From The Ground Up

Life, Lemons and the Law

Sep 15 2022 • 20 mins

Building and exiting a business can be a rollercoaster. Joe Cripps and John Lam share the highs and lows of their business journey, including their initial inspiration, why they exited and what they learnt along the way. Joe talks about the impact of the pandemic on Trail, an app designed for the hospitality industry, and seeking co-founder relationship advice. John shares how he forged ahead with an idea when others didn’t see his vision and the impact of his commitment to Mazuma Mobile on his family.

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