PODCAST

Sell Smarter. Sell Faster.

Dani Buckley, LeadG2

How can you help your salespeople sell smarter and faster? Every week, Dani Buckley (VP/GM at LeadG2) joins fellow business leaders and experts from across industries where they explore how to achieve that very goal. Through discussing proven sales enablement tactics, smarter and faster selling – and, therefore, meaningful sales growth – are right around the corner.

Personal Branding and Thought Leadership for Executives with Marti Sanchez
Episode 19: This topic is near and dear to our hearts because we really see thought leadership work here at LeadG2 and with our clients. In this episode, you will find that it’s not just about being seen as a thought leader – which is great! - but about how it can actually grow your business, drive revenue, increase leads, and so much more. In this episode, Dani is joined by Marti Sanchez. Marti is the founder and CEO of Influence Podium, an agency that helps B2B companies build a media arm and create thought leadership content to win on brand. He is driven to help B2B companies and CEOs own their narrative and share their story. Marti is also the host of the Podium Stories podcast and after hours, you can catch him either boxing or writing stand-up comedy and poetry. Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Marti below!   Links: LeadG2:  leadg2.thecenterforsalesstrategy.com/  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: linkedin.com/in/daniobuckley/ About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: linkedin.com/in/shayesmith/ About: leadg2.thecenterforsalesstrategy.com/shaye-smith Marti Sanchez: Influence Podium: influencepodium.com Twitter: twitter.com/Marti__sanchez LinkedIn: linkedin.com/in/itsmartisanchez
Today
31 mins
Benefits of a RevOps Strategy (Revenue Operations) with Natalie Furness
Episode 18: RevOps is quite a hot topic these days and we find that it can be defined differently depending on who you talk to. Ultimately, it’s all about how you can maximize your organization’s revenue potential... and who doesn’t want to do that? In this episode, we’re going to get into what it is, why it matters, and how to do it well. In this episode, Dani is joined by Natalie Furness. Natalie is the founder & CEO of RevOps Automated, an organization that builds smart solutions for Directors, Sales Leaders and CMOs who want to improve operational efficiency across marketing, sales, and customer service. She also authors The Annual Revenue Operations Report. Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Natalie below!   Links: LeadG2: leadg2.thecenterforsalesstrategy.com/  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: linkedin.com/in/daniobuckley/ About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: linkedin.com/in/shayesmith/ About: leadg2.thecenterforsalesstrategy.com/shaye-smith Natalie Furness: Website: revopsautomated.com Twitter: twitter.com/Natalie_Furn LinkedIn: linkedin.com/in/nataliefurness/
1w ago
22 mins
The Impact of Sales Enablement on Growth, Results, & Revenue with Charlie Riley
Episode 17: If you have ever asked yourself, “what is sales enablement?” then this is the episode for you. Not only do we broadly cover the topic of sales enablement, but we also break down the concept’s four buckets (Strategy, Content, Technology and Training) all while discussing the undeniable impact that can been seen on growth, results, and revenue. In this episode, Dani is joined by Charlie Riley, Director of Demand Generation at CybelAngel (formerly VP of Growth at Havoc Shield). Charlie delivers over 20 years of marketing, sales and growth experience leading marketing teams, as the first marketing lead hired 5 times. Named a Top 50 B2B Marketing Influencer to Follow by Top Rank Marketing and a former edtech CMO, he knows what it takes to create a marketing function from scratch, align marketing and growth strategy with other departments within an organization. Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Charlie below!   Links: LeadG2: leadg2.thecenterforsalesstrategy.com/  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: linkedin.com/in/daniobuckley/ About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: linkedin.com/in/shayesmith/ About: leadg2.thecenterforsalesstrategy.com/shaye-smith Charlie Riley:  Website: charlieriley.com Twitter: twitter.com/charlieriley LinkedIn: linkedin.com/in/charlieriley/
May 3 2022
29 mins
Lead Nurturing Tips Using Sales & Marketing Automation with Tina Brinkley Potts
