Aug 31 2023
How to Create Bombshell Brand Names with Alexandra Watkins
Self proclaimed Chief Executive Boss Lady, Alexandra Watkins, joins me on the podcast today to talk names. What makes a good one, what makes a not-so-good one, and what led her to this niche? Alexandra started her career as an advertising copywriter, fell in love with naming things and quickly switched gears to branding. She eventually created her own agency - Eat My Words, with clients ranging from Amazon to Xerox, and even named one of my favorite drive through guilty pleasures (before my lovely AlphaGal experience) the BACONATOR!
Alexandra’s awesome naming insight includes:
How the purchase of “monkey tea” led her to a great networking opportunity early in her career
When creating a great brand name, think SMILE: Suggestive, Memorable, Imagery, Legs, Emotional
To test your brand name’s durability use SCRATCH: Spelling challenge, Copycat, Restrictive, Annoying, Tame, Curse of knowledge, Hard to pronounce
Always aim to make names funny and relatable, thereby making them more memorable and attracting your ideal customer
Your brand name is your longest lasting investment - make it a welcome mat, not a do not enter sign
There are ways to incorporate fun names into your business, even if you cannot change your brand name
And guess what?! Alexandra is offering our listeners a special discount for her course: How To Create Super Sticky Brand Names. Make sure to use the Promo Code BOMBSHELL to save $700 and get the course for only $199.
Not sure a new name is for you? When working for the Hotel Vitale, Alexandra and her team renamed the wedding services menu, and increased sales by 25%! Interested in how to obtain that kind of impact? Tune in on your favorite listening app, on the website, or watch it on YouTube!
About Alexandra Watkins
Alexandra Watkins is brand name expert and author of the Inc. Top 10 Marketing Book, “Hello, My Name is Awesome: How to Create Brand Names That Stick. She is founder of Eat My Words, a naming firm that specializes in creating names that make people smile instead of scratch their heads. If you have enjoyed a Wendy's Baconator, you have literally eaten her words.
Connect with Alexandra
Naming Test: https://eatmywords.com/free-name-evaluation-test/
Learn more about your ad choices. Visit megaphone.fm/adchoices