Ecommerce Optimizers

Scott Reid

Focused on helping Ecommerce brands optimize their traffic and website for high performance. Whether you're launching a startup or scaling an established brand, this is your go-to resource for actionable advice on optimizing your Ecommerce brand to the next level. read less
BusinessBusiness

Episodes

Improving Results with Conversion-Driven Imagery
1w ago
Improving Results with Conversion-Driven Imagery
In this episode, host Scott Reid speaks with Carrington Crothers, owner of Prospect Street Studio, on the role of strategic photography in enhancing Ecommerce brands. From her studio in Worcester, Massachusetts, Carrington shares how targeted, high-quality imagery can transform online consumer engagement, particularly in the consumer packaged goods (CPG) space. Listeners will learn about Carrington’s journey into photography, her approach to creating compelling Ecommerce imagery, and her collaborative process that aligns photos with brand goals to boost engagement and conversions. This episode offers practical insights for brands aiming to enhance their visual presentation and leverage photography for improved Ecommerce success. ABOUT CARRINGTON CROTHERS Carrington, founder of Prospect Street Studio, a Massachusetts-based brand photography agency, specializes in serving product-based businesses within the CPG (Consumer Packaged Goods) sector. Leveraging the power of photography, Carrington collaborates with brands across the country to align visual content with strategic business objectives. By understanding each brand's unique goals and challenges, Carrington applies psychological and trending industry principles to craft compelling, conversion-driven imagery, driving business growth and impact. Carrington's LinkedIn profile: https://www.linkedin.com/in/carrington-crothers/ Carrington's email: info@prospectstreetstudio.com Prospect Street Studio: https://www.prospectstreetstudio.com/ EPISODE SPONSOR: This episode is brought to you by Ecommerce Optimizers.  At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.
Unlocking Ecommerce Growth: Strategies for Success - with AJ Saunders
Mar 27 2024
Unlocking Ecommerce Growth: Strategies for Success - with AJ Saunders
In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with AJ Saunders, founder of Audacious Commerce, to dive deep into the strategies that drive success in the Ecommerce world. AJ, hailing from Bath, England, shares his journey from operating a global business to advising Ecommerce brands on optimizing their online presence for maximum impact. The discussion covers the importance of setting realistic goals, identifying key performance indicators (KPIs), and designing a flexible, adaptive marketing strategy with accountability at its core. Learn how AJ's approach to holistic marketing strategy, including leveraging unique platforms and focusing on high-value customer segments, can lead to increased revenue, higher profits, and a loyal customer base. Whether you're an Ecommerce brand looking to scale or just interested in the intricacies of digital marketing, this episode offers valuable insights into improving your results! ABOUT AJ SAUNDERS In the last decade, AJ has launched an eBook publishing company, a global ecommerce shop (built first on WooCoomerce, then Magento), and started offering digital marketing services under the Audacious Commerce brand. AJ has built countless websites for a range of clients and advised many on how to develop and implement a digital strategy for their business. AJ's LinkedIn profile: https://www.linkedin.com/in/aj-saunders-ecom/ AJ's Instagram:  https://www.instagram.com/a_j_saunders/ AJ's email: aj@audaciouscommerce.com Audacious Commerce: https://www.audaciouscommerce.com/ EPISODE SPONSOR: This episode is brought to you by Ecommerce Optimizers.  We specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.
