AEC Marketeer

Keelin Cox

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. read less
BusinessBusiness

Episodes

Episode 104: AI in the AEC Industry with Mehdi Nourbakhsh and Andy McCune
Mar 6 2024
Episode 104: AI in the AEC Industry with Mehdi Nourbakhsh and Andy McCune
In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCune as we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial considerations for successful implementation. About today's guests: Mehdi Nourbakhsh, Ph.D., is an author, speaker, and CEO of YegaTech, a technology consulting company in the AEC industry.With a decade of experience in the research and development of innovative AI solutions in the AEC and manufacturing industry at YegaTech, Autodesk, and GeorgiaTech, Mehdi brings a unique perspective to this space. He has developed several AI solutions that are used by tens of thousands of AEC and manufacturing professionals every day, has filed seven US patents on the use of artificial intelligence in the AEC and manufacturing industries, and served as a member of the technical advisory committee of the Center of Integrated Facility Engineering at Stanford University. In his new book written for AEC innovators and professionals, "Augment It: How Architecture, Engineering, and Construction Leaders Leverage Data and Artificial Intelligence to Build a Sustainable Future," Mehdi explains how AEC leaders can invent, innovate, and augment their capabilities using AI. *Andy McCune *began his career in the consulting engineering industry in 1987 as a graduate engineer. Through the years, he has filled various roles; from project engineer to project manager to group manager to region manager, market segment manager, Chief Operating Officer and now Chief Executive Officer and Chairman of the Board for Wade Trim. These roles have given him the opportunity to work with a wide variety of clients including municipalities, utility authorities, departments of transportation, industrial and commercial entities, energy companies and many more. Andy draws from his 37 years of experience to guide the firm’s strategic focus and business performance. He is invested in continued development of the organization’s ability to be the best team in the business and to maintain a deep technical bench. Links: YegaTech: https://yegatech.com/free-resources/ Wade Trim: https://www.wadetrim.com//
Episode 97: Exploring the Doer-Seller Model with Donna Corlew
Oct 18 2023
Episode 97: Exploring the Doer-Seller Model with Donna Corlew
In this episode, Donna Corlew, FSMPS, CPSM and I have a great discussion on Doer-Sellers – those remarkable individuals who are responsible for Doing and Selling. Throughout this conversation we explore the significance of the Doer-Seller role, and how their hands-on approach and relationship-building skills grant them credibility. We also discuss different scenarios where firms exclusively rely on Doer-Sellers or adopt a hybrid model based on size and strategy. Looking to engage Doer-Sellers more effectively? We've got you covered! Tune in as we reveal strategies for how marketers can respectfully approach Doer-Sellers. So, join us and let's dive into the dynamic world of Doer-Sellers! About Donna: Strategist. Facilitator. Connector. Coach. Donna works with A/E/C firms to focus strategic vision and market position, grow connections with clients and targets, and train doer-sellers and marketing and business development professionals to thrive and win profitable work. She has trained over 600 technical professionals as effective doer-sellers. A Certified Professional Services Marketer (CPSM) and Fellow of the Society for Marketing Professional Services (SMPS), Donna is an active SMPS member, including serving as Society President and SMPS Foundation trustee. Donna received SMPS’ highest honor, the Weld Coxe Marketing Achievement Award, in 2019, recognizing career achievements, leadership roles, and lasting contributions to the A/E/C industries. Links: Website: http://www.yourconnectedge.com/ LinkedIn: https://www.linkedin.com/in/donnacorlew/
Episode 88: Re-Cast: Accelerating Change in Digital Marketing with Jon Gribble
Apr 26 2023
Episode 88: Re-Cast: Accelerating Change in Digital Marketing with Jon Gribble
This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy! Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign. Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign. About Jon: As Senior Vice President of Water Markets & Strategy for Kiewit, Jon is responsible for Kiewit’s growth in the Water sector. Presently revenues are more than $1B annually with expectations to achieve $3B by 2025. In this role, he leads a team of business development professionals, as well as marketing and proposal professionals that translate Kiewit engineering and construction capabilities into solutions that address client needs around water infrastructure. Jon's email: jon.gribble@kiewit.com Jon's LinkedIn: https://www.linkedin.com/in/jon-gribble-9923228/