The Heidi Thorne Show

Heidi Thorne

Self publishing news and insight. Hosted by Dr. Heidi Thorne, MBA/DBA
Getting Your Self Published Book in Indie Bookstores (or Not) | Episode 222What is Owned Media?| Episode 221How to Be a Podcast Guest | Episode 220Bad Book or Bad Book Marketing? | Episode 219Global Supply Chain Issues and Self Publishing | Episode 218KDP Hardcover Printing Review | Episode 217What is Earned Media for Authors? | Episode 216My Cheap Amazon Advertising Strategy for Books | Episode 215
Will boosting your ad bids or spend on Amazon result in more sales of your self published books? Or will winning the ad bid game just waste your money? I discuss my cheap advertising strategy for authors who self publish on Amazon's Kindle Direct Publishing. I'll also share formulas for figuring your maximum ad bid to help avoid losing money. Blog (with formulas): Amazon Marketing Services Advertising for Self-Published Books http://hub.me/am716 YouTube video: https://youtu.be/LzINVQA46Fc Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 Author frustrations with Amazon ads for books 1:47 Amazon Marketing Services (AMDS) black box 4:25 Unrealistic author expectations for Amazon advertising 5:51 What are typical sales conversion rates for Amazon ads? 7:07 How to determine Amazon ad bids for books (with formulas) 12:45 Why you need to keep your Amazon ad bids low 14:47 Should you up your ad spend for book launch? 15:56 How do you know if your ads are effective? (Discussion of ACoS: Average Cost of Sale) 16:46 Sharing my ACoS results 19:13 One more ad metric to watch 20:41 Non-ad bid reasons your ads may not be working 23:48 Why Amazon ads for books don't work as well as they used to 24:53 Suggested resources 25:19 How to connect with Heidi Book (on Amazon): Self Publishing to Make Money: What You Need to Know https://www.amazon.com/gp/product/B07NXW57RW Udemy course: How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE
Oct 12 2021
26 mins
Do You Have What It Takes to Self Publish? Take the Quiz | Episode 214Can Merchandising Help Get Your Self Published Book in Bookstores? | Episode 213Self Publishing is More About Marketing Than Writing | Episode 212Self Publishing a Box Set of Books | Episode 211Unpublishing Your Book on KDP | Episode 210Rant: You Can't Afford to Donate Book Profits to Charity | Episode 209Book Marketing Without Social Media | Episode 208Does Self Publishing on Multiple Platforms Multiply Book Sales? | Episode 207Bartering for Authors | Episode 206Pity Book Sales | Episode 205Selling Custom Card Decks on Etsy and Creator Selling Sites | Episode 204A Decade of Self Publishing | Episode 203