Episode 16: When it comes to inbound marketing and lead generation, one of the most important questions you can answer is “We have leads, now what?” Too often organizations are investing heavily in lead generation but aren’t using automation to properly ensure leads are being followed up with, nurtured, and converted by marketing or sales. We have so many tools available to us but oftentimes we’re either not using them correctly or overusing them. In this episode, Dani is joined by Tina Brinkley Potts. Tina is an award-winning metaphysician, best-selling author, business strategist and online marketing trainer with over 1 million video views and 10 million hits on her web properties. She trains and mentors consultants, coaches, thought leaders, entrepreneurs, and small business owners in 70 countries worldwide. Tina is the #1 black woman in sales and marketing automation. Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Tina below!   Links: LeadG2: leadg2.thecenterforsalesstrategy.com/  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: linkedin.com/in/daniobuckley/ About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: linkedin.com/in/shayesmith/ About: leadg2.thecenterforsalesstrategy.com/shaye-smith Tina Brinkley Potts: Company: tinabrinkleypotts.com Twitter: twitter.com/tinapotts LinkedIn: linkedin.com/in/tinabrinkleypotts
Apr 26 2022
25 mins
Email Tips for Sales with Jay Schwedelson
Episode 15: Email continues to be one of the most important and effective, but widely misused tools we have in sales. If you or your sales team are still using email the same way they did 2 years ago, let alone 5 or 10 years ago – then this episode is DEFINITELY for you!  In this episode, Dani is joined by Jay Schwedelson. Jay is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 12 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. He is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which puts on the GURU conference, the world’s largest email marketing event.  Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.  Connect with Dani, Shaye and Jay below! Links: LeadG2: leadg2.thecenterforsalesstrategy.com/ Dani Buckley: Twitter: twitter.com/daniobuckley LinkedIn: linkedin.com/in/daniobuckley/ About: leadg2.thecenterforsalesstrategy.com/dani-buckley Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: linkedin.com/in/shayesmith/ About: leadg2.thecenterforsalesstrategy.com/shaye-smith  Jay Schwedelson: Outcome Media, a Worldata division: outcomemedia.com/ Twitter: twitter.com/worldata LinkedIn: linkedin.com/in/schwedelson/
Apr 19 2022
29 mins
The Power of Relationship Building with Martha Orellana
Episode 14: In this episode, we discuss how crucial of a role relationship building can play in your business selling smarter and faster. We talk about how to build relationships with different audiences, examples of programs based on relationships, how sales teams can nurture relationships to increase sales as well as tips and best practices for networking.  In this episode, Dani is joined by Martha Orellana. Martha is Vice President of Marketing for Mr. Steam (also known as Feel Good Inc). She is responsible for the management of the company’s West Coast office and is an integral force in introducing the world to the “feel good” benefits of Steam. Her efforts in shaping the marketing of Mr. Steam’s products and services has had a profound impact on the company’s position in the industry.  Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Dean below!   Links: Sell Smarter. Sell Faster.: sellsmartersellfaster.com LeadG2:  leadg2.thecenterforsalesstrategy.com  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: linkedin.com/in/daniobuckley About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: linkedin.com/in/shayesmith About: leadg2.thecenterforsalesstrategy.com/shaye-smith Martha Orellana: Mr. Steam: mrsteam.com Twitter: twitter.com/steamtherapy
Mar 30 2022
28 mins
Building a B2B Content Strategy that Empowers Sales with Jason Bradwell
Episode 13: This episode is all about building a content strategy that empowers your sales. In addition to covering “how to get started,” we also delve into best approaches to content strategy, funnels you should optimize for, targets and metrics of success, maximizing your results and minimizing your efforts and how content creation collaborates with sales. In this episode, Dani is joined by Jason Bradwell. Jason is the host of the B2B Better podcast and is a marketing director for a global enterprise technology brand. He is on a mission to prove B2B does not have to be boring and helps early-stage marketing teams build strategies that scale with their business.  Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Jason below!   Links: Sell Smarter. Sell Faster.: sellsmartersellfaster.com LeadG2:  leadg2.thecenterforsalesstrategy.com  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: www.linkedin.com/in/daniobuckley About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: linkedin.com/in/shayesmith About: leadg2.thecenterforsalesstrategy.com/shaye-smith Jason Bradwell: Website: jasonrbradwell.com/ Twitter: twitter.com/JasonRBradwell LinkedIn: linkedin.com/in/jason-bradwell-40b45751
Mar 30 2022
29 mins
Sales and Marketing Alignment: the Power Couple that Enables Sales Performance with Shaye Smith
Mar 30 2022
33 mins
Win More Business by Being an Effective Educator with Stephanie Stoll
