Body Bangin'

Micki Woods

On Body Bangin' we will be talking about all things "body"...auto body that is! I'm Micki Woods, a marketing and business growth specialist for the collision industry. As a former shop owner I understand that there is so much information out there that sometimes it seems like we are trying to drink out of a fire hose, yet we are so thirsty for quality information. On the Body Bangin' podcast we will have a fun time while talking about small and large topics with a variety of guests from around the globe. I will break things down each episode to help you leave with something tangible you can take back to your collision center and make a difference. If you have any topics you'd like me to cover or if you would like to be a guest on Body Bangin' then please email my team at admin@mickiwoodsmarketing.com. read less
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Episodes

Ep #104: The Keys to Success with Louie Sharp
Mar 12 2024
Ep #104: The Keys to Success with Louie Sharp
Louie Sharp, owner of Sharp Auto Body talks to us today about the keys to his success. As a former marine his mindset shift completely changed his life and his business.Louie drops so many amazing gems in this episode. Check this out:Life is either easy or hard and you get to choose how you play the game.Be the point of the spear. Lead the charge for what is right, for what's just and what is fair.In coaching he starts with the owner. For every business owner, Louie shares that you have to work on YOU first before working on the business. He believes our business is our spiritual practice - how we serve & help people and we shouldn't take it for granted. The marines gave him:#1 - Self Esteem - He could do things he didn't think he could.#2 - Heart of serviceTake the time to know the people and know the stories to be able to care for your customers.If you start with love - you will be amazed at what happens. Send them blessings, abundance and love and you'll be amazing at how everything in your life will change. When you start with love, love doesn't know the boundaries of the "rules" or the b.s. we typically deal with.Music from the heart touches the heart. Anything that comes from your heart will touch another heart.There are so many more great things. I hope you listen all the way through!Contact Louie Sharp Directly:Louie's Email: louie@sharpautobody.comSharp Auto Body Website: https://www.sharpautobody.com/____________________________ Connect with Micki on LinkedIn Now! :) https://www.linkedin.com/in/micki-woods-36374121/ For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.comSupport the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134
Ep #103: Stand Out in a Consolidator's Market with John Shoemaker
Feb 27 2024
Ep #103: Stand Out in a Consolidator's Market with John Shoemaker
Did you know that in our collision world today that only 44% of body shops are independent? Take advantage of that!John Shoemaker joins us today and we dive a little bit into his session at SEMA with the SCRS classes where he spoke on “Being Elite in a Consoldator’s Market”.John is a legend in our industry. He’s a long time veteran who now is a BDM for BASF where he is able to help out shops plus he speaks at conferences and association events across the country.Being elite in your market means you have to differentiate yourself.John cites that OE certification is the #1 way to do so but also emphasizes the importance of meeting people where they are at and focusing on what they need emotionally in that moment.We discuss several ways other shops are differentiating themselves to give you ideas. After creating a differentiator you need to market that so the general public knows!We also invite you to join us on our Collision Cocktail Hour monthly zoom calls if you are a shop or vendor. You can register by visiting our website at: collisioncocktailhour.com.Contact John Shoemaker Directly:John's Email: john.a.shoemaker@basf.com____________________________ Connect with Micki on LinkedIn Now! :) https://www.linkedin.com/in/micki-woods-36374121/ Subscribe to the Body Bangin' YouTube Channel!For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.comSupport the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134
Ep #102: EV Collision Repair Niche with Steve Baker
Feb 13 2024
Ep #102: EV Collision Repair Niche with Steve Baker
