When it comes to finding success in any industry, pursuit, or discipline, perspective is everything. This is especially true for sales and marketing teams because in any organization, these two teams need to work together synergistically to produce the best results. In this episode, Hannah and Tony sit down with Jeff Davis, the Associate Director of Business & Brand Strategy at AbbVie, and the Founder & Principal of Aligned Growth Strategies. Jeff has spent much of his career helping B2B leaders align their sales and marketing teams to optimize outcomes overall, so he has plenty of valuable advice to share. During this episode, Jeff shares his top tricks of the trade when it comes to sales and marketing alignment, digital-first selling, and some of the key ingredients of accelerating revenue growth. Listeners are sure to walk away from this episode feeling more inspired, knowledgeable and motivated to optimize their sales outcomes.
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