Solar panels and solar farms are a great way to implement renewable energy, but they take up valuable land and can be an eyesore (depending on the beholder). Solar Forma Design turns solar panels into art by creating aesthetically pleasing solar installations. Using biomimicry principles, the company brings beauty and aesthetics to solar energy, creating welcoming environments while reducing carbon footprints all at the same time. In this episode, Brian Graff, the CEO of Solar Forma Design, discusses the hidden value within Solar Forma Design products. Brian explains the importance of creating a sense of place and broadcasting a statement of sustainability, in addition to the typical ROI calculations of solar installations. Tune in to learn more about the art, heart, and data behind Solar Forma Design’s products. The Understory Podcast discusses innovation, insights, and the future of sustainability. It features innovators, industry experts, and diverse voices who make our world more sustainable. For more insights, please visit www.theunderstory.io.