This week’s guest shares an interest most near and dear to my heart - branding! Ericka Saurit started her journey as a brand strategist in the interior design industry where she saw a need for creatives to better express their why to clients, rather than just showing them a beautiful portfolio.
During our branding lovefest we discuss:
Where is the line between business and brand?
Extraordinary: What is your differentiator?
Emotional: Find the right people for your offerings
Experience: How will you own the brand across each point of the customer journey?
The importance of coming to work with a purpose
You do not need to know everything, just know where to find the answers!
Ready to dive into more on my favorite topic? Tune in on your favorite listening app, on the website, or watch it on YouTube!
About Ericka Saurit
Ericka Saurit is a brand marketing strategist focused on helping creative entrepreneurs transform their businesses into unforgettable brands. She shows her clients how to leverage emotion and logic to craft visual and narrative stories that speak directly to the clients they want to attract on their website, social media, and email campaigns.
Connect with Ericka
Brand Audit: www.sauritcreative.com/brandaudit
Free Consultation: https://SauritCreativeScheduler.as.me/
Learn more about your ad choices. Visit megaphone.fm/adchoices