PODCAST

The Empathy Edge

Maria Ross

Failed product launches. Furious customers. Dysfunctional teams. Many of the problems we face in the business world (and frankly, society) stem from the same root cause: Lack of empathy. Each week, brand strategist, author and speaker Maria Ross shares keen insights and inspiring interviews that prove empathy and compassion are the new paths to market-winning performance. Leveraging both inspiring stories and hard data, Ross connects empathetic leadership and brands to more innovation, happier stakeholders, and lucrative bottom-line results. You’ll walk away with actionable strategies to amplify your impact, and learn how compassionate business tactics can transform your organization from the inside out. The Empathy Edge podcast provides a quick dose of motivation, wisdom, and practical actions that executive leaders, entrepreneurs and change makers can use right now. Ready to infuse YOUR organization with more empathy? Tune in to learn why cash flow and compassion are not mutually exclusive.
Woodson Martin: Balancing Corporate Success with Humanitarian Work
Do you have to choose between a successful corporate career and humanitarian work? Or can they live in harmony? Today’s guest proves that you can not only do both, but that you can engage your team and such work can make you a better, more empathetic leader! It’s a beautiful cycle and one I’m thrilled to talk about with Woodson Martin. Today, Woodson shares how he achieves that balance, and offers advice on how you can do both as well. We talk about how his community work has benefited him as a leader, helped engage his team, and how he bounces back and forth between these different worlds. He also shares great stories about how his tech teams have been able to use their unique talents to solve non-profit challenges, hopefully sparking some ideas for you! Key Takeaways:It doesn’t require travelling the world to do humanitarian work. There is a lot of need for it within the borders of your own country. Any kind of change requires courage. If you don’t ask, you will never know what kind of reaction you will get.Seeing leaders engage in humanitarian work frees employees to feel that they can, too. It also helps to build relationships, not only with your employees, but with your customers and partners. Values create value. Committing yourself, your company, and your employees to giving back to your community is an investment in your business.  "Do not underestimate the power of giving back and developing a corporate commitment to do that." —  Woodson Martin About Woodson Martin:Woodson Martin + EVP & GM, Salesforce AppExchangeWoodson has been with Salesforce for over 15 years, and has had the opportunity to wear many hats in roles ranging from marketing, including serving as CMO of Marketing Cloud, to recruiting. Prior to his current role, Woodson was GM of Salesforce IoT. Woodson also spent nine years at Business Objects, where he led the purchase and implementation of Salesforce as their CRM system in the early 2000s and got hooked on the potential of the cloud. Woodson balances and blends his work at Salesforce with community service through several non-profit organizations focused on humanitarian and legal assistance for people seeking asylum in the United States. Connect with Woodson:Twitter: https://twitter.com/woodson_martinLinkedIn: https://www.linkedin.com/in/woodsonmartin/Sales Force: www.salesforce.comAppExchange: www.appexchange.comTeam Brownsville: www.teambrownsville.orgMobile Pathways: www.mobilepathways.org FROM OUR EPISODE SPONSOR: VAST INSTITUTEOur guest today will be talking all about how you can balance corporate success with being a humanitarian leader. Business professionals listen up! The world needs more “conscious” leaders and the great news is that operating in this way is goodness for all parties involved: you as a leader, your team, your organization -and yes, the world!On our next episode, you’ll hear from Transformational Leadership Coach and founder of the VAST Institute, Michelle Sherman. So it’s perfect to mention her work and her fabulous book Kindling the Flame:The Art and Science of Cognitive Replenishment. The book is an uplifting guide to optimism, inclusion, resilience and awakened leadership genius.Backed by science and psychology, Michelle’s book really opened my eyes to how we can create the world we want, if we simply stop burying ourselves under layers of outdated business models, inauthentic interactions, and toxic media! What we imagine, we can create. What we consume, impacts our frame of mind. What we believe is possible, defines our life.The VAST Cognitive Replenishment practice outlined in the book Kindling the Flame offers professionals a simple set of tools “to mentally recharge your life, heighten problem solving capabilities, reset to healthier boundaries and tune up your leadership skillset”.Seriously, I loved this book. It's so helpful and full of insights that will make you a better, stronger and more mindful leader.Purchase Kindling the Flame: The Art and Science of Cognitive ReplenishmentLearn more about VAST Institute and their leadership programs and resources:https://www.vastinstitute.com Connect with VAST:Twitter: https://twitter.com/vastmattersLinkedIn: https://www.linkedin.com/company/vast-institute/Facebook: https://www.facebook.com/LeadershipGeniusInstagram: https://www.instagram.com/vastinstitute/  Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
1w ago
34 mins
Khalilah Lyons: DEI Done Right for Leaders - and Our Kids
If you don’t think diversity, equity and inclusion are hard, then you haven’t been paying attention. Of course it’s hard! Most things worth doing to make our world a better place are hard! It requires us to examine biases, rethink old assumptions, and take the time to empathize and see other points of view. And it’s totally worth it, not just to society as a whole, but to your organization’s ability to attract and retain top talent and make smart decisions. Today, I have the honor of talking with the energetic and determined Khlaliah Lyons about DEI done right - and where it can go horribly wrong if you’re not careful. We talk about DEI and why it needs to be a mindset, not a project. We discuss why we need to consider impact more than intention - and where well-intentioned allies can do better. And finally, we discuss the importance of talking about diversity with our kids early and often - and why doing so helps normalize and celebrate difference.  Key Takeaways:There is more to DEI than just having a diverse team and marking it off your annual checklist.Leaders need to understand how understanding different identities can connect us and drive engagement and drive performance.DEI is a wicked problem, not a tame problem. There is no beginning and end with everyone coming to the same perspective, like a finance or engineering problem. It can be ambiguous, with no beginning and end, no right or wrong - simply a focus on getting better.As a well-meaning ally, your intention matters less than your impact. It's also really important to take in that privilege piece, and be okay with it if it's uncomfortable in this work. "You can have diversity, but absolutely no inclusion or equity. I want leaders to understand how understanding different identities can connect us and drive engagement and performance." —  Khalilah Lyons About Khalilah Lyons:Khalilah Lyons, DEI Leader & Co-Founder, Candidly ConnectingKhalilah Lyons, DEI leader and co-founder of Candidly Connecting, a storytelling and community platform dedicated to igniting bold, candid and essential conversations about diversity, equity and belonging between children and their parents. With decades of experience in the corporate world, she has devoted herself to the advocacy of the underrepresented and to elevating the untapped talent in women. Before stepping off the corporate track, Khalilah led DEI initiatives at Discover Financial Services including educational strategy and an impactful leadership task force across the organization. She continues her work through consultancy and now partners with a handful of organizations that are early in their journey to building DEI excellence. Led by an appreciation for the rhythms of cultures and people, and the necessity to respect those rhythms, her work as a keynote speaker, mentor, advisory council member, thought leader and volunteer have provided powerful platforms to share actionable insights and to empower the brilliance of others.Khalilah's mission is to curate the beautifully messy stories that shift perspective, create empathy and ignite change by sharing the nuanced experiences of people we wouldn’t normally connect with. Connect with Khalilah Lyons:LinkedIn: https://www.linkedin.com/in/khalilahlyons/Candidly Connecting Podcast: https://www.candidlyconnecting.com/ Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Jan 4 2022
