(ENCORE PERFORMANCE): Evolving From KOLs to Chinese Influencer Groups: Julien Lapka

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Jan 10 2023 • 33 mins

Encore Performance: (Recorded, Feb 8, 2022) - Our #1 most downloaded episode from Season 1! What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop located near XinTianDi in Shanghai.