The episode I am sharing today - Episode 8 - is an absolutely brilliant conversation I had with Lola Estabet. Lola has been working in the fashion sector in Paris, France for the past 5-10 yearsin various roles including business analyst and purchasing manager. Her education background is in business and economics, and has a MSc from the Emlyon Business School in Management, with a focus on buying and e-commerce. On this episode, Lola and I dive into the world of fashion and sustainability. Over the course of the show, we cover off questions like: How do you define sustainable fashion?Why do some cotton t-shirts cost $5 while others cost $50?What are solutions that companies can adopt to boost their sustainability?In a perfect world, what does the fashion industry look like?Who is leading the charge when it comes to sustainable fashion? Lola has a wealth of knowledge in this industry and some really sage perspectives on the complex relationship between sustainability and fashion. Okay, here it is - Fashion & Sustainability with Lola Establet. Show Notes: Good On YouFashion Green Hub - FranceFashion for Good

This episode today is pretty special because it’s a chance for me to talk about my dissertation that I’ve recently completed at the London School of Economics, studying Psychology of Economic Life. Could marketing shape a more sustainable world? That was the question that I wanted to answer through my MSc dissertation. The question itself is pretty simple. But if we start to strip back the layers, it becomes much more complex. Join me as we unpack this question through this overview of my dissertation.  5:23 - Introducing Dissertation9:00 - Literature Review / Context Setting30:11 - Study 1: Quantitative Research40:28 - Study 2: Qualitative Research47:41 - General Discussion52:55 - Limitations55:56 - Conclusion References available here.

Exploring the Structures & Successes of Social-Minded Businesses/Organizations with Gary Fawdrey,  Innovation Manager, Humanitarian Innovation Fund. On this episode we dive into the world of social innovation: exploring what it is and how it compares to social enterprisewhat it looks like when successfully operatedthe role consumers can play in supporting social enterprises and some of the opportunities and barriers in doing soand what the evolution of the space has looked like over the past 10 years. Shownotes: Humanitarian Innovation FundMigrateful Cookery ClassesThe Bike ProjectDusty KnuckleToast AleThe Ethical Consumer MagazineSocial SupermarketHow To Save The World by Katie PatrickStir to Action Magazine (UK)Pioneers Post Magazine (UK)Adbusters  (North America)Yes Magazine (North America)

Degrowth & the Role of Marketing in Sustainability with Dallas O’Dell, PhD Student in Psychology of Economics at the London School of Economics. On this episode we cover some really interesting themes like - what degrowth is, how it compares to green growth and the environmental and social implications of both and what it looks like in practice from a policy angle and through everyday business operationsthe difference of degrowth towards the global north and global south and that it’s application looks different in various parts of the worldwhether individuals can truly turn the tides through consumer behaviourand lastly, the role of marketing/advertising in demarketing and whether it’s even possible, which gets to the heart of Dallas’s research

Jenelle is a co-founder and CEO at RIDDL, a tool that tracks, manages and measures ESGs, impact investments and quantifies returns. She is no stranger to this space with multiple degrees in political science and social innovation. She has received a number of awards for her work in scaling social impact through data and technology based solutions. Over this episode, we cover off some really interesting themes including:  what ESGs are and what they looks like from an individual investor perspectivethe trend of ESGs over the past 5 years and social innovation more broadly over the past 15 yearshow consumer demand is increasing the stickiness of ESG and the role that covid played in expediting the movementwe wrap up the chat by discussing the  morality with mixing business and social good.

Rebecca shows a different angle of consumer empowerment — consumer disempowerment to enable a safer marketplace. On this episode we cover off a few key themes including: what kind of person would be unable to open a bank account in the UKhow technology is enabling more protection and how the digitisation of monetary transactions is making a bank more necessary than ever beforeand a bit of a cliff hanger for you, whether crime economics units have increased the amount of accounts denied access or being shut down. Shownotes: Drive by Daniel Pink

On this episode, we discuss how consumer spending is impacted from an upstream point of view, exploring how different pieces of regulation impact what, where, and how a consumer can spend. In addition, we discuss: what financial regulation is and the role consumers play within the spacethe evolution of regulation with innovations in technology, like AfterPay and Cryptocurrencieswhat psychology is so important for successful financial regulationsthe challenges associated to making regulation more humanand, on a good note, the evolutions that are benefitting consumers.

What is Psychology of Economic Life with Dr. Frederic Basso, Co-Director of the Masters in Psychology of Economic Life and Assistant Professor in Economic Psychology at the London School of Economics. Over the conversation you’re about to tune into, we cover a wide range of questions and topics including: what is psychology of economic life?how does psychology influence consumerism?how capitalism impacts the way we consume and our lifestyles more broadly.green/ethical growth versus no growth.who is leading the charge when it comes to building a sustainable future.and systematically, what needs to happen to make things right. Shownotes: The ideology of the ethical consumption gap - (Michal Jemma Carrington, Detlev Zwick, Benjamin Neville)

Empowering consumer agency, one conversation at a time. A podcast that explores the influences on and the influences of the consumer transaction, holding space for both the upstream and downstream effects. I’m Sara Taaffe and I believe that by exploring the ways we interact with the market, consumers can be empowered to bring more purpose and meaning to everyday purchases. Join me today as we learn how to become a little more woke with our dollars.