Breaking Molds: Chase Uniqueness [EP:104]

Sep 4 2023 • 34 mins

Episode 104 marks 2 years of us publishing these podcast episodes. We're proud of that! OK, enough celebration; let's get to the good stuff.

This week, we're discussing how to stand out in the hair world!

Thought experiment: The average client is willing to drive between 20-30 minutes for their hair appointment. How far can you travel in that time from your salon? Now, picture how many salons you'd pass during that time. What are you doing to separate yourself from those other businesses?

Doing great hair is not enough to separate you from the pack. Doing great hair is the prerequisite.

The monkey-see-monkey-do mindset needs to go away.

Things that don't separate your business:

Beverages. Everyone offers amenities. Oh, you offer adult beverages? So what?!
Oh, you’re a booth rental salon that offers two weeks for free and towel service? So what?!
Oh, you offer classes? So what?!

How can you separate your business:

Differentiation
This differentiation is not solely based on services offered but also on the experience, atmosphere, and values conveyed.

Building Trust and Recognition
When clients perceive a salon as exceptional and different, they feel more confident choosing its services. Trust is built not just through expertise but by consistently delivering on unique promises that competitors may not offer.

Showcase Your Business Expertise and Creativity
Creating a distinct brand allows hair pros to showcase their expertise and creativity. It becomes a canvas to express their unique styles, techniques, and artistic visions, setting them apart from others who may follow more conventional paths.

Attracting the Right Clients
A business that stands out attracts a particular segment of clients who resonate with its uniqueness. These clients are not just seeking a haircut or a color change; they're drawn to an experience that aligns with their personal preferences and values.

Command Premium Pricing
When a business stands out, it can command premium pricing. Clients are often willing to pay more for services they perceive as exclusive and exceptional. This allows businesses to thrive financially while delivering top-notch experiences.

Innovation and Adaptation
A standout business is often at the forefront of innovation. It's open to trying new techniques, experimenting with trends, and adapting to changing client demands. This adaptability keeps the business relevant and exciting.

Stronger Client Relationships
Building a unique brand fosters deeper connections with clients. It creates a bond beyond the chair, transforming clients into brand advocates who passionately share their experiences with others.

Longevity and Resilience
Dont change directions without thinking it through - i.e. the pandemic
In a dynamic industry, businesses that stand out are more likely to withstand challenges and changes. Their unique offerings make them less susceptible to price wars and other competitive pressures.

LET'S GO! CONTACT US TODAY!