Full Stack Founder

Brian Casel

Brian Casel hosts conversations with founder friends. We talk about startups, products, software, entrepreneurship, but also what's happening in our lives away from our screens and revenue graphs. read less
BusinessBusiness

Episodes

Teaching CSS to 800k YouTube Subscribers with Kevin Powell
Feb 21 2024
Teaching CSS to 800k YouTube Subscribers with Kevin Powell
I spoke to Kevin Powell, YouTuber and front-end CSS teacher about how he operates his YouTube content business and how he grew to over 800,000 subscribers.  Brian and Kevin’s conversation was recorded on December 7th, 2023.Brian's update was recorded on March 8th, 2024.(00:00) - Teaching CSS to 800k YouTube Subscribers with Kevin Powell(06:56) - A week in the life of Kevin Powell(09:35) - Kevin's YouTube origin story(10:35) - Who is your target audience?(14:48) - Staying on the cutting edge (16:58) - Content ideation and maintaining a calendar(19:40) - Crafting the perfect video title(22:50) - The YouTube analytics rabbit hole(25:41) - Scripting and planning a video(28:35) - Outsourcing editing and post-production(30:38) - Long form vs short form content(33:18) - YouTube algorithms (or what we know about them)(34:59) - Subcribers to customers!(36:25) - Engaging with the YouTube community(39:17) - Separating content avenues Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched.  Got something to ship?  Let's talk!Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.This Podcast on YouTubeThis podcast is on YouTube!  You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.
Scaling a Fitness Coaching Business with Adam Gilbert
Jan 24 2024
Scaling a Fitness Coaching Business with Adam Gilbert
Adam Gilbert, founder of My Body Tutor, joins me to talk about how he scaled a personal fitness coaching business.  Brian and Adam’s conversation was recorded on November 3rd, 2023.Brian's update was recorded on March 8th, 2024.(00:00) - Scaling a Fitness Coaching Business with Adam Gilbert(03:16) - What is My Body Tutor?(04:20) - The evolution of Adam's business(07:01) - Adam's background in health and fitness(10:01) - Taking the leap and getting those first customers(14:18) - Good businesses solve a problem(15:44) - My Body Tutor today(17:26) - Maintaining core principles in a coaching business(19:14) - My Body Tutor milestones(21:17) - From solo coach to coaching business(24:02) - Practicing routines to turn them into habits(25:31) - Business growing pains (27:26) - Adam's routines(29:27) - My Body Tutor's new plan(30:59) - Catering to a wide range of customers Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched.  Got something to ship?  Let's talk!Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.This Podcast on YouTubeThis podcast is on YouTube!  You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.
Choosing & Sustaining Product Ideas w/ Colleen Schnettler
Dec 27 2023
Choosing & Sustaining Product Ideas w/ Colleen Schnettler
Colleen Schnettler, founder of HelloQuery, joins me for a wide-ranging discussion around the question of choosing the right product idea to commit to as an entrepreneur. Brian and Colleen recorded this conversation on November 17th, 2023.Brian's update was recorded on March 8th, 2024.(00:00) - Colleen Schnettler(02:48) - Twitter, Conference, and Podcast friends!(04:30) - Transitioning between between ideas(05:15) - Joining TinySeed(06:14) - the ZipMessage to Clarityflow story (as of Nov 2023)(17:41) - Emotional Runway(19:06) - Choosing a product idea(22:53) - Converting a service into a SaaS(28:03) - Riding a wave(32:00) - Evaluating potential ideas(35:34) - Validating ideas before building(43:03) - Audience growth vs. not(47:10) - What are you optimizing for?(52:34) - Survivorship bias(54:12) - Looking back on mistakes(56:33) - Shipping tiny ideas Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched.  Got something to ship?  Let's talk!Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.This Podcast on YouTubeThis podcast is on YouTube!  You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.