#672: Seth Godin — The Pursuit of Meaning, The Life-Changing Power of Choosing Your Attitude, Overcoming Rejection, Life Lessons from Zig Ziglar, and Committing to Making Positive Change

The Tim Ferriss Show

May 17 2023 • 1 hr 38 mins

Brought to you by AeroPress 3-in-1 coffee press for delicious brews, Allbirds incredibly comfortable shoes, and Shopify global commerce platform providing tools to start, grow, market, and manage a retail business.

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages and Seth’s books include Tribes, Purple Cow, Linchpin, The Dip, andThis Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED Talks are among the most popular of all time. He is the founder of the altMBA; the social media pioneer Squidoo; and Yoyodyne, one of the first internet companies.

His new book is The Song of Significance: A New Manifesto for Teams.

Please enjoy!

This episode is brought to you by AeroPress! If you haven't tried coffee made with an AeroPress, you're in for a treat. With more than 45,000 five-star reviews and customers in more than 60 countries, it might be the highest-rated coffee maker on the planet. This press uses a patented 3-in-1 technology that combines the best of several brew methods into one, easy-to-use, very portable device. Because it combines the best of 3 methods, you get a cup that is full bodied like a French press, smooth and complex like when using the pour-over method and rich in flavor like espresso.

As I wrote in The 4-Hour Chef: “This is now, bar none, my favorite brewing method." And now, exclusively for you, get free shipping and 15% off the new Crystal Clear Aeropress at AeroPress.com/Tim.


This episode is also brought to you by Allbirds! Allbirds are incredibly comfortable shoes, sustainably made, with design rooted in simplicity. I’ve been wearing Allbirds for the last several months, and I’ve been alternating between two pairs. I started with the Tree Runners (in marine blue, if you’re curious), and now I’m wearing the Tree Dashers, and the Tree Dashers are my current “daily driver.” I stick with the blue hues, and the Dashers are in buoyant blue. The color pops, and I’ve received a ton of compliments.

The Tree Dasher is an everyday running and walking shoe that’s also great for light workouts. It’s super comfortable, and I’ve been testing it on long walks in Austin and New Zealand on both trails and pavement. Find your perfect pair at Allbirds.com today and use code TIM for free socks with a purchase of $48 or more. Just add a pair of socks to your shopping cart and apply code TIM to make the pair free.


This episode is also brought to you by Shopify! Shopify is one of my favorite platforms and one of my favorite companies. Shopify is designed for anyone to sell anywhere, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great-looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. No coding or design experience required.

Go to shopify.com/Tim to sign up for a one-dollar-per-month trial period. It’s a great deal for a great service, so I encourage you to check it out. Take your business to the next level today by visiting shopify.com/Tim.


[05:42] The changes of aging.

[10:07] How Seth gets over momentary lapses of optimism.

[16:13] The Carbon Almanac.

[18:40] Addressing 21st-century nihilism.

[26:23] Finding significance and making a difference.

[35:34] The boss and the bees.

[44:47] Ethically reclaiming meaning from work in the Quaker surveillance state.

[51:50] Seth’s impression of my efforts over the years.

[56:21] Circumnavigating false proxies.

[1:02:17] Employee retention.

[1:05:54] Let’s Get Real or Let’s Not Play.

[1:08:07] Zig Ziglar.

[1:12:12] Seth’s early career life.

[1:13:45] Seth’s current career life.

[1:17:01] The 140-year-old piano.

[1:19:35] Meetings.

[1:24:04] Page 19 thinking.

[1:27:37] Soliciting useful writing feedback.

[1:31:36] Parting thoughts.


For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.

For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsors

Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday.

For transcripts of episodes, go to tim.blog/transcripts.

Discover Tim’s books: tim.blog/books.

Follow Tim:

Twitter: twitter.com/tferriss

Instagram: instagram.com/timferriss

YouTube: youtube.com/timferriss

Facebook: facebook.com/timferriss

LinkedIn: linkedin.com/in/timferriss

Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.