Surviving Hurricane Ian: Annie Meehan's 22-Hour Closet Revelation! 🌪️ Imagine enduring 22 hours hiding during Hurricane Ian. Annie Meehan did just that, focusing not on fear, but on gratitude. Learn how she maintained a positive perspective after her home was destroyed. In this episode, Annie shares: 🌈 Bitter or Better? Choosing growth in adversity. 📘 Choose to Soar: Annie's philosophy and book. ⛈️ STORMS: Annie's acronym for personal growth. 🤔 MapLife Session: Transforming your life perspective. 🚧 Breaking Boundaries: The importance of setting limits. 🐜 Killing ANTs: Overcoming negativity. Ready to weather life's storms? Tune in on your favorite platform or watch on YouTube! 🎙️ About Annie Meehan: Mental wellness expert, coach, speaker, and award-winning author. Annie survived Hurricane Ian and inspires with her "Be the Exception" message. Connect with Annie: 🌐 Website 🔗 LinkedIn 📘 Facebook 🐦 Twitter 📸 Instagram 🎥 YouTube Vote for Me for Global Gurus! (Site is FIXED now!) As you may know, one of the bigger honors among thought leaders is to be ranked by Global Gurus. I’ve been thrilled to be in the top 30 Global Gurus for branding, sitting among my mentors. Simply visit  https://globalgurus.org/brand/, log in with your LinkedIn or Google account, click on my picture, and cast your vote! Easy-peasy!  Bonus points: Turns out I missed that Velvet Machete Leadership Academy was ranked among the best branding programs and workshops, too! if you would click on the following link, then choose “Vote for the best Development Programs” and type in Velvet Machete Leadership Academy, I’d love you forever!: https://globalgurus.org/best-brand-development-program/ Voting will end December 20th, and we will find out our new ranking by January 2024. #podcast #Inspiration #MentalWellness Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you now, or have you ever, struggled with codependency? Are you the one responsible for everything? Do you volunteer excessively, or find yourself always making sure that everyone else in your life is taken care of, even if it is to your detriment? If so, today’s guest is here to help you (or maybe someone you know) flip the script! Jennifer Standish joins me to discuss her life as the daughter of a narcissistic mother, how it shaped her life, and how learning to give yourself permission is the key to recovery. Jennifer shares:  Her plan to be the next “Chicken Soup For…” and how that turned her into a full-fledged author Although she had just graduated from college, Jennifer found herself lost and broken due to her upbringing. She knew she needed to make a change… You do not have to live by your programming How to assess and recreate your own life rules Interested in learning more on breaking the cycle of codependency? Join us now! Tune in on your favorite listening app, on the website, or watch it on YouTube! About Jennifer Standish Jennifer Standish is the author of Permission Granted: Live Your Life Full of Joy and Peace, a book that offers readers practical advice on how to create an amazing life regardless of their past experiences. She is also the Founder and President of Give Yourself Permission, which helps women create new rules for their lives, so they can overcome limiting attitudes that prevent them from achieving career success and finding happiness.  Connect with Jennifer LinkedIn: https://www.linkedin.com/in/jenniferstandish/ Website: https://www.jenniferstandish.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast I sit down with financial advisor Lori Sackler to tackle a universal issue: money. Lori is the author of The M Word, a book that “guides readers through mindful conversations that help families communicate dispassionately about money matters through all of life’s transitions — changes in financial circumstances, remarriage and merging families, retirement, preparing heirs, and transferring wealth.” Her knowledge on this subject is substantial, and extremely needed, as she shared with us that currently there is a 70% failure rate in transferring assets across generations due to breakdowns in trust and communication. Wow! It sounds like it is time for all of us to learn how to engage in familial money conversations immediately. Lori shares:  When and why you should be having money conversations Her 5 Steps to engage in money conversations Step 1: Identify the transition you’re facing Step 2: Prepare the inner landscape Step 3: Prepare the outer landscape Step 4: Ask for help Step 5: Repeat as necessary How men and women physiologically see money differently How she became so successful in a male dominated financial services industry The importance of taking time to reflect, and investing in yourself Ready to set yourself and your family up for success? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Lori Sackler Lori R. Sackler is a financial advisor, senior vice president and family wealth director at a major financial institution where she leads a wealth management group. Her team is dedicated to helping individuals and families keep up with change, satisfying their financial security, addressing lifestyle and legacy concerns, and successfully guiding them through life’s transitions. Sackler is a certified investment management analyst, a certified financial planner and non-practicing certified public accountant. She is the author of The M Word: The Money Talk Every Family Needs to Have about Wealth and Their Financial Future, published in 2013 by McGraw Hill and The M Word Journal: How to Have the Money Talk released in 2016. She is the creator and former host of the radio show “The M Word” on WOR in New York City.h. Connect with Lori Website: http://www.themword.com/ LinkedIn: https://www.linkedin.com/in/lorisackler/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest and I share a value that so many people unfortunately seem to lack (albeit often due to circumstances outside of their control) - self worth. Jennifer Sukalo helps clients learn to build their personal strength and resilience through her unique personal development approach, based on the acronym SWAGGER.  Jennifer’s approach focuses on:  SWAGGER: Self Worth, Appreciation, Gratitude, Grounded, Empowered, Renewed Everyone is born worthy - no conditions! The reality of our choices and the accompanying sacrifices Filling the “cracks in life” with gratitude Life is not about settling, it is about thriving We do not negotiate when it comes to our worth! And her parting advice? GOLD! Make sure to listen all the way through to hear what she has to say. Interested in learning more on building your SWAGGER? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Jennifer Mrozek Sukalo Transformational Expert and Author of Claim Your SWAGGER, the first of a three-book series to help readers survive trauma and thrive through life. Her work has appeared in Livestrong, Prevention Magazine and more. She is a highly sought speaker and consultant, with over 10 years as a global leadership consultant, helping high-performing individuals at various multinational Fortune 500 companies create positive and sustainable change in themselves to become better for those they lead. Connect with Jennifer LinkedIn Newsletter: https://www.linkedin.com/newsletters/swagger-sense-7038977372318048257/ LinkedIn Profile: https://www.linkedin.com/in/jennifermrozeksukalo Instagram: https://www.instagram.com/swaggeru_jennifersukalo/ Facebook: https://www.facebook.com/swaggerujennifersukalo Website: www.Swaggeru.com Book: https://www.swaggeru.com/books Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest today is a fellow teen mom turned Business Bombshell focused on business consulting, marketing and website design. Welcome Jodi Bourne! Jodi shares with us the power of a customer-centric website design, how to engage and lead your audience, and the extreme importance of its imagery. Jodi and I deep dive on website design and discuss: The unexpected gifts of being a teen mom If you are selling something, your website should engage people to take a step. Users need to know what to do next - even if that just means to learn more. The look & feel of your website is incredibly important (emphasize your brand!) Be aware of being too generic.If you are not being specific to SOMEbody, you are not being specific to ANYbody. The importance of colors and fonts - this may not mean what you think Never hold back from being YOU! Ready to learn more about fine tuning your website with a customer-centric design, allowing you to attract your ideal customer? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Jodi Bourne Jodi Bourne is a Business Consultant, Marketing Strategist, and Website Designer focusing on luxury homes, glamping, and niche vacation rental experiences. With a rich background in business management, customer service, brand messaging and marketing spanning diverse industries, Jodi guides savvy hosts in growing professional, guest-first vacation rental businesses. Her passion for tourism and hospitality drives her to help hosts achieve long-term success. guests to enjoy unique and memorable experiences and communities to thrive. Connect with Jodi Email: jodi@jodibourne.com Website: https://jodibourne.com/ Appointment Booking Link: https://jodibourne.com/chat Instagram: https://www.instagram.com/heyjodibourne Facebook: https://www.facebook.com/HeyJodiBourne Podcast: https://jodibourne.com/savvyhost Learn more about your ad choices. Visit megaphone.fm/adchoices

I always love when I get to talk branding with other experts and discuss their unique perspective on the topic. Today’s guest did not disappoint. Davis O’Hearns, founder of Dawn Creative, joins me to discuss brand values and how they should be ingrained in everything your business does, down to the questions your receptionist asks when greeting clients. David takes us through the client journey and how to easily implement processes that reinforce your values along the way. Remember, consistency is key! David’s take on branding includes:  Your logo, colors and typography are just your visual identity - not your brand To fully develop your brand you need a purpose, values, direction, vision, behaviors and to keep a promise How to build small, easy processes into every step of the client journey to reinforce your brand values How to reverse engineer your values by first identifying what you hate The importance of carrying values