Episode # 022
Apr 19 2022
Getting Your Ducks in a Rowe - Fractional C-Suite Retreat - Episode # 022
Jim Rowe is the Author/CEO/CMO at Jim Rowe Marketing. He’s also the author of “Get Your Ducks in a Rowe, Business & Communication”. He’s been in the industry for many years and specializes in helping craft brand growth. He sees the issues in how recent college graduates are not as well taught in certain skills that are basic skills for a workplace. Jim sits down with host Joseph Frost to talk about that and other innovations he sees in the c-suite space.    Takeaways  There is an issue with recent college graduates where they aren’t proficient enough in critical thinking and communication, and this is referred to as the skills gap.Colleges are under pressure to teach students how to use technology but that comes at the cost of not learning other skills that are important.Critical thinking and writing are part of everyday life. You want to develop your skills so that you will be successful in whatever business you go into.There are 10 steps to critical thinking and the first step in the process is to find out what your purpose is and that will help you find your audience.Roughly 80% of recent college graduates think they are proficient in critical thinking and writing while their managers would disagree.These skills are important life skills that aren’t just for business skills. These skills can help you in everyday life. Make sure you know what your audience is, the problems are and see how you can solve any issues for them.     Quote of the Show:   10:23 “I've been doing this for over 45 years and every day when I'm writing, I'm editing, as I go along saying that doesn't sound right, I could do this better…a metaphor here is tiger woods and I both play golf…He's constantly going to the range. He's constantly getting coaching. And for that skillset, you need to continue to do that. Your whole life writing and critical thinking and they are inextricably linked. To write, is where the rubber meets the road.” Links   LinkedIn: to Tune In Amazon Music - Podcast - - Podcast - - -
Building your Brand - Fractional C-Suite Retreat - Episode # 021
Apr 12 2022
Building your Brand - Fractional C-Suite Retreat - Episode # 021
Anthony Berardo is the Fractional CMO/Marketing Strategist/Owner at Berardo Marketing Group, LLC. He witnessed the boom of e-commerce during the COVID-19 pandemic and sees that it still pays off to be online and have a retail store. Anthony joins host Joseph Frost to talk about some of the latest innovations in the c-suite.    Takeaways  Consumerism coming out of the pandemic has changed so now is the time to make sure you are looking at the way you target your audience and make sure you are reaching them.E-commerce became very popular over the course of the pandemic. But as we transition out of the pandemic, the level of volume for e-commerce has tapered off. The brands that are able to service customers both in retail and the e-commerce space are the ones that are going to thrive. Make your brand have a consistent image no matter where people are seeing it. That way it will be easy for the consumer to recognize it.Going into retail is similar to going into a whole new business. If you have a good product and you get into a good store you get an incremental lift just from being on a shelf.It’s important to get into retail. A go to market strategy allows for more visibility for your brand from consumers rather than just relying on search engines. If you are a brand that is looking to go from start up to mid market, you might not be able to afford to bring in a full time CMO, so the solution is to higher a fractional professional.     Quote of the Show:   04:21 I think the CMOs or the CGRS, or the CEOs or anybody that now realizes this, and now we look at it more holistically, the customer life cycle, because we're lifestyle like more holistically. How do we get retail, And e-commerce to commingle and co-exist? The brands that adapt to that and are able to build this omni-channel strategy a lot more holistically, I think, are the ones that are going to really service their service, their brands and service their companies the best.” Links LinkedIn: to Tune In Amazon Music - Podcast - - Podcast- - -
Premium Advice - Fractional C-Suite Retreat - Episode # 020
Apr 5 2022
Premium Advice - Fractional C-Suite Retreat - Episode # 020