I had the pleasure of hanging out with Steve Baker, manager of Windermere Collision Center in Winter Garden, Florida. At Windermere their team has decided to really get niche in the EV repair segment. We discuss the importance of their processes and how that has been a big needle mover for them. We also discuss some of the difficulties they have had repairing the EVs and how they are overcoming them. In addition, if you are thinking of either getting into the EV certifications for Tesla, Lucid, Rivian, etc or pushing harder into those – Steve gives some great recommendations.This podcast episode is for all body shops with great takeaways for all!If you’d like to contact Steve he would be happy to have a conversation with you!Contact Steve Baker Directly:Steve's Email: s.baker@windermerecollisioncenter.comWebsite: https://windermerecollisioncenter.com/____________________________ Connect with Micki on LinkedIn Now! :) https://www.linkedin.com/in/micki-woods-36374121/ Subscribe to the Body Bangin' YouTube Channel!For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.comSupport the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134
Ep #101: Loaner Vehicles - Another Revenue Stream? with Laura Tierney
Jan 30 2024
Ep #101: Loaner Vehicles - Another Revenue Stream? with Laura Tierney
Today we are talking with Laura Tierney from ShopLoaner.com and discussing something that is gaining a lot of momentum in our industry – vehicle loaners in your shop.This doesn’t mean that you have to give out free loaners to people. This means another revenue stream for you. It means that you could provide a value to your guests by having a vehicle on site or even providing a vehicle for less money per day to customers who don’t have rental coverage. It also allows you to really provide for that guest at another level. Does a replacement vehicle cause you to have storage issues?How many would you want to have for your shop?Where would you get these vehicles?Would this break the bank trying to insure these vehicles?What happens if a customer gets into a wreck in your loaner?Does this create more admin tasks for your team and bog them down further?How much more per repair could you be making when adding on a rental vehicle?I had so many questions and Laura was great to answer them all and give us some great things to think about! Contact Laura Directly:Laura’s Email: Ltierney@arsloaner.comWebsite: https://www.shoploaner.com____________________________ Connect with Micki on LinkedIn Now! :) https://www.linkedin.com/in/micki-woods-36374121/ Subscribe to the Body Bangin' YouTube Channel!For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.comSupport the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134
Ep #100: Protect Your Shop from Cyber Crimes with Mark Riddell
Jan 16 2024
Ep #100: Protect Your Shop from Cyber Crimes with Mark Riddell
Collision repair centers may hear of cyber crimes but think it won't happen to them. Yet, it could and it does!We talk to Mark Riddell who spoke at a collision conference "across the pond" and shares with us some key takeaways from that conference.Cyber crimes are not typically a hack into your system. Most crimes are tricks a human to pay money out via email...listen in to hear the #1 main cyber hack so you can be on the lookout!Auto body shops are looked at as small businesses which for cyber attackers means that we are easy prey and we are assumed to be easy to breach. How do we protect ourselves and our customers data?What is your "attack surface" and what does it look like?It may not be financial loss but it may be a reputation loss.There are many ways that these cyber thieves can attack. 3 of these are:1 - online booking2 - emails3 - websiteMany of us in body shops are not properly trained. Mark states that anyone that is touching money in your business is a major target! Most times it's not the owner that will be attacked.These criminals can shut down your production, our supply chain.Reach out to Mark Riddell directly.Mark's Email: mark.riddell@m3networks.co.ukM3 Networks Website: https://m3networks.com/Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134
Ep #99: The Disengagement Epidemic with Kevin Wolfe
Jan 3 2024
Ep #99: The Disengagement Epidemic with Kevin Wolfe
Kevin Wolfe is the owner of Leaders Way which just celebrated its 25th birthday!As a former mechanical shop owner who was doing great financially yet saw that his staff was not cohesive which started his journey into leadership. Within 3 years he had become the employer of choice as he had worked hard on developing and exploring his leadership skills.Kevin is now highly sought after as a leadership coach and this episode will show you why!Did you now that we are at an all-time high of disengagement professionally at 73%!We get into the reasons of WHY and HOW we fix that.We talk about how engagement is the #1 thing that most impacts your business and as shop owners train their staff in all levels of the business they are not doing training in leadership skills. What a miss!He has a great quote – you can’t lead people past where you are at, showing the importance of self discovery and improvement!You also can’t lead people you don’t know so setting up times to meet regularly with your team is a MUST. 2 books Kevin recommends are:1 – The Talent Code by Daniel Coyle2 – Culture Shock by by Jim Clifton Reach out to Kevin Wolfe directly.Kevin's Email: kevinw@leadersway.comLeaders Way Website: https://www.leadersway.comSupport the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134