through both digital and physical interactions Why your purpose should be written with “blue sky thinking” Document what you stand for and then take action! Ready to learn more about strengthening and embodying your brand values? Tune in on your favorite listening app, on the website, or watch it on YouTube! About David O’Hearns David O'Hearns has worked within the creative industry for 25 years. Starting as a graphic designer following his graduation from Newcastle University, Dave went on to start up his first creative agency in 2006. Following multiple successes with the likes of Bentley Motors, Adidas and Swiis Foster Care, he founded his second agency, Dawn Creative, in 2014. Connect with David LinkedIn: www.linkedin.com/company/9291398/ Twitter: twitter.com/wearedawn Instagram: www.instagram.com/dawn_creative_agency/ YouTube: https://www.youtube.com/channel/UCDC1llUTAGLhzUZgeGBJ7Ow Website: www.dawncreative.co.uk Webinars: www.eventbrite.co.uk/cc/branding-done-776169 Email: wakeup@dawncreative.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Self proclaimed Chief Executive Boss Lady, Alexandra Watkins, joins me on the podcast today to talk names. What makes a good one, what makes a not-so-good one, and what led her to this niche? Alexandra started her career as an advertising copywriter, fell in love with naming things and quickly switched gears to branding. She eventually created her own agency - Eat My Words, with clients ranging from Amazon to Xerox, and even named one of my favorite drive through guilty pleasures (before my lovely AlphaGal experience) the BACONATOR! Alexandra’s awesome naming insight includes:  How the purchase of “monkey tea” led her to a great networking opportunity early in her career When creating a great brand name, think SMILE: Suggestive, Memorable, Imagery, Legs, Emotional To test your brand name’s durability use SCRATCH: Spelling challenge, Copycat, Restrictive, Annoying, Tame, Curse of knowledge, Hard to pronounce Always aim to make names funny and relatable, thereby making them more memorable and attracting your ideal customer Your brand name is your longest lasting investment - make it a welcome mat, not a do not enter sign There are ways to incorporate fun names into your business, even if you cannot change your brand name And guess what?! Alexandra is offering our listeners a special discount for her course: How To Create Super Sticky Brand Names. Make sure to use the Promo Code BOMBSHELL to save $700 and get the course for only $199. Not sure a new name is for you? When working for the Hotel Vitale, Alexandra and her team renamed the wedding services menu, and increased sales by 25%! Interested in how to obtain that kind of impact? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Alexandra Watkins Alexandra Watkins is brand name expert and author of the Inc. Top 10 Marketing Book, “Hello, My Name is Awesome: How to Create Brand Names That Stick. She is founder of Eat My Words, a naming firm that specializes in creating names that make people smile instead of scratch their heads. If you have enjoyed a Wendy's Baconator, you have literally eaten her words. Connect with Alexandra Twitter: twitter.com/eatmywords LinkedIn: www.linkedin.com/in/alexandrawatkins/ Facebook: www.facebook.com/EatMyWordsNames/ Website: http://www.eatmywords.com Podcast: https://eatmywords.com/podcasts-about-brand-names/ Email: alexandra@eatmywords.com Naming Test: https://eatmywords.com/free-name-evaluation-test/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s podcast features serial entrepreneur, Mount founder and CEO, Madison Rifkin. Madi’s unique story, starting with her first invention at the age of 12, is quite remarkable. Today she shares with us exactly what led her to that early invention, how she transformed that idea into a full blown experience-booking platform and the lessons she learned thus far as a female CEO and founder. Madi shares her journey of:  How being a forgetful pre-teen led her to having her own patent at just 15 years old! Attending Northwestern University and developing her bike lock idea into a full-blown company COVID’s impact on her bike lock business and the pivot to an experience-based business The value of high touch experiences over networking en masse The importance of being fully authentic and confident in yourself Want to learn more about Madi’s amazing journey? I promise you will be inspired to act upon your ideas after this one! Tune in on your favorite listening app, on the website, or watch it on YouTube! Want to get to know Madi in person? Are you a STR operator attending VRMA International? If so, don’t forget Madi and her team are hosting The Mount Cup October 22nd - a day of golfing, networking and competition to support STR advocacy. About Madison Rifkin Madi is the CEO and Co-Founder of Mount. She's been recognized as the Short Term Rental industry's Rising Star two years in a row and is on a mission to change the way we travel. Connect with Madison LinkedIn Personal: https://www.linkedin.com/in/madison-rifkin-23037712a/ LinkedIn Business: https://www.linkedin.com/company/mountamenities/ TikTok: @RentMount Instagram: https://www.instagram.com/rentmount/ Interested