46 mins
Melina Palmer: Why Your Customers Can't Tell You What They Want
We, as humans, don’t buy for the reasons we think we do, and there are ways to communicate our message so that we tap into those mental models and frameworks - not to manipulate, but to make your case in a way our brains can understand and connect with.  My guest today, Melina Palmer, CEO of The Brainy Business, and author of What Your Customer Wants and Can’t Tell You, will share exactly what behavioral economics is and why it matters to your success as a business, as a marketer, and as a persuasive communicator. Melina also shares why our customers can’t even always tell us what they want, and we explore the concept of Behavioral Baking and how it works to better connect with customers. Key Takeaways:Look for anywhere you’re communicating: “10% fat” instead of “90% fat-free” and see where you can flip it and reframe it to more appealing language and messaging (even if it is, logically, the same thing). Reframe your messages as a question to get people talking and understanding what they are looking for. Customers are distracted and are, habitually, buying 95% of the time. You need to understand which side of the habitual line you are on.  "Essentially, behavioral economics is the psychology of why people buy and understanding what's really happening within the brain. It's so important for everyone in life and in business because our subconscious brains are making 99% of our decisions at any given time." —  Melina Palmer About Melina Palmer:Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, published in May 2021 Connect with Melina:Website: https://www.thebrainybusiness.comBook: What Your Customer Wants and Can't Tell You http://bit.ly/WhatYourCustomerWantsGet your free copy of the 111-page PDF Companion Workbook by joining the BE Thoughtful Revolution Community: https://be-thoughtful-revolution.mn.co/share/Pg3nbLXqOXyRiFZI?utm_source=manualTwitter: https://twitter.com/thebrainybizLinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/Facebook: https://www.facebook.com/thebrainybiz/Instagram: https://www.instagram.com/thebrainybiz/ Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Dec 28 2021
34 mins
Jyoti Patel and Emily Griffin: Let's Play More at Work!
When was the last time you felt a sense of play at work?  Our current workplace paradigms and power structures no longer serve us, and we’re called to rethink them to have more impact and financial success. My guests today are Jyoti Patel and Emily Griffin. These two powerhouses joined together to create The Empathy Tour, where they spent the fall of 2020 talking to all types of leaders, both traditional ones and those underrepresented in the business world, to talk about how they lead, what challenges they face, and the very real ways they are having impact and success through empathy. Today, they share what role play has in organizational success and the common misconceptions of what we mean by a playful culture. We examine how you can embody play to foster impact and collaboration. They share best practices about creative facilitation and experience design and how they teach teams to be in creative flow. We also discuss the barriers that exist to creating more inclusive, empathetic cultures, and what they learned from leaders during The Empathy Tour on how to get past them. If you are a leader in any capacity or industry, this episode is not to be missed! Key Takeaways:Play opens up creativity and imagination, and it decreases the fear of judgment, as well as the pressure and tension of the day-to-day work dynamics. Innovation does not come when employees are being constrained. Play creates an opening for everybody to speak up and participate.Play is an art - do it for its own sake. The first step is listening and making it safe for employees to share their feedback, whether that's anonymously, or openly in a team setting. "Play really opens up the team process, it opens up the human element, it makes empathy and creativity center to a team facilitation process rather than on the side. Ultimately, you end up with results that folks can really get on board with." —  Jyoti Patel About Jyoti Patel and Emily Griffin:Jyoti Patel - Principal and Owner, Spille LLCI teach leaders and teams to harness greater power using empathy, creativity, & systems thinking.I integrate my identities as a global leader of change, a woman of color, an artist, and a mother to design experiences that are inclusive, innovative, and delivered in the context of complex, technical work.For the first act of my career, I led integrated flight test engineering teams, global design/build teams, enterprise learning & development programs, and deep transformations across commercial and defense test programs at a Fortune 50 company. I was on an executive track, when I decided to leave to start my own consultancy.I design and deliver experiences that address the systemic dysfunctions I experienced during my corporate management tenure, including short-term, myopic thinking, systemic bias, poor communication, lack of team alignment, and resistance to change.I believe culture and strategy development is a team sport, and people support what they help create Emily GriffinEmily Griffin is a multidimensional producer with roots in broadcasting, publishing & DJing. She’s led global creative teams in technology, art & entertainment for over 20 years, conducting an array of events, campaigns, courses and digital products. Woven into her professional accomplishments is her commitment to embodiment, healing and transformation. As DJ GriffinGrrl, her ongoing collaborations within the dance music community continue to uplift and inspire. Emily brings her unmatched energy and an empathetic approach to her new consultancy Emily Griffin & Co, offering creative leadership, experience design & facilitation. Connect with Jyoti and Emily:Website: https://www.spilleplay.comWebsite: www.emilygriffin.coDownload your free guidebook with prompts and lessons from leaders: www.theempathytour.coTwitter: https://twitter.com/spilleplayLinkedIn: https://www.linkedin.com/in/jyotibflyFacebook: https://www.facebook.com/spilleplayInstagram: www.instagram.com/spilleplay The Empathy Tour:LinkedIn: https://www.linkedin.com/showcase/theempathytour/Instagram: https://www.instagram.com/theempathytour/Twitter: ​​https://twitter.com/EmpathyTourFacebook: https://www.facebook.com/theempathytour Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Dec 21 2021
54 mins
Susan McPherson: The Lost Art of Connecting
