Amazon Ads for Traditionally Published Authors | Episode 258

The Heidi Thorne Show

Aug 9 2022 • 9 mins


Are Amazon ads worth doing for traditionally published authors? I’m not so sure. Let me explain why, based on my experience from running Amazon ads for my self published books since 2016.

So there’s no confusion, just for this episode, when I talk about authors, I’m specifically referring to traditionally published authors. However, some self published authors may also find this information helpful.

Blog: Amazon Ad Tips for Traditionally Published Authors http://hub.me/aphSx

YouTube video: https://youtu.be/f8SY3amhSpg

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Amazon opens up ads to traditionally published authors

0:58 The new traditional publishing paradigm

2:10 Amazon ads are not a sure-fire marketing tactic

5:22 Key ad metrics to watch (ACoS and Sales Conversion)

7:22 Why did Amazon open up ads for traditionally published authors?

8:38 How to connect with Heidi

You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 258.