Episode 12: In the B2B world, educating your prospects early and often can be critical to your sales process. So today, we are discussing tips and tricks in order to educate in the most effective ways possible. Because, like our guest says, “You need to know what keeps them (your prospects) up at night and how you and your solution can help them.”  In this episode, Dani is joined by Stephanie Stoll. Stephanie is the Director of Learning & Development at The Center for Sales Strategy. She works with subject matter experts and the Client Experience team to design and deliver educational content and services to clients. Her background in sales and training, combined with her formal education in Adult Learning, drives her to create and deliver impactful user experiences. Motivated by the opportunity to make a positive impact on people's lives, she strives to build solutions that help others succeed and achieve their goals. Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Stephanie below!   Links: Sell Smarter. Sell Faster.: sellsmartersellfaster.com LeadG2:  leadg2.thecenterforsalesstrategy.com  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: www.linkedin.com/in/daniobuckley About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: www.linkedin.com/in/shayesmith About: leadg2.thecenterforsalesstrategy.com/shaye-smith  Stephanie Stoll: LinkedIn: www.linkedin.com/in/stephaniejstoll About: www.thecenterforsalesstrategy.com/stephanie-stoll
Mar 30 2022
24 mins
The Power of Category-Focused Selling with Dean Moothart
Episode 11: In this episode we talk about the power of category-focused selling, and how strategic initiatives targeting specific industries help organizations to grow their revenue. In this episode, Dani is joined, once again, by Dean Moothart. Dean is Director of Client Solutions at LeadG2 powered by the Center for Sales Strategy. Dean worked in the outsourced sales and marketing space for 20+ years helping B2B companies build robust sales pipelines, improve efficiency of field sales teams and grow top line revenue (primarily in the outsourced prospecting/call center space). His focus has always been helping companies improve the alignment of their Sales and Marketing teams by helping speak the same language, share common goals, establish KPIs and “closing the loop” to improve results. Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Dean below!   Links: Sell Smarter. Sell Faster.: sellsmartersellfaster.com LeadG2:  leadg2.thecenterforsalesstrategy.com  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: www.linkedin.com/in/daniobuckley About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: www.linkedin.com/in/shayesmith About: leadg2.thecenterforsalesstrategy.com/shaye-smith  Dean Moothart:  Twitter: twitter.com/b2bsalesandmrkt About: leadg2.thecenterforsalesstrategy.com/dean-moothart
Mar 30 2022
30 mins
An Era of Unintended Consequences=An Era of Amazing Opportunity with Mark Schaefer
Episode 10: In this episode, we discuss how to strategically maneuver times of unintended consequences (through marketing and sales efforts) to bring amazing opportunities for companies to sell smarter and faster. In this episode, Dani is joined by Mark Schaefer. Mark is a globally recognized author, speaker, podcaster and business consultant. He is a prolific writer whose work sits at the intersection of marketing, technology and humanity. His clients range from successful start-ups to global brands such as, Addidas, Johnson & Johnson, Dell, The US Air Force and the UK Government. He has also appeared on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.  Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Mark below!   Links: Sell Smarter. Sell Faster.: sellsmartersellfaster.com LeadG2:  leadg2.thecenterforsalesstrategy.com  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: www.linkedin.com/in/daniobuckley About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: www.linkedin.com/in/shayesmith About: leadg2.thecenterforsalesstrategy.com/shaye-smith Mark Schaefer: Website: businessesgrow.com Twitter: twitter.com/markwschaefer LinkedIn: www.linkedin.com/in/markwschaefer
Mar 30 2022
29 mins
How to Make Your CRM Work for You and Your Team with Elissa Nauful
Episode 8: “We’ve had bad experiences with CRMs in the past,” “We have a CRM but we’re not really using it,” or “Our salespeople don’t use it the way we should.” The idea of using CRM’s can feel daunting for many teams and organizations, but they don’t have to be. The key is finding and using a CRM that sets your leaders up to fulfill their long list of needs while ALSO making sure it’s easily adoptable and actually helpful to salespeople. And that’s what this episode is all about!  In this episode, Dani is joined by Elissa Nauful, Director of Sales at LeadG2 by The Center for Sales Strategy. Elissa started her career in broadcast (linear) working for several affiliates in varied markets around the country. She has started and managed digital sales organizations for a decade and a half. Elissa believes understanding how the digital AND marketing ecosystems work together will allow her to lead teams to drive the best results for her clients. Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Elissa below!   Links: Sell Smarter. Sell Faster.: sellsmartersellfaster.com LeadG2:  leadg2.thecenterforsalesstrategy.com  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: linkedin.com/in/daniobuckley About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: linkedin.com/in/shayesmith About: leadg2.thecenterforsalesstrategy.com/shaye-smith Elissa Nauful: Twitter: twitter.com/elissan LinkedIn: linkedin.com/in/elissanauful/ About: leadg2.thecenterforsalesstrategy.com/elissa-nauful