If we’ve learned anything over the last few years of dealing with a global pandemic, it’s our insatiable human need for connection. I’m not talking about likes on a post, or how many business cards you get to hand out at an event. I’m talking about genuine connection - connections that fuel you, inspire you, make you laugh, and spark ideas. Today, my guest Susan McPherson shares her lifelong commitment to connection in her new book The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. We talk about how her parent’s pre-social media methods of connecting influenced her connecting philosophy, how her Gather, Ask, Do method works for building generous and meaningful connection, how we can best revitalize our relationships in a post-pandemic world, and the role technology can play now and going forward. Key Takeaways:Having an ongoing curiosity about people is the heart of empathy and the key to connecting. It isn’t about helping 50,000 people. It is about 2-3 actions per week and building them in as a habit. You will receive goodness back and people will remember your connections with them when you’re being helpful. Set realistic goals and expectations for yourself and your connecting. We are all experiencing this global pandemic together, and now is the time to reach out when we are all in this strange situation together.  "We have all these technology tools, so ask the recipient, whether it's a colleague, or a friend, or a donor, or a funder, how they want to be in contact with you. To me, it's a very personal question. We all have our likes and dislikes." —  Susan McPherson About Susan McPherson:Susan McPherson + Founder and CEOSusan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship's Annual Summit, DLD and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.Susan is the recipient of Forbes magazine’s 50 over 50—Impact 2021 award. She has also won numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen,Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse. She serves on the boards of USA for UNHCR, The 19th News, and the Lower Eastside Girls Club, and serves on the advisory boards of The List and Alltruists. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, She’s The First, and The OpEd Project. Susan is a Vital Voices global corporate ambassador. She resides in Brooklyn. Connect with Susan McPherson:Book: The Lost Art of ConnectingTwitter: https://twitter.com/susanmcp1LinkedIn: https://www.linkedin.com/in/susanmcpherson/Facebook:https://m.facebook.com/susanmcpherson1Instagram: https://www.instagram.com/susanmcp1/ Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Dec 14 2021
29 mins
Jerome Deroy: Why Stories Engage and Inspire
Your organization has a story. Are you leveraging empathy for your audience and telling it? You may not think story has a place in business, but if you want to engage employees, partners, or customers it most certainly does. Why do stories engage us so much? And how do we craft a good story? Today, my guest, Jerome Deroy, and I break down why storytelling is the way we make connections, get inspired, and take action. We talk about the role of story in onboarding new employees, retaining existing ones, and creating a more inclusive culture. We also share some great ideas on how to make sure your company values actually mean something to your people - and that they truly feel like this is the tribe they want to be part of. You may not think you’re not a natural born storyteller, but guess what? You are and this episode will convince you! Key Takeaways:Everybody has a story, and you can learn to tell it. Ultimately it is about people. Stories are one of the most effective ways to communicate in life and in business. Your unique story lives in the details of your story. The more detailed your story, the more universal your story becomes. Stories bring cultures together, even in a work environment.  "With stories, the more we listen to them and the more we create spaces for people to tell stories, the more they're actually going to be wanting to tell stories. Story begets story." —  Jerome Deroy About Jerome Deroy:Jerome Deroy, CEO, NarativJerome joined Narativ in 2007 after the founders, Murray Nossel and Paul Browde, handed him a shoebox full of notes and said, “We think there’s a company in here.” Jerome had recently left a position at BNP Paribas, Hong Kong, and came to New York to pursue a career in filmmaking. He jumped at the challenge—and transformed Narativ into the business it is today.Through his storytelling work, he has come to understand the power stories have to share culture viscerally, in an engaging and lasting way. Connect with Jerome and Narativ:Check out the website and book a discovery call: https://narativ.comTwitter: https://www.twitter.com/narativLinkedIn: https://www.linkedin.com/in/jeromederoy/Facebook:: https://facebook.com/narativInstagram: https://www.instagram.com/narativ Book: Powered by Storytelling by Murray Nossel: https://narativ.com/book/ Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Dec 7 2021
47 mins
Kelly Cooper: Social Intelligence and the Value Prop for Diversity and Inclusion
Social intelligence is the capacity to communicate and form relationships with empathy and assertiveness. It comes from knowing yourself and knowing others - and acting with awareness and empathy. Today, I talk with Kelly Cooper, Founder and CEO of the Center for Social Intelligence and author of Lead the Change – The Competitive Advantage of Gender Diversity and Inclusion. We talk about what social intelligence means and the economic impacts to your organization’s bottom line of both action and inaction when it comes to diversity and inclusion. We discuss how inclusion is not just the responsibility of the leader, but of everyone in the organization. She shares specific actions, policies, and mindsets that create inclusion and address diverse experiences.  It all starts with awareness of the other people in the room and how we lift them up and give them a voice. Key Takeaways:The value proposition comes from the result of action and the cost of inaction.Policies are often just pieces of paper. In actuality, it's about how you've made it real for people. The unwritten rules and culture of the company matter just as much as the policies.EQ is something that everyone can learn. It is a muscle that we all have, it is just a matter of how we choose to use and flex that muscle.  "Diversity and inclusion progresses at the speed of empathy. The more empathy you have, the greater likelihood of acceptance." —  Kelly Cooper About Kelly Cooper:Kelly Cooper, Founder and CEO, Centre for Social IntelligenceKelly Cooper has built her career in male-dominated fields, from starting out working in a science and engineering firm, to working in the Canadian federal government, to being on the Canadian delegation for UN meetings where the world first united to address gender diversity in the 1990s. She started her own business in 2012 to help executives and the C-suite understand the value proposition of diversity and inclusion. Through her strategic mindset and insight, she has been able to create blueprints for executive leaders to shift their workplace cultures, with solid economic results. Each step of her career journey is peppered with challenges in the workplace from sexual harassment to pay inequity, which she eventually overcame by diplomatically clarifying boundaries, finding her voice, and working with the leadership to affect change. Kelly’s recent book, Lead the Change – The Competitive Advantage of Gender Diversity and Inclusion’ (GDI),  targets the C-suite to explain the value proposition of GDI and provides a blueprint for how to take action: https://www.centreforsocialintelligence.ca/lead-the-change/ Connect with Kelly CooperBook: Lead the Change: https://www.centreforsocialintelligence.ca/lead-the-change/Website: https://www.centreforsocialintelligence.ca/Twitter: https://twitter.com/Coops_changerLinkedIn: https://www.linkedin.com/in/kelly-cooper-6b742966/Instagram: https://www.instagram.com/centreforsocialintelligence/  Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake the LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Nov 30 2021
32 mins
Christina Harbridge: Ever Send a Thank You Card to Your Collection Agency?