in Mount? https://calendly.com/d/2hv-ynw-pvr/mount-demo Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest this week is a total Bombshell Businesswoman with an exceptional perspective on innovation. Natalie Turner is the author of the award winning book, Yes, You Can Innovate and today she sits down with me to discuss her unique ideas and how to implement them throughout your business, no matter how big or small it may be. Some of the key points we discuss:  The 6 ‘I’s® of Innovation Identify - possibility, new opportunity Ignite - creativity, ideas Investigate - testing, prototyping, research Invest - time & attention, money and resources Implement -  the hard work Improve - review and refresh Larger corporations need to dig deep in the Identify stage as they are often stuck in Invest, Implement & Improve We ALL play a role in innovation The importance of empowering team leaders to enable their own teams to be innovative  Assessing the alignment of your purpose and your work Interested in learning about the importance of innovation and how YOU innovate? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Natalie Turner Natalie is the Co-Founder of The Entheo Network, the owner of The Six 'I's® brand, and inventor of The Six 'I's® of Innovation. She is the author of the Award Winning book, Yes, You Can Innovate, selected as Business Book of the month in the UK and Singapore. As an international Keynote speaker, she has inspired audiences on the human side of innovation – the mindsets and skills we need to harness diversity - and has spoken on leadership, change, and PURPOSE at some of the top speaking engagements in the world, including TEDx Singapore, Singapore Women’s Congress, Harvard University's HPAIR, BLINK live (Mediacom), Innov8rs Bangkok, ISPIM – The International Society for Professional Innovation Management - and numerous corporate and governmental organizations. Connect with Natalie Websites: www.entheo.com     https://www.natalie-turner.net/?r_done=1 LinkedIn: https://www.linkedin.com/in/natalieturner1/ YouTube: https://www.youtube.com/channel/UCa0va2g4CIBrP5FvstXDsng Facebook: https://www.facebook.com/natalieturnerauthorspeaker Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s episode features SEO strategist, and fellow 90’s music junkie, Meg Casebolt. After cutting social media almost entirely, Meg moved to a 25-hour workweek to spend more time thinking about creative and big-picture ideas for her business, as opposed to an arbitrary follower count. Meg and I discuss how driving the right people to your website is much more important than engaging with everyone on your social media. Meg and I discuss:  The expectations vs reality of social media marketing Why web copy should be written to solve a problem or answer a question Why social media is not a discovery tool, but a connection tool Knowing your audience and how they prefer to consume your content Using the Customer Awareness Spectrum Focusing on depth of searches, rather than breadth Want to learn how to still drive sales while returning social media to its rightful place as a fun refuge from your busy day to day operations? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Meg Casebolt Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead create SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility.  Connect with Meg Instagram: https://www.instagram.com/loveatfirstsearch/ LinkedIn: https://www.linkedin.com/in/megcasebolt/ YouTube: https://www.youtube.com/channel/UCLdWexUUZ_40SPeXvG-nJq Pinterest: https://www.pinterest.com/loveatfirstsearch/ Website: https://loveatfirstsearch.com/ The SEO Starter Kit: https://loveatfirstsearch.com/start Podcast: https://www.socialslowdown.com/ Meg’s Book: The Social Slowdown Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest, Jeff Gibbard, dives deep into the world of leadership and what it means to be a Lovable Leader. He discusses his mission of unlocking human potential to make a positive impact on the world, and we are here for it! Jeff shares with us:  Why it is incumbent upon leaders to create places where people can thrive Why being a loveable leader is hard  How leadership is a privilege, responsibility & a burden The 3 pillars of loveable leadership: Care, Trust, & Safe Travels The Superhuman framework Want to learn more about leadership and how to create strong business relationships that last? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Jeff Gibbard Jeff Gibbard is the author of The Lovable Leader, a professional speaker, and the founder of several companies including Super Productive, and The Superhero Institute, a certification program  for coaches that want to help their clients grow revenues and unlock their potential to make a  positive impact on the world. Jeff is also the host of his own popular podcast called Shareable. Connect with Jeff LinkedIn: www.linkedin.com/in/jgibbard Instagram: www.instagram.com/jgibbard/ Website: https://jgibbard.com/ Facebook: www.facebook.com/jgibbardLLC Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I am thrilled to introduce you to my friend, Inhaven Founder & CEO Ashley Ching. After Ashley’s fourth child was born she stayed with her family in a