Good Friction, with Soon Yu

Let's Talk Legacy

Aug 3 2022 • 27 mins

International speaker, award-winning author, and expert on branding, innovation and design (Soon Yu), explains how he’s been too early to the party on new technology quite a few times, why he keeps a scorecard of failures, and reveals the odd gratification of selling toilet bowl cleaner, how to BBF (Bounce Back Fast), the ways iconic brands turn their distinctions into a legacy that keeps working for them, and outlines the 7 virtues of good friction.