Khalid Saleh is the CEO and co-founder of Invesp, an author and an in-demand speaker at Pubcon, SES, SMX and more.

In this episode,  we talked about the process of conversion rate optimization, why data analysis is an essential part of that process and the issues you may face when doing data analysis. Khalid also shared his insights on how Machine Learning can help you with the issues with analytics, session recordings and heatmaps.

Links in this episode:

• https://www.invespcro.com/
• https://www.figpii.com/
• https://support.google.com/urchin/answer/28737?hl=en
• https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758
• https://www.hotjar.com/

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)