REI’s path to driving Purpose in the outdoor industry

That Makes Cents: A consumer podcast

Feb 25 2022 • 20 mins


When it comes to issues like DE&I and sustainability, consumers are putting their money where their mouths are, and they expect businesses to do the same. Organizations that lead with purpose are not only driving societal prosperity, but sustainable prosperity for the business, too. Joining this episode to explain the why and how behind organizational purpose are Dan Kihanya, Director of Corporate Development and Investment at REI, and Kwasi Mitchell, Deloitte’s Chief Purpose Officer.