Owning a media channel (e.g., email marketing, blog, podcast, etc.) gives you some control over your marketing efforts. But can you really own a channel? Is there really an advantage to owning a channel?

Blog: What is Owned Media? http://hub.me/alNZD

YouTube video: https://youtu.be/0mtp5MIUEss

Timestamp show notes (click timestamp to view segment on YouTube):

0:35 The problem of information overload

1:53 Owned versus non-owned media

2:44 What exactly is owned media?

5:15 Diversifying your marketing investment

7:34 Do incentives work to build your email list?

9:29 How to connect with Heidi