Exporting Made in China Through Influencers: Relay Club's Jim Fields

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Oct 28 2022 • 46 mins

Can Chinese brands get a voice abroad? Today we are talking to Jim Fields. He's a social media influencer on YouTube and BiliBili with tens of thousands of followers - and he recently founded an influencer management platform for Chinese brands going outbound called relay.club, which has just finished a round of angel fundraising.