vacation rental and yet again found herself shopping for kitchen supplies late at night to ensure she could make breakfast for her family the next morning. She was frustrated as this had become a regular occurrence and then it hit her - why not use my own experience in merchandising to solve this problem?! Ashley’s story includes:  Inhaven’s goal to create a consistent, quality experience offering various products at every budget level The importance of attending multiple events and making connections How and why she went nationwide so quickly What makes Inhaven different from the competition Her biggest fear she had to overcome to make Inhaven a reality Interested in hearing all that Ashley shares? Make sure to listen all the way through, as her parting advice is incredibly important! And here is the link to the other episode we reference about COVID’s effect on women in business. Tune in on your favorite listening app, on the website, or watch it on YouTube! About Ashley Ching Ashley Ching is the founder of Inhaven, a group purchasing organization for the vacation rental industry that is redefining B2B commerce. Prior to launching Inhaven, she held executive roles at The Company Store (a Home Depot company) and Tiffany & Company. She lives in New York with her husband, 4 young children and dog, Chase. Connect with Ashley Instagram: https://www.instagram.com/inhavenstay/ Facebook: https://www.facebook.com/inhavenstay/ Linkedin: https://www.linkedin.com/company/inhaven/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest, classical pianist turned beauty maven Angela Jia Kim, dives deep into the importance of self care and how it affects every aspect of our lives. We reflect on the true definition of beauty, and how caring for oneself is deeply critical to overall health and wellness, especially in the case of female entrepreneurs. Angela and I dive into numerous aspects of self care & beauty:  Spiritual skincare Our facial skin cycle Creating and maintaining radiance rituals The numerous benefits of home cooking The challenge of balancing love and business Cleansing your energy Different forms of self care, including financial wellness Intrigued by this unique view on beauty and overall self care? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Angela Kim Angela Jia Kim is the founder of Savor Beauty, a natural skincare and facial spa brand inspired by Korean beauty and self-love rituals, and a former international, classical concert pianist. Angela created the award-winning skincare in her kitchen, became an accidental entrepreneur, and built a multimillion-dollar enterprise around the philosophy of manifesting beauty, brilliance, and balance. She has led hundreds of women empowerment workshops and her Savor Beauty Self-Care Planner has sold over 100,000 copies. Connect with Angela Instagram: www.instagram.com/angelajiakim/ Instagram: www.instagram.com/savorbeauty/ Website: www.savorbeauty.com/ Angela's book: www.radicalradiance.com/ Email list: https://manage.kmail-lists.com/subscriptions/subscribe?a=V5fxKT&g=XxTY8e Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest shares an interest most near and dear to my heart - branding! Ericka Saurit started her journey as a brand strategist in the interior design industry where she saw a need for creatives to better express their why to clients, rather than just showing them a beautiful portfolio.  During our branding lovefest we discuss:  Where is the line between business and brand? E3 Framework Extraordinary: What is your differentiator? Emotional: Find the right people for your offerings Experience: How will you own the brand across each point of the customer journey? The importance of coming to work with a purpose You do not need to know everything, just know where to find the answers! Ready to dive into more on my favorite topic? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Ericka Saurit Ericka Saurit is a brand marketing strategist focused on helping creative entrepreneurs transform their businesses into unforgettable brands. She shows her clients how to leverage emotion and logic to craft visual and narrative stories that speak directly to the clients they want to attract on their website, social media, and email campaigns. Connect with Ericka LinkedIn: https://www.linkedin.com/in/erickasaurit/ Instagram: https://www.instagram.com/sauritcreative/ Website: https://sauritcreative.com/ Email: ericka@sauritcreative.com Brand Audit: www.sauritcreative.com/brandaudit Free Consultation: https://SauritCreativeScheduler.as.me/ Learn more about your ad choices. Visit megaphone.fm/adchoices