Ep #97: Be a Star Not a Hamster with Robert Snook
Nov 28 2023
Ep #97: Be a Star Not a Hamster with Robert Snook
Robert Snook with Business Success Global is talking with us today and he knocks my socks off! Robert is a very popular key note speaker and works with shops around the globe and helps them grow their business and differentiate themselves.How do you increase your revenue using the business revenue stream knowing that money follows energy.We are talking about the "Stars" versus the "Hamsters".Product, Positioning and your Channels set the stars apart from your hamsters which is the trap of sales and revenue. Hamsters are caught up in the every day to-do list. He shares that hitting someone's standard is a "so what?" moment.My favorite quote he makes is "There's more power to stopping than starting."Stop doing the busy work and start moving the needle.My next favorite is "There is no difference between high and low performers other than  implementation. Everything else is just an excuse."Robert shares that the opportunity is in the EXTRA and the DIFFERENTIATION and none of it has anything to do with the repair! Keep it small, simple and sustainable. Makes you think, doesn't it?Put different bait on your hook and catch bigger, better fish!Stand out in the moments that matter so you can catch more fish.Reach out to Robert Snook directly.Robert's Email: robert.snook@businesssuccessglobal.comPayne & Sons Paint & Body: https://www.businesssuccessglobal.com/Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134
Ep #95: Fighting for Consumer Safety with Burl Richards
Oct 17 2023
Ep #95: Fighting for Consumer Safety with Burl Richards
Burl was part of a panel at the Texas Auto Body Trade Show talking about legislation in our industry. Burl Richards is the owner of Burl's Collision Center in Henderson, Texas and he is fighting for consumer's rights and safety...and I LOVE IT!Listen in as we talk about how he fights for consumer safety.The fight Burl recently won was based off: Do you believe a repair plan is necessary?In his district court there were 12 jurors and a judge that decided a blueprint repair was necessary and warranted!At the trade show he and his panel talked about different aspects of legislation plus the RTA and how it covers a lot of aspects for OEM procedures, processes and rates.The takeaways Burl would like for people to have in class today would be: keep supporting auto body associations when it comes to phone calls, emails, money, and time. It is time to come together as an industry for our consumer's safety.Not everyone can fight the fight but everyone can do their part!Read the BodyShop Business article on Burl's court case win: https://www.bodyshopbusiness.com/texas-jury-awards-state-farm-policyholder-277000/?utm_source=omeda&utm_medium=newsletter&utm_campaign=Texas+Jury+Awards+State+Farm+Policyholder+%24277%2C000&oly_enc_id=2215D5567389I5WReach out to Burl Richards directly!Burl's Email: burl@burlscollision.comBurl's Collision Center: https://burlscollision.com/Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134
Ep #94: The Employer - Student Disconnect with Raven Hartkopf
Oct 3 2023
Ep #94: The Employer - Student Disconnect with Raven Hartkopf
We are BACK and coming to you again from the Texas Auto Body Trade Show this week with a mini-episode! For today and the next 2 episodes you will get to hear from some of the amazing speakers that were there and even an attendee that has some great stuff to share. :)Shops are saying there's no talent and the students are saying there are no jobs...what's the deal? Today we are talking with Raven Hartkopf, the lead collision instructor at Collin College in Texas. She received her associates degree in auto body and now, as a graduate student, she's working on a field problem where she is diving in to what the issue is between  students and the auto body shops.  The big takeaway she found is students are wanting shops to work around their school schedule. If the student starts part-time once they are free and done with school they typically stay with that shop and go full time - yet most shops don't offer a part time position! She has also found there's a disconnect between women who want to do more manual labor feeling uncomfortable going in to a shop. This is a great opportunity for shops to step in to this supportive role!Another big point is for shops looking to hire someone out of a technical/trade school. DON'T WAIT UNTIL THEY ARE DONE WITH SCHOOL! Most shops have already grabbed up the great talent!Of 100 shops in Collin County they surveyed 70 shops and students asking: - what kind of work do they do? - what the average age is for techs?  - what is important to them? - salary? - benefits?For students: - age? - gender? - how comfortable they feel going into the industry? - 1st generation student? - socio-economical status? - what were they looking for?What great info!Reach out to Raven Hartkopf directly.Raven's Email: rhartkopf@collin.eduSupport the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134