Mar 30 2022
28 mins
Improving Complex Sales Processes with Marketing and Content with Jim Garstka
Episode 7: Media companies and advertising agencies have a complex sales process, but so do many professional services and B2B sales organizations. What we’ve found is that companies with more complex services and sales processes can truly benefit from inbound marketing and sales enablement. So, join us in this episode where we break down how to improve complex sales cycles with marketing and content.  In this episode, Dani is joined by Jim Garstka, Vice President of Sales & Business Development at Plasma-Therm. Jim joined Plasma-Therm in January of 2020 as VP of Sales and Business Development. He is a seasoned C-Suite Executive with over twenty years of proven experience in sales, marketing and business development. Prior to Plasma-Therm, Garstka has held various executive positions at several semiconductor related OEM’s. Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Jim below!   Links: Sell Smarter. Sell Faster.: sellsmartersellfaster.com LeadG2:  leadg2.thecenterforsalesstrategy.com  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: www.linkedin.com/in/daniobuckley About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: linkedin.com/in/shayesmith About: leadg2.thecenterforsalesstrategy.com/shaye-smith Jim Garstka: Plasma-Therm: plasma-therm.com/index.html LinkedIn: linkedin.com/in/jim-garstka-2018/
Mar 30 2022
27 mins
The Role of Inbound Marketing in Media Sales with Kevin James
Episode 6: In this episode, we highlight Meredith Corporation – because at LeadG2 we work with a lot of media companies – but that doesn’t mean that today’s topic isn’t applicable to other types of B2B businesses. Quite the opposite, in fact! That’s because the benefits of an Inbound Marketing strategy are nearly universal. You’re able to be discovered earlier in the buyer's journey, build trust and credibility, educate buyers, and attract more prospects to your brands. In the end, Inbound is about meeting buyers where they’re at in a helpful, educational, and relevant way. In this episode, Dani is joined by Kevin James. Kevin carries a dual role with Meredith’s Local Media Group and resides in Phoenix where he has led Meredith’s duopoly of KPHO/KTVK as SVP/General Manager since October 2018. In October 2020 he assumed the role of SVP of Revenue Operations, overseeing the sales and revenue operations for Meredith’s Local Media Group which includes eighteen broadcast televisions stations in twelve markets. Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Kevin below!   Links: Sell Smarter. Sell Faster.: sellsmartersellfaster.com LeadG2:  leadg2.thecenterforsalesstrategy.com  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: linkedin.com/in/daniobuckley About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: linkedin.com/in/shayesmith About: leadg2.thecenterforsalesstrategy.com/shaye-smith Kevin James: LinkedIn: linkedin.com/in/kevin-james-79b5b17
Mar 30 2022
33 mins
Slowing Things Down So You Can Speed Them Up with Tyler Rhodes
Episode 5: Many people might ask, why would we EVER slow down the sales process? But, as you will see in this episode, there are a lot of reasons you NEED TO in order to have a stronger, smarter, and ultimately faster sales process. A strong and thoughtful discovery process can make all the difference in increasing conversions.  In this episode, Dani is joined by Tyler Rhodes. Tyler is the Director of Sales, Small Business at Hubspot and is a sales manager with a proven track record of consistently exceeding goals by fostering collaboration through a diverse sales team. He excels in change management and conflict resolution while always exemplifying HEART (Humble, Empathetic, Adaptable, Remarkable, Transparent). Prior to his history at Hubspot and working is way up through roles as Channel Account Manager, Principal Inbound Marketing Specialist, and a Principal Manager, he held roles in both the non-profit and Saas industries. Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Tyler below!   Links: Sell Smarter. Sell Faster.: sellsmartersellfaster.com LeadG2:  leadg2.thecenterforsalesstrategy.com  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: linkedin.com/in/daniobuckley About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: www.linkedin.com/in/shayesmith About: leadg2.thecenterforsalesstrategy.com/shaye-smith Tyler Rhodes: Hubspot: hubspot.com Twitter: twitter.com/TylerRhodes2 LinkedIn: linkedin.com/in/rhodestyler