I am extremely excited to share today’s guest with all of you. Kirbee Miller is one of my closest friends on the planet and has meant so much to my becoming and my evolution. Today Kirbee shares her journey of a life changing accident and how it affected her in ways she never expected. Exhausted and burning the candle at both ends, she learned to fill her own cup, rather than “scraping the sediment from the bottom” and follow her full design.  During our discussion Kirbee shares some beautiful insights: Living the quote, “Adversity introduces a man or a woman to themselves” What does it look like to take care of myself in a real way? Every day you’ve lived up until this point has prepared you for your moment of action The ideas that come to you are on loan to you  It is a privilege and honor to embody your full design The space that you fill when you are fully you is irreplaceable  And more! Grab a notebook and be ready to rewind and repeat to gain the full impact of her wisdom! Tune in on your favorite listening app, on the website, or watch it on YouTube! PS - If you take on the challenge I issue in this episode, please email me to discuss your insights throughout the next week. About Kirbee Miller Kirbee Miller is the Owner and Chief Experience Officer of Kirbee + Co., a community-driven business that cultivates immersive experiences to promote inclusion and connection.  Kirbee launched her multi dimensional brand around the idea that being seen and safe is a powerful equalizer leading to beautiful conversation and connection. This brand has taken Kirbee on a global journey. However, Kirbee’s road to entrepreneurship through passion and creativity has not been without hardship. On New Year’s Eve 2018, her parents were critically injured in a car accident, leaving Kirbee to spend many months sleeping in the hospital, advocating for her parents’ care, and ultimately this experience has reinforced Kirbee’s commitment to creativity, inclusive and meaningful moments that Nourish. Kirbee has grown a committed following through consulting, television appearances, event hosting, keynote speaking and her guided journal + cookbook : NOURISH - A Guide to Coming Home to Yourself.  Kirbee + Co.’s mission is to use voice and creativity to meaningfully cultivate connections.  Connect with Kirbee Website: https://bit.ly/KirbeeandCo Socials: @KirbeeandCo http://l.ead.me/bb7l5m Book: Buy on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest, IT expert Bart Sobies, takes us through the process of using ChatGPT to drive marketing campaigns. He breaks down each step, making what may seem like scary, complex tech, into an easy to follow process.  Bart and I discuss:  What is ChatGPT? How to properly prompt ChatGPT to optimize your results The specific steps to follow to create multiple social media posts easily Using AI to reduce bias and emotion in writing, especially in high pressure situations How to increase your efficiency by utilizing AI Ready to jump in and start using AI to bolster your marketing? It is easier than you think! Tune in on your favorite listening app, on the website, or watch it on YouTube! About Bart Sobies Bart Sobies, an up and coming leader in the tourism space is the founder of The Accommodation Show & iBooked.Online. A serial entrepreneur, having started his first online business at the age of 15, he is an ardent pursuer of all things tech, marketing and investment. Bart has been at the helm of several successful tech companies, building great digital products, leading sales & marketing teams while helping them grow into multi-million dollar businesses. At heart, his real passion is helping hospitality businesses navigate an increasingly complex and noisy digital world. He hates the hype that 'experts' talk about and works in the real world by achieving results. He shares his expertise in direct bookings, marketing, branding, building awesome digital products and increasing revenue to businesses. Bart has helped thousands of hospitality owners generate millions in extra revenue through his company iBooked.Online. He is also the voice of The Accommodation Show where he talks to industry leaders about their best tips and hacks for success and is a board member of Australian Short Term Rental Association. He is also the founder of The Accommodation Managers and Owners Facebook Community where over 1500 accommodation owners and managers share their industry thoughts and expertise. He says, "My goal in life is to make sure you succeed in the areas which are most important to you and your business.” Connect with Bart LinkedIn: www.linkedin.com/in/bart-sobies/ Instagram: www.instagram.com/ibooked.online/?hl=en Website: www.ibooked.online/bart/ AI Training: https://training.ibooked.online/ai/ Facebook: www.facebook.com/groups/588374275071768 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode I sit down with John Robertson of Fortlog Services, culture alignment specialist and workforce wellness expert. We discuss various aspects of leadership, how the best teams operate, and how when the two are in alignment, crises can be easily addressed and resolved. Key points from our conversation include:  Wellness is more than not being sick Leaders who finish well are defined by what they're for, not what they are against Why the event is never the real crisis Reframing crisis as an opportunity, wherein crisis is defined as the point at which the status quo is no longer working Leadership qualities & qualifiers: Authenticity, Commitment, Enthusiasm, Service How to operate in the workplace: play to compete, share common goals, teams “in the stands” supporting those “in the action” How do you want people to describe you non-physically? Intrigued? Ready to up your leadership game? Tune in on your favorite listening