Ep #90: Lucid Collision Repair Program with Jake Rodenroth
Jul 11 2023
Ep #90: Lucid Collision Repair Program with Jake Rodenroth
Mister Jake Rodenroth came to hang out with us today on Body Bangin’!As the Operations Manager for the Collision Centers in North America for Lucid and a lifetime in the automotive and collision industry he knows a thing or two.Lucid’s have the longest range (520 miles) and the fastest charging of any of the EVs on the market! One thing I really like is that they aren’t fully touch screen. They have dials and knobs which I miss on some of the other EVs.Did you know that EVs are QUICK off the line? Lucid’s have 820 – 1K horsepower! FUNNN! When looking for a shop to be certified on their program they are looking first and foremost at culture. Are you educating your guests and talking to them at the beginning of the repair?Do you have a strong online presence? It’s important to put those marketing shoes on and make sure you have a website that accurately depicts your shop as well as a Google My Business listing that showcases your shop with accurate directions to get there (if you are off the beaten path).One thing that differentiates the Lucid program is the amount of support and education they provide for their shops. They have monthly meetings to keep everyone in the loop and full access to support. They also have a repair tracker, technology to monitor the repair, coaching the 3D repair system they are rolling out.To apply to be on the prospect list for the Lucid Certified Collision Repair program go here: Techinfo.LucidMotors.com Reach out to Jake Rodenroth directly: Patrick's Email: jakerodenroth@lucidmotors.comLucid Repair Program: Techinfo.LucidMotors.comSupport the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134
Ep #88: Get Ready to be Challenged with Mike Jones
Jun 13 2023
Ep #88: Get Ready to be Challenged with Mike Jones
Mike Jones of Discover Leadership Training has been working with collision shops for 22 years! Mike and his team work on mindset which is the key to shifting your life!Mike has a couple of programs:1 - His marquee program - Master Graduate Program that is a 4 day retreat, fully immersive, on-site in Houston, Texas at Camp Allen - all about working on yourself 2 - The Game Changer Program - cerebral, experiential, classroom style, come to you - 2-day programSome great points from Mike:Start with the Outcome: WAYFO - What Are You Focused On?Every win or loss I will experience will occur in my thinking before it existsVeterans - listen with the intent to defend what they know - FIXED mindsetRookies - listen with the intent to learn - GROWTH mindsetIt's not who you ARE, it's who you CHOOSE TO BE.If you want the things you are looking at to change you have to change the way you are looking at things.Authority does not mean leadershipMost conflict is from a fixed mindset - defending our truth versus their truth - "right fighting"It is not necessary to make you wrong for me to be right.Personal responsibility vs accountabilityHave to hold personal responsibility to hold each other accountable without blame.By the time you are 4 years old 45% of your belief system is in place (result: taught repetitiously and now is in subconscious as a habit). The lens you are viewing your life through is built.By the time you are 18 years old, 99% of your system is built.You will need to get off of your "life map/system" to get to the places you want to goI got to be this way because these are the behaviors I've practiced the mostTeaching the 4 identities and how to deal with them - great for hiring & relationshipsUse DISC profiles D = Direct - task oriented, fast paced, determined, strong-willed, determined (10% of population I = Influencing - people oriented & fast paced, love to work with people, work on teams, lots of energy, rarely say no,  love the spotlight & life of the party (15% of the population)S = Steady - people oriented, go slow, take care of people, trusting relationship (60% of the population)C = Conscientious - analytical, factual, weight pros and cons, love data and more data, perfectionistic, may have a hard time executing (15% of population)Reach out to Mike Jones directly: Mike's Email: MikeJ@discoverleadership.comDiscover Leadership Website: https://discoverleadership.com/Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.comEmail Micki directly at micki@mickiwoodsmarketing.com Join the Body Bangin' Facebook Group!https://www.facebook.com/groups/989546031854134