As SVP and head of Consumer Products at the NFL, Joe Ruggiero works at the intersection of sports and business, tackling unique challenges like how to grow digital fandom. But he’s also dealing with many of the same issues as traditional retailers. Tune into this episode to hear from him and Pete Giorgio, Deloitte’s US Sports leader, on lessons learned from the past year, insights on the growing role of tech and data, and their five-year outlook for the sports retail industry.