By far, the most popular story from my book The Empathy Edge is the story of Christina Harbridge and her magical collection agency. The story of how she created a culture of empathy that led to transforming a usually bleak work environment into a thriving culture, resulting in success rates 3X the industry average and whose clients would send thank you cards and wedding invitations! How did she do it? What is she doing now? Is the agency still around? These are all questions I get and ones Christina herself is here to talk us through today.We also speak about how she accidentally stumbled on this business model - and how she now teaches leaders to do the same. She shares the biggest obstacles leaders face in transforming their cultures and breaking outdated models - and the financial success that comes from treating employees and customers with dignity, respect, and empathy. Finally, we talk about the important role of systems design in ensuring your company can actually live out it’s values day to day and make them more than a talking point. Key Takeaways:The goal of your first interaction should never be to complete a transaction or whatever your agenda is, but to gather trust and to find out the truth. Empathy is not a strategy. It is a feeling and a mindset. To have a strong team, you need to have people that work differently than you do. Empathy is required to be curious and open to understanding the needs of those teammates.  "What we were doing was filling people's basic need to feel understood, which is an underlying need. That drives commitment." —  Christina Harbridge Christina Harbridge, Mischief Executive Officer, AllegoryChristina Harbridge is a behaviorist who trains and coaches individuals, teams and large groups to understand and leverage their own personal operating system when dealing with others who may or may not be rational.Christina’s early experience as founder and CEO of a debt collection agency that collected debt through unorthodox tactics (such as being nice) shaped her worldview on workplace communication. Employees focused their interactions on filling a person’s need to feel understood through emotionally literate tactics, rather than focusing on trying to collect a debt that may not even have been owed. This values-based tactic, reinforced by bonuses paid on thank-you notes received, reinvigorated the industry by resulting in collections three times higher than the industry average. The proof was in the wedding invitations.Christina has co-authored software, built and sold a successful finance industry company, practiced acrobatic swing dancing, participated as a NASA test subject and collaborated to design and weld several large-scale metal sculptures. She has served her community on the founding boards of The Bay Lights and Emerge America. Her story is covered in more detail in Simon Sinek’s book “Start With Why,” Mike Maddock’s “Plan D,” and Maria Ross’ “The Empathy Edge.”She is the author of Swayed: How to Communicate for Impact, which reached number one on Amazon’s ‘Conflict’ category list. Connect with ChristinaWebsite: https://www.allegoryinc.com/team/christina-harbridge/Twitter: https://twitter.com/charbridge?lang=enLinkedIn: https://www.linkedin.com/in/christina-harbridge/Facebook: https://www.facebook.com/allegoryinc/Instagram: https://www.instagram.com/christinaharbridge/ Book: Swayed: How to Communicate for Impact https://www.amazon.com/Swayed-Communicate-Impact-Christina-Harbridge/dp/0997296240 Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Nov 16 2021
39 mins
Sara Dean: What Moms and Caregivers Need from the Workplace
Caregivers in general, be they moms, dads or those caring for elder parents, are struggling at work right now in very specific ways. What can workplaces do to support them and see things from their point of view? Empathy combined with action will ensure you don’t lose top talent, but instead enable them to thrive and help your company succeed.Today I have the utter joy to talk with Sara Dean, who knows a thing or two about moms and the many hats they wear at work and home. We talk about where exactly empathy is lacking for caregivers and what workplaces can do to better adapt and support them. Then, we switch gears to discuss the best ways to teach your kids empathy and share our personal journeys with our own kids so they can learn to appreciate and celebrate differences. Key Takeaways: If the Corporate world gave all parents permission to be the default parent, we would better understand that everyone needs certain exceptions during certain seasons of their life and it would no longer be looked at unkindly or as weird when a mom needs to feed a baby during a meeting.While workplaces are getting better because of the increased focus on DEI, corporations still need to look at the other identities that are carried by the people in their organization, visible or invisible, that they need to be making space for.There are ways to discuss race with children, as young as 2 or 3, that are age appropriate and healthy. These small conversations will lead to children being inquisitive and wondering what it’s like to live someone else’s experiences and lead with empathy.  "We are all caretaking in really big ways right now. It ‘s important that we recognize the toll that it takes, and then create space for everyone's ‘One disappointment away from breaking.’" —  Sara Dean About Sara Dean, Creator and Host, Shameless Mom Academy PodcastSara Dean is a mindset, business and leadership coach.  She is also the creator and host of the Shameless Mom Academy Podcast, a top rated podcast with almost 4 million downloads.  Sara’s biggest passion is helping women own their space.  After enduring her own identity crisis following the birth of her son, Sara took her background in psychology/health/ wellness and rebuilt her identity, one step at a time.  Sara motivates and inspires women to stop shrinking and start shining.  She is on a mission to inspire women and moms, in particular, to live bigger, bolder, braver #everydamnday.Sara serves women through her podcast, her thriving Momentum Mamas membership community, her Tenacious Mamas business & leadership mastermind and her annual event, Shameless Mom Con (coming this spring!)  When she’s not supporting Shameless Moms, you’ll find Sara with her husband and 8 year old son - building Legos and pretending to understand Minecraft. Connect with Sara Dean:LinkedIn: https://www.linkedin.com/in/shamelessmom/Facebook: https://www.facebook.com/groups/115233012688776Instagram: https://www.instagram.com/shamelessmomacademy/Podcast: https://shamelessmom.com/ THANK YOU TO THIS EPISODE’S SPONSOR: HOPE TIMBERLAKEOur guest today is all about helping women shine. But lots of you may feel like you don’t have a voice at work. While I’ve never been told I have a problem speaking up, the truth is that even as an extrovert, I’ve  had moments of fear and discomfort in expressing myself. Maybe I was too junior, or the only whatever in the room, or had an unpopular opinion. We can all relate to those times.Sometimes it doesn’t matter if you follow the rules, complete assignments, or  feel comfortable when you’re prepared.When it comes time to contribute, maybe you lose focus or get interrupted. Or like me, you fly off course and start rambling! Or maybe people overtly intimidating you, making you feel like you don’t have a voice.I want you to know: You have a lot to contribute and your workplace - heck, the WORLD- needs your input. Studies show that diverse viewpoints make for smarter and more successful business decisions. One way to find your voice is to check out Speak Up, Dammit! How to Quiet Your Fears, Polish Your Presence and Share Your Voice, the newest book by Hope TImberlake. Hope is a speaker, trainer and author who focuses on leadership communication. She’s passionate about persuasive messaging, executive presence, and elevating the voices of women and those underrepresented in leadership.  