Chris Quandt is the Director of Special Projects at Kimsa LLC. He has a knack for easily seeing the numbers in estate planning and tax strategies. He values integrity and open mindedness in a leader. Chris joins host Joseph Frost to talk about some of the latest innovations he is seeing in the C-suite.    Takeaways  There are unique employee retention programs out there that members of the c-suite are missing out on. These are unique ways that will help you keep your employees in a difficult time such as now.Premium financing is when you get the bank to lend you money to pay for insurance premiums. You can create an assist value within insurance. That way if an employee leaves you still keep the benefits.You want to make sure you are working with people who you connect with on core values. Don’t spend time working with people you don’t get along with.Fractional professionals try to be as tax efficient as possible. This makes it likely that fractional professionals and financial professionals will work together. Opportunity zones are an economic tool that allow people to invest in distressed areas of the US.A good leader will have integrity. It can be easy to do something that might not be in the best interest of someone but you want to avoid that and remain open minded.     Quote of the Show:   15:02 I typically like to start with a zoom call, just cause it's pretty convenient and see if I connect with them. Sometimes you just could tell you're not connecting well, or they don't share your values. I don't want to inorganically come up with reasons to reach out, but just making sure that we're connecting on a regular basis. And I'm keeping them top of mind when I'm meeting with clients that could have problems that they could solve.” Links   LinkedIn: to Tune In Amazon Music - Podcast - - Podcast - - -
The Client Experience - Fractional C-Suite Retreat - Episode # 019
Mar 29 2022
The Client Experience - Fractional C-Suite Retreat - Episode # 019
Sarah Ginand is the Owner at Strategic Marketing Consulting, LLC. Building the relationship and the connection between your customers and employees is something that she sees as incredibly important and wants everyone to see how much it can help a company. Sarah sits down with host Joseph Frost to talk about that and some of the other innovations in the C-Suite.     Takeaways  Relationship building is an important aspect of working as a C-suite executive. You want to build a solid relationship with your employees and clients. Think about your clients' issues and how you can better. You want to hear what they have to say and not just be a cheerleader for yourself.You want to give people content that is interesting to them. You will only know what is interesting to them by building the relationship.Encourage people to join professional organizations. That is an easy way for people to interact with others in their world. Make a phone call as a leader to check in with one of your best clients. It goes a long way and sets a good example for all the employees.There are many ways to be a leader in an organization. You want to pair people with things that they are interested in for being a leader. You are asking a fractional leader to partner with you to help reach your goals, rather than just hiring a full time person who will do what you want.     Quote of the Show:   32:08 “You are asking a fractional leader to partner with you as opposed to, complete a transaction to reach your goals. And so the fractional leader has a lot of experience typically in your area or similar areas. And understands the big picture, but also gets how to bring that down to an implementation level too.” Links   LinkedIn: to Tune In Amazon Music - Podcast - - PodcastStitcher - -
The Future of Technology - Fractional C-Suite Retreat - Episode # 018
Mar 22 2022
The Future of Technology - Fractional C-Suite Retreat - Episode # 018
Frederick Akpoghene is the CEO/Founder at JeGO Technologies Inc. He knows how deep tech works and he is passionate about using technology to better the lives of everyone. Frederick sits down with host Joseph Frost to talk about some of the innovations that he sees in the c-suite space.    Takeaways  The biggest opportunity that people in the c-suite are missing is making each employee feel like a valued member of the team. Doing this will help mitigate turn over and reduce how often you have to hire.Everyone has to work together as a team. You might have some separate individual goals, everyone in the company should share the same ultimate goal. Each person in your company is a different person, and they might respond to leadership in different ways. It’s your job to understand them and find the best way to communicate with them.Meeting with people through VR can allow for a deeper connection with the co-worker or client, as it gives you a better sense of interaction.You want to find ways to maximize your time. Your time is precious and you want to make sure you are getting everything you can out of it.As Mark Cuban said, business is a 24/7 sport. You can’t take time off from it and expect to still be at the top of your game.You need to change people’s minds. You have to get them to start thinking about the solution to the problems that they are experiencing.     Quote of the Show:   6:06  “I like to get personal, even though a lot of the typical approach in corporate America is not getting too personal, more so understanding the person like how's your family, why are you up to one o'clock working on the company, do you have a friend, hobbies, what are other things that you like to do and enjoy it? Every conversation I wanted to take something away about that person so I can improve my leadership approach with them.” Links Twitter: Instagram: to Tune In Amazon Music - Podcast - - PodcastStitcher - -