CMO Talks with Noah Elkin, Gartner

CMO Talks

Jul 28 2021 • 28 mins

Noah Elkin, Gartner’s Co-Chief of Research for Marketing and Communications practice, covers its recently published results for The Gartner Digital Marketing Survey 2021 in this episode. Noah shares the first iteration of Gartner’s bi-annual work based on a limited number of longitudinal questions carried over from prior studies. Highlighted are 2019 vs. 2020 marketing challenges with the onset of COVID-19. Most importantly, this work highlights the responsibilities of digital marketing leaders as the world market evolves due to continuous disruption.