The road to e-commerce mastery, with Tom Armenante from

The BIG, commerce Podcast

Oct 3 2023 • 42 mins

Get ready for a masterclass in e-commerce as we invite Tom, co-founder of GTSE, on a deep dive into the nuts and bolts of running a successful online business.

From finding a unique niche in cable ties to managing a massive product data catalogue of 5,000 SKUs, Tom shares the challenges and achievements in his journey. You'll gain vital insights into how GTSE stays on top of search engine rankings and optimises its website conversion rates.

We're not just about business strategies; we delve into the human side of e-commerce too. Tom opens up about GTSE's dynamic marketing techniques, with a keen focus on customer service. Hear about how they tap into AdWords, email marketing, and customer reviews to keep their message relevant for different customer segments.

Plus, learn about the crucial role of understanding the lifetime value of customers and maintaining a constant communication line with them.

In our final segment, we pick Tom's brain on the e-commerce tools that have proven instrumental for GTSE. We get into the weeds on testing methods and how tools like Microsoft Clarity help identify customer pain points. You'll discover how to gather feedback from diverse sources and how to make your website customer-search-friendly.

Lastly, we discuss how GTSE caters to both B2B and B2C customers, maintaining a cost-effective website, and optimising order value. Join us for this enlightening conversation that's packed to the brim with e-commerce wisdom.