PODCAST

Marketing for Humans

Christina Frei

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.

How to Get the Most Out of Your Web Designer with Maureen CiaccioHow to Be Strategic on LinkedIn and Facebook with Kristi Mitchell3 Mistakes We Make When Creating an Offer with Lexie SparrowUsing Swag the Right Way for Your Clients with Gina AhtofHow to be Grounded and Authentic on Instagram  with Shannon GiordanoMarketing as a Leader when You’re Burned Out with  Kc RossiHow to Market a Shiver: Cold Dipping with KyAnn Anderson-McKernan
Today I have a special treat. We are joined by KyAnn Anderson, the leader of the WH Wolfpack, named after Wim Hof, the cold plunge guru.  KyAnn started this group in November 2020 with her husband and another couple. By November, it had grown to 30 people.  Now, even in February, 20+ people show up to dip in the Atlantic Ocean north of Boston 2x a week.  What I appreciate about KyAnn is that she embodies one of the marketing archetypes I study: the Celebrator.  She loves to bring the good life, and she’s a walking party wherever she goes. Just ask the Wolfpack members. She’s a natural marketer, on Instagram with lots of jolly posts about in the ocean.  I’ve personally been inspired by KyAnn’s fortitude and have been cold-dipping since June 2021.  2 days after I recorded this, I did one of the hardest things I’ve ever done: dipped in 40 degree water during an ice storm and low tide.  KyAnn's BackgroundKyAnn has been a registered Architect and LEED Accredited Professional since 2007. While remaining active in design, KyAnn’s career focus shifted in 2016, when s he started utilizing her talents to increase health and wellness through helping others, following her battle with cancer. Her role as Marketing Director of CannMed Events (founded by Medicinal Genomics) prioritizes cannabis science, innovation, and collaboration, to advance the industry and improve patient care, by way of CannMed, a yearly cannabis science conference.@whwolfpack on InstagramDiscover your Marketing ArchetypeVisit Innate Marketing Genius to find out more.Purchase  The Generosity Practice Book.
Mar 1 2022
46 mins
5 Reasons Introverts are GREAT at Building Businesses with Jen JonesWhat's Actually Working: 3 Financial Advisors Share their Marketing SecretsWhat's Actually Working: 3 Coaches Share their Marketing SecretsWhat's Actually Working: 3 Product-Based Professionals Share their Marketing SecretsWhat's Actually Working: 3 Wellness Professionals Share their Marketing SecretsWhat's Actually Working: 3 Real Estate Agents Share their Marketing SecretsMarketing Hotseat with a Book Coach: Meet Brooke Adams Law, Adventure Guide
Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Today we meet with Brooke Adams Law, writer, writing coach, and now book coach based in Stratford, CT. Brooke wrote a powerful devotional for Advent which I followed with friends last December. It was down-to-earth and yet beautifully inspiring too. Brooke’s novel Catchlight, won the Fairfield Book Prize in 2019 and is available on Amazon.  She is now turning her attention to helping other writers create their books.  From a marketing perspective, Brooke is an Adventure Guide, where sees what's possible for others and lives my example. Let’s talk to Brooke, learn about her work, and come up with some ideas for her marketing that are right for her. Meet with ChristinaBrooke Adams Law
May 11 2021
40 mins
Marketing Hotseat with a Dog Trainer: Meet Sarah Prescott, Celebrator
Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today I’m doing a Marketing Hotseat with Sarah Prescott, a dog trainer based in Wenham, MA.  Sarah has helped me train my own Norwich Terrier, and it turns out that she raised puppies at the  Guide Dogs for the Blind in California. There,  she gained deep satisfaction in teaching young pups to grow into well-socialized Guide Dogs. After tons of research and testing, Sarah has her own method, where it’s all about personal discipline and leadership absolutely essential to train a dog effectively.  Sarah is a Celebrator, which means she wants to bring the good life to others and does so with her own special flair. Let’s meet Sarah and come up with some great marketing ideas. Dog Coach LLC Meet with Christina
May 4 2021
44 mins
Marketing Hotseat with a Graphic Designer: Meet Stephanie Audette Connor, Nurturer
Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today we talk to Stephanie Audette Connor, a graphic designer based in Worcester County, Massachusetts.  Stephanie does beautiful work with clients, a great person to hire for a re-design, and she started with a BFA in graphic design from MassArt.  Then after working at a few agencies, Stephanie stuck out on her own and hasn’t looked back since.  In my Pepperlane community, I hear good things about Stephanie consistently, and today we’re going to look at her marketing through the lens of a Nurturer. That means Stephanie loves to make it safe for others to thrive. This factors into her work as a graphic designer and her marketing decisions, which you will see in a moment.  Please welcome, Stephanie Audette Connor.Meet with ChristinaStephanie Audette Connor
Apr 27 2021
38 mins
Marketing Hotseat with a General Contractor: Meet Jesse DeBenedictus, Adventure Guide
Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.Today we will hear from Jesse Debenedictus, founder of WORKS, a remodeling company based in Gloucester, MA. Jesse’s team specializes in kitchen and bathroom renovations,  they really do it all, which you will hear about soon. Jesse first became an entrepreneur in eighth grade, when he gardened and landscaped for local families. A few years after college, he realized that construction, from digging foundations to designing custom carpentry, was his first love and he founded WORKS. Jesse is an Adventure Guide, which means he sees what’s possible for his peeps way before they do and he takes bold action in his own life and work. Let’s hear about Jesse’s business and do a marketing brainstorming session to bring out this bold Adventure Guide. Meet with ChristinaWorks by JD
Apr 20 2021
1 hr
Marketing Hotseat with a Parenting Coach: Meet Karen Delano, Nurturer + Door Opener
Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today we hear from Karen Delano, parenting coach with a Conscious Parenting certificate, a Simplicity Parenting Family Life Coaching certificate, and Transformational Coaching training. Karen works with moms to slow down and get clear on what they want for their families so they’re living their lives intentionally – by their plan, not someone else’s.  Karen is a Nurturer Innate Marketing Genius, which means she loves making it safe for others to thrive. Let’s meet Karen and learn about her work and do some brainstorming about her marketing direction.So there you go: marketing ideas for a Nurturer. Meet with ChristinaKaren Delano
Apr 13 2021
34 mins
Marketing Hotseat with a Portrait Photographer: Meet Amy Bucher, Celebrator
Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.Today we hear from Amy Bucher, portrait and family photographer based in Marblehead, MA. In her own words, Amy wants to make you feel comfortable and look your best in a stress-free environment, while delivering thoughtful and storytelling images to promote your business.  Amy has been a full-time professional photographer since earning a Bachelor’s degree in Photography with a minor in Marketing in 1996, Amy has done it all. I determined she is a Celebrator, so I’ll focus on that during the episode. Let’s welcome Amy Bucher. Meet with ChristinaAmy BucherJenn Wentworth
Apr 6 2021
47 mins
Marketing Hotseat with a Personal Biographer: Meet Francie King, Steady Presence
Marketing for Humans: Bringing the Human Back into Marketing. Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.Season 5: Marketing HotseatsI decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. Today’s episode is with Francie King, a personal biographer and owner of HistoryKeep. Francie King, is a longtime interviewer, writer, and editor whose articles and personal profiles have appeared in magazines and journals throughout New England. Her background includes leadership roles in many Boston area industries, and she has worked as a journalist and writer for more than 30 years. Francie is a Steady Presence, someone who acts as a pillar in her community and loves to offer her deep well of resources to people. Let’s hear this marketing brainstorming session with Francie.Meet with ChristinaFrancie King
Mar 30 2021
38 mins