The BIG, commerce Podcast

Calashock Commerce

The podcast for BigCommerce merchants, agencies and anyone with an interest in e-commerce. We talk about the latest features, updates and stories from BigCommerce, as well as e-commerce industry news and trends.

read less
BusinessBusiness

Episodes

Mastering e-commerce personalisation during BFCM, with Dilyar Askar from Justuno
Oct 17 2023
Mastering e-commerce personalisation during BFCM, with Dilyar Askar from Justuno
Boost your online conversions and make your e-commerce store stand out from the crowd this Black Friday/Cyber Monday with insights from Dilyar Askar of Justuno, a leading conversion rate optimisation platform.We dive deep into the world of data capture and behavioural targeting, revealing how merchants can create a unique online shopping experience that mirrors the personal touch of a brick-and-mortar store.Our discussion takes us through the maze of maximising Q4 sales, with Dilyar offering expert tips on strategies like employing gamification techniques, running experimental offers, and creating captivating videos.We also discuss the importance of understanding your industry's benchmark numbers and meticulously studying visitor behaviour. You won't want to miss Dilyar's insights on the role of data triggers, the power of personalisation, and the value of implementing unique incentives for customers.We round off with a look at hidden opportunities for business improvement.Dilyar highlights the value of data-driven personalisation in e-commerce and the benefits it offers, including increased conversions, effective data capture, and successful product upselling.We also explore the significance of back-in-stock notifications and the impact of location, industry, and messaging type on conversion rates.If you're an e-commerce manager or anyone looking to master the art of personalisation, this episode is a must-listen! Tune in for an informative and engaging conversation packed with valuable insights and actionable strategies.Podcast websiteInstagramCalashock Commerce website
The road to e-commerce mastery, with Tom Armenante from GTSE.co.uk
Oct 3 2023
The road to e-commerce mastery, with Tom Armenante from GTSE.co.uk
Get ready for a masterclass in e-commerce as we invite Tom, co-founder of GTSE, on a deep dive into the nuts and bolts of running a successful online business.From finding a unique niche in cable ties to managing a massive product data catalogue of 5,000 SKUs, Tom shares the challenges and achievements in his journey. You'll gain vital insights into how GTSE stays on top of search engine rankings and optimises its website conversion rates.We're not just about business strategies; we delve into the human side of e-commerce too. Tom opens up about GTSE's dynamic marketing techniques, with a keen focus on customer service. Hear about how they tap into AdWords, email marketing, and customer reviews to keep their message relevant for different customer segments.Plus, learn about the crucial role of understanding the lifetime value of customers and maintaining a constant communication line with them.In our final segment, we pick Tom's brain on the e-commerce tools that have proven instrumental for GTSE. We get into the weeds on testing methods and how tools like Microsoft Clarity help identify customer pain points. You'll discover how to gather feedback from diverse sources and how to make your website customer-search-friendly.Lastly, we discuss how GTSE caters to both B2B and B2C customers, maintaining a cost-effective website, and optimising order value. Join us for this enlightening conversation that's packed to the brim with e-commerce wisdom.Podcast websiteInstagramCalashock Commerce website
Harnessing the power of Reviews and Loyalty programs in e-commerce, with Mike Berardo from Stamped
Sep 26 2023
Harnessing the power of Reviews and Loyalty programs in e-commerce, with Mike Berardo from Stamped
Have you ever stopped to ponder the power of reviews and customer loyalty in the world of e-commerce? Picture this episode as a golden ticket, unlocking the secrets of harnessing these factors, especially in a landscape where customer acquisition costs are spiralling upwards.As our spotlight guest, Mike Barardo, CEO of Stamped.io, takes us through his journey of building the North American team and expanding their product catalogue, you'll experience firsthand the surprising benefits of negative reviews, the influence of Generative AI on customer trust, and the wealth of insights NPS campaigns can furnish.Brace yourselves as we venture into the intriguing world of loyalty programs and VIP tiers, sifting through creative retention strategies. Imagine standing out as a brand, dazzling your customers with unique experiences, and striking that elusive balance between over-giving and just right.With Stamped.io at the helm, enabling these customer experiences, you'll uncover how enticing loyalty programs can be a game-changer, and the role they play in convincing potential customers to take that leap of faith and make their first purchase.Lastly, we navigate the intriguing landscape of user-generated content, unveiling its might to boost conversion rates on e-commerce sites. Feel the thrill as we share strategies for increasing review collection volume, like retouching email subject lines and copy, and employing multiple channels. Discover the potential pitfalls of merging reviews from diverse regions and how negative reviews can work in your favour, building trust. Prepare to be amazed as we reveal how data can amplify customer feedback, bolster customer loyalty, and escalate lifetime value. Join us for this enlightening journey and revolutionise your e-commerce game.Stamped.ioMike Berardo - LinkedinThe Everything Store book on Amazon.comPodcast websiteInstagramCalashock Commerce website