From Madison Avenue to Ecommerce Mastery: The Evolution of Wholesale Nuts and Dried Fruit
Mar 16 2024
From Madison Avenue to Ecommerce Mastery: The Evolution of Wholesale Nuts and Dried Fruit
In this episode, we meet Matthew "Baron" Baron, the visionary behind Wholesale Nuts and Dried Fruit, in a compelling episode that traces his journey from the bustling world of Madison Avenue advertising to the forefront of Ecommerce innovation. Discover how Matthew's passion for food and marketing expertise led him to create a thriving online platform that specializes in providing fresh, high-quality nuts, seeds, and dried fruits to customers nationwide. Matthew shares the unique challenges and opportunities of selling perishable goods online, the importance of website speed and SEO in driving business growth, and the future trends in the food industry, including the increasing demand for certifications like organic and gluten-free. This episode is packed with insights into the changing landscape of Ecommerce, the vital role of diverse sales channels, and the creative strategies that have positioned Wholesale Nuts and Dried Fruit as a leader in the online marketplace. Listeners will also get a behind-the-scenes look at the sourcing and distribution intricacies of bringing the freshest farm products to your doorstep. Matthew also discusses his commitment to education through his blog, where he dives into the fascinating history and science of food. Whether you're a food enthusiast, Ecommerce professional, or someone interested in the intersection of technology and traditional industries, this episode offers valuable lessons on adapting to and thriving in the digital age.    EPISODE SPONSOR This episode is brought to you by Ecommerce Optimizers.  At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.   MENTIONED DURING THIS EPISODE Matthew Baron LinkedIn Profile: https://www.linkedin.com/in/matthew-baron-85bbb020b/ Wholesale Nuts and Dried Fruit: https://wholesalenutsanddriedfruit.com
Leveraging Email for Superior Customer Engagement and Revenue Growth - with Ben Billups
Mar 5 2024
Leveraging Email for Superior Customer Engagement and Revenue Growth - with Ben Billups
In this episode, we had the privilege of speaking with Ben Billups from Noble Digital, a seasoned expert in digital marketing with a profound understanding of direct-to-consumer and B2B e-commerce strategies. Broadcasting from Austin, Texas, Ben shares his unique insights into the transformative power of targeted email and SMS marketing strategies designed to significantly enhance customer engagement and drive revenue growth. Discover the secrets behind: Crafting an intuitive and frictionless online shopping experience.Harnessing the untapped potential of email and SMS marketing to build a loyal customer base.Implementing strategic list growth techniques and automation processes that convert visitors into repeat buyers.Understanding the nuances of promotional cadences and how they can amplify your sales during key shopping periods. Ben's extensive experience and innovative approaches to digital marketing offer invaluable perspectives on optimizing your Ecommerce strategy for maximum impact. Whether you're a burgeoning startup or an established brand, this episode is packed with actionable advice and pioneering strategies to help you achieve unprecedented Ecommerce success. ABOUT BEN BILLUPS Ben Billups, Founder of NOBLE Digital, boasts a decade-long career in performance marketing, emerging as a trailblazer in the field. NOBLE is the world’s fastest-growing email and SMS service provider for ecommerce brands and digital publishers. His expertise has propelled the company to redefine industry standards, leveraging a unique blend of technical proficiency and creative strategies. Under Ben’s leadership, NOBLE Digital has achieved remarkable milestones, generating over $26 million in Email & SMS Revenue. His hands-on experience and strategic insights have been instrumental in NOBLE’s success, specializing in scaling owned audiences and driving revenue growth for clients while navigating the intricacies of spam avoidance and maintaining customer relationships. Ben’s relentless commitment and visionary approach continue to shape NOBLE Digital, setting unprecedented benchmarks and reshaping the landscape of digital marketing through innovation and client-centric solutions. Ben's LinkedIn profile: https://www.linkedin.com/in/ben-billups/ Noble Digital: https://www.nobledigital.co/ EPISODE SPONSOR: This episode is brought to you by Ecommerce Optimizers.  We specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.
