Maximizing Patient Lifetime Value: Treatment Plans, Retail Skincare & Energy-Based Devices

True to Form

Mar 19 2024 • 58 mins

In this week's episode, host Audrey Neff speaks with Dr. Mark (Swers) Swierczewski, a dentist by trade and owner of Luminescence Medical Esthetics. Dr. Swers shares his journey from dentistry to the aesthetics world and discusses his practice’s unique approach to developing lifetime experiences, building strong retail skincare revenue streams, navigating difficult patient conversations, managing expectations, increasing ROI with energy-based devices, and so much more.