This book is for you if you have a hard time sharing your ideas when: You’re challenged or ignored You’re the most junior person in the room, and haven’t yet established credibility You’re worried your contributions will sound stupid. You don’t feel preparedThe stakes are highOr, you’re the only one in the room who looks like you,  In Speak Up, Dammit! you’ll find inspirational stories, critical tools, lessons,and exercises that will help you, at any level, overcome obstacles and share your voice at work..Hope’s philosophy is focused on empathy. We have so many self critical thoughts inside our heads, and if you take that energy and push it outward, you’l be able to meet your listeners where they are. Have the impact you’ve always wanted to have. Buy the book today at www.HopeTimberlake.com or at your favorite bookseller. And if you want to help your teams confidently share their voices, get a seat at the table, and sound credible, please visit www.HopeTimberlake.com and click on the Speaking tab to learn more about what Hope can deliver to your team.The world needs what you have to offer. Speak now, and don’t forever hold your peace! Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Nov 2 2021
45 mins
Marc Champagne: How to Summon Your Personal Socrates
Why is it important to ask questions, of ourselves and of others? Well, if you’re been here at this podcast for a minute, you know that curiosity is the #1 trait of empathetic people. My guest today, mental fitness practitioner, Marc Champagne shares how we are all one question away from changing our lives. Today, we talk about Marc's obsessions with questions to get clarity, embrace intentionality, and explore possibility. We also talk about the Socratic Method and why you should care about the questions you ask - or don’t ask - in life and business. He shares some ideas for how to clear out your own mental fog and be more present. Take a listen to learn the art of asking questions to get more intentional and clear from our conversation today.  Key Takeaways:We can all be our own personal Socrates. We all have our little coach sitting on our shoulder at any moment's notice, no matter what's happening in life, and even more excitingly, where we're at in life. To really properly hold space for another human you have to first hold space for yourself.Set ground rules that allow for you to open up a little bit more, be a little bit more vulnerable, and not feel so terrifying in the process. "The biggest thing that I've learned is that we're all one question away from a completely different life." —  Marc Champagne About Marc Champagne:Marc Champagne + Writer & Mental Fitness PractitionerMarc Champagne unpacks the mental fitness practices and reflective questions shaping the lives of some of the most successful and brilliant thinkers in the world. He is the host of the top 50 ranked podcast Behind The Human and co-founded the journaling app (KYO) which ended up reaching 86.9 million people without any paid advertising. He has studied mental fitness practices for over a decade and consults with Fortune 500 companies.Marc's first book,Personal Socrates: Questions That Will Upgrade Your Life From Legends And World-class Performers, explores the pointed questions that stimulate our mental fitness and teach us how to direct our internal narrative to work for us, instead of against us. Marc unpacks the prompts and mental fitness practices of legends such as Kobe Bryant, Maya Angelou, Robin Williams, James Clear, Coco Chanel, Stephen Hawking, and many others to bring clarity, intentionality, and possibility to every aspect of your life. Connect with Marc:  Book: Personal Socrates: Questions That Will Upgrade Your Life From Legends And World-class PerformersWebsite, Podcast and Book: https://www.BehindTheHuman.com  Twitter: https://twitter.com/marcchampagneLinkedIn: https://www.linkedin.com/in/marc-champagne-14767b17Instagram: https://www.instagram.com/behindthehuman/ Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Oct 26 2021
33 mins
Sherianna Boyle: Why You Need an Emotional Detox
It’s not healthy that we have numbed our feelings so much as a society simply because we can’t process them. This shows up in so many different negative ways, but actually impacts our business success. My guest today is on a mission to get millions of people feeling again and we’ll talk about the impact to your team’s success, your company’s ability to innovate and your capacity to operate at peak potential. Today, Sherianna Boyle and I discuss what an emotional detox is and why leaders and teams need it, how emotions can support, not detract from, your business success, and why emotions are not getting you off track - it’s your reactions to them. Key Takeaways:In an emotional detox, you are releasing reactions so that you can actually feel your emotions.Listening allows people to process. As leaders, we need to hear in a space of non-reactivity.  Don’t make decisions off of reactivity. Make decisions from a place of intention rather than reaction.  "If you really want to know the talent, strength, and possibilities in the people around you, and you want them to be able to tap into it themselves, then emotions are a huge part of the equation." —  Sherianna Boyle About Sherianna Boyle Emotional Detox Coach, Speaker, Author:Sherianna Boyle, International Emotional Detox Coach, speaker, trainer and authorSherianna Boyle is an international, Emotional Detox Coach®, author of nice books, including her most recent Emotional Detox NOW. She has a Masters in Education as well as a Certificate of Advanced Graduate Study in School Psychology from the University of Massachusetts, Boston. Sherianna has been featured in over eighty-five articles, and a featured presenter for renowned organizations such as: PESI® Behavioral and Mental Health Education, Kripalu Health & Yoga Center, 1440 Multiversity University, and more. Her book, The Four Gifts of Anxiety, was endorsed by the National Association of Mental Health. She is an adjunct Psychology Professor and founder of Emotional Detox Coaching® servicing clients (of all ages, backgrounds, and abilities) virtually worldwide. She is the co-founder of CLEANSElife.com, which features her CLEANSE Yoga® virtual video collection, Emotional Detox courses and Corporate Wellness. Sherianna is a featured expert on Simple Habit App, and host of Emotional Detox Radio Show on Healthylife.net. She is married to her hometown hubby, KB raising three daughters, living her best CLEANSElife! Connect with Sherianna:Website:  https://sheriannaboyle.com/Twitter: https://twitter.com/SheriannaBoyleLinkedIn: https://www.linkedin.com/in/sheriannaboyle/Facebook: https://www.facebook.com/SheriannaBoyleInstagram: https://www.instagram.com/sherianna.boyle/?hl=en Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Oct 19 2021
31 mins
Hope Timberlake: Speak Up, Dammit!
