CMO Talks with Cathy Taylor, WARC

CMO Talks

Oct 6 2021 • 24 mins

Host Fawn Annan explores “addressable TV,” a relatively new category for reaching a more targeted audience with Cathy Taylor, US Commissioning Editor at WARC.  Ms. Taylor shares information on the growing prominence of addressable and its attractiveness for large to smaller buyers first entering the TV advertising marketplace.