app, on the website, or watch it on YouTube! About John Robertson Inspired and driven by his values, John acts as a facilitator, coach and guide for his clients as they test, discover, and expand what they can do. He uses concrete, verifiable processes to help them achieve demonstrable, solution focused results. Remaining faithful to his passions and principles, John invests  himself in his vocation without reservation. He provides spirit-filled, insightful guidance that his clients use to amplify their lives and their businesses. John truly provides “leadership people can follow through storms." Connect with John LinkedIn: https://www.linkedin.com/in/johnrobertson-fortlog/ Website: https://fortlog.co/bombshellbusiness Email: john@fortlog.co Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode I get to discuss one of my favorite topics - fashion! Image consultant, Melanie Lippman joins me today to discuss her process in helping women define what makes them feel confident from the inside out. Ever have those moments of dread when going somewhere and you have “nothing to wear?” That’s almost certainly not true. Melanie shares how a clear definition of your goals, and specifically what that looks like, will begin your journey of unlocking your style and boosting your confidence.  Melanie and I explore the framework for her style consulting:  Clothes are an extension of your identity and speak before you do Women are trained from a young age to make others more comfortable, and that ultimately affects their style  If you want to show up and have an impact, you cannot look the same as everyone else Defining your personal style will unleash great confidence in you Ready to learn more about how to determine your style and unleash your confidence? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Melanie Lippman Melanie Lippman is a NY-based Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male dominated fields use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from Fashion Institute of Technology with her experience in design and sales strategy with Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable and viewed as a leader. Connect with Melanie Instagram: www.instagram.com/melanielippman/ LinkedIn: www.linkedin.com/in/personalstylistmelanielippman/ Facebook: www.facebook.com/groups/showupandbeseennow Website: www.melanielippman.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talk with Alejandra Santos, accounting and finance consultant experienced with nonprofits, restaurants, real estate, wealth management, and startups.We discuss the various financial intricacies of starting a new business and how to keep an established business healthy, strong and profitable.  Alejandra focuses on:  How do you avoid going broke fast? The biggest challenges entrepreneurs face The importance of EBITDA and the implications on hiring and firing Early-stage startups and 4 essential tactics The perils of poor accounting How to deal with quiet quitting as a business owner Why a fractional CFO makes sense Interested in the financial gold we discuss? You should be! Tune in on your favorite listening app, on the website, or watch it on YouTube! About Alejandra Santos Alejandra Santos is the founder and CEO of Startup Tandem. Her organization helps entrepreneurs build well grounded high performing organizations, position their financials for an exit, and continuously mentor teams to help promote and maintain ethical practices for growth. Connect with Alejandra LinkedIn: www.linkedin.com/in/aalejandrasantos/ Instagram: www.instagram.com/startuptandem/ Website: www.startuptandem.com/contact-us/ Facebook: www.facebook.com/startuptandem Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you ever feel like you are struggling to connect with your customers? Or maybe you feel like you cannot find them no matter where you look… This week Kate DiLeo and I tackle these issues and more with our deep dive into my favorite topic: branding! And no, we do not discuss logos and colors, those are best left to experienced graphic designers after you develop your brand. Kate and I delve into the details of:  The Brand Trifecta: What do you do? How do you solve my problem? How are you different or better than the rest? How most companies get caught up on storytelling rather than building a conversation with their customers. Understanding that your goal in sales should be converting, not convincing. Knowing your ideal customer inside and out! What are they, and what are they NOT? Protecting your mental and emotional energy as an entrepreneur, and how that translates into business and which customers you attract. The importance of your personal brand! To learn more about the Brand Trifecta, and how to create brand conversations, tune in on your favorite listening app, on the website, or watch it on YouTube! About Kate DiLeo Kate DiLeo is a brand architect and #1 international bestselling author whose approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition.  Connect with Kate LinkedIn: www.linkedin.com/in/katedileo Email: kate@katedileo.com Website: www.katedileo.com Kate’s book: Muting the Megaphone Learn more about your ad choices. Visit megaphone.fm/adchoices