When you don’t speak out, the world misses out on what could be your game-changing idea, inspiring perspective or important cautionary tale. Too often women and underrepresented people are too afraid to speak up, share their authentic opinions and experiences, and actually make their organizations more successful. That’s a tragedy. Today, I speak with leadership communication expert and author Hope Timberlake about what speaking out and authenticity really mean and what holds even the most extroverted among us back from expressing our ideas. We discuss how empathy is the key to getting over some of those fears, and framing your idea in an effective way that resonates with your audience. We even attempted to puzzle out why there are many good leaders out there, who are good at “getting the job done” but are horrible at communication!  Key Takeaways:Having an inner critic is universal. Even the most empathetic people turn the intensity inward and get hypercritical. We cannot be leaders in a vacuum, we work with others at all levels and the way we do that is by communicating. You always bring your unique perspective to everything you do. Tell your story, in your voice, and it is going to resonate with someone somewhere.  "It’s so important to divorce the outcome from the input. What you're sharing, you're sharing for the purpose of sharing and flexing that muscle, of sharing your voice, and sharing your ideas. Whatever happens is fine." —  Hope Timberlake About Hope Timberlake:Hope Timberlake, Leadership Communication Expert and AuthorHope Timberlake is a speaker, trainer and author who focuses on the communication side of leadership. She is passionate about persuasive messaging, relationship building, executive presence, developing others, and elevating the voices of women and those underrepresented in leadership. Her book, Speak Up, Dammit! How to Quiet Your Fears, Polish Your Presence and Share Your Voice published in October 2021.Hope works with executives and their teams across many industries at companies including AirBnB, Autodesk, Bank of America, BlackRock, Dropbox, Intel, PlayStation, Splunk and many scaling start-ups.Hope earned her Bachelor of Arts degree from Duke University and completed a Masters degree at University of California, Berkeley. She lives in the San Francisco Bay Area with her husband, teenaged children and dog Mona. Connect with Hope:  Website (for her book and Masterclass): www.HopeTimberlake.comTwitter: https://twitter.com/hopetimberLinkedIn: https://www.linkedin.com/in/hopetimberlake/Facebook: https://www.facebook.com/speakupdamnitInstagram: https://www.instagram.com/hopetimberlake/ Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Oct 12 2021
41 mins
Ilana Ben-Ari: How the Empathy Toy is Changing the World
At what age did we lose our sense of play?  What role does play have in boosting trust, collaboration, and creativity? A big role, it turns out.  My guest today, Ilana Ben-Ari, says research shows we gain tremendous amounts of communication, collaboration, and empathy skills in kindergarten, but they then drastically decline as the education system demands more metrics and less play from us. Science shows us that the act of play fosters innovation, collaboration, and empathy - AT ANY AGE. Today, we talk about her path from empathetic design to running a company dedicated to boosting empathy and collaboration in schools and organizations through her ground-breaking empathy toy. We also talk about the importance of play for adults, and how the empathy toy works, as well as her future vision to ensure that emotional intelligence skills are valued and celebrated just as much as STEM skills. Key Takeaways:Design starts with empathy. You're getting at the root of what someone’s day to day challenges are, and you look for opportunities where you can more positively impact their life and their experiences. We are living through a time of unprecedented change. Whenever there is such rapid change, the only way to effectively and successfully navigate it is through interpersonal relationships; you cannot get through that rate of change by doing everything yourself.Whether we are a team of two or 200, at 6 or at C-Suite, the empathy toy acts as a metaphor for a real life scenario. "We've lost this idea that learning should be fun and we can take risks. We should be thinking about emotions as part of our creative processes, and, outside of that, we should be talking about emotions and behaviors." —  Ilana Ben-Ari About Ilana Ben-Ari:Ilana Ben-Ari, CEO, and Founder, Twenty One ToysIlana Ben-Ari is a toy designer turned social entrepreneur. She is the founder of Twenty One Toys and the inventor of the Failure Toy and Empathy Toy - the award-winning facilitation tools used in 1000s of boardrooms and classrooms in over 50 countries. Featured in Inc. Magazine as one of the Top 100 Female Founders of 2020, her inventions have been praised in TIME magazine as a technology that is reshaping the future of learning. Connect with Ilana:  Twitter: https://twitter.com/ilanabenariLinkedIn: https://www.linkedin.com/in/ilanabenari/Instagram: https://www.instagram.com/ilanabenari/Connect with Twenty One ToysTwitter: https://twitter.com/21toysInstagram: https://www.instagram.com/21toysPlay for free in a Global Play Session and join the community! https://twentyonetoys.com/pages/global-play-sessions-empathy-failure-toys Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Oct 5 2021
38 mins
Roberta Matuson: Managing Difficult Conversations at Work
Nothing requires empathy more than going into a difficult conversation at work - asking for a raise, telling a coworker they are not pulling their weight, or even delivering a less-than-stellar performance evaluation to an employee. You know it’s not a conversation they want to have and you steel yourself for a fight. Today, my guest, Roberta Matuson and I talk about these exact conversations and coach you through them! Roberta also shares her best tips on how to navigate those conversations and step up, even when it’s a conversation you’d rather avoid.  Key Takeaways:You need to be clear and clarify with people you are conversing with to make sure you’re both understanding the situation.Be specific. If you have specific, concise examples, it is hard to dispute whatever you are discussing.Nothing should ever be a surprise in a performance evaluation. "I have found that, all too often, the need to be right all the time really prevents us from hearing one another." —  Roberta Matuson About Roberta Matuson, The Talent Maximizer®:LinkedIn Top Voice in Workplace and LeadershipFor more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in highly regarded companies, including General Motors, New Balance, and Microsoft, and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent.She’s the author of six books including, Evergreen Talent: How to Seed, Cultivate, and Grow a Sustainable Workforce, and the international bestseller, Suddenly In Charge: Managing Up, Managing Down, Succeeding All Around, a Washington Post Top 5 Business Book For Leaders. Her newest book, Can We Talk? Seven Principles for Managing Difficult Conversations at Work will be released in September of 2021.Roberta is one of a handful of people who have appeared as a guest of Bill O’Reilly’s on Fox’s O’Reilly Factor, and who left the show unscathed. Connect with Roberta:  Website: https://matusonconsulting.com/LinkedIn: https://www.linkedin.com/in/roberta-matuson/Facebook: https://www.facebook.com/MatusonConsultingTwitter: https://twitter.com/matusonHer book: Can We Talk? Seven Principles for Managing Difficult Conversations at Work Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Sep 28 2021
