Do Authors Need Logos? | Episode 277

The Heidi Thorne Show

Dec 20 2022 • 5 mins

A familiar request came from an author via email. “Which of these logos do you like best?” I responded that I wouldn’t go with any of them. My opinion on the choices had nothing to do with the actual art. Here's why I responded this way.

YouTube video: https://youtu.be/EyVojXPhBjo

Timestamp show notes (click timestamp to view/hear segment on YouTube):

0:14 A familiar question about logos

0:40 Celebrity authors don't need logos

1:40 A brand is not a logo

2:28 Author brand failures

4:25 How to connect with Heidi

You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 277.