Mar 30 2022
29 mins
Using Video in the Sales Process with Chad Rogers
Episode 4: As sales leaders are learning more about video, we think the question is not “Why should I be using video?” but “How should I be using video?” Here at LeadG2, we take video seriously in our sales process. It has proven to be a tried and true way to increase engagement, open rates, response rates, and conversions. So, join us in this episode where we explore how to use video in the sales process. In this episode, Dani is joined by Chad Rogers. Chad is the Co-Founder and Chief Revenue Officer of Lemonlight. He currently manages a portfolio of over 3,000 clients worldwide, ranging from local businesses to Fortune 500 companies. Under Chad’s tenure, Lemonlight has been honored with a place on the Inc. 5000 list of the most successful companies in the country, as well as Entrepreneur's list of the 360 most successful entrepreneurial companies four years running. Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Chad below!   Links: Sell Smarter. Sell Faster.: sellsmartersellfaster.com LeadG2:  leadg2.thecenterforsalesstrategy.com  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: linkedin.com/in/daniobuckley About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: linkedin.com/in/shayesmith About: leadg2.thecenterforsalesstrategy.com/shaye-smith Chad Rogers: Lemonlight: www.lemonlight.com Twitter: twitter.com/ChadJRogers LinkedIn: linkedin.com/in/chadjrogers
Mar 30 2022
33 mins
Implementing a Sales Playbook for Your Team with Harry Clark
Episode 3: A sales playbook puts the right strategy and resources at the fingertips of salespeople, so that they can take the right steps, at the right time, with the right people. It helps your salespeople work smarter and faster so they can ultimately turn more prospects into customers. This is the secret to increasing new business revenue and overall conversion rates. Join us as we step through the process of implementing a sales playbook with a sales team, its effectiveness and efficiency, and how that has helped the team sell smarter and faster.  In this episode, Dani is joined by Harry Clark, Chief Revenue Officer at Market Enginuity. In collaboration with sales leadership company wide, Harry focuses on tactics to unlock more revenue for every station and producer Market Enginuity represents, ultimately ensuring every team has clearly defined goals and is equipped with the right tools and support to exceed potential. Harry’s media experience fostering successful sales culture and large-scale customer solutions spans both commercial radio and public media.   Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Harry below!   Links: Sell Smarter. Sell Faster.: sellsmartersellfaster.com LeadG2:  leadg2.thecenterforsalesstrategy.com  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: linkedin.com/in/daniobuckley About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: linkedin.com/in/shayesmith About: leadg2.thecenterforsalesstrategy.com/shaye-smithHarry Clark: Company: marketenginuity.com Twitter: twitter.com/MarketEnginuityLinkedIn: linkedin.com/in/harry3
Mar 30 2022
30 mins
Building a World-Renowned B2B Blog with Matt Sunshine
Episode 2: Here at LeadG2 and our parent company, The Center for Sales Strategy, we’ve seen how having a strategic and regularly updated blog has completely transformed the way we market ourselves and sell. We’ve seen the results firsthand – and that’s why we’re able to help our LeadG2 clients do the exact same thing with their blogs. In this episode, we take a deep look at how to create and manage a blog strategy that will help you sell smarter and faster. In this episode, Dani is joined by Matt Sunshine. Matt is a Managing Partner at The Center for Sales Strategy, a sales performance company that helps sales organizations attract, retain, and develop the highest performing salespeople. Matt’s areas of expertise include growing sales organizations, finding and developing sales superstars, sales process, lead generation, inbound marketing, and digital marketing, and he is a featured writer for one of the top sales blogs in America and a regular contributor to leading business blogs and magazines such as Inc., Sales and Marketing Management, Sales Hacker, Entrepreneur. Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.   Connect with Dani, Shaye and Matt below!   Links: Sell Smarter. Sell Faster.: www.sellsmartersellfaster.com LeadG2:  leadg2.thecenterforsalesstrategy.com  Dani Buckley:  Twitter: twitter.com/daniobuckley LinkedIn: linkedin.com/in/daniobuckley About: leadg2.thecenterforsalesstrategy.com/dani-buckley  Shaye Smith: Twitter: twitter.com/mshaye LinkedIn: linkedin.com/in/shayesmith About: leadg2.thecenterforsalesstrategy.com/shaye-smithMatt Sunshine: Company: thecenterforsalesstrategy.com Twitter: twitter.com/mattsunshine LinkedIn: linkedin.com/in/mattsunshine
Mar 30 2022
31 mins
What is Sales Enablement? with Dean Moothart