In this interview I talk to Marc McDougall of Clarity First Consulting. Marc has been working as an independent CRO consultant for about 6 years now. He truly enjoys the freedom this affords him to both pursue the things I enjoy in life, and provide real value to people in the B2B SaaS space.
What is interesting about this episode is that Marc is the first guest who has reached out to me to be on the show that I have brought on, and it is no surprise why when you listen to this episode. Marc has a deep level of experience with outreach and in this episode he covers his approach and why he does it. (7:57)
Also, Brian answered this question on YouTube, What motivates you to do the work you do?
Brian covers some methods he uses to reflect on this not just once, but on a recurring basis. This is actually a constantly moving target and it is important to revisit this question along your journey. (1:39)
[19:35] - Keep it simple. Provide value. Do your research. Provide a way for them to convert, but you don't have to ask for it.
[38:30] - You have to filter clients to optimize your revenue and time. Focus the product/service you want to deliver and filter clients aggressively.
You can short circuit the amount of red tape you have to deal with by adopting a radically different approach and targeting the highest level you can in the org.
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