36 mins
Tamsen Webster: Great Stories are Empathy Machines
Have you ever thought about a story as a persuasive argument or as making a case? Because that is what a good story does - it moves us to think or act in a new way. There is a structure to every good story that inspires, ignites, and moves people to action, whether that action is to make a change, donate money, or invest in your product or service. Today, I talk with my guest, Tamsen Webster about her red thread strategy for great storytelling. We talk about why good storytelling is required if you want to move people to action, how empathy plays a big role, and what we do to unintentionally sabotage an effective story, especially in sales and marketing. We also discuss how finding the red thread of your business makes you not just a persuasive leader, but a better more empathetic leader who can motivate employees and customers. If you are a marketer, if you are a persuader, a sales person, or someone who just wants to make more headway with your own children listening to you, today's episode is for you.  Key Takeaways:Your story is what differentiates you from other companies. It allows you to stand out from organizations and people who do the same thing you do.We’re not rational decision makers. We are rationalizing decision makers. One of the most powerful drives that we have, as humans, is to be seen as smart, capable and good. You have to look at the people that you're talking to with unconditional positive regard. "One of the greatest gifts you can give to your prospects and clients is to give them a rock solid argument that they can give to somebody else." —  Tamsen Webster About Tamsen Webster:Tamsen Webster, Founder and Chief Message StrategistPart strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible. Connect with Tamsen:  Website: https://tamsenwebster.com/Her book:  Find Your Red Thread: https://tamsenwebster.com/book/Twitter: https://twitter.com/tamadearLinkedIn: https://www.linkedin.com/in/tamsenwebster/Facebook: https://www.facebook.com/tamadearInstagram: https://www.instagram.com/tamsenwebster/?hl=e  Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Sep 21 2021
45 mins
Minter Dial: How Being Yourself Makes You a Better Leader
Being an effective leader requires you to be able to truly see yourself as you are - to know who you want to be, where you’re strong, and where you might fall down - and that requires hard inner work! In today’s episode, I had the great pleasure to talk to leadership, branding, and transformation expert, speaker and multiple award-winning author Minter Dial. We talk about the importance of empathy in being a leader, why everyone on your team is technically an individual contributor, what living through 9/11 in Manhattan taught him about perspective and knowing if you truly align with your organization or not. Listen in for a fantastic conversation! Key Takeaways:As a professional, fundamentally, you lead two things: 1) yourself and 2) your whole self.Ultimately, empathy has an ability to help in absolutely everything you do.Intangibles do matter. You may not be in the right place if your values and your authentic self don't align with where you're working and that's okay. You are being strong as a leader if you know yourself well enough to walk away from those kinds of environments or companies. "We're not all cut out to be leaders. If you don't have patience to listen, if you are not interested in working with teams, or it's all about you - you have to learn how to step aside." —  Minter Dial About Minter Dial:Leadership and brand speaker and author of You Lead: How Being Yourself Makes you a Better LeaderMinter Dial is an international professional and energetic speaker and a multiple award-winning author, specialised in leadership, branding and transformation. An agent of change, he's a three-time entrepreneur who has exercised twelve different careers and changed countries xfifteen times. Minter's core career stint of 16 years was spent as a top executive at L’Oréal, where he was a member of the worldwide Executive Committee for the Professional Products Division. He’s author of the award-winning WWII story, The Last Ring Home (documentary film and biographical book, 2016) as well as two prize-winning business books, Futureproof (2017) and Heartificial Empathy (2019). His latest book on leadership, You Lead, How being yourself makes you a better leader (Kogan Page) released in January 2021. He’s been host of the Minter Dialogue weekly podcast since 2010. He is passionate about the Grateful Dead, Padel Tennis, languages and generating meaningful conversations. Connect with Minter:  Website: http://minterdial.comTwitter: http://twitter.com/mdialLinkedIn: http://linkedin.com/in/minterdialFacebook: https://www.facebook.com/minterdialInstagram: http://instagram.com/mdialPromoting: http://minterdial.com/books/you-lead  Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Sep 14 2021
52 mins
Kevin Perlmutter: When Emotional Motivation Meets Brand Desire
We like to tell ourselves that we make purely logical purchase decisions, but we’re human and we do not. Regardless of the type of business you are in, humans have emotional reactions to every single decision they make, whether they know it or not. Today, brand strategist, Kevin Perlmutter, and I discuss the brain’s limbic system, why marketers should care about it, and how to uncover your customers’ emotional motivation so you can create more compelling messaging and solutions. We also talk about good questions to ask (and which ones not to) and why you need to spend the time and money to diagnose and discover before you simply execute if you want to win, all without emotionally manipulating your clients.  Key Takeaways:The biggest question you need to answer is “why should people care about my brand?”Being emotionally connected is well beyond being highly satisfied. Highly satisfied is not a high enough bar, customers need to be emotionally connected.Uncover the reasons why customers are happy - even the ones that you might not be aware of exactly, that's where the gems are. "Limbic sparks happen when emotional motivation meets brand desire." —  Kevin Perlmutter About Kevin Perlmutter: Kevin Perlmutter is brand and customer relationship strategist - Chief Strategist & Founder of Limbic Brand Evolution. Limbic is a brand consultancy specializing in emotion, helping business and brand leaders create stronger connections with customers by turning emotional insights into a competitive advantage. Kevin helps brand leaders answer the question: "Why should people care about your brand?". He applies behavioral science insights and approaches to understand what makes people tick, enabling him to help businesses focus brand strategy, strengthen customer relationships, evolve business plans, offerings, messaging and customer experience. By focusing on emotion and motivation, Kevin’s work efficiently and effectively increases brand engagement and customer loyalty. Connect with Kevin:  Limbic Sparks® - When Emotional Motivation Meets Brand Desire: https://www.limbicbrandevolution.com/Twitter: https://twitter.com/kevinperlmutterLinkedIn: https://www.linkedin.com/in/kevinperlmutter/%20Facebook: https://www.facebook.com/kevin.perlmutter%20Instagram: https://www.instagram.com/kevinperlmutter  Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Sep 7 2021
