There are many ways to communicate our love and appreciation to others. One of which is through sending them greeting cards. We strive to achieve deeper connections despite the world becoming increasingly digital. Greeting cards can reach spaces we can’t physically go to while giving an extra human and personal touch.

In this episode, we talk to Kate Smith, the owner of the Kate Smith Company. She shares how she broke into the greeting cards industry, which led to her running a business with her husband. Kate is on a mission to make other people happy. She also recalls how they managed their business while constantly traveling around in their RV.

Listen to the episode if you want to know how to combine your creative pursuits into an RV lifestyle.

3 Reasons to Listen

1. Learn how Kate got into greeting cards and started the Kate Smith Company
2. Discover why and how Kate transitioned into the RV lifestyle
3. Reflect on the importance of bringing joy to others in any way we can

Resources

• The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferris
• Join Kate’s Making Humans Smile Club
• 1960 Film Pollyanna
• Use the magical puffy face to make others smile
• Visit our YouTube channel
• Episode’s full-length episode
• Episode’s short clip

About Kate

Kate Smith finds the good, the funny, and the happy in everything. With this mission, she and her husband Ryan run the Kate Smith Company, an art licensing business focusing on greeting cards. Kate wants to help people see the simple joys all around them through the art she makes on greeting cards, stationery, and gift products.

If you'd like to reach out to Kate, check out the Kate Smith Company website and Instagram.

Episode Highlights

[06:18] How Kate Got into Greeting Cards

• Kate used to work in advertising and treated her boss’s encouragement as permission to pursue her business idea.
• She started writing greeting cards on folded pieces of paper and persevered even if things didn’t look good initially.
• Kate launched a collection of 50 cards at the National Stationery Show in New York. Target and Recycled Paper Greens discovered her work.
• A year later, Target featured her collection.
• Kate was very artistic as a kid and joined coloring contests when she was young. She came from an artist family, and her mom supported her.

[11:47] The Greeting Cards Industry

• There's a decline in the industry, but millennials are bringing it...