EP129 - Video Marketing Tips with James Cooper

Oct 18 2022 • 55 mins

Get video marketing tips for your consulting business 👇

Video marketing is hot, but some consultants are still reticent to get on video. It’s an amazing way for consultants to demonstrate expertise and attract clients, but it’s daunting. What kinds of videos should you make? Don’t you have to do cheesy dances? What tech do you need to get started?

Finally start making the video content you need to grow your consulting business (or learn how to step up your video marketing game) in this episode of Profitable Joyful Consulting with video expert, James Cooper.

Key areas discussed:

0:00 Introduction to video marketing
3:17 How James helped a consultant in health and wellness use video content to go from a good mid-six figure business to seven figures within a year
5:45 The three big quicksand challenges consultants often have with using video
7:33 Where to start with making video content for your audience
8:30 Why it’s absolutely the right time for consultants to get started with video
12:05 How to move through the high bar of being camera-ready as a woman
15:37 My big tip for women who are creating video
16:51 Following when you feel creative and inspired
19:05 Microcontent and its purpose for your business
29:01 James’ top three tips to help you perform better on camera
37:12 Giving big energy while remaining authentic
43:22 Connecting to the movement you’re creating
45:26 The best inexpensive camera to use (that you probably already have)
47:33 The best microphone under $500
50:08 Why James recommends lavalier mics
51:33 The best, easy, inexpensive lighting for video

Learn everything you need to know to get started attracting clients to your business with video marketing in this episode on YouTube: https://youtu.be/p2y9IKC7x7E or your favorite podcast app: http://www.samanthahartley.com/blog-podcast.

#VideoMarketing #TikTokMarketing #Reels

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