34 mins
Michael Ventura: How to Apply Empathy to Tough Business Challenges
How do we apply empathy to solve tough business challenges? Taking the time to gather empathic insights might seem like it’s slowing you down, but doing so can actually help you solve the right problems, exceed your goals, and accelerate growth. In my conversation today with Michael Ventura, you will hear fascinating stories about how he creatively gathered empathic brand insights for clients like GE and Levi’s. Michael cites actual business improvement and market share growth by encouraging his clients to think creatively and take a risk in being willing to diagnose the larger context in totally unique ways. We also touch on the 7 archetypes of empathy, and how understanding how you shift gears between them can help you connect better with customers and colleagues. Key Takeaways:You can’t understand what you don’t see.Taking an empathetic approach will help to solve business problems through creativity and compassion.The best brands act like magnets - they attract like minded individuals, and repel those to whom the brand doesn’t fit. "It's only in the application of empathy that the rubber meets the road - that we can start to build deeper relationships, and that we can start to truly see the world from different perspectives." —  Michael Ventura About Michael Ventura:Founder of Sub Rosa, Author of Applied EmpathyMichael Ventura is a leader, practitioner, and educator pursuing positive transformation.Michael’s work inspires us to feel, think, and act with greater curiosity, and a willingness to deepen our understanding of the nuanced perspectives that influence our lives. His study and practice of modern leadership draws from ancient wisdom to bring about new skills and adoptable behaviors that are thoughtful, provocative, and personal.Over the past two decades, Michael has worked closely with some of the world’s foremost leaders to incite growth and catalyze change. Concepts and tools from his first book, Applied Empathy (Simon & Schuster) have been embraced by influential, respected organizations from the ACLU, Google, Goldman Sachs, Microsoft, and Nike to The United Nations and the Obama Administration.A dynamic speaker and facilitator, Michael has shared his work as an advisor to a variety of public and private boards, as well as prestigious institutions such as Princeton University and the United States Military Academy at West Point. An ardent steward of self development practices, Michael is frequently engaged as an advisor to leaders seeking personal and professional growth. Connect with Michael:  Website: https://syndicate-subrosa.com/LinkedIn: https://www.linkedin.com/in/michael-ventura-614ab/ Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Aug 31 2021
41 mins
Dr. Adam Dorsay: How Ambition and Compassion Co-Exist for High-Performers
What can a psychologist who works with high-performers like Silicon Valley executives and professional athletes share with you about empathetic leadership? You’re about to find out from my guest, Dr. Adam Dorsa.! Today, we talk about the biggest reason ambitious leaders back away from empathy and if there are certain people who can never be empathetic. He’ll share breakthroughs his high-performing clients have had around embracing curiosity and empathy rather than falling back on “Suck it up!” as a leadership strategy. Dr. Adam also shares many psychological tenets that further point to empathy as a success strategy, and why you need to shore up your empathy now more than ever. And also….Happy one-year birthday to The Empathy Edge podcast! I hope you’ll browse past episodes to soak up all the great insights from my many guests. Thank you for your support of this work and message. Key Takeaways:There is a difference between intent and impact. You can have fantastic intentions, but you need to check in to the impact as well. Empathic skills are learnable. They also have the greatest impact in the long term. Curiosity brings out happiness to both the person and to those around them.  "That is the memo that everyone needs to receive: You can be good and win. One of the things that we regret on our deathbeds is love not given. Let's not have those regrets." —  Dr. Adam Dorsay About Dr. Adam Dorsay:Dr. Adam Dorsay, Licensed Psychologist, Certified Executive CoachDr. Adam Dorsay is a licensed psychologist and a certified executive coach working in private practice in San Jose, CA. He specializes in assisting high-achieving adults (including professionals, executives, entrepreneurs, and professional athletes) with relationship issues, stress reduction, anxiety, and attaining more happiness in their lives. In 2016 he gave a well-watched TEDx talk about men and emotions. He is also a resiliency expert who has created programs for companies including Facebook and DigitalOcean. He is the host of a psychology podcast called SuperPsyched. He is happily married with two young boys and a hypoallergenic 33-pound Australian Labradoodle therapy dog, who lives at his home and works at his office. Connect with Adam:  Wesbie: https://dradamdorsay.com/Instagram: https://www.instagram.com/dradamdorsay/Twitter: https://twitter.com/super_psychedLinkedIn: https://www.linkedin.com/in/adam-dorsay-psy-d-a582a2/Facebook: https://www.facebook.com/dradamdorsayThe SuperPsyched Podcast: https://podcasts.apple.com/us/podcast/superpsyched-with-dr-adam-dorsay/id1512883587 Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Aug 24 2021
39 mins
Jamie Greenwood: Why Empathy for Others Starts with Compassion for Yourself
Empathy for others starts with empathy for yourself. Today’s guest, Jamie Greenwood, is going to break down exactly why this is true and how self-compassion makes you a strong leader. She reveals the truth about what self-care really means (and it is not what you think), why ambitious leaders resist self-compassion, and how that can have negative consequences for themselves and their teams. We also discuss the intersection of empathy, self-care and self-compassion, and how it affects you as an organizational leader and in your own personal relationships. Listen in as we break down exactly what self-care and self-compassion means to your success as a strong leader. Key Takeaways:To make space for compassion for yourself, you have to be a bit of a rebel and push back against what society and culture tells you is acceptable.Self-compassion is being tender with yourself in troubling moments.Without self-care, we live small, contained lives. If you are bored and/or resentful, it is usually because you have no self-care in your life.Understanding our internal landscape will get us out of almost any sticky situation. "If you first start with being kind to yourself, it is a natural outflow to other people." —  Jamie Greenwood About Jamie Greenwood:Jamie Greenwood, Life and Leadership CoachJamie Greenwood is a life and leadership coach, speaker and writer who gives driven women permission and a plan to put themselves first so they can quit the chaos and live life on their own terms. Connect with Jamie:  Website: www.jamiegreenwood.coLinkedIn: https://www.linkedin.com/in/jagreenwoodFacebook: https://www.facebook.com/JamieLivingInstagram: https://www.instagram.com/jamiegreenwoodcoaching/Check out Jamie’s Free Care Calls: https://jamiegreenwood.co/care-calls-signupLearn about Jamie’s Journaling Course: https://jamiegreenwood.co/journal-ecourse Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Aug 17 2021
38 mins

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