Mastering Black Friday Cyber Monday: Strategies, challenges and tools for a successful BFCM campaign
Sep 19 2023
Mastering Black Friday Cyber Monday: Strategies, challenges and tools for a successful BFCM campaign
Get ready to become an expert on navigating the Black Friday Cyber Monday season with Ivan and me as we unravel the secrets of crafting a victorious campaign.How can current economic uncertainties shape this year's sales and is it a smart move for businesses to partake in BFCM promotions? We'll tackle these questions and more, comparing last year's trends with this year's forecasts to give you a comprehensive understanding of potential market dynamics.Step into the marketing arena with us as we strategise for a successful BFCM campaign. The clock is ticking and every second counts. We'll discuss the unique challenges you face as a merchant in these crucial times and how to engage your customers effectively. Is your messaging clear, concise and persuasive? We’ll provide insights on how to minimise confusion, and consequently, returns. And when your hot-selling items run out of stock, we’ve got you covered with our top picks for alternative product options.It's not all about marketing though. A spike in traffic and demand can make or break your BFCM campaign. We'll discuss the potential pitfalls, from coding errors to a lack of sufficient support for your ecstatic shoppers. Fear not, we'll take you through the operational side of preparing for BFCM, sharing our favourite tools like Shipper HQ for logistics and Gorgias for customer service. Join us as we not only help you survive but thrive during this Black Friday Cyber Monday season.Podcast websiteInstagramCalashock Commerce website
What the Calashock Partner ecosystem looks like, with Ivan Stefanovski
Sep 12 2023
What the Calashock Partner ecosystem looks like, with Ivan Stefanovski
Ready to dive into the complex ecommerce partner landscape? Join us as Ivan Stefanovski, Director of Client Success and Partnerships at Calashock, offers an exciting deep dive into the world of e-commerce partnerships. His insights, stemming from his vast experience on both the tech and agency side of the e-commerce ecosystem, shed light on how these partnerships have evolved, particularly in the face of the e-commerce growth surge following the COVID pandemic. No stone is left unturned as we navigate the journey of finding the right partners for merchants. The conversation places equal relevance on budget and functionalities while stressing the significance of thoroughly vetting potential partners before jumping into a partnership. Ivan also explains how Calashock serves as a bridge, connecting merchants with the ideal partners and providing them with a plethora of options to choose from. As for merchants, get ready to amplify your efficiency!Ivan shares some invaluable advice on how to identify the value in technology partners and the ways in which merchants can maximize the benefits of tech platforms for greater autonomy in their operations.With an intimate understanding of the importance of good data in tracking success and the usefulness of tech stack worksheets, Ivan offers a comprehensive guide for merchants looking to upgrade their operations. So, gear up for a thought-provoking conversation that will leave you with a wealth of knowledge to navigate the complex ecommerce landscape!Podcast websiteInstagramCalashock Commerce website
Webinar: Expert talk - Multichannel vs Omnichannel, Conquer your e-commerce Strategy, with BigCommerce and Skyvia
Sep 5 2023
Webinar: Expert talk - Multichannel vs Omnichannel, Conquer your e-commerce Strategy, with BigCommerce and Skyvia
Unravel the complex world of multi-channel and omnichannel strategies in e-commerce as we venture on a thrilling exploration with industry experts Halie Adams from BigCommerce, Dmitry Alasania from Skyvia, and Luigi Moccia from Calashock. Discover the fundamental differences between these two strategic approaches. Our experts illuminate how multi-channel strategies hinge on customer engagement across diverse channels, while omnichannel strategies offer a unified, cohesive experience allowing customers to interact with a brand on their terms.Get ready to debunk common misconceptions around multi-channel strategies and arm yourself with tips on how best to educate stakeholders. Luigi, leveraging his extensive experience, shares essential insights on resource allocation, time quantification, and the critical role of testing different channels. We delve into the importance of integrating data from various systems to optimize customer engagement and build your brand while overcoming potential roadblocks. Fasten your seatbelts as we navigate the dynamic terrain of e-commerce and omnichannel experience. From exploring the rising trends of buy online, pick up in-store (BOPIS) and click and collect, to discussing the impact of customer feedback and the importance of personalizing the customer experience, it's a ride you don't want to miss! The episode concludes with an exploration of Jacob's Law of UX and its implications for your e-commerce strategies. We assure you this episode is a treasure trove of insights that will empower you to stay ahead of the curve in the ever-evolving world of e-commerce.Podcast websiteInstagramCalashock Commerce website
Decoding International Taxation, with James Bright from Avalara
Aug 22 2023
Decoding International Taxation, with James Bright from Avalara
Do you ever feel like you're navigating a labyrinth when it comes to tax strategy, especially when expanding internationally? Fear not, because we've got James Bright from Avalara, a leading tax management solution company on our show, ready to guide you through the maze. He shares with us Avalara's three-pillared approach to tax management: tax registration, calculating tax at the transaction stage, and ensuring timely and accurate tax filing.We tackle the nitty-gritty of cross-border commerce, diving into the challenges and solutions that come with it. From staying updated with the ever-changing tax legislation to understanding how tax profiles impact businesses of various sizes, James offers his expert insights. We also debunk some common misconceptions about cross-border sales tax, and how it influences the customer experience. The importance of transparency, especially when it comes to delivery duties and tax-inclusive pricing, is highlighted, along with ways to enhance efficiency in transactions.Lastly, we pivot our conversation to the significance of compliance and market research in international expansion. James emphasizes the perils of cutting corners when it comes to tax calculations, and the potential long-term effects of non-compliance. We wrap up the episode by peeking into the future, exploring potential trends in the ecommerce space. So, join us on this enlightening journey, and equip yourself with the knowledge to make your business tax compliant and ready for international expansion.Podcast websiteInstagramCalashock Commerce website
Exploring the Power of Integration in e-commerce, with Dave Malda from Jitterbit
Aug 15 2023
Exploring the Power of Integration in e-commerce, with Dave Malda from Jitterbit
Imagine a realm where data flows seamlessly, customer experience soars and merchants run efficient, profitable businesses. This isn't a utopia, but a reality when the power of integration in e-commerce is harnessed.Join us as we explore this fascinating world with our guest, Dave Malda from Jitterbit, who brings a wealth of 15 years of experience in the e-commerce and EDI space. He lays bare the significance of relationships and the rewarding aspect of helping others in business, reminding us that our ecosystem thrives on personal branding and mutual upliftment.We all love a streamlined process, don't we?Now, imagine if businesses could offer this flawless experience to their customers by just connecting different systems and allowing data to flow as required. Sounds like a dream, right?Dave helps us unravel how this is possible and further expounds on the importance of centralizing data, eliminating disruptions from manual processes, and meeting the growing expectations of customers for near-instant gratification.But that's not all.We take a deep look at the shifting demands of customers.No longer are they content to line up for products; convenience is the new king. As we venture into real-world examples of how data flow and automation can enhance customer experience, we also touch upon the concept of omnichannel and the critical need for merchants to adapt or risk obsolescence.Finally, Dave offers insights into project phasing, data compliance, and the critical need to break down e-commerce projects into manageable chunks.Tune in, it's a conversation you wouldn't want to miss!JitterbitPlaying to Win: How Strategy Really WorksDave Malda on LinkedInDave Madla on TwitterPodcast websiteInstagramCalashock Commerce website
Unleashing your B2B ecommerce website with the new BigCommerce B2B Edition, with Lance Owide from BigCommerce
Jun 13 2023
Unleashing your B2B ecommerce website with the new BigCommerce B2B Edition, with Lance Owide from BigCommerce
Is your B2B e-commerce experience hitting the mark in today's digital-first world? Join us as we chat with Lance O-Wide, Director of B2B at BigCommerce, about the game-changing new B2B Edition and how it's revolutionizing the B2B e-commerce sector. The pandemic may have accelerated the shift towards digital-first buyers, but this change was bound to happen. Lance highlights the importance of providing a simplified, efficient, and dynamic experience for B2B buyers and shares how BigCommerce is helping businesses transition away from outdated systems to create a single source of truth for all their processes.In our exciting conversation, we delve into the latest release of BigCommerce's B2B Edition, discussing the major improvements it brings to both merchants and customers. Discover how features like multi-storefront compatibility and an enhanced buyer portal can increase conversion rates, boost average order values, and make sales teams more efficient. We also explore the potential for creating bespoke experiences for customers, offering unique, personalized buyer journeys that set your business apart.But that's not all! We also cover the advantages of headless commerce and its applications for the complex B2B landscape. Learn how starting with a monolithic store and adopting progressive web apps allows BigCommerce's B2B Edition to offer merchants the flexibility needed to adapt and grow their businesses. Don't miss this insightful episode as we uncover the future of B2B e-commerce and how BigCommerce is at the forefront of this revolution. Your business's success depends on staying ahead of the curve, and this conversation with Lance O-Wide is the perfect starting point.If you missed the first episode, catch it here. Lance's latest readsNo Rules RulesPlay Nice But WinLinksLance Owide on LinkedInBigCommerce B2B EditionPodcast websiteInstagramCalashock Commerce website