Capture The Chaos - Grow Your Newborn and Family Photography Business

Brittnie Renee - Newborn & Family Photographer Business & Marketing Coach

I’m Brittnie Renee, a photography business coach passionate about helping busy photographers fulfill their calling without feeling perpetually overwhelmed. Let’s define your plan to communicate your mission so you can book more of your dream photography clients and find balance in your life. Do you wish you could book more photography clients? Are you sick of Instagram sucking all of your time with little return? Do you wish there was a simpler way to market your photography business? Are you ready to feel more confident in your prices and offerings? In this podcast you will find tactical time saving solutions, proven marketing strategies, and inspiration from other mom-tographers just like you. My mission is to help moms build and scale a family and newborn photography business around their busy, joy filled, and sometimes chaotic lives. If you’re ready to build a photography business that is a little less mess and a lot more organized you are in the right place! If you are ready to finally find the secret sauce to building a thriving family and newborn photography business without sacrificing the life you love living, this podcast is for you. Let’s capture the chaos and get to snappin. CONNECT Website: brittnierenee.com/photographers Instagram: intstagram.com/brittnierenee_photo read less
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Episodes

101. Raising Your Photography Prices: Best Practices and Strategies
Jun 18 2024
101. Raising Your Photography Prices: Best Practices and Strategies
I understand the challenges you face as a photographer. Are you ready to increase your profitability and reduce your workload? You might be wondering how to achieve this desired outcome. But don't worry, I have the solution that will help you achieve higher earnings and a more manageable schedule. Highlights in this episode: Explore successful pricing strategies adopted by leading photographers.Recognize the signs that indicate it's time to raise your photography prices.Get insights on how to utilize add-ons and upselling strategies for increased revenue.Get to grips with techniques to communicate the true value of your work persuasively.Learn about implementing gradual price increase measures to fend off work stress.Discovering Pricing Strategies It is crucial to understand the intricacies of pricing strategies in photography in order to achieve profitability and sustainability. This involves calculating costs and potential income to help set fair yet profitable prices. Consistency, value addition, and maintaining a specific portfolio-building phase are also integral parts of this pricing strategy, all of which work together to create a successful photography business. When Should You Raise Your Prices? Knowing when to raise your prices is a critical aspect of managing a photography business. This usually happens when you notice regular bookings, improvements in your work, and positive client experiences. Careful timing and gradual increase in prices can promote sustainability and prevent work burnout, creating a healthy workload and income balance. Increasing Revenue Without Added Work Integrating valuable add-ons and offering upsells can contribute significantly to your revenue without necessarily raising session prices. This strategy enhances the average session income while providing clients with more tailored options. By offering gallery upgrades, prints, albums, or limiting images per session and charging for extra, photographers can add more value to their services and, in turn, increase profitability. Connect with Brittnie: Website Instagram Facebook Community  Purchase The Planner -- now $20 off! No code needed. Listen to more episodes of the Capture the Chaos podcast! Listen on: Apple | Spotify | Google
97. How to Showcase Your Client's Transformation to Book More Photography Clients with Sara Gillis
Apr 30 2024
97. How to Showcase Your Client's Transformation to Book More Photography Clients with Sara Gillis
As a photographer, the primary product that you offer is your photographs. However, sometimes, your photos alone may not be enough to tell the whole story. This is where the importance of copywriting comes in. The words that you use to describe your work, your business, and yourself can provide a comprehensive understanding of your brand and differentiate you from the competition.  In this episode we are joined by Sara Gillis, a talented copywriter, to dive deeper into why copywriting is so crucial for your business. A well-crafted copy can help you convey your brand's personality and values, tell your story effectively, and build a strong connection with your audience. It can also help you showcase your expertise, highlight your unique selling points, and persuade potential clients to choose you over your competitors.  Therefore, as a photographer, it is essential to invest in high-quality copywriting to complement your outstanding visual work and maximize your business's potential. What we cover:  How do we create demand for our service, especially when you are at a higher price or you sell a “non necessity” product?  Where do we value putting our money and what that value means for everyone else?  Even if your photos are fantastic, they can still be pretty similar to other photos. Words, however, can communicate exactly what makes you different and special. How we can use AI as a tool to help improve our writing and ideas  You shouldn’t compete with people as far a prices oges, but rather something you can control like the quality of your work Connect with Sara:  Website: https://whatsarasaid.com  Instagram: https://www.instagram.com/hellosaragillis/  Copywriter on Call Podcast: https://whatsarasaid.com/podcast    Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos Connect with Brittnie: Website Instagram Facebook Community  Purchase The Planner Use code: PODCAST15 for 15% off your planner order Listen to more episodes of the Capture the Chaos podcast! Listen on: Apple | Spotify | Google
