Unleashing your B2B ecommerce website with the new BigCommerce B2B Edition, with Lance Owide from BigCommerce

The BIG, commerce Podcast

Jun 13 2023 • 49 mins

Is your B2B e-commerce experience hitting the mark in today's digital-first world? Join us as we chat with Lance O-Wide, Director of B2B at BigCommerce, about the game-changing new B2B Edition and how it's revolutionizing the B2B e-commerce sector. The pandemic may have accelerated the shift towards digital-first buyers, but this change was bound to happen. Lance highlights the importance of providing a simplified, efficient, and dynamic experience for B2B buyers and shares how BigCommerce is helping businesses transition away from outdated systems to create a single source of truth for all their processes.

In our exciting conversation, we delve into the latest release of BigCommerce's B2B Edition, discussing the major improvements it brings to both merchants and customers. Discover how features like multi-storefront compatibility and an enhanced buyer portal can increase conversion rates, boost average order values, and make sales teams more efficient. We also explore the potential for creating bespoke experiences for customers, offering unique, personalized buyer journeys that set your business apart.

But that's not all! We also cover the advantages of headless commerce and its applications for the complex B2B landscape. Learn how starting with a monolithic store and adopting progressive web apps allows BigCommerce's B2B Edition to offer merchants the flexibility needed to adapt and grow their businesses. Don't miss this insightful episode as we uncover the future of B2B e-commerce and how BigCommerce is at the forefront of this revolution. Your business's success depends on staying ahead of the curve, and this conversation with Lance O-Wide is the perfect starting point.

If you missed the first episode, catch it here.

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