Optimizing Supplier-Based Expenditures and Improving Your Bottom Line - with Mike Roberts
Feb 27 2024
Optimizing Supplier-Based Expenditures and Improving Your Bottom Line - with Mike Roberts
In this episode, Scott Reid speaks with Mike Roberts from Expense Reduction Analysts (ERA) about the various ways ERA helps businesses cut costs. Mike explains that ERA focuses on identifying and reducing non-core business expenses across numerous categories such as insurance, shipping, and credit card transactions. For companies with significant labor, ERA can delve into human capital expenses like payroll processing and uniforms. They also tackle expenses related to physical assets, like fleet management and facilities maintenance. ERA's approach is tailored, leveraging specialists for each of the 50 expense categories they cover, ensuring expertise in every project. Their global reach, originating from the UK, spans 60 countries, allowing them to serve a diverse clientele. Typically, ERA aims to save businesses an average of 20% on reviewable spend, with savings significantly impacting companies' bottom lines. Mike emphasizes the value ERA brings, especially to businesses without the internal resources to manage such cost reduction strategies effectively, highlighting the seamless integration with client teams and the broad spectrum of industries they serve, from manufacturing to healthcare and education. The discussion underscores ERA's role as a strategic partner in financial optimization, offering not just cost savings but also an educational component by sharing industry insights and practices. Mike's enthusiasm for his work shines through as he describes the satisfaction of delivering substantial savings and operational efficiencies to businesses, illustrating ERA's commitment to enhancing their clients' financial and operational health   EPISODE SPONSOR: This episode is brought to you by Ecommerce Optimizers.  At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, just head on over to our website at EcommerceOptimizers.com and check out all the details.   MENTIONED DURING THIS EPISODE: Mike Roberts LinkedIn: https://www.linkedin.com/in/mike-roberts-a3869312/ Expense Reduction Analysts: https://us.expensereduction.com/
Elevating Results with User Research - with Ruben de Boer
Jan 23 2024
Elevating Results with User Research - with Ruben de Boer
In this insightful episode of the Ecommerce Optimizers Podcast, we dive deep into the topic of User Research with our esteemed guest, Ruben DeBoer. As a leading consultant and CRO manager at Online Dialogue, and founder of Conversion Ideas, Ruben brings over 15 years of expertise in data optimization and experimentation. Throughout our discussion, Ruben shares invaluable advice on identifying optimization opportunities through meticulous user research. He emphasizes the importance of crafting non-leading, clear, and simple questions in surveys and polls to truly understand customer needs and preferences. Additionally, Ruben offers a comprehensive overview of various user research methods, including surveys, polls, feedback buttons, and customer service interviews. He particularly focuses on the subtleties of creating effective surveys and polls, discussing optimal question types, avoiding common pitfalls, and setting realistic response goals. Moreover, the episode explores the often-overlooked treasure trove of insights available from customer service feedback, emphasizing its crucial role in the optimization process. Ruben also sheds light on the importance of web accessibility, underscoring it as not just a moral obligation but a vital aspect of enhancing user experience and boosting conversions. Packed with practical tips, real-world examples, and Ruben's expert insights, this episode is a must-listen for anyone looking to elevate their ecommerce game through effective user research-focused optimization strategies.  EPISODE SPONSOR: This episode is brought to you by Ecommerce Optimizers.  At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, just head on over to our website at EcommerceOptimizers.com and check out all the details. MENTIONED DURING THIS EPISODE: Ruben DeBoer LinkedIn: https://www.linkedin.com/in/rgdeboer/ Ruben's Business - Conversion Ideas: https://conversionideas.com/ Ruben's CRO course (it's a fantastic course!): https://www.udemy.com/course/complete-conversion-optimization-course/ Rubens's LinkedIn post on Website Accessibility: Click here Ruben's LinkedIn Website Accessibility article (video mentioned is included in this article): Click here Online Dialogue: https://www.onlinedialogue.nl/ Daphne Tideman LinkedIn: https://www.linkedin.com/in/daphnetideman/
[Interpreting Your Data Story Series] Performance Snapshot Part 2
Jan 12 2024
[Interpreting Your Data Story Series] Performance Snapshot Part 2
In the second episode of the "Interpreting Your Data Story" series, host Scott Reid finishes his review of the Performance Snapshot page of The HUB. We start by examining traffic sources using UTM parameters, highlighting the importance of tracking session source, medium, and the revenue they generate. A deep dive into the Hub's user-friendly interface shows us how to easily identify trends and patterns, specifically looking at Google paid traffic (as an example) and its less-than-stellar impact on overall revenue. Next, we explore product performance through the product snapshot table, which reveals insights about high-performing products and those lagging in sales. This part of the episode emphasizes the value of understanding why certain products perform well and how to investigate underperforming items. We then shift our focus to sessions and revenue per device category, introducing a horizontal bar chart that helps identify potential issues or optimization opportunities across different devices, including the newly recognized Smart TV category. The episode also covers revenue distribution by gender, stressing the importance of aligning marketing efforts with the primary purchasing gender and how this data can influence marketing strategies. Finally, we analyze user distribution through a line chart, discussing the significance of active and new users. This segment highlights the importance of engagement in driving business success and the role of new users in sustaining business growth. SPONSOR This episode is brought to you by Ecommerce Optimizers.  At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.