96. The Secret To Booking Premium Photography Clients with Rachel Traxler
Apr 23 2024
96. The Secret To Booking Premium Photography Clients with Rachel Traxler
Rachel Traxler joins the podcast to discuss her secret to booking premium photography clients. Rachel is a Wisconsin-based wedding photographer, photography business coach, and podcaster, and she is a true expert when it comes to booking premium clients. Rachel has a wealth of knowledge and experience on the topic, and she has identified the common mistakes that photographers make when trying to attract and work with premium clients. During our conversation with Rachel, she will be sharing her insights on marketing your photography business and building your ideal clientele. She will explain how to find and attract premium clients who are willing and ready to invest in your services. Rachel's tips will be valuable to anyone looking to improve their client base and grow their business. We all know that attracting and booking the right clients is crucial for any photography business. But it can be challenging to identify the types of clients we want to work with and to figure out how to reach them. Rachel's expertise can help us with just that. By the end of our conversation, you will have a better understanding of how to avoid the mistakes that are holding you back from working with premium clients and how to market your business effectively to attract the right clientele.   What we cover:  The secret to booking premium clients  Marketing your business without social media Three mistakes that people are making in their marketing  Three different types of buyers and how we interact and sell to them Pivoting and shifting our marketing strategies to achieve our best results  Listen to Rachel talk about similar topics:  https://www.youtube.com/@RachelTraxler/videos  https://podcasts.apple.com/us/podcast/037-re-defining-what-client-experience-means-for-photography/id1617838824?i=1000576337689  https://www.youtube.com/watch?v=N73egFg-oWQ    Connect with Rachel:  Website: www.racheltraxler.com  Instagram: https://www.instagram.com/racheltraxler/  -------------------------------------- Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos Connect with Brittnie: Website Instagram Facebook Community  Purchase The Planner Use code: PODCAST15 for 15% off your planner order Listen to more episodes of the Capture the Chaos podcast! Listen on: Apple | Spotify | Google
95. 3 Simple Ways To Grow Your Photography Email List
Apr 16 2024
95. 3 Simple Ways To Grow Your Photography Email List
Developing your email list is one of the most effective ways to expand your business and increase your revenue over time. Email marketing is still a highly effective method of reaching out to potential customers and staying connected with existing ones. It allows you to communicate with your audience in a personalized way, building trust and loyalty.  Despite the rise of social media platforms and other digital marketing strategies, email marketing remains a vital tool for businesses of all sizes. In fact, according to recent studies, email marketing is still one of the most cost-effective marketing channels, generating an average return on investment of $38 for every dollar spent.  So, if you want to grow your business, you need to start building your email list. In this episode, I will discuss why email marketing is so crucial for your business and provide you with three practical ways to grow your email list. By implementing these strategies, you will be able to increase your reach, build your brand, and ultimately drive more sales.   Highlights of the episode:  Consistency is the key to growth  We need to stop thinking about our businesses in short-term bursts The importance of investing in paid email platforms and all of their benefits Three tips to growing your email list   Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos Connect with Brittnie: Website Instagram Facebook Community  Purchase The Planner -- All Planners are 20% off! Use code: PODCAST15 for 15% off your planner order Listen to more episodes of the Capture the Chaos podcast! Listen on: Apple | Spotify | Google
90. Listening To The Data: Streamline Your Marketing Strategy
Mar 5 2024
90. Listening To The Data: Streamline Your Marketing Strategy
As creatives, we tend to lean into our feelings a bit more than others. While listening to our gut and understanding our feelings is a great trait to have… it’s not telling the whole truth. Tracking data in your photography business helps you to observe objectively.  If you aren’t tracking the numbers in your business you are very likely spinning your wheels and wasting a lot of time when it comes to marketing your business. Through tracking numbers you can get a better understanding of each part of your marketing process and know which areas need a little attention and which areas are performing well. In this episode, we are going to be diving into how to learn from your data and make sure that we are making the most out of our time and resources.  Highlights of this episode:  How we can use data to attract more leads and learn from the leads we are already bringing inLooking at our website and our traffic to see what is working and what needs to be improved Checking your email marketing to see how many people view it, unsubscribe from it, and more Figuring out the most effective way to market yourself on social media to achieve your business goal   Grab the free Leads & Metric tracker to help you analyze your business data http://brittnierenee.com/leads-and-metrics Connect with Brittnie: Website Instagram Facebook Community  Purchase The Planner Use code: PODCAST15 for 15% off your planner order Listen to more episodes of the Capture the Chaos podcast! Listen on: Apple | Spotify | Google