#671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi”

The Tim Ferriss Show

May 11 2023 • 3 hrs 27 mins

Brought to you by Wealthfront high-yield savings account, Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating, and LMNT electrolyte supplement.

Bobby Hundreds (@bobbyhundreds) is an artist, designer, and storyteller based in Los Angeles. He is best known as the co-founder and chief creative officer of global streetwear brand The Hundreds. He is also behind the Family Style Food Festival and the NFT project Adam Bomb Squad. Bobby is also the bestselling author of This Is Not a T-Shirt, a memoir about his life and how he built a brand around community.

His new book, NFTs Are a Scam / NFTs Are the Future, about his two-year journey into Web3, will publish through Farrar, Straus and Giroux.

Please enjoy!

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[05:49] Signing to the prestigious Farrar, Straus and Giroux (FSG).

[07:21] Bobby's black sheep origin story.

[11:13] When art entered the picture.

[13:52] Who was Abram Edelman?

[27:59] The double life of a parent-pleasing law student and clandestine artist.

[31:45] The Hundreds: from early days to 20 years on.

[44:47] The cosmic intervention of WARP magazine.

[52:02] Japan.

[55:27] The Korean Wave.

[1:08:05] Getting on the radar of tastemakers.

[1:13:44] Collaboration over competition makes a movement.

[1:18:32] Curating creatives assisted by nunchi.

[1:30:03] Necessary disconnections.

[1:41:22] Korea's a creative hotspot today. Where should we look next?

[1:43:38] Rolling with the tides of fickle fashion.

[1:53:47] Collaborations, corporations, and the reason for limited editions.

[2:05:07] The current state of The Hundreds.

[2:11:32] Frank Ocean maintains the mystery.

[2:13:02] Getting collaboration deals without almost being sued or selling out.

[2:18:54] Hermit north stars.

[2:24:50] How to make $7 million in 40 minutes with NFTs (sort of not really).

[2:29:48] Making NFTs more useful than just another set of playing cards for wannabe day traders.

[2:39:21] Why did Bobby write NFTs Are a Scam / NFTs Are the Future?

[2:42:54] Charles Manson vs. SBF and subcultural security.

[2:48:10] Notable Web3 innovations emerging.

[2:51:45] A rumble over royalties and a counterintuitive lesson about collectible value.

[3:10:17] Recommended reading.

[3:12:13] Bobby's billboard.

[3:18:50] Two tattoos.

[3:20:18] Parting thoughts.


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