[10 Minute Tune-Up] The POWER of Product Images
Jan 5 2024
[10 Minute Tune-Up] The POWER of Product Images
In this episode, host Scott Reid discusses the crucial role of product images in enhancing the online customer journey. Product images promote engagement, and the more engaged your visitors are, the more they buy... During this concise, 10 minute episode, Scott reviews: The brick-and-mortar/online parallelThe minimum number of images you should be using per productThe three types of images you should be usingSpecific needs for certain product typesWhat to do when you have limited resources or a large selection of products.    The episode includes a practical expert review of three Ecommerce brands and their use of product imagery: https://www.thealleychicago.com/ https://blushington.com/ https://www.antonellischeese.com/   SPONSOR This episode is brought to you by Ecommerce Optimizers.  At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.
[Reducing Traffic Costs Series] Introduction & Step 1
Dec 22 2023
[Reducing Traffic Costs Series] Introduction & Step 1
In this first episode of the Reducing Traffic Costs series, host Scott Reid dives into the vital topic of reducing traffic costs without compromising on traffic quality.  Main Discussion Points: Understanding Traffic Costs: Scott explores common issues in Ecommerce traffic strategies, including the inevitability of some waste due to testing different promotion methods.Types of Traffic: The episode categorizes traffic into three types - Awareness, Engagement, and Conversion, each serving a unique purpose in the customer journey.Optimization Strategies: Practical steps to analyze and optimize traffic strategies based on their intended purpose, ensuring cost-effectiveness without losing quality.Actionable Steps: Scott guides listeners through a practical exercise to analyze their current traffic strategies, encouraging them to list out their traffic sources, purposes, and associated costs for a comprehensive overview. SPONSOR This episode is brought to you by Ecommerce Optimizers.  We specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.
Traffic Tunnel Vision - The Hidden Threat to Your Ecommerce Business
Dec 15 2023
Traffic Tunnel Vision - The Hidden Threat to Your Ecommerce Business
In this episode, host Scott Reid dives into the phenomenon of Traffic Tunnel Vision (TTV), a cognitive bias prevalent in the world of Direct-to-Consumer (D2C) Ecommerce. Explore the compelling insights that unveil the critical misstep of over-relying on traffic to boost revenue. You'll discover the peril of this approach​​ and clearly understand the TTV concept: the mistaken belief that increasing traffic is the foremost route to revenue growth​​. The episode contrasts two pivotal strategies: the common yet less efficient traffic-driven approach and the high-impact solution of optimizing user experience​​. We highlight how conversion optimization, integrating customer research, web analytics, and A/B testing, transcends mere traffic investment, offering a more sustainable path to revenue growth by enhancing the site experience for all visitors​​. This discussion is not just theoretical; we also cover real-world implications of TTV in the D2C Ecommerce sector and the significant financial resources it can waste​​. Join us in understanding how overcoming TTV starts with awareness and strategic action toward conversion optimization, aligning with your business's growth objectives​​. This podcast is a must-listen for Ecommerce professionals seeking to navigate beyond narrow marketing perspectives toward comprehensive, impactful strategies. SPONSOR This episode is brought to you by Ecommerce Optimizers.  We specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.
[10 Minute Tune-Up] The Value Proposition and its Role in Converting More Visitors to Customers
Dec 8 2023
[10 Minute Tune-Up] The Value Proposition and its Role in Converting More Visitors to Customers
Welcome to another insightful episode of the Ecommerce Optimizers Show, hosted by Scott Reid. In today's 10 minute Tune-Up, we unravel the secrets behind creating a compelling value proposition on your homepage, a key factor in converting website visitors into loyal customers. A video component accompanies this episode, and it’s available for viewing on our website at ecommerceoptimizers.com. Our focus? The vital role of your value proposition in first impressions, audience engagement, and competitive differentiation. We examine how a clear and compelling value proposition sets the tone for user experience. It's the first content your visitors see, and it needs to be concise, compelling, and reflective of what your brand uniquely offers. We then explore how a well-crafted value proposition directly speaks to your target audience, addressing their needs and aligning with their expectations. Finally, we discuss how it differentiates your brand in a competitive market, emphasizing aspects like quality, price, customer service, or unique features. Visual elements are crucial, and we stress the importance of imagery that resonates with your target audience. We critique examples from various websites, including Chico Bag, Maine Crisp, American Hat Makers, and Jordan Taylor, analyzing their approach to positioning the value proposition, particularly above the fold on both mobile and desktop versions. This episode is a treasure trove of insights for Ecommerce professionals aiming to enhance their online customer journey. Don’t miss out on these actionable strategies to elevate your website and engage more effectively with your audience!   EPISODE SPONSOR: This episode is brought to you by Ecommerce Optimizers.  At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.
Answering the Question: What is Ecommerce Optimization?
Nov 17 2023
Answering the Question: What is Ecommerce Optimization?
In this episode, host Scott Reid explores the definition of the word "optimization" as it relates to Ecommerce marketing.  He focuses on three main goals: 1. Enhancing traffic quality 2. Reducing traffic costs 3.Refining the online customer journey. He also discusses the complexities of Ecommerce data analysis, highlighting the challenges with various reporting platforms and the new GA4 interface. He introduces the Ecommerce Optimization HUB, a tool to simplify data analysis and help marketers focus on impactful optimization areas - saving a great deal of time, energy, and money in the process.  EPISODE SPONSOR: This episode is brought to you by Ecommerce Optimizers.  At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.
[10 Minute Tune-Up] Optimizing Site Search Functionality for Easier Product Discovery
Nov 10 2023
[10 Minute Tune-Up] Optimizing Site Search Functionality for Easier Product Discovery
In this debut episode of the "10 Minute Tune-Up" series, host Scott Reid delves into a crucial aspect of Ecommerce: enhancing product discovery through effective site search optimization. The 10 Minute Tune-Up series aims to provide Ecommerce professionals with one actionable strategy within a 10-minute span, focusing on either traffic or website optimization. Scott emphasizes the importance of A/B testing for website optimization ideas, highlighting that strategies successful on one site might not universally apply. This episode primarily concentrates on improving site search functionality, especially on mobile platforms, where user challenges are often overlooked. Through real examples from various Ecommerce sites, Scott illustrates common pitfalls and best practices in site search. He points out issues like the absence of a visible search icon, the confusion around the 'go' button on mobile devices, and the effective use of search bars and icons. Brands reviewed in this episode include: https://joyrich.com/ https://www.nutiva.com/ https://hippeas.com/ https://www.getwelly.com/ Scott also discusses the necessity of site search functionality in correlation with the number of products offered. He suggests conducting user research to understand product discovery challenges better and whether implementing site search (if not present) could alleviate these issues. The episode concludes with Scott urging listeners to evaluate their own websites’ search functionalities against the best practices discussed and to understand that facilitating easier and more intuitive product discovery can significantly boost sales.  You can visit https://www.ecommerceoptimizers.com/ to learn more.   EPISODE SPONSOR: This episode is brought to you by Ecommerce Optimizers.  At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.
Maximizing Ecommerce Success: Traffic & Website Synergy
Oct 27 2023
Maximizing Ecommerce Success: Traffic & Website Synergy
Welcome to the first episode of the "Ecommerce Optimizers Show" with your host, Scott Reid. In the debut episode of the "Ecommerce Optimizers Show," host Scott Reid delves into the dynamic world of Ecommerce marketing. Focusing on the critical integration of traffic and website optimization, Scott uncovers how to maximize revenue and profit through an optimized "Ecommerce Conversion System." He explores common challenges, including the pitfalls of optimizing in silos and the complexity of clearly understanding "what's working and what's not" when it comes to executing your overall marketing strategy. Through real-world examples,  Scott illustrates how a cohesive approach to traffic and website optimization can quickly transform your business results.  EPISODE SPONSOR: This episode is brought to you by Ecommerce Optimizers.  At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you.  An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey - making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again.  If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.