Mastering Black Friday Cyber Monday: Strategies, challenges and tools for a successful BFCM campaign

The BIG, commerce Podcast

Sep 19 2023 • 49 mins

Get ready to become an expert on navigating the Black Friday Cyber Monday season with Ivan and me as we unravel the secrets of crafting a victorious campaign.

How can current economic uncertainties shape this year's sales and is it a smart move for businesses to partake in BFCM promotions? We'll tackle these questions and more, comparing last year's trends with this year's forecasts to give you a comprehensive understanding of potential market dynamics.

Step into the marketing arena with us as we strategise for a successful BFCM campaign. The clock is ticking and every second counts. We'll discuss the unique challenges you face as a merchant in these crucial times and how to engage your customers effectively. Is your messaging clear, concise and persuasive? We’ll provide insights on how to minimise confusion, and consequently, returns. And when your hot-selling items run out of stock, we’ve got you covered with our top picks for alternative product options.

It's not all about marketing though. A spike in traffic and demand can make or break your BFCM campaign. We'll discuss the potential pitfalls, from coding errors to a lack of sufficient support for your ecstatic shoppers. Fear not, we'll take you through the operational side of preparing for BFCM, sharing our favourite tools like Shipper HQ for logistics and Gorgias for customer service. Join us as we not only help you survive but thrive